2026 Reveal: Jan’s Hallmark St. Louis Signing Event Exclusive
A special St. Louis ornament is coming to Jan’s Hallmark St. Louis Signing—and collectors won’t want to miss this one!
Designed by retired Hallmark Keepsake Ornament Artists Tammy Haddix and Anita Marra Rogers, this special ball ornament features Louis the snowman with Anita Marra Roger’s granddog, Oreo. Louis sports a baseball cap and holds a baseball in one hand, while a St. Louis cardinal is perched in the other, giving the design a fun nod to the city and its baseball tradition.
With its playful mix of snowman charm, a beloved pup and St. Louis spirit, this ornament is sure to appeal to Hallmark collectors, baseball fans, dog lovers, and fans of the Snow Buddies and Puppy Love series alike.
This Limited Edition ornament will be given to all attendees at the Jan’s Hallmark St. Louis Dinner with the Artists, making it a special memento of the September 25–26, 2026 event featuring Tammy Haddix and Anita Marra Rogers.
There’s still time to reserve your spot! Call (314) 414-5252 to register.
Announcement: Jan’s Hallmark St. Louis Signing, Dinner & Auction
Join Jan’s Hallmark – Shrewsbury in celebrating their 1st Anniversary with retired Keepsake Artists Anita Marra Rogers and Tammy Haddix!
Jan’s Hallmark – Shrewsbury
Mackenzie Pointe Plaza
7247 Watson Road (Old Route 66)
St. Louis, MO
(314)414-5252
Note: Search “Mackenzie Pointe Plaza” in your Map app for directions.
Festivities include:
DINNER WITH THE ARTISTS (Friday, 6:00 p.m. – 9:00 p.m.)
- Registration: $50.00 + tax (includes meal). Call (314)414-5252 to register.
- Location: Next to Jan’s Hallmark
- St. Louis Style Buffet Menu:
- The Pasta House Co. Special Salad
- Golden Toasted Ravioli
- Pasta Con Brocoli
- Baked Mostaccioli
- Gooey Butter Cake Bites
- Ted Drewes Frozen Custard
- Premium Fitz’s Rootbeer
- Iced Tea
- Artist Presentations
- Artist Q&A
- Special Guest: Nicki, owner of HookedonHallmark.com
- Silent Auctions
- Giveaways
ARTIST SIGNING (Saturday, 9:00 a.m. – 12:00 p.m. and 1:00 pm – 4:00 p.m.)
- Location: Jan’s Hallmark
- Artists will only sign ornaments they created or contributed to.
- All ornaments (by the signing artists) purchased at the signing can be signed for FREE.
- Two ornaments (by a signing artist) brought from home, can be signed for FREE.
- Additional ornaments brought from home can be signed for $5.00 each.
- Door Prizes
- Refreshments
- Silent Auctions
Announcement: Jan’s Hallmark St. Louis Signing Auction List Revealed
EXCLUSIVE SILENT AUCTIONS
Rare Hallmark Artist Pieces Featured
Attendees of the September 25–26, 2026 Jan’s Hallmark Retired Artist Signing in St. Louis, Missouri, are invited to bid on a selection of one-of-a-kind pieces and special items from the artists’ personal collections.
These unique offerings go beyond traditional ornaments—Hallmark pre-production pieces are among the rarest collectibles, with many representing truly one-of-a-kind examples from the creative process. Don’t miss the opportunity to add a special piece of Hallmark history to your collection.
In-Person Bidding:
- Friday Dinner Auctions: 6:00 p.m. – 8:30 p.m. — Bidding is open to ticketed attendees of the Dinner with the Artists
- Saturday Signing Auctions: 9:00 a.m. – 3:30 p.m. – Bidding is open to the public.
From the personal collection of retired Keepsake Ornament Artist, Tammy Haddix
Making Memories Bundle
This auction features a Hand-Painted Prototype, Design Approval Sample (DAS) and Original Sketch of Storytime Snuggles, 15th in the Making Memories series from 2022. Factory card included. From the personal collection of Hallmark Keepsake Artist Tammy Haddix, these original design pieces offer a collector a unique connection to the development of this beloved series.
Final Bid:
Work of Whimsy Halloween Display
This piece was crafted by retired Keepsake Ornament Artist, Tammy Haddix
This auction is for “The Candy Corn Crypt Mug” a Work of Whimsy design by Tammy Haddix. The display piece depicts a little candy corn ghost popping up near a tombstone. The display is set a coffee mug.
Final Bid:
Snow Buddies (Narwhal)
This auction is for the Design Approval Sample (DAS) of the 25th in the Snow Buddies series from 2022 by Tammy Haddix. Factory tag included.
Final Bid:
Jolly Beer Belly Bundle
This auction is for the Design Approval Sample (DAS) and Production ornament of the 2022 Jolly Beer Belly ornament by Tammy Haddix. Factory tag included.
Final Bid:
German Shorthaired Pointer (Puppy Love) Bundle
This auction features a Hand-Painted Prototype, Design Approval Sample (DAS) and Production ornament of German Shorthired Pointer, the 32nd in the Puppy Love series from 2022. Factory cards included. These original design pieces from retired Hallmark Artist by Anita Marra Rogers personal collection offer a collector a unique connection to the development of this tail-wagging series.
Final Bid:
Puppy Love (Poodle)
This auction is for the Design Approval Sample (DAS) of the 34th in the Puppy Love series from 2024 by Anita Marra Rogers. Factory tag included.
Final Bid:
Harry Potter Kickstarter Exclusive
This auction is for a Mint in Box 2024 Hallmark Keepsake Harry Potter “Escape from Gringotts” tabletop by Jake Angell and Tim Bodendistel. This Limited Edition was available exclusively on Kickstarter.
Final Bid:
2018 Studio Edition
This auction is for the Design Approval Sample of the 2018 Sweet Treat Cart ornament by the entire Keepsake Studio, including Anita Marra Rogers and Tammy Haddix. On the design Anita sculpted the Yule Log Cakes and Tammy sculpted the Plum Pudding under the Glass Cloche. Factory tag included.
Final Bid:
Toyland Treasures Bundle
This auction is for a 2005 Toyland Treasures ornament and a 2006 Toyland Treasures Tabletop. Both are Magic and sculpted by Tammy Haddix. The tabletop was a Limited Edition only available on Hallmark.com.
Final Bid:
2026 Reveal: Retail Associate Ornament (Clove Gets a New Look)
Clove, the sister of Gnaughty and Gnice, made her debut during Ornament Premiere earlier this year. Now, this Special Edition Keepsake ornament has been repainted with a festive new color combination.
Clove wears a purple and gold hat topped with a shiny gold star and holds her favorite holiday treat—a gingerbread man cookie. The updated colors give the familiar ornament a distinctly different appearance while retaining the whimsical details of the original design.
Hallmark retailers will once again have the opportunity to purchase a Special Edition Keepsake ornament to thank their employees for their dedication. For collectors who added Clove during Ornament Premiere, the repainted ornament offers a different take on the character to display alongside Gnaughty and Gnice.
2026 Reveal: A Collector Favorite is Getting a Special New Look.
For her September 26 artist signing at Gretchen’s Hallmark in Rochester, New York, Joanne Wright has created an exclusive new colorway of her beloved Retro Penguin ornament. Instantly recognizable to fans of the original design, this festive reimagining transforms the popular penguin into a keepsake available only to those attending the event.
That’s what makes pieces like this so special. They’re more than ornaments—they’re souvenirs of an experience. This exclusive Retro Penguin won’t be available online or offered after the signing, making September 26 the only opportunity for collectors to add it to their collections.
For those planning the trip to Rochester, it’s a chance to bring home a unique Joanne Wright creation and a lasting reminder of the day. For collectors still deciding, this exclusive Retro Penguin may be the perfect reason to make the trip.
Unreleased Chihuahua Ornament Looking for a Forever Home
Who let the dogs out? In this case, it is Hallmark artist Sharon Visker! For the last twenty-four years, she has kept this unique little Chihuahua in her personal collection. Now, she is finally letting him out into the world so he can find a brand-new family to love.
Everyone remembers a special dog—the one who greets you with a wagging tail after a tough day, curls up next to you when words aren’t enough, and instantly senses when you need a friend. If you have ever loved a dog, you know that bond is pure magic.

Feliz Navidad
Prototype
Meet “Feliz Navidad,” a cheerful little pup who embodies that exact spirit!
Created in 2002, this one-of-a-kind, bobble-head ornament prototype sports a bright, colorful scarf and an oversized red sombrero trimmed with Christmas lights. He is tiny in size but absolutely bursting with a joyful, giant personality that will instantly melt your heart. You simply cannot look at him without smiling!
When his design wasn’t approved for retail production, this precious pup was shelved. He never appeared in a Dream Book and never touched a store shelf. Instead, Sharon Visker kept him in her personal collection, where he has remained an unseen gem for over two decades—until right now.
This isn’t an ornament that was mass-produced and later became hard to find. This is a true prototype. Because only one was ever made, this auction is your single chance to officially adopt him.
The lucky bidder won’t just win a rare piece of Hallmark history; they will welcome a new member into their family. He is a little dog waiting to bring big joy to your home, ready to be adored and proudly displayed long after the holiday decorations are packed away. Don’t let this unique chance slip away—open your heart and bring this sweet pup home!
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- Bidding Opens: Friday, October 16 at 9:00 AM CT
- Bidding Closes: Saturday, October 17 at 3:00 PM CT
- Proxy Bidding: Available if you cannot attend live
- How to Bid: Contact nicki@hookedonhallmark.com for a bidder number
2027 Sneak Peek: Hallmark Reveals 2027 Disney Keepsake Ornaments at D23 Expo
Hallmark gave collectors a first look at several 2027 Keepsake Ornaments during this year’s D23 Expo, including a new Disneyland Sleeping Beauty Castle Tree Topper, Big Thunder Mountain Railroad, Mickey Mouse in an Alice in Wonderland vehicle, and new Star Wars and Spider-Man ornaments.
The designs were shown during Hallmark’s “Hallmark & Disney Magic: Our Creative Partnership” panel at D23: The Ultimate Disney Fan Event on Sunday, August 16.
Disneyland Sleeping Beauty Castle Tree Topper
The 2027 Disneyland Sleeping Beauty Castle Tree Topper will feature light and sound, just like the Walt Disney World Cinderella Castle Tree Topper released in 2026. Tinker Bell flies overhead on both designs.
Sleeping Beauty Castle has been the centerpiece of Disneyland since the park opened in 1955 and remains one of the most recognizable landmarks in Disney Parks history. The new topper is scheduled for release during Ornament Premiere in July 2027.
Big Thunder Mountain Railroad
Big Thunder Mountain Railroad will be the second ornament in Hallmark’s Disney Parks Memories Keepsake Ornament series.
The ornament features a couple of miniature trains traveling along circular tracks through a rugged reddish-brown mountain, surrounded by rocky peaks, tunnels, layered rockwork, and greenery. Additional details appear on the back, and the familiar goat call is included.
Since opening at Disneyland in 1979, Big Thunder Mountain Railroad has become one of the park’s most popular attractions. The runaway mine train takes guests through the fictional mining town of Rainbow Ridge and the rugged landscape of the American frontier, including the famous “goat trick.”
It follows Dumbo the Flying Elephant, the first ornament in the series, which is still available online and at local retailers.
Mickey Mouse in an Alice in Wonderland Vehicle
Another 2027 design features Mickey Mouse riding in the pink caterpillar-shaped vehicle from Disneyland’s Alice in Wonderland attraction.
The ornament continues an unofficial series featuring Mickey Mouse as a passenger aboard Disney Parks attractions. The attraction is inspired by Disney’s 1951 animated classic and takes guests through colorful scenes featuring the White Rabbit, Mad Hatter, Cheshire Cat, and Queen of Hearts.
New Star Wars and Spider-Man Ornaments
The D23 presentation also featured two Star Wars ornaments and a new Spider-Man design.
Darth Vader’s Throne
Darth Vader sits upon his imposing throne, illuminated by glowing red accents. The Dark Lord of the Sith appears as he does in Obi-Wan Kenobi, with his unmistakable helmet, armor, and seated pose recreated in sculpted detail. The throne’s angular architecture adds to the dark and imposing look of the design.
Force Ghosts
The Force Ghosts ornament brings together Obi-Wan Kenobi, Yoda, and Anakin Skywalker as translucent blue Force Ghosts standing together on a platform. Their ethereal forms capture the appearance of the Jedi after becoming one with the Force.
Spider-Man
Spider-Man gets a holiday makeover, appearing in mid-air wearing a red-and-white holiday sweater decorated with snowflake and geometric patterns, along with a matching red, blue, and white winter beanie topped with a pom-pom.
In one hand, he balances a blue mug filled with hot cocoa and topped with whipped cream featuring a miniature Spider-Man mask. In the other, he holds a snowball overhead.
Hallmark did not reveal the complete 2027 Disney collection at D23, but the presentation gave collectors an early look at several of the Disney Parks, Star Wars, and Marvel designs coming next year.
Cowboy and Moo Cha Cha: The Last Roundup
Some prototypes are simply unreleased designs. Others are all that remain of a story that was never fully told. This is the story of one of those forgotten legends.
Across the wide-open frontier was a place unlike any other—a town where the residents were not settlers, miners, or cowboys. They were cows. It was the greatest cow-town the frontier ever knew. Not a town where cows simply wandered through. Not a place where they were just part of the scenery. This was their town.
Built by the herd, for the herd, it was a place where every cow had a story, every pasture had a purpose, and every resident had a place in the community. The cows knew every trail, every favorite grazing spot, and every quiet place to rest beneath the prairie sky.
Life followed the rhythm of the herd. Each morning, the cows made their way out to pasture. Some spent their days peacefully grazing, some gathered together while chewing the cud, some were happy to follow the herd, and some were determined to do things their own way. Every cow mattered.
But among all the residents, two names became legendary.

Cowboy
Cowboy and Moo Cha Cha.
Cowboy was the cow everyone trusted—the one who always knew the way home. With his signature hat, trusty lasso, and steady confidence, he watched over the herd and knew every trail across the prairie. When a young calf wandered too far or a problem needed solving, Cowboy was there. He never hesitated. He never turned away. When a challenge appeared, Cowboy was always ready to take the bull by the horns and lend a hoof when it mattered most.

Moo-Cha-Cha
Then there was Moo Cha Cha. No cow brought more sparkle, personality, or excitement to the prairie. With her dazzling style, sparkling red boots, and famous maracas, Moo Cha Cha had a way of turning ordinary moments into unforgettable memories. When her music filled the air, cows came from across the prairie to see what was happening. The quiet cows came closer. The serious cows forgot their worries. Even those who preferred a peaceful afternoon in the pasture couldn’t resist joining the celebration.
Because Moo Cha Cha had a gift. She didn’t just make music. She brought the herd together.
Together, Cowboy and Moo Cha Cha became the perfect pair. Cowboy was the dependable one—the cow everyone trusted when a steady hoof and clear direction were needed. Moo Cha Cha was the spark that brought the herd together, turning ordinary days into celebrations. One helped the herd find its way. The other reminded them to enjoy the journey. That was why they became legends.
But like many great legends, their story was never fully told. Before collectors ever had the chance to discover them or the whimsical cow-town they inhabited, these rare prototype ornaments were quietly tucked away, remaining unseen for years—holding the promise of a story that was waiting to be told.
Until now.
The Last Roundup has arrived.
For the first and only time, Cowboy and Moo Cha Cha have returned from the forgotten pages of that legend. These are not simply rare prototypes. They are surviving pieces of a lost story—a glimpse into a world where cows had character, friendships ran deep, and every resident had a story worth telling.
When the bidding ends, Cowboy and Moo Cha Cha’s journey will continue—but only with one collector who recognizes their charm and chooses to become the next keeper of their story. For everyone else, Cowboy and Moo Cha Cha will remain a legend. For one collector, their story will live on.
The gates are open. The herd has gathered. Will you be the one to bring Cowboy and Moo Cha Cha home?
Auction Information
In-Person Bidding
Bidding is open to everyone attending the Secondary Market Show and is open to the public—no event ticket is required.
Friday: 10:00 AM – 5:00 PM
Saturday: 10:00 AM – 3:00 PM
Proxy Bidding
Collectors who are unable to attend may participate through a proxy bidder. To register, email your name, city/state, and phone number to Hallmark-Volunteers-Auction@outlook.com.
Auction Location
Bridgewater Place
205 Bridgewater Road
Knoxville, TN 37923
The auction will be held in conjunction with the Secondary Market Show at Bridgewater Place.
Please note that tickets for the Artist Signing and Dinner portions of the event have sold out; however, the Secondary Market Show and auction remain open to the public.
2026 Announcement: Hallmark Volunteers Collectors Club Artist Signing & Silent Auction UPDATED
Rare Hallmark Artist Pieces Featured in Exclusive Silent Auctions
Attendees of the August 14–15, 2026 Hallmark Volunteers Collectors Club Retired Artist Signing in Knoxville, Tennessee, are invited to bid on a selection of one-of-a-kind pieces and special items from the artists’ personal collections.
These unique offerings go beyond traditional ornaments—Hallmark pre-production pieces are among the rarest collectibles, with many representing truly one-of-a-kind examples from the creative process. Don’t miss the opportunity to add a special piece of Hallmark history to your collection.
In-Person Bidding: Bidding is open to everyone at the Secondary Market Show. (Open to the Public, No Ticket Required.)
- Friday, 10:00 a.m. – 5:00 p.m.
- Saturday, 10:00 a.m. – 3:00 p.m.
Proxy Bidding: For those not attending, you may request a Proxy Bidder in your place. To register, Email your Name, City/State and Phone Number to Hallmark-Volunteers-Auction@outlook.com.
The event and Secondary Market Show are being held at:
Bridgewater Place
205 Bridgewater Road
Knoxville, TN. 37923
Tickets for the Signing and Dinner portions of the event are now sold out.
Auction items from the personal collection of retired Keepsake Ornament Artist, Tracy Larsen.
Winter Fun With Snoopy Prototype
This auction features a hand-painted prototype of the 1998 Winter Fun with Snoopy miniature ornament, the first release in a popular series that showcases the many ways SNOOPY® and his friends enjoy winter. From the personal collection of Hallmark Keepsake Artist Tracy Larsen and signed by him, this original design piece offers collectors a unique connection to the development of this beloved series.
Final Bid: $300.00
Auction items from the personal collection of retired Keepsake Ornament Artist, Sharon Visker.
Moo Cha Cha and Cowboy Bundle
This exclusive bundle features two unproduced, hand-painted prototypes by Sharon Visker. Moo Cha Cha and Cowboy are all dressed up for an evening out, with Cowboy even sporting boots made from genuine leather.
The auction also includes an unpainted white body of each cow, offering a rare look at the development process behind these designs.
Final Bid: $1,500.00
2024 Season’s Treatings Bundle
This auction features a hand-painted prototype and original sketch for the 2024 Season’s Treatings ornament, the 16th release in a popular series that showcases delicious homemade treats arranged in festive holiday displays. From the personal collection of Hallmark Keepsake Artist Sharon Visker and signed by her, these original design pieces offer collectors a unique connection to the development of this beloved series.
Final Bid: $400.00
2024 Howliday Helpers Bundle
This auction features a collection centered around the 2024 Howliday Helper ornament, the first in a series featuring miniature puppies dressed in festive holiday attire. The bundle includes the original prototype, the first production piece, a final production ornament with its box, and sketches showcasing concepts considered for future designs in the series. Together, these pieces provide collectors with a unique glimpse into the creative process behind this charming collection.
These items are from Sharon Visker’s personal collection and are signed by the artist.
Final Bid: $240.00
Other Auction Items curated by the club
Holiday Lighthouse Display Bundle
Holiday Lighthouse Series
(2012 – 2026)
This auction item includes the first through 14th ornaments in the Holiday Lighthouses series (2012–2025), featuring original designs inspired by actual lighthouses throughout the United States. Also included:
- 2018 Tabletop Edition
- 2022 Special Edition.
Please note: The photos shown are stock images and not photographs of the actual auction items.
Final Bid: $500.00
Tea Time Service Bundle
Tea Time Series
(2016 – 2020)
This auction item includes a tray featuring all five designs from the Tea Time series. Each design includes two ornaments—a teapot and a teacup—sculpted in a variety of classic shapes and decorated with cheerful holiday designs, for a complete collection of 10 ornaments. The ornaments are signed by Tracy Larsen.
Please note: The photos shown are stock images and are not photographs of the actual auction items.
Final Bid: $300.00
Jack-in-the-Box Memories Display Bundle
Jack-in-the-Box Memories
(2003 – 2009)
This auction features a display of the Jack-in-the-Box Memories series (2003–2009), a collection of Keepsake Ornaments featuring beloved characters that pop out of a toy jack-in-the-box. The ornaments are displayed in a toy trunk and are signed by the artists who created them. Sharon Visker signed each ornament except the 2007 piece, which is signed by Anita Marra Rogers, the artist who created that ornament.
Please note: The photos shown are stock images and not photographs of the actual auction items.
Final Bid: $350.00
‘Tis the Seasoning Bundle
This auction features a wooden snowman-shaped charcuterie board created by Gwenda Downhour and all six ’Tis the Seasoning ornaments for an easy wall display. The series celebrates the charm of salt-and-pepper shakers, which come in all shapes and sizes—the only requirement being that they complement each other. Each ornament set features a festive pair of salt and pepper shakers, and this collection includes:
- All three series ornaments from 2014–2016
- 2013 KOC Exclusive
- 2015 KOC Event Repaint of the first ornament in the series
- 2018 Salt and Pepper Shaker Limited Edition VIP ornaments.
The ornaments are signed by Sharon Visker.
Final Bid: $350.00
Howliday Helpers Display Bundle
Howliday Helpers
(2024 – 2026)
This auction features a display of the 2024-2026 Howliday Helpers miniature series on a felted wool dog bone Christmas tree. All three ornaments are signed by Sharon Visker. The 2026 ornament also includes Ramone Olivera’s signature.
Please note: The photos shown are stock images and not photographs of the actual auction items.
Final Bid: $120.00
Village Express In-Store Display
This auction features a large in-store display created to promote the 1986 Keepsake Lighted Collection ornament, Village Express. The display also introduced customers to a new Keepsake ornament feature: motion.
The oversized ball ornament display was designed to hang in Hallmark stores, with a train engine continuously circling the village scene inside.
Please note: The photo shown is a stock image and is not a photograph of the actual auction item.
Final Bid: $25.00
2026 Reveal: Work of Whimsy: The Jolly Trio
Available as a Set or Individually
A snowy celebration is underway! Through a sparkling winter snowfall, three cheerful snowmen make their way across a winter wonderland, each carrying a special piece of Christmas magic. Sugar Cookie arrived first, bringing a tray of delectable treats to share. Rapper Ribbons followed, finally untangling himself from his gift-wrapping project and arriving with presents for everyone. Last to appear is Tops Holiday, who is always fashionably late. A dapper fellow through and through, he made his grand entrance carrying candy canes to hand out to friends along the way.
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Exclusively Available at Work of Whimsy




























































