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Latest News2024-04-23T08:41:12-06:00

2025 Artist Insights: PEANUTS

PEANUTS® True classics

Our friends at Peanuts® are turning 75, and these ornaments are ready to celebrate.


PEANUTS® 75th Anniversary
Special Edition

Hallmark and Peanuts® have been proud partners since 1960 when Charlie Brown and friends first appeared on greeting cards, just a decade after making their debut in newspapers. The gang first appeared on Keepsake Ornaments in 1977 and, year after year, ornaments remain our most popular Peanuts products.

“The fun of working on these characters is that they truly speak to the kid in all of us,” says Keepsake Artist Gregor Benedetti, who created the 75th Anniversary Special Edition ornament along with Artist Rich LaPierre.

The nostalgic glass ball design is an homage to the original ornament line from 1977. With a playful scene of Santa Snoopy and his reindeer, plus a white ribbon and an embossed metal anniversary charm, it’s a celebration of all the classic details that make Charles Schulz’s characters so timeless.

“When it comes to the Peanuts gang, it’s really important to us that our ornaments capture that sense of fun that fans love,” Art Director Charles Young says.

This year’s collection shows us all the adventures Charlie Brown and the gang have had over the years-from your favorite Christmas special to a sweet sno-cone machine. But Keepsake Artist Tammy Haddix knew the collection wouldn’t be complete without The Flying Ace.

“I worked with Adan Chung and our engineers to create this piece, which has four panels of artwork from the original comic strip. The panels fold out to reveal Snoopy on top of his red doghouse. And if you press the button you hear music from The Royal Guardsmen’s ‘Snoopy vs. the Red Baron,’ which is really fun!” Tammy says.

Along with the anniversary ornaments, this year’s collection also features a table decoration that brings to life the play scene from A Charlie Brown Christmas and the second in the Christmas Is… series by Keepsake Artist Tim Bishop, who’s been a fan since childhood.

“From early on, I remember my Pappy reading the paper, most often on Sunday mornings. He’d pull out the funnies for me, and I’d settle in at the table enjoying greats like Dennis the Menace, Blondie, Hi and Lois and, of course, Peanuts,” Tim says.

Tim’s latest ornament in the series stars an unlikely duo: Lucy and Snoopy. Fellow fans will know that these two don’t always get along, especially in the comic strips. But Tim says their playful fights and frustrations make those warm, fuzzy feelings just that much sweeter.

“Lucy and Snoopy show us that, in the spirit of Christmas, there’s no better time to care for each other and go in for a tight squeeze,” Tim says. “I’m excited to continue crafting this series and sharing all the joyful, heartwarming, cherishable moments that the Christmas season brings. Our Peanuts fans have a lot to look forward to!”

“PEANUTS® True classics” For Keeps 25 Fall 2025: 4-5

September 8th, 2025|0 Comments

2025 Artist Insights: Cup of Cozy

Darling details

Get the inside scoop on the second cozy-cute ornament in Iman Zadrozny’s sweet series.


Cup of Cozy
2nd in the series.

“When I was a little kid my family and I lived in Massachusetts, and we would make snowmen together every year,” says Keepsake Artist Iman Zadrozny. “My dad would make the bottom, my brother would make the middle and I would always make the head because I was littlest. I live in Florida now, but the snowman in this year’s Cup of Cozy ornament takes me back to those memories.”

So many of us grew up playing in the snow, then running back into the house for a warm cup of hot chocolate. Those nostalgic, cozy feelings are the star of this series that features porcelain ornaments modeled after novelty Christmas mugs. This year’s ornament, available at Ornament Debut in October, has no shortage of adorable details-from the rosy cheeks to the rainbow sprinkles on top.

“I’m very much a sweet-treat person, so I wanted to make the hot cocoa very decadent with caramel and whipped cream and sprinkles,” Iman says. “I also really love those mittens with the cable-knit texture and the plaid scarf with the tassels. I crochet, so those extra touches really help make the snowman’s accessories feel homemade and special.”

Iman says she was overwhelmed by the love her first-in-series ornament received last year, and it was especially sweet to sign so many Cup of Cozy ornaments for fans. She hopes that collectors will continue enjoying this series as much as she enjoys creating it.

“It’s hard not to smile when you’re sculpting a sweet little snowman and a cookie!” Iman says. “I want these ornaments to be cheerful and charming. And, of course, really, really cute.”

“Darling details” For Keeps 25 fall 2025: 6

September 8th, 2025|0 Comments

2025 Artist Insights: Gnome for Christmas

The newest sis on the scene

Gregor Benedetti introduces Sweet Peppermint, this year’s Gnome for Christmas Special Edition.


Sweet Peppermint
Gnome for Christmas

When Keepsake Artist Gregor Benedetti was dreaming up the Gnome for Christmas series, he knew he wanted to give the brothers a strong support system of sisters to keep them out of trouble-or at least try!

Sweet Peppermint, available at Ornament Debut, is the fourth sister in the family, and she just might be Gregor’s favorite character yet.

“Peppermints were my Nanna Betty’s favorite candy. So there are a lot of special memories attached to this ornament for me,” says Gregor.

“I like to create unique personalities for the gnomes, so Peppermint is kind of the fashionista of the group. She’s the only one who wears a dress instead of pants, and she has this perfect curl in the front.”

A few other unique traits that Gregor gives each sister are the buttons on the fronts of their outfits and the charms on their hats. Peppermint’s button is a red heart, and her charm is her namesake candy, of course. Gregor says he also likes to create a few details that connect the Sweet Gnome sisters to their big brothers. This time, Sweet Peppermint’s candy-cane striped wreath matches the doorway in the limited-quantity papercraft ornament that Gregor created this year for the fifth anniversary of the series.

2026 Sneak Peek
Gnome for Christmas

So, what’s next for the Gnome home in 2026?

“Our fans will finally get to meet the baby of the family-but that’s all I can say for now!” Gregor says.

“The newest sis on the scene” For Keeps 25 Fall 2025: 7

September 8th, 2025|0 Comments

2025 Hallmark CHRISTMAS EXPERIENCE

A day just for you!

Our Hallmark Christmas Experience is back for a second year.
Join us for KOC-only events on December 5.


Nifty Fifties
Hallmark Christmas Experience

Last December, we had the joy of welcoming our favorite group of merrymakers-the Keepsake Ornament Club-to Hallmark’s Kansas City home for the first Hallmark Christmas Experience. And this year, we’re excited to welcome you back for a day of festive activities all about ornaments!

“It’s a rare opportunity for artists to actually meet the people they create for,” says Keepsake Artist Iman Zadrozny, who attended the event last year. “You can feel the energy and excitement and see how much it means to them.”

At KOC Day, you’ll have the opportunity to mix and mingle with artists, art directors, engineers, editors and more folks from the Keepsake Village. Plus, you can attend ornament-signing sessions, take a peek behind the curtains with KOC-only content and enjoy a few fun surprises, too! You’ll also get to spend some quality time with your fellow club members and enjoy many more festivities.

Plus, your ticket package purchase gives you presale access for event-exclusive merch, including an adorable Keepsake Ornament in the style of our Nifty Fifties series. Grab your tickets today (they’ll go quick!) and we’ll see you there.

Read more and get tickets at experiencehallmarkchristmas.com

“A day just for you!” For Keeps 25 Fall 2025: 8

September 8th, 2025|0 Comments

Artist Insight: In The Studio with Matt Johnson

The Keepsake Studio spoke with Hallmark Artist Matt Johnson about himself and shared a glimpse of an ornament he created for 2025.

Matt: “I’ve been at Hallmark for 13 years now. I moved here from central California and studied industrial design at the University of Kansas. I worked a variety of different design positions, including at a toy company and an exhibit design company. Then one day around Halloween, my mom ran into someone in the neighborhood who worked at Hallmark. Because of that meeting, I was able to meet some Hallmarkers and interviewed for a few different jobs—but then a Keepsake position opened up and it was just perfect. I’ve been in the Keepsake Studio for my entire time at Hallmark.”

Matt: “We love getting outdoors once the weather cools off. We’re planning a vacation to go hiking and see the leaves change. It’s good to have time with friends and family, doing everything from apple picking to pumpkin carving and taking in some scary movies. I can’t wait!”

Matt: “This was originally Tracy Larsen’s idea, and he had pulled some reference images and cartoon inspiration. I thought it was a fun concept, so I looked at a lot of mug shots in pop culture and movies, like The Usual Suspects, Raising Arizona and Barbie™. The mug shot is something that really fascinates a lot of people.

When I was designing the ornament, I wasn’t sure how tall to make the reindeer, so I made him about my height. I like to think Grandma was fine, and she decided not to press charges, so luckily, all the reindeer will be back at the North Pole in time for Christmas deliveries.”

Grandma Got Run Over by a Reindeer

August 28th, 2025|0 Comments

2025 Work of Whimsy Sneak Peek: One-of-a-Kind Snowmen Figurines

Introducing the newest offerings from the Work of Whimsy Studio.

Step into a frosted wonderland where snowmen twinkle with sugar-sweet charm and holiday cheer comes alive! This enchanting collection of one-of-a-kind figurines is filled with playful personalities, each brimming with frosty magic and a touch of holiday delight.

Together, these whimsical creations capture the heart of winter—sparkling, sweet, and full of joy. Whether displayed on a mantel, in a shadow box or as part of a display, each piece is destined to become a cherished part of your holiday traditions.

All will be available exclusively
on the Work of Whimsy website
starting Friday, August 29 at 9:00 AM CT.


DESSERT SNOWMEN – With a treat in hand and a frosted bundt-cake base beneath him, this jolly snowman is a sugary guardian of holiday joy. His rosy cheeks and glittery smile make him as sweet as the season itself.

Dessert Snowman Figurine
(with Orange Candy Cane)

SOLD OUT

Dessert Snowman Figurine
(with Lollipop)

SOLD OUT


ICE CREAM SNOWMEN – This cheerful fellow proudly shows off his treat in hand while wearing a waffle-cone hat and sparkling tinsel scarf.

Ice Cream Cone Snowman Figurine
(with Snowman Cookie)

SOLD OUT

Ice Cream Cone Snowman Figurine
(with Candy Cane)

SOLD OUT

Ice Cream Cone Snowman Figurine
(with Star Cookie)

SOLD OUT


Party Snowman – I
(with Candy Cane)

SOLD OUT

Party Snowman – I
(with Candy Cane)

SOLD OUT

PARTY SNOWMEN – This playful snowman is ready for a season filled with smiles, glitter, and delight with a party hat, sparkling tinsel scarf, and treat in hand.

Party Snowman – II
(with Candy Cane)

SOLD OUT

Party Snowman – II
(with Ice Cream Cone)

SOLD OUT

August 28th, 2025|0 Comments

2025 Work of Whimsy Sneak Peek: Sweet Dessert Snowmen by Tammy Haddix

Meet Sweet Dessert Snowmen, the newest addition and first limited edition piece in Tammy Haddix’s Work of Whimsy studio collection. This jolly little snowman, with cheeks as pink as gumdrops and a smile as sweet as sugar sits on a fluffy swirl of snowy frosting. He wears a sparkly tinsel scarf and a frosting dollop cap tipped just so. In his mitten-like hand, he proudly shows off his Gummy Bear friend.

All around him, the candy magic sparkles—peppermints, gum drops, and sprinkles tucked into the snowy fluff. With a twinkle of glitter and a sparkle of cheer, this merry snowman looks ready to hop right into a candy-land holiday adventure!

The two variations will be available exclusively
on the Work of Whimsy website
starting Friday, August 29 at 9:00 AM CT.

Sweet Dessert Snowmen
Work of Whimsy

August 27th, 2025|1 Comment

2025 Sneak Peek: Joanne Wright Studio

In celebration of the upcoming release of Retro Halloween Cat, the very first Halloween design in the Joanne Wright Studio Retro Holiday Collection, Joanne has released a limited edition print based on the original sketch of her upcoming prototype!

This playful black cat, complete with a festive hat and bright bow, radiates the vintage charm Joanne is known for.

A must-have for collectors and Halloween lovers alike—grab yours before they vanish!


ORDER NOW

Available at Joanne Wright Studio

Retro Halloween Cat Print

This print is a reproduction of the original artwork that inspired the prototype, printed on sturdy card stock. Each print will be numbered and signed by Joanne.

August 26th, 2025|0 Comments

2025 Sneak Peek: Retro Red Bird by Joanne Wright Studio

Retro Red Bird
Retro Holiday Collection

Meet Retro Red Bird—the newest feathered friend in the Retro Christmas Collection! Sporting a cozy striped winter hat and carrying a festive envelope under its wing, this merry messenger is ready to perch on your tree and deliver holiday cheer.

Longtime fans of the Retro line will instantly recognize the nostalgic charm you’ve come to love from Joanne Wright Studio.

Available exclusively on the Joanne Wright Studio website beginning this October.

August 18th, 2025|0 Comments
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