2025 Joanne Wright Studio: Retro Cardinal & Retro Angels Take Flight!
They’ve landed — just in time for the holidays!
Joanne’s Retro Holiday Collection grows with Retro Cardinal and Retro Angels (Blonde, Black, & Brunette) — each brimming with vintage Christmas charm. From the cardinal’s cozy striped hat to the angels’ radiant smiles, these designs capture the spirit of the season.
To celebrate, Joanne is releasing limited-edition prints featuring her original sketches — a rare peek into the creative process behind these new ornaments.
Both the ornaments and sketch prints arrive Friday, October 17, 2025, exclusively at Joanne Wright Studio website.
A holiday must-have — bring home a piece of retro magic before they fly away!
ORDER NOW
Available at Joanne Wright Studio
Retro Cardinal Sketch Print
Retro Angel Sketch Print (Blonde)
Retro Angel Sketch Print (Black)
Retro Angel Sketch Print (Brunette)
These prints are reproductions of the original artwork that inspired the ornaments, printed on sturdy card stock. Each print will be numbered and signed by Joanne.
The Daily Howl: Hauntington’s Lost Residents to Haunt Collectors’ Shelves
The Daily Howl Werewolf Reporter
HAUNTINGTON, U.S.A. (October 15, 2025) — For the first time ever, Hauntington’s most elusive residents are set to appear. A special silent auction is offering collectors a once-in-a-lifetime chance to own rare, never-released Keepsake Ornaments from Hallmark’s beloved Hauntington Collection.
Though the original collection debuted in 2005, a second wave of ornaments was planned — then canceled before production. Among the enduring lineup that never saw the light of day are The Daily Howl Werewolf Reporter, the scoop-hungry canine correspondent, and the mischievous Werewolf Newsboy, both designed to expand the town’s quirky cast. Hand-painted prototypes, concept sketches, and artist proofs are among the few surviving artifacts, making them some of the rarest — and most coveted — pieces in Hauntington’s storied history.
Werewolf Newsboy
Collectors know Hauntington is no ordinary Halloween haunt. From the ghostly grandeur of Town Hall to the crooked charm of the Deadwood Shops, every corner tells a story — and these unreleased pieces offer a tantalizing glimpse of what might have been for the haunted village.
“Seeing these pieces finally come to light is like opening a time capsule,” said one long-time collector. “It’s the closest we’ll ever get to visiting Hauntington as it was originally imagined.”
The silent auction promises to be a historic event for fans and collectors alike — a rare opportunity to claim a piece of Hallmark’s haunted legacy and bring a little extra mischief home.
Bidding opens at 9:00 AM CT on Friday, October 17, with staggered closings starting Saturday, October 18, at 2:00 PM CT. Proxy bidding is available for those unable to attend. Collectors and curious spirits alike may contact nicki@hookedonhallmark.com for details and to receive a bidder number.
Don’t let these rare Hauntington residents vanish again — once they’re gone, they’re gone for good.
2025 Announcement: Hooked on Ornaments Fall Festive Sale & Artist Signing Event: Silent Auction (UPDATED)
Rare Hallmark Artist Pieces Featured in Exclusive Silent Auction
Collectors and enthusiasts are invited to explore a unique silent auction showcasing one-of-a-kind pieces and selections from the artists’ personal collections.
Bidding begins at 9:00 AM CT on Friday, October 17, 2025, with staggered closings starting Saturday, October 18, at 2:00 PM CT.
Proxy bidding is available for those unable to attend. Interested parties may contact nicki@hookedonhallmark.com for details and to receive a bidder number.
These exceptional items go beyond ordinary ornaments—Hallmark pre-production pieces are among the rarest collectibles, with many truly one-of-a-kind. Don’t miss the opportunity to add a remarkable treasure to your collection.
Auction items from the personal collection of retired Keepsake Ornament Artist, Julie Forsyth.
Open Me First Bundle
Open Me First (1986)
This special bundle includes the very first ornament Julie Forsyth sculpted for Hallmark — the design that opened the door to her Keepsake Ornament Studio career. It includes her hand-painted prototype and a production ornament, both accompanied by a signed certificate of authenticity.
Starting Bid: $50.00
Bid Increment: $20.00
Final Bid: $110.00
Snow Gentleman Creative Production Bundle
Snow Gentleman (2019)
Original concept sketches, original hand-sculpt, the corresponding production ornament, and a signed certificate of authenticity.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $150.00
Auction items from the personal collection of retired Keepsake Ornament Artist, Anita Marra Rogers.
Kringle Moon Bundle
Kringle Moon (1988)
This exclusive bundle highlights Anita Marra Rogers’ debut sculpt for the Keepsake Ornament Studio, featuring her hand-painted prototype, the corresponding production ornament, and a signed certificate of authenticity.
Starting Bid: $50.00
Bid Increment: $20.00
Final Bid: $70.00
Auction items from the personal collection of retired Keepsake Ornament Artist, Jim Kemme.
2019 Poinsettia Ball, Heritage Collection Bundle
Poinsettia Ball (2019)
Heritage Collection
This unique bundle includes the original wax hand-sculpt and a production ornament, accompanied by a signed certificate of authenticity.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $220.00
2019 Santa with Bells, Heritage Collection Bundle
Santa with Bells (2019)
Heritage Collection
This bundle includes the original wax hand-sculpt and a production ornament, accompanied by a signed certificate of authenticity.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $310.00
Auction items from the personal collection of retired Keepsake Ornament Artist, Nello Williams.
HAUNTINGTON: Werewolf Newsboy (for the Daily Howl News) – NEVER PRODUCED
Creative Production Bundle
Werewolf Newboy
Hauntington, USA
Original concept sketch, Epoxy (green body), & Hand-painted Prototype
This one-of-a-kind bundle includes the original concept sketch (comes already framed for display), green body, and hand-painted prototype for Werewolf News Reporter, a planned addition to the Hauntington, USA Collection II. The piece was originally scheduled for release in 2006 as a follow-up to the 2005 Hauntington, USA Collection. Production was canceled before it reached market, making this set a rare glimpse of what might have been. Includes a certificate of authenticity and is signed by the artist.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $1,200.00
HAUNTINGTON: Werewolf News Reporter (for the Daily Howl News) – NEVER PRODUCED
Creative Production Bundle
Werewolf Newpaper Reporter
Hauntington, USA
Original concept sketch, Epoxy (green body), & Hand-painted Prototype
This one-of-a-kind bundle includes the original concept sketch (comes already framed for display), green body, and hand-painted prototype for Werewolf News Reporter, a planned addition to the Hauntington, USA Collection II. The piece was originally scheduled for release in 2006 as a follow-up to the 2005 Hauntington, USA Collection. Production was canceled before it reached market, making this set a rare glimpse of what might have been. Includes a certificate of authenticity and is signed by the artist.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $1,020
2025 Reveal: Mayor’s Christmas Tree Ornament
Sweet Snowman
2025 Mayor’s Christmas Tree Ornament
This year’s ornament, “Sweet Snowman” was designed by Hallmark Artist Sheyda Best. Made in Kansas City, the laser-cut design features a smiling snowman in a top hat, holding a stack of wrapped gifts. This year’s ornament celebrates the Hallmark Christmas Experience at Crown Center, taking place on weekends from Nov. 28 through Dec. 21, 2025.
Ornaments will go on sale, Friday, November 28, at Crown Center Customer Service, Level 2 of the Crown Center Shops. Ornaments are $19.95 plus tax. Limits apply.
Can’t make it to Crown Center? Pre-Orders that will be shipped by December 1, 2025 may now be placed by completing the Order Form.
FedEx shipping anywhere in the continental United States is $9.95 per order of up to $100.00.
NOTE: Since 1981 Mayor’s Christmas Tree Ornaments have been sold to help in raising money for the Mayor’s Christmas Tree Fund. From 1981 through 1986, the designs of the Mayor’s Christmas Tree commemorative ornaments came from the Hallmark ornament line and were revised in limited editions with the Mayor’s Christmas Tree inscription. Since 1987, each ornament has been an original, designed by Hallmark artists and creative staff and made from the wood of the previous year’s Mayor’s Christmas Tree. Proceeds from the purchase of these commemorative ornaments benefit the Mayor’s Christmas Tree Fund, a Kansas City charity since 1908, that benefits thousands of Kansas City’s less fortunate each year.
Ornaments from prior years – A limited supply of ornaments from prior years are still available for purchase including, 2003 (Nostalgic Sled), 2006 (Nutcracker), 2007 (Christmas Bell), 2008 (Christmas Candle), 2009 (Gingerbread House), 2010 (Hallmark Centennial Celebration), 2011 (Holiday Mittens), 2012 (Snow Globe), 2013 (Christmas Tree), 2014 (Carousel Horse), 2015 (Woodland Joy), 2016 (Festive Fox), 2017 (Skate Away), 2018 (All Aboard), 2019 (Here Comes Christmas), 2020 (Heart of Kansas City), 2021 (Festive Friends), 2022 (Celebrating 50 Years), (2023 (Holiday Wreath), 2024 (O Christmas Tree).
Download a list of ornaments through the years.
Announcement: Pull-String Lion Canceled
Pull-String Lion
Due to quality issues, the Pull-String Lion ornament, which was scheduled to be released for Ornament Debut, has been canceled.
Press Release: Hallmark’s Keepsake Ornament Debut Marks the Start of the Holiday Season, Oct. 11–19
KANSAS CITY, Mo. (Oct. 8, 2025) – As the holiday season begins, Hallmark is making spirits bright with Keepsake Ornament Debut, Oct. 11–19. The final Keepsake Ornament event of the year showcases over 150 new ornaments from Hallmark’s 2025 collection, including nods to pop culture icons, beloved movie and TV characters, ornaments with innovative technology and imaginative first-in-series creations.
And to All a Good Night!
“With the ‘And To All a Good Night!,’ musical ornament, I wanted to capture the magic and motion of Santa’s Christmas Eve journey in a nostalgic, storybook way,” said Orville Wilson, Hallmark Keepsake Artist. “From the gliding sleigh to the chugging train and shimmering tinsel tree, every detail was designed to bring that Christmas wonder to life – like capturing a little piece of holiday magic under glass.”
New Keepsake Ornaments are available for purchase online and at Hallmark Gold Crown stores nationwide starting Oct. 11. During Keepsake Ornament Debut, shoppers can enjoy special offers and bonus points as Crown Reward members. Additionally, Keepsake Ornament Club (KOC) members receive early in-store access on Oct. 10 and exclusive perks, including the opportunity to buy a ticket to KOC Day at the Hallmark Christmas Experience.
Hallmark Keepsake Ornaments celebrate the joy of the season, perfect for starting new traditions or building existing collections. From pop culture lovers and movie buffs to sports fans, gamers and those commemorating meaningful milestones, this year’s offerings include delights for collectors and holiday enthusiasts alike.
New ornaments premiering at Keepsake Ornament Debut include:
And To All a Good Night! musical ornament – Celebrate Santa’s annual trip in timeless style with this charming ornament featuring a nostalgic cloche design. The classic decoration features Santa’s sleigh and a toy train encircling a silver tinsel tree, all set on a base accented with a relief-style, snowy country scene. Enjoy a dazzling light show synchronized with a festive rendition of “Up On the Housetop” as Santa and his reindeer fly and the train chugs along.
Dasher, Eight Tiny Reindeer ornament – This 1st in series ornament features one of eight reindeer that guides Santa on his one-night journey around the world. Delight all the believers with the first in this charming new ornament series.
Deck the Shelves ornament – Celebrate any big reader or writer with this ornament. Wooden bookcase ornament is shaped like a tree and filled with books in shades of green. Red and white ball ornaments and gold star accents add a festive touch.
Festive Feline ornament – Add a little cat-titude to the tree with this frowny-faced feline decoration. The playful ornament features a fluffy gray-and-white tabby cat sporting a grumpy expression while wearing a festive holiday costume complete with ornaments, garland and a gold star. A purr-fect gift for pet parents who delight in dressing up their unamused fur-babies for the holidays.
Lacey Chabert porcelain ornament – Celebrate the magic of the season with Hallmark star Lacey Chabert, beloved by millions of viewers for her heartwarming and joyful performances. Delight a fan with a beautifully crafted porcelain ornament showcasing Lacey in a festive red dress—perfect for honoring the cherished tradition of watching Hallmark movies. Plus, don’t miss “She’s Making a List,” Lacey’s all-new holiday movie premiering this season during Countdown to Christmas.
Princess Peach, Nintendo Mario Kart™ ornament – Race into holiday excitement with Princess Peach. Gamers of all ages will feel like they’re leading the pack when they receive this ornament with wheels that turn. The fun design features the ruler of the Mushroom Kingdom at the wheel of her go-kart from the racing video game that has been a go-to source of fun for more than three decades.
Cher Horowitz, Clueless ornament with sound – Toe-up holiday decorations? Ugh, as if! Make the tree festively phat with this “Clueless” ornament. Dressed in her iconic yellow plaid ensemble, Cher Horowitz channels the inner Betty in all of us with her spirited innocence. Complete with memorable quotes from the movie, this ornament brings a nostalgic touch of wit and warmth to holiday decor.
Cindy-Lou Who, Dr. Seuss’s How the Grinch Stole Christmas!™ ornament – Sweeten the holidays with this adorable ornament that celebrates the Dr. Seuss classic “How the Grinch Stole Christmas!” Dressed in her pink nightgown and hair bow, a smiling Cindy-Lou Who holds a green stocking filled with a candy cane. The charming decoration will delight the “Whos” in any home, the tall and the small.
Hallmark+ members receive special perks year-round that can be used during the event, including a $5 monthly coupon and the chance to earn up to 50% extra Crown Rewards points on their purchases. Countdown to Christmas kicks off on Oct. 17 with all new holiday movies and series premiering on Hallmark Channel, and available the next day on Hallmark+.
For more information about Keepsake Ornament Debut, Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com.
About Hallmark Keepsake Ornaments
For over 50 years, Hallmark Keepsake Ornaments have been leading innovations in the world of ornaments with a commitment to making memories. Hallmark has introduced more than 10,000 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme. Keepsake Ornaments are made in a wide array of wood, glass, metal, porcelain and handcrafted formats, some including light, sound and motion. The superior craftsmanship and high quality ensure Keepsake Ornaments will become family heirlooms and cherished collectibles. For more information, visit Hallmark.com. Connect on Instagram and Facebook.
Dasher
Eight Tiny Reindeer
1st in the series.
Deck the Shelves
Festive Feline
Lacey Chabert
Hallmark Channel
Princess Peach
Nintendo Mario Kart™
Cher Horowitz
Clueless
Popular
Wicked
Cindy-Lou Who
Dr. Seuss’s How the Grinch Stole Christmas!™
2025 Sneak Peek: Retro Holiday Collection by Joanne Wright
Renowned retired Hallmark Keepsake Artist Joanne Wright continues to enchant collectors with new creations from her home studio. Her latest release expands the beloved “Retro Holiday Collection” with two new exclusive, hand-painted prototypes—featuring an angel and a cardinal—alongside porcelain edition ornaments inspired by these designs.
Each piece reflects Joanne’s signature nostalgic style and meticulous craftsmanship. The new collection items will be available beginning October 17, 2025 at 9:00 AM CT. exclusively through her Joanne Wright Studio website.
Hand Painted Prototypes
Retro Angel
Retro Cardinal
PROTOTYPES (Resin)
- Are hand-created (molded, hand-painted and assembled) by Joanne.
- Extremely limited
- Are hand numbered and hand-signed.
- Come with a certificate of authenticity.
Ornaments
Retro Angel
Retro Cardinal
ORNAMENTS (Porcelain)
- Handcrafted by vendor
- Limited
- Are hand-signed
2025 In-Store Artist Signing Events
Hallmark is hitting the road, bringing a few merry members of the Keepsake Studio to stores in October and November! Each artist will sign Baking Up Some Fun and two ornaments of your choice—or more for purchase. Ornaments purchased in store day of event will also receive one signature free.
Here is the information for all four 2025 Artist Signing events:
October 25, 2025
Norman’s Hallmark
1500 Almonesson Rd. Ste. 11
Deptford, NJ 08096
(856) 879.9002
10:00 a.m. – 3:00 p.m.
Artists: Simone Mariano & Emma Leturgez-Smith
Trudy’s Hallmark
3501 McHenry Ave. Ste. D4
Modesto, CA 95356
(209) 529-5882
10:00 a.m. – 3:00 p.m.
Artists: Matt Johnson & Gregor Benedetti
November 15, 2025
Little Green Apple
4324 Grape Rd.
Mishawaka, IN 46545
(574) 243-1330
10:00 a.m. – 3:00 p.m.
Artists: Kristina Gaughran & Jake Angell
Gretchen’s Hallmark
1445 W. Sunset Rd. Ste. 5
Henderson, NV 89014
(702) 547-6363
10:00 a.m. – 3:00 p.m.
Artists: Iman Zadrozny & Orville Wilson
New Keepsake Studio Artist: Sam Bassett
The Keepsake Studio spoke with Hallmark Artist Sam Bassett.
Sam Bassett
Hallmark Artist
2026 Reveal: Member Exclusives
The four Member Exclusive offerings for 2026 have been revealed.
Christmas Window 2026
Christmas Windows
24th in the series.
Lovebirds
Vintage Greetings
3rd in the series.
Santa’s Sweet Motorcycle