2026 Collection: Playful Penguins
Keepsake Ornaments
The Perfect Tree
A Sweet Treat
Petite Penguins
11th in the series.
Miniature.
Snowball Fun
Playful Penguins
Re-issued
Delivering Delight
Playful Penguins
Musical Plush
The Very Best Christmas Gift
A Hallmark Keepsake Playful Penguins Story
Playful Penguins Christmas Mart Fun!
Playful Penguins
Jigsaw Puzzle
2026 Collection: Musical Snowman
2026 Collection
Snowball Fight
Snowman Musical Plush
Snowball Fight
Snowball Fight
Snowman Plush Ornament
The Goodboots’ Grand Winter Break Book
A Story from the Hallmark Holiday Series
Snowball Fight
Puzzle
Musical Tree-Lighting Snowman
Snowman Plush
Magic Snowman Village Collection
For over 20 years, the Hallmark Snowman Holiday Series has grown from its original Techno Plush, featuring music and sounds, to include a collection of books filled with festive stories. This year, the series expands with the introduction of the Magic Snowman Village, bringing a new collectible dimension to the familiar snowman characters.
The inaugural collection features three interactive figurines, each sold separately. Collect all three to create your own holiday village, with a post office joining the collection next year.
Christmas House and Carolers Figurines
Magic Snowman Village
Set of 2.
Christmas Tree and Mayor Figurine
Magic Snowman Village
Set of 2.
Bakery and Baker Figurines
Magic Snowman Village
Set of 2.
Red Truck
Magic Snowman Village
Hot Cocoa Cart
Magic Snowman Village
Post Office
Magic Snowman Village
(2027)
Reveal: 2026 World Series Keepsake Ornament
Milwaukee Brewers™
2026 World Series™ Champions
Special Edition
Congratulations to the Milwaukee Brewers™ on winning the World Series for the first time in franchise history! From clutch hits and towering home runs to spectacular catches and the final moments of victory, Milwaukee’s 2026 championship run gave Brewers fans a season to remember. Commemorate this historic milestone with a Christmas tree ornament celebrating the team’s unforgettable triumph in the Fall Classic. With limited quantities available, this collectible Keepsake Ornament marks a historic first in Brewers history.
PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com
2026 Hallmark CHRISTMAS EXPERIENCE
Hallmark Christmas Experience Returns for a Third Year
Nifty Fifties Keepsake Ornaments
Hallmark Christmas Experience
The Hallmark Christmas Experience returns to Kansas City for a third year, bringing the charm of a Hallmark movie town square to Crown Center, just outside Hallmark’s headquarters. This free, open-to-the-public holiday experience takes place on weekends from November 27 through December 20, inviting Hallmark fans to gather with family and friends and celebrate the season.
Keepsake Ornament collectors have something special to look forward to this year: an event-exclusive repaint of this year’s Nifty Fifties Keepsake Ornament. This nostalgic Christmas tree ornament features a pair of vintage-styled caroling snowman ornaments displayed in a retro-inspired ornament box. If Keepsake Ornaments had been available in the 1950s, they might have come packaged just like this, making the design a playful nod to the era’s Christmas traditions.
Visitors can also explore the Holiday Hallmarket, featuring Hallmark favorites such as ornaments, greeting cards, seasonal décor and gift wrap. Ticket packages provide presale access to event-exclusive merchandise, while special ticketed activities offer exclusive access to Hallmark stars. Tickets are limited.
With its festive atmosphere, holiday shopping and nostalgic Keepsake design, the Hallmark Christmas Experience offers Hallmark fans plenty to enjoy in Kansas City this holiday season.
For event details and ticket packages, visit experiencehallmarkchristmas.com.
Event Exclusive Merchandise
2026 Hallmark Christmas Experience Mug
Hallmark Beanie
Hallmark Christmas Experience Fleece Blanket
Mistletoe the Mouse Plush
Mistletoe Mouse’s Most
Magical Christmas Book
Mistletoe the Mouse
Enamel Pin
Hallmark Christmas
Experience Tote Bag
Merry Memories
Photo Album
2026 Hallmark Christmas Experience
Photo Frame Ornament
2026 Hallmark Christmas Experience
Enamel Pin Set
Hallmark Christmas Experience
Keychain
Hallmark Christmas Experience
Tea Towel
Hallmark Christmas Experience
Puzzle
Hallmark Christmas Experience
Shirts (with Ticket Pre-Order Only)
2027 Reveal: Member Exclusives
The four Member Exclusive offerings for 2027 have been revealed.
Christmas Window 2027
(Farmer’s Market)
Christmas Windows
25th in the series.
Resplendent Quetzal
The Beauty of Birds
Vintage Greetings
4th in the series.
Tis the Season!
2027 Reveal: Dream Box
Welcome to your holiday happy
There’s something magical about being home for Christmas. Whether home makes us think of people or traditions, it’s at the heart of so many special memories. It’s our happy place–where now you have another home for the holidays, the keepsake Ornament Club.
Our community of merrymakers is here to help you celebrate the season all-year long. To get the fun started we’ve filled your Dream Box with darling ornaments and the 2027 Dream Book. Plus scan the code below to download exclusive artwork.
Make yourself at home, and get ready for a magical year ahead!
The Keepsake Ornament Club
2027 Dream Box
The Keepsake Dream Box shipped directly to your home starting in April, this year’s membership gift is full of Keepsakes magic.
You will receive:
- Three club-exclusive Keepsake Ornaments:
Heading Home for the Holidays
A Furry Welcome
Holiday Delivery
- Your 2027 Dream Book, along with a $5 off $10 coupon, Join by January 15, 2027 to be one of the first to receive your Dream Book and Dream Box!
2026 Reveal: Mayor’s Christmas Tree Ornament – Merry Skaters
Merry Skaters
2026 Mayor’s Christmas Tree Ornament
The 2026 Mayor’s Christmas Tree Ornament, Merry Skaters, marks the 46th year of a Kansas City holiday tradition. Designed by Hallmark artist Sheyda Best, this year’s laser-cut ornament was made in Kansas City from the 2025 Mayor’s Christmas Tree.
The round, bauble-shaped design features two penguins skating together on a snowy base surrounded by snowflakes. One wears a red-and-white trapper hat and green scarf, while the other sports a green and red knit hat topped with a white pom-pom and a red scarf. Proceeds from ornament sales benefit the Mayor’s Christmas Tree Fund.
The 2026 ornament also celebrates the Hallmark Christmas Experience at Crown Center, which takes place on weekends from November 27 through December 20, 2026.
Purchasing Information
Merry Skaters goes on sale Friday, November 27, 2026, at Crown Center Customer Service on Level 2 of the Crown Center Shops. Ornaments are $19.95 each, plus tax, with a limit of two per customer while supplies last.
Can’t make it to Crown Center? Place an order by calling Customer Service at 816-274-8444 or completing the 2026 pre-order form. Pre-orders are for shipping only, not pickup.
Shipping within the continental United States is $9.95 per order of up to $100. Payment is by credit card only. Orders cannot be shipped to P.O. boxes or outside the continental United States. All sales are final.
NOTE: Since 1981 Mayor’s Christmas Tree Ornaments have been sold to help in raising money for the Mayor’s Christmas Tree Fund. From 1981 through 1986, the designs of the Mayor’s Christmas Tree commemorative ornaments came from the Hallmark ornament line and were revised in limited editions with the Mayor’s Christmas Tree inscription. Since 1987, each ornament has been an original, designed by Hallmark artists and creative staff and made from the wood of the previous year’s Mayor’s Christmas Tree. Proceeds from the purchase of these commemorative ornaments benefit the Mayor’s Christmas Tree Fund, a Kansas City charity since 1908, that benefits thousands of Kansas City’s less fortunate each year.
Ornaments from prior years – A limited supply of ornaments from prior years are still available for purchase including, 2003 (Nostalgic Sled), 2006 (Nutcracker), 2007 (Christmas Bell), 2008 (Christmas Candle), 2009 (Gingerbread House), 2010 (Hallmark Centennial Celebration), 2011 (Holiday Mittens), 2012 (Snow Globe), 2013 (Christmas Tree), 2014 (Carousel Horse), 2015 (Woodland Joy), 2016 (Festive Fox), 2017 (Skate Away), 2018 (All Aboard), 2019 (Here Comes Christmas), 2020 (Heart of Kansas City), 2021 (Festive Friends), 2022 (Celebrating 50 Years), (2023 (Holiday Wreath), 2024 (O Christmas Tree), 2025 (Sweet Snowman).
Download a list of ornaments through the years.
2026 Reveal: Game On! Hallmark Brings a Legendary Xbox Console to the Christmas Tree!
XBOX HALO Special Edition Console
For Xbox fans, 2004 was a year to remember. Halo 2 had arrived, multiplayer battles were keeping friends glued to their televisions, and Microsoft’s translucent green Halo Special Edition Xbox was turning heads. More than 20 years later, that unforgettable console is making a comeback, only this time, in miniature!
Just in time for Xbox’s 25th anniversary on November 15, Hallmark is recreating the legendary console with its new Xbox Halo Special Edition Console Keepsake Ornament. From the distinctive translucent green casing and “Halo Special Edition” lettering to the matching wired controller resting on top, Hallmark has captured the details that made the original a favorite among Xbox fans and collectors.
But the real magic begins when you press the power button! The ornament lights up, the unmistakable Xbox startup sound fills the air, and the legendary “Halo Theme Mjolnir Mix” from Halo 2 kicks in. Suddenly, it’s 2004 again. You’re battling the Covenant, challenging friends to multiplayer matches, and promising yourself just one more game!
Available exclusively on Amazon, this little green console brings a memorable chapter of gaming history back to life. And this Christmas, you won’t have to look under the tree to find an Xbox. There might just be one hanging on it!
Shop the Xbox Halo Special Edition Console Keepsake Ornament on Amazon
1929 Travel Air Model R “Mystery Ship” Reimagined Piece
Retro 1929 Travel Air Model R “Mystery Ship”
The Sky is the Limit reimagined piece
What could make a 1929 Travel Air Model R “Mystery Ship” airplane even more beautiful and fast? A new propeller! That’s just what retired Keepsake Artist Lynn Norton has done, upgraded one of his 2017 Sky’s the Limit production airplane ornaments with a new, shiny, smaller propeller.
If you set your heading for Hooked on Ornaments next Friday, you just might find yourself piloting this beauty! Highest bidder in the silent auction gets the pilot seat in this amazing souped-up ride by the master engineer himself, Lynn Norton!
2026 Reveal: When Snowmen Discover Halloween…
Get ready to scare up some festive fun with the brand-new Halloween Snowmen Collection from The Work of Whimsy Studio! We all know the story of Halloween characters discovering the wonder of Christmas…but what happens when things go the other way around? It seems a couple of Tammy Haddix’s snowmen have wandered beyond their winter wonderland and stumbled upon something they never knew existed… Halloween!
They’ve left the snowflakes behind for spooky fun, traded their winter hats for witchy ones, and suddenly find themselves surrounded by costumes, tricks, treats, and all the excitement of Halloween. And these two seem to be discovering very different things to love about their newfound holiday.
Halloween Snowmen
One little snowman has already figured out trick-or-treating—or at least the treating part! With an oversized piece of candy corn in one hand and a star-tipped wand in the other, he may have even learned a trick of his own. Could that wand have something to do with his supersized treat? Judging by that mischievous little smile, he isn’t giving away any secrets!
Halloween Snowmen
His companion has made a discovery of his own. With his arms stretched wide, he proudly holds a shimmering strand of stars, as though he’s discovered that Halloween has a little sparkle of its own. While one has found the treats, the other has found the sparkle—and together, their first Halloween adventure begins to take shape.
There’s something wonderfully unexpected about Tammy bringing the nostalgic charm of her snowmen into the world of Halloween. These familiar wintertime characters suddenly have a whole new personality, with just enough magic to make you wonder why snowmen haven’t been celebrating Halloween all along.
Maybe that’s part of their charm. They make you look forward to that first crisp chill in the fall air—the kind that tells you Halloween is just around the corner and almost makes you wish winter would arrive a little early. They’re the kind of little characters you can picture unpacking each October, finding their place among your favorite Halloween decorations, and smiling when you see those familiar faces again year after year.
One found the treats. The other found the sparkle. Together, they found a holiday they never knew they were missing. Something tells us they won’t be waiting for Christmas anymore!
Available Beginning Monday, October 5, 2026 at 9:00 AM CT.
exclusively on the Work of Whimsy website