2025 Hallmark CHRISTMAS EXPERIENCE
A day just for you!
Our Hallmark Christmas Experience is back for a second year.
Join us for KOC-only events on December 5.
Nifty Fifties
Hallmark Christmas Experience
Last December, we had the joy of welcoming our favorite group of merrymakers-the Keepsake Ornament Club-to Hallmark’s Kansas City home for the first Hallmark Christmas Experience. And this year, we’re excited to welcome you back for a day of festive activities all about ornaments!
“It’s a rare opportunity for artists to actually meet the people they create for,” says Keepsake Artist Iman Zadrozny, who attended the event last year. “You can feel the energy and excitement and see how much it means to them.”
At KOC Day, you’ll have the opportunity to mix and mingle with artists, art directors, engineers, editors and more folks from the Keepsake Village. Plus, you can attend ornament-signing sessions, take a peek behind the curtains with KOC-only content and enjoy a few fun surprises, too! You’ll also get to spend some quality time with your fellow club members and enjoy many more festivities.
Plus, your ticket package purchase gives you presale access for event-exclusive merch, including an adorable Keepsake Ornament in the style of our Nifty Fifties series. Grab your tickets today (they’ll go quick!) and we’ll see you there.
Read more and get tickets at experiencehallmarkchristmas.com
“A day just for you!” For Keeps 25 Fall 2025: 8
2025 Reveal: Hallmark Employee Gift
You’re an Angel!
Hallmark Employee Gift
Hallmark retailers will once again have the opportunity to purchase a Special Edition Keepsake ornament to use to thank their employees for their dedication.
Artist Insight: In The Studio with Matt Johnson
The Keepsake Studio spoke with Hallmark Artist Matt Johnson about himself and shared a glimpse of an ornament he created for 2025.
Grandma Got Run Over by a Reindeer
2025 Work of Whimsy Sneak Peek: One-of-a-Kind Snowmen Figurines
Introducing the newest offerings from the Work of Whimsy Studio.
Step into a frosted wonderland where snowmen twinkle with sugar-sweet charm and holiday cheer comes alive! This enchanting collection of one-of-a-kind figurines is filled with playful personalities, each brimming with frosty magic and a touch of holiday delight.
Together, these whimsical creations capture the heart of winter—sparkling, sweet, and full of joy. Whether displayed on a mantel, in a shadow box or as part of a display, each piece is destined to become a cherished part of your holiday traditions.
All will be available exclusively
on the Work of Whimsy website
starting Friday, August 29 at 9:00 AM CT.
DESSERT SNOWMEN – With a treat in hand and a frosted bundt-cake base beneath him, this jolly snowman is a sugary guardian of holiday joy. His rosy cheeks and glittery smile make him as sweet as the season itself.
Dessert Snowman Figurine
(with Orange Candy Cane)
SOLD OUT
Dessert Snowman Figurine
(with Lollipop)
SOLD OUT
ICE CREAM SNOWMEN – This cheerful fellow proudly shows off his treat in hand while wearing a waffle-cone hat and sparkling tinsel scarf.
Ice Cream Cone Snowman Figurine
(with Snowman Cookie)
SOLD OUT
Ice Cream Cone Snowman Figurine
(with Candy Cane)
SOLD OUT
Ice Cream Cone Snowman Figurine
(with Star Cookie)
SOLD OUT
Party Snowman – I
(with Candy Cane)
SOLD OUT
Party Snowman – I
(with Candy Cane)
SOLD OUT
PARTY SNOWMEN – This playful snowman is ready for a season filled with smiles, glitter, and delight with a party hat, sparkling tinsel scarf, and treat in hand.
Party Snowman – II
(with Candy Cane)
SOLD OUT
Party Snowman – II
(with Ice Cream Cone)
SOLD OUT
2025 Work of Whimsy Sneak Peek: Sweet Dessert Snowmen by Tammy Haddix
Meet Sweet Dessert Snowmen, the newest addition and first limited edition piece in Tammy Haddix’s Work of Whimsy studio collection. This jolly little snowman, with cheeks as pink as gumdrops and a smile as sweet as sugar sits on a fluffy swirl of snowy frosting. He wears a sparkly tinsel scarf and a frosting dollop cap tipped just so. In his mitten-like hand, he proudly shows off his Gummy Bear friend.
All around him, the candy magic sparkles—peppermints, gum drops, and sprinkles tucked into the snowy fluff. With a twinkle of glitter and a sparkle of cheer, this merry snowman looks ready to hop right into a candy-land holiday adventure!
The two variations will be available exclusively
on the Work of Whimsy website
starting Friday, August 29 at 9:00 AM CT.
Sweet Dessert Snowmen
Work of Whimsy
2025 Sneak Peek: Joanne Wright Studio
In celebration of the upcoming release of Retro Halloween Cat, the very first Halloween design in the Joanne Wright Studio Retro Holiday Collection, Joanne has released a limited edition print based on the original sketch of her upcoming prototype!
This playful black cat, complete with a festive hat and bright bow, radiates the vintage charm Joanne is known for.
A must-have for collectors and Halloween lovers alike—grab yours before they vanish!
ORDER NOW
Available at Joanne Wright Studio
Retro Halloween Cat Print
This print is a reproduction of the original artwork that inspired the prototype, printed on sturdy card stock. Each print will be numbered and signed by Joanne.
2025 Sneak Peek: Retro Red Bird by Joanne Wright Studio
Retro Red Bird
Retro Holiday Collection
Meet Retro Red Bird—the newest feathered friend in the Retro Christmas Collection! Sporting a cozy striped winter hat and carrying a festive envelope under its wing, this merry messenger is ready to perch on your tree and deliver holiday cheer.
Longtime fans of the Retro line will instantly recognize the nostalgic charm you’ve come to love from Joanne Wright Studio.
Available exclusively on the Joanne Wright Studio website beginning this October.
2025 Sneak Peek: Retro Black Cat by Joanne Wright Studio
Retro Halloween Cat
Retro Holiday Collection
Hand Painted Prototype
Something spooky-sweet has been prowling around the Joanne Wright Studio and is set to join the Retro Holiday Collection this fall…
Say hello to the Retro Halloween Cat! This cheerful black cat boasts bright yellow eyes, rosy cheeks, and a wide, toothy grin. She’s dressed for the season in a glittery purple witch’s hat with a bold orange band, and a bright orange bow around her neck. Whether she’s on the hunt for treats or sneaking through the shadows, this purr-fect little kitty is brimming with the magical retro charm you know and love and is sure to bring a playful Halloween spirit straight to your collection.
Available exclusively
on the Joanne Wright Studio website
beginning Tuesday, September 2 at 9:00 AM CT.
2025 Sneak Peek: Retro Angel by Joanne Wright Studio
Retro Angel
Retro Holiday Collection
Introducing Retro Angel—the newest addition to the Joanne Wright Studio Retro Christmas Collection! This charming porcelain ornament will be available for purchase exclusively on the Joanne Wright Studio website beginning this October.
Artist Insight: In The Studio with Lisa Vogel
The Keepsake Studio spoke with Hallmark Artist Lisa Vogel about herself and shared a glimpse of an ornament she created for 2025.
Roasting Marshmallows will be available at Keepsake Ornament Debut in October!
Roasting Marshmallows