2025 Reveal: Mayor’s Christmas Tree Ornament
Sweet Snowman
2025 Mayor’s Christmas Tree Ornament
This year’s ornament, “Sweet Snowman” was designed by Hallmark Artist Sheyda Best. Made in Kansas City, the laser-cut design features a smiling snowman in a top hat, holding a stack of wrapped gifts. This year’s ornament celebrates the Hallmark Christmas Experience at Crown Center, taking place on weekends from Nov. 28 through Dec. 21, 2025.
Ornaments will go on sale, Friday, November 28, at Crown Center Customer Service, Level 2 of the Crown Center Shops. Ornaments are $19.95 plus tax. Limits apply.
Can’t make it to Crown Center? Pre-Orders that will be shipped by December 1, 2025 may now be placed by completing the Order Form.
FedEx shipping anywhere in the continental United States is $9.95 per order of up to $100.00.
NOTE: Since 1981 Mayor’s Christmas Tree Ornaments have been sold to help in raising money for the Mayor’s Christmas Tree Fund. From 1981 through 1986, the designs of the Mayor’s Christmas Tree commemorative ornaments came from the Hallmark ornament line and were revised in limited editions with the Mayor’s Christmas Tree inscription. Since 1987, each ornament has been an original, designed by Hallmark artists and creative staff and made from the wood of the previous year’s Mayor’s Christmas Tree. Proceeds from the purchase of these commemorative ornaments benefit the Mayor’s Christmas Tree Fund, a Kansas City charity since 1908, that benefits thousands of Kansas City’s less fortunate each year.
Ornaments from prior years – A limited supply of ornaments from prior years are still available for purchase including, 2003 (Nostalgic Sled), 2006 (Nutcracker), 2007 (Christmas Bell), 2008 (Christmas Candle), 2009 (Gingerbread House), 2010 (Hallmark Centennial Celebration), 2011 (Holiday Mittens), 2012 (Snow Globe), 2013 (Christmas Tree), 2014 (Carousel Horse), 2015 (Woodland Joy), 2016 (Festive Fox), 2017 (Skate Away), 2018 (All Aboard), 2019 (Here Comes Christmas), 2020 (Heart of Kansas City), 2021 (Festive Friends), 2022 (Celebrating 50 Years), (2023 (Holiday Wreath), 2024 (O Christmas Tree).
Download a list of ornaments through the years.
Announcement: Pull-String Lion Canceled
Pull-String Lion
Due to quality issues, the Pull-String Lion ornament, which was scheduled to be released for Ornament Debut, has been canceled.
Press Release: Hallmark’s Keepsake Ornament Debut Marks the Start of the Holiday Season, Oct. 11–19
KANSAS CITY, Mo. (Oct. 8, 2025) – As the holiday season begins, Hallmark is making spirits bright with Keepsake Ornament Debut, Oct. 11–19. The final Keepsake Ornament event of the year showcases over 150 new ornaments from Hallmark’s 2025 collection, including nods to pop culture icons, beloved movie and TV characters, ornaments with innovative technology and imaginative first-in-series creations.
And to All a Good Night!
“With the ‘And To All a Good Night!,’ musical ornament, I wanted to capture the magic and motion of Santa’s Christmas Eve journey in a nostalgic, storybook way,” said Orville Wilson, Hallmark Keepsake Artist. “From the gliding sleigh to the chugging train and shimmering tinsel tree, every detail was designed to bring that Christmas wonder to life – like capturing a little piece of holiday magic under glass.”
New Keepsake Ornaments are available for purchase online and at Hallmark Gold Crown stores nationwide starting Oct. 11. During Keepsake Ornament Debut, shoppers can enjoy special offers and bonus points as Crown Reward members. Additionally, Keepsake Ornament Club (KOC) members receive early in-store access on Oct. 10 and exclusive perks, including the opportunity to buy a ticket to KOC Day at the Hallmark Christmas Experience.
Hallmark Keepsake Ornaments celebrate the joy of the season, perfect for starting new traditions or building existing collections. From pop culture lovers and movie buffs to sports fans, gamers and those commemorating meaningful milestones, this year’s offerings include delights for collectors and holiday enthusiasts alike.
New ornaments premiering at Keepsake Ornament Debut include:
And To All a Good Night! musical ornament – Celebrate Santa’s annual trip in timeless style with this charming ornament featuring a nostalgic cloche design. The classic decoration features Santa’s sleigh and a toy train encircling a silver tinsel tree, all set on a base accented with a relief-style, snowy country scene. Enjoy a dazzling light show synchronized with a festive rendition of “Up On the Housetop” as Santa and his reindeer fly and the train chugs along.
Dasher, Eight Tiny Reindeer ornament – This 1st in series ornament features one of eight reindeer that guides Santa on his one-night journey around the world. Delight all the believers with the first in this charming new ornament series.
Deck the Shelves ornament – Celebrate any big reader or writer with this ornament. Wooden bookcase ornament is shaped like a tree and filled with books in shades of green. Red and white ball ornaments and gold star accents add a festive touch.
Festive Feline ornament – Add a little cat-titude to the tree with this frowny-faced feline decoration. The playful ornament features a fluffy gray-and-white tabby cat sporting a grumpy expression while wearing a festive holiday costume complete with ornaments, garland and a gold star. A purr-fect gift for pet parents who delight in dressing up their unamused fur-babies for the holidays.
Lacey Chabert porcelain ornament – Celebrate the magic of the season with Hallmark star Lacey Chabert, beloved by millions of viewers for her heartwarming and joyful performances. Delight a fan with a beautifully crafted porcelain ornament showcasing Lacey in a festive red dress—perfect for honoring the cherished tradition of watching Hallmark movies. Plus, don’t miss “She’s Making a List,” Lacey’s all-new holiday movie premiering this season during Countdown to Christmas.
Princess Peach, Nintendo Mario Kart™ ornament – Race into holiday excitement with Princess Peach. Gamers of all ages will feel like they’re leading the pack when they receive this ornament with wheels that turn. The fun design features the ruler of the Mushroom Kingdom at the wheel of her go-kart from the racing video game that has been a go-to source of fun for more than three decades.
Cher Horowitz, Clueless ornament with sound – Toe-up holiday decorations? Ugh, as if! Make the tree festively phat with this “Clueless” ornament. Dressed in her iconic yellow plaid ensemble, Cher Horowitz channels the inner Betty in all of us with her spirited innocence. Complete with memorable quotes from the movie, this ornament brings a nostalgic touch of wit and warmth to holiday decor.
Cindy-Lou Who, Dr. Seuss’s How the Grinch Stole Christmas!™ ornament – Sweeten the holidays with this adorable ornament that celebrates the Dr. Seuss classic “How the Grinch Stole Christmas!” Dressed in her pink nightgown and hair bow, a smiling Cindy-Lou Who holds a green stocking filled with a candy cane. The charming decoration will delight the “Whos” in any home, the tall and the small.
Hallmark+ members receive special perks year-round that can be used during the event, including a $5 monthly coupon and the chance to earn up to 50% extra Crown Rewards points on their purchases. Countdown to Christmas kicks off on Oct. 17 with all new holiday movies and series premiering on Hallmark Channel, and available the next day on Hallmark+.
For more information about Keepsake Ornament Debut, Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com.
About Hallmark Keepsake Ornaments
For over 50 years, Hallmark Keepsake Ornaments have been leading innovations in the world of ornaments with a commitment to making memories. Hallmark has introduced more than 10,000 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme. Keepsake Ornaments are made in a wide array of wood, glass, metal, porcelain and handcrafted formats, some including light, sound and motion. The superior craftsmanship and high quality ensure Keepsake Ornaments will become family heirlooms and cherished collectibles. For more information, visit Hallmark.com. Connect on Instagram and Facebook.
Dasher
Eight Tiny Reindeer
1st in the series.
Deck the Shelves
Festive Feline
Lacey Chabert
Hallmark Channel
Princess Peach
Nintendo Mario Kart™
Cher Horowitz
Clueless
Popular
Wicked
Cindy-Lou Who
Dr. Seuss’s How the Grinch Stole Christmas!™
2025 Sneak Peek: Retro Holiday Collection by Joanne Wright
Renowned retired Hallmark Keepsake Artist Joanne Wright continues to enchant collectors with new creations from her home studio. Her latest release expands the beloved “Retro Holiday Collection” with two new exclusive, hand-painted prototypes—featuring an angel and a cardinal—alongside porcelain edition ornaments inspired by these designs.
Each piece reflects Joanne’s signature nostalgic style and meticulous craftsmanship. The new collection items will be available beginning October 17, 2025 at 9:00 AM CT. exclusively through her Joanne Wright Studio website.
Hand Painted Prototypes
Retro Angel
Retro Cardinal
PROTOTYPES (Resin)
- Are hand-created (molded, hand-painted and assembled) by Joanne.
- Extremely limited
- Are hand numbered and hand-signed.
- Come with a certificate of authenticity.
Ornaments
Retro Angel
Retro Cardinal
ORNAMENTS (Porcelain)
- Handcrafted by vendor
- Limited
- Are hand-signed
2025 In-Store Artist Signing Events
Hallmark is hitting the road, bringing a few merry members of the Keepsake Studio to stores in October and November! Each artist will sign Baking Up Some Fun and two ornaments of your choice—or more for purchase. Ornaments purchased in store day of event will also receive one signature free.
Here is the information for all four 2025 Artist Signing events:
October 25, 2025
Norman’s Hallmark
1500 Almonesson Rd. Ste. 11
Deptford, NJ 08096
(856) 879.9002
10:00 a.m. – 3:00 p.m.
Artists: Simone Mariano & Emma Leturgez-Smith
Trudy’s Hallmark
3501 McHenry Ave. Ste. D4
Modesto, CA 95356
(209) 529-5882
10:00 a.m. – 3:00 p.m.
Artists: Matt Johnson & Gregor Benedetti
November 15, 2025
Little Green Apple
4324 Grape Rd.
Mishawaka, IN 46545
(574) 243-1330
10:00 a.m. – 3:00 p.m.
Artists: Kristina Gaughran & Jake Angell
Gretchen’s Hallmark
1445 W. Sunset Rd. Ste. 5
Henderson, NV 89014
(702) 547-6363
10:00 a.m. – 3:00 p.m.
Artists: Iman Zadrozny & Orville Wilson
New Keepsake Studio Artist: Sam Bassett
The Keepsake Studio spoke with Hallmark Artist Sam Bassett.
Sam Bassett
Hallmark Artist
2026 Reveal: Member Exclusives
The four Member Exclusive offerings for 2026 have been revealed.
Christmas Window 2026
Christmas Windows
24th in the series.
Lovebirds
Vintage Greetings
3rd in the series.
Santa’s Sweet Motorcycle
2025 Sneak Peek: Work of Whimsy Gumdrop Snowman with Lollipop by Tammy Haddix
Step right into the sweetest winter wonderland! The Work of Whimsy studio is serving up a brand-new treat — a sparkling snowman fresh from the holiday candy counter. With his gumdrop cap frosted in sugar, twinkling tinsel scarf, and oversized swirled lollipop, he’s a confection come to life! Perched atop a classic peppermint candy base, he’s a miniature treat full of holiday cheer.
Here’s the magic — every snowman in this collection is a one-of-a-kind delight, offered in a mix of candy-colored combinations so no two are ever the same. Handcrafted with care, these enchanting treasures will make their debut at Hallmarket on Saturday, September 13. Any unsold pieces will then be offered online through the Work of Whimsy website, giving collectors everywhere the chance to bring home a frosty, candy-coated keepsake.
Gumdrop Snowman with Lollipop
Work of Whimsy
2025 Sneak Peek: Work of Whimsy Chiefs Snowmen by Tammy Haddix
The Work of Whimsy studio has created two brand-new Kansas City Chiefs–inspired figurines, perfectly blending holiday cheer with team pride. Each piece is a winning play—hand-painted with meticulous detail to capture both the spirit of the season and the thrill of game day in miniature form. Produced in limited quantities, these figurines are true collector’s trophies, ready to bring Arrowhead magic straight to your display shelf.
Chiefs Snowman with Football – Sporting a red-and-yellow knit cap, this cheerful snowman clutches a football, ready to kick off the holiday season with a winning play. His lively design captures both the fun of winter and the excitement of the game.
Chiefs Snowman with Candy Cane – Topped with a striped, team-colored Santa hat and holding a candy cane, this jolly snowman celebrates touchdowns and traditions in equal measure. A playful nod to Chiefs Kingdom, he’s sure to shine in any holiday display.
These exclusive figurines will first be available at Hallmarket on Saturday, September 13. Any unsold pieces will then be offered online on the Work of Whimsy website—but don’t wait too long. Just like a game-winning drive, once the clock runs out, they’ll be gone!
Chiefs Snowmen
Work of Whimsy
2025 Artist Insights: Boo-tiful Collection
Get your haunt on!
Our team takes you behind the scenes of these cute (and creepy!) Keepsake Ornaments.
Gnothing but Treats sketch
The nights are getting colder, the vibes are getting cozier and magic is in the air. You know what that means: It’s time to get out your tree and start decorating! Whether your style is sweet or scary, our boo-tiful 2025 collection has something for everyone.
For something cute, not creepy, Gnaughty and Gnice are the stars of Gnothing But Treats. Keepsake Artist Gregor Benedetti says this seasonal spin-off has been in the works since 2022 when he posted a message to the KOC with a sketch of the beloved gnome brothers in Halloween outfits.
“When I posted it, I had no idea it would get such a big reaction from our fans, but they absolutely loved it,” says Gregor. “So many people reposted it and said ‘This should be an ornament.’ I’m so excited we were able to make it happen!”
If you like your Halloween fun with a small side of fright, Goofy Ghost is the ornament for you. Featuring technology we call “grin and glow,” this unforgettable phantom lights up to reveal animated facial expressions paired with silly, and sometimes scary, phrases and eerie music. It also features continuous light and is designed to pair with last year’s Spirited Pumpkin ornament.
“An ornament like this is a special collaboration between artists, writers, the sound studio and engineering, Our writer, Kevin Dilmore, started piping off these funny ‘dad joke’ phrases the ghost could say, Our artist, Emma Leturgez-Smith, created this perfect floating shape and was instrumental in the prototyping process,” says Keepsake Engineer Kristina Ferguson.
“I built a prototype as close to scale as I could so we could program the LED lights to create facial expressions that matched the sounds,” she adds. “We had to test and figure out, is she winking? Is she scowling? How many LEDs does it take to make a smile?”
“This is my favorite ornament I’ve worked on in the past 3 years because it proves the point that all of us is smarter than one of us,” adds Kevin. “A joke didn’t go in unless we all thought it was funny, and a facial expression wasn’t approved until we all knew it perfectly matched the voice.”
We’re grinning (and glowing) with pride at the amazing, collaborative team that brought this spirited ornament to life.
But sweet and silly isn’t all we’re serving up this season-fans of horror films will delight at the fright in this year’s collection.
“So many of us are big horror movie fans, so we wanted to create ornaments that celebrate that,” says Art Director Kelley Willaredt. “The Exorcist™ is one of my favorite movies.
I was thrilled we were able to push the envelope and bring a really iconic, scary scene to life. Adding the pull-string was just perfect.“
With Funko POP!* styling and a spinning head, Regan is ready to terrify your tree-and she brought friends! Don’t miss Chucky from Child’s Play 2, Thing from Addams Family, Beetlejuice’s burial ground, even a mini Beetlejuice™.
If you’re curious what’s in store for next year, we can’t let the black cat out of the bag just yet, but you’re in for a treat, guaranteed. Happy haunting!
“Get your haunt on!” For Keeps 25 Summer 2025: 7