Latest News

Get your haunt on!

Our team takes you behind the scenes of these cute (and creepy!) Keepsake Ornaments.

Gnothing but Treats sketch

The nights are getting colder, the vibes are getting cozier and magic is in the air. You know what that means: It’s time to get out your tree and start decorating! Whether your style is sweet or scary, our boo-tiful 2025 collection has something for everyone.

For something cute, not creepy, Gnaughty and Gnice are the stars of Gnothing But Treats. Keepsake Artist Gregor Benedetti says this seasonal spin-off has been in the works since 2022 when he posted a message to the KOC with a sketch of the beloved gnome brothers in Halloween outfits.

“When I posted it, I had no idea it would get such a big reaction from our fans, but they absolutely loved it,” says Gregor. “So many people reposted it and said ‘This should be an ornament.’ I’m so excited we were able to make it happen!”

If you like your Halloween fun with a small side of fright, Goofy Ghost is the ornament for you. Featuring technology we call “grin and glow,” this unforgettable phantom lights up to reveal animated facial expressions paired with silly, and sometimes scary, phrases and eerie music. It also features continuous light and is designed to pair with last year’s Spirited Pumpkin ornament.

“An ornament like this is a special collaboration between artists, writers, the sound studio and engineering, Our writer, Kevin Dilmore, started piping off these funny ‘dad joke’ phrases the ghost could say, Our artist, Emma Leturgez-Smith, created this perfect floating shape and was instrumental in the prototyping process,” says Keepsake Engineer Kristina Ferguson.

“I built a prototype as close to scale as I could so we could program the LED lights to create facial expressions that matched the sounds,” she adds. “We had to test and figure out, is she winking? Is she scowling? How many LEDs does it take to make a smile?”

“This is my favorite ornament I’ve worked on in the past 3 years because it proves the point that all of us is smarter than one of us,” adds Kevin. “A joke didn’t go in unless we all thought it was funny, and a facial expression wasn’t approved until we all knew it perfectly matched the voice.”

We’re grinning (and glowing) with pride at the amazing, collaborative team that brought this spirited ornament to life.

But sweet and silly isn’t all we’re serving up this season-fans of horror films will delight at the fright in this year’s collection.

“So many of us are big horror movie fans, so we wanted to create ornaments that celebrate that,” says Art Director Kelley Willaredt. “The Exorcist™ is one of my favorite movies.

I was thrilled we were able to push the envelope and bring a really iconic, scary scene to life. Adding the pull-string was just perfect.“

With Funko POP!* styling and a spinning head, Regan is ready to terrify your tree-and she brought friends! Don’t miss Chucky from Child’s Play 2, Thing from Addams Family, Beetlejuice’s burial ground, even a mini Beetlejuice™.

If you’re curious what’s in store for next year, we can’t let the black cat out of the bag just yet, but you’re in for a treat, guaranteed. Happy haunting!

PEANUTS® True classics

Our friends at Peanuts® are turning 75, and these ornaments are ready to celebrate.

PEANUTS® 75th Anniversary
Special Edition

Hallmark and Peanuts® have been proud partners since 1960 when Charlie Brown and friends first appeared on greeting cards, just a decade after making their debut in newspapers. The gang first appeared on Keepsake Ornaments in 1977 and, year after year, ornaments remain our most popular Peanuts products.

“The fun of working on these characters is that they truly speak to the kid in all of us,” says Keepsake Artist Gregor Benedetti, who created the 75th Anniversary Special Edition ornament along with Artist Rich LaPierre.

The nostalgic glass ball design is an homage to the original ornament line from 1977. With a playful scene of Santa Snoopy and his reindeer, plus a white ribbon and an embossed metal anniversary charm, it’s a celebration of all the classic details that make Charles Schulz’s characters so timeless.

“When it comes to the Peanuts gang, it’s really important to us that our ornaments capture that sense of fun that fans love,” Art Director Charles Young says.

This year’s collection shows us all the adventures Charlie Brown and the gang have had over the years-from your favorite Christmas special to a sweet sno-cone machine. But Keepsake Artist Tammy Haddix knew the collection wouldn’t be complete without The Flying Ace.

“I worked with Adan Chung and our engineers to create this piece, which has four panels of artwork from the original comic strip. The panels fold out to reveal Snoopy on top of his red doghouse. And if you press the button you hear music from The Royal Guardsmen’s ‘Snoopy vs. the Red Baron,’ which is really fun!” Tammy says.

Along with the anniversary ornaments, this year’s collection also features a table decoration that brings to life the play scene from A Charlie Brown Christmas and the second in the Christmas Is… series by Keepsake Artist Tim Bishop, who’s been a fan since childhood.

“From early on, I remember my Pappy reading the paper, most often on Sunday mornings. He’d pull out the funnies for me, and I’d settle in at the table enjoying greats like Dennis the Menace, Blondie, Hi and Lois and, of course, Peanuts,” Tim says.

Tim’s latest ornament in the series stars an unlikely duo: Lucy and Snoopy. Fellow fans will know that these two don’t always get along, especially in the comic strips. But Tim says their playful fights and frustrations make those warm, fuzzy feelings just that much sweeter.

“Lucy and Snoopy show us that, in the spirit of Christmas, there’s no better time to care for each other and go in for a tight squeeze,” Tim says. “I’m excited to continue crafting this series and sharing all the joyful, heartwarming, cherishable moments that the Christmas season brings. Our Peanuts fans have a lot to look forward to!”

Darling details

Get the inside scoop on the second cozy-cute ornament in Iman Zadrozny’s sweet series.

Cup of Cozy
2nd in the series.

“When I was a little kid my family and I lived in Massachusetts, and we would make snowmen together every year,” says Keepsake Artist Iman Zadrozny. “My dad would make the bottom, my brother would make the middle and I would always make the head because I was littlest. I live in Florida now, but the snowman in this year’s Cup of Cozy ornament takes me back to those memories.”

So many of us grew up playing in the snow, then running back into the house for a warm cup of hot chocolate. Those nostalgic, cozy feelings are the star of this series that features porcelain ornaments modeled after novelty Christmas mugs. This year’s ornament, available at Ornament Debut in October, has no shortage of adorable details-from the rosy cheeks to the rainbow sprinkles on top.

“I’m very much a sweet-treat person, so I wanted to make the hot cocoa very decadent with caramel and whipped cream and sprinkles,” Iman says. “I also really love those mittens with the cable-knit texture and the plaid scarf with the tassels. I crochet, so those extra touches really help make the snowman’s accessories feel homemade and special.”

Iman says she was overwhelmed by the love her first-in-series ornament received last year, and it was especially sweet to sign so many Cup of Cozy ornaments for fans. She hopes that collectors will continue enjoying this series as much as she enjoys creating it.

“It’s hard not to smile when you’re sculpting a sweet little snowman and a cookie!” Iman says. “I want these ornaments to be cheerful and charming. And, of course, really, really cute.”

The newest sis on the scene

Gregor Benedetti introduces Sweet Peppermint, this year’s Gnome for Christmas Special Edition.

Sweet Peppermint
Gnome for Christmas

When Keepsake Artist Gregor Benedetti was dreaming up the Gnome for Christmas series, he knew he wanted to give the brothers a strong support system of sisters to keep them out of trouble-or at least try!

Sweet Peppermint, available at Ornament Debut, is the fourth sister in the family, and she just might be Gregor’s favorite character yet.

“Peppermints were my Nanna Betty’s favorite candy. So there are a lot of special memories attached to this ornament for me,” says Gregor.

“I like to create unique personalities for the gnomes, so Peppermint is kind of the fashionista of the group. She’s the only one who wears a dress instead of pants, and she has this perfect curl in the front.”

A few other unique traits that Gregor gives each sister are the buttons on the fronts of their outfits and the charms on their hats. Peppermint’s button is a red heart, and her charm is her namesake candy, of course. Gregor says he also likes to create a few details that connect the Sweet Gnome sisters to their big brothers. This time, Sweet Peppermint’s candy-cane striped wreath matches the doorway in the limited-quantity papercraft ornament that Gregor created this year for the fifth anniversary of the series.

2026 Sneak Peek
Gnome for Christmas

So, what’s next for the Gnome home in 2026?

“Our fans will finally get to meet the baby of the family-but that’s all I can say for now!” Gregor says.

A day just for you!

Our Hallmark Christmas Experience is back for a second year.
Join us for KOC-only events on December 5.

Nifty Fifties
Hallmark Christmas Experience

Last December, we had the joy of welcoming our favorite group of merrymakers-the Keepsake Ornament Club-to Hallmark’s Kansas City home for the first Hallmark Christmas Experience. And this year, we’re excited to welcome you back for a day of festive activities all about ornaments!

“It’s a rare opportunity for artists to actually meet the people they create for,” says Keepsake Artist Iman Zadrozny, who attended the event last year. “You can feel the energy and excitement and see how much it means to them.”

At KOC Day, you’ll have the opportunity to mix and mingle with artists, art directors, engineers, editors and more folks from the Keepsake Village. Plus, you can attend ornament-signing sessions, take a peek behind the curtains with KOC-only content and enjoy a few fun surprises, too! You’ll also get to spend some quality time with your fellow club members and enjoy many more festivities.

Plus, your ticket package purchase gives you presale access for event-exclusive merch, including an adorable Keepsake Ornament in the style of our Nifty Fifties series. Grab your tickets today (they’ll go quick!) and we’ll see you there.

Read more and get tickets at experiencehallmarkchristmas.com