2025 Artist Insights: Cute as a Button
All aboard!
Keepsake Artist Terri Steiger keeps the Cute as a Button series on track.
Cute as a Button
Special Edition
When now-retired Keepsake Artist Nina Aubé introduced the Cute as a Button series in 2023, she started with the idea of little hamsters living in a big world, using buttons in creative and festive ways to celebrate the season.
Since Nina’s retirement, Keepsake Artist Terri Steiger has stepped up to ensure the adventures of these adorable characters continue! This year, her new Cute as a Button Special Edition Keepsake Ornament releases at Ornament Premiere in limited quantities.
Taking over another artist’s vision for a series can be tricky, but Terri is making the transition look easy and she’s doing it with her typical humility.
Terri shares, “This is really my first try at doing cute critters. It’s a lot of pressure taking on this series from Nina because she’s been our Keepsake ‘Queen of Cuteness’ and she’s always had such great storytelling abilities. It will definitely be a challenge to fill her shoes!
Cute as a Button
3rd in the series.
“I was fortunate to have some of Nina’s sketches to work from, and those were helpful in giving me a good start. The critter in the train car is a new design for me, as is the train car itself with the little guy’s Christmas tree. I thought it would be cute to add a younger critter-and maybe even a sidekick for future ornaments. That’s an idea, but l’m not sure what our plan is yet so no promises!
“The button wheels you see on this Special Edition car will also appear on the train’s engine in the third ornament of the series that releases at Ornament Debut in October.
“I hope we’ll do more train cars in the future-it would be a fun opportunity to do some critter friends in different cars that would hang together-but stay tuned along with me to find out. I just hope to deliver cute-as-a-button characters that will delight collectors!”
“All aboard!” For Keeps 25 Summer 2025: 8
2025 Event: Hallmark CHRISTMAS EXPERIENCE KOC Day
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The countdown is on!
The Hallmark Christmas Experience returns for its second year, bringing even more wonder, joy and festive fun, especially for Keepsake Ornament Club members.
Keepsake Ornament Club Member Day
Friday, December 5 | 8:30 a.m. – 5:30 p.m.
Located at the Sheraton Kansas City Hotel at Crown Center
Exclusive Ornament Signings, Festive Fun, Insider Access & Keepsake Magic!
A full day of ornament-loving experiences—designed exclusively for Keepsake Ornament Club members. Meet the Keepsake artists, engineers, art directors, and editors, enjoy exclusive behind-the-scenes content, and receive fun surprises!
ONLY for current Keepsake Ornament Club Members.
Not a KOC Member? Enroll Now
Limit one ticket package per KOC membership number with unique email
TICKETS ON SALE
TUESDAY, JUNE 17 at 10am CT
Member Exclusive Package – $199 (Limited Tickets Available)
Your exclusive KOC Day includes:
- Get early access to purchase an exclusive event ornament, “Nifty Fifties” Keepsake ornament, pre-signed by Gregor Benedetti.
Nifty Fifties
Hallmark Christmas Experience
- Create Your Own Keepsake Magic! Receive a Paint-Your-Own Ornament Kit—featuring a design inspired by the charming Keepsake Ornament Stocking Stuffer series.
- Give the wheel a whirl! Whether you’ve been naughty or nice, everyone wins a surprise.
- Snag a prize—random drawings sprinkled throughout the day. Just be there when your name is called!
Artist Insight: In The Studio with Simone Mariano
The Keepsake Studio spoke with Hallmark Artist Simone Mariano about herself and shared a glimpse of an ornament she created for 2025.
Mischievous Kittens, 27th in the series will be available at Keepsake Ornament Premiere in July!
Mischievous Kittens
27th in the series.
Announcement: Hooked on Ornaments Fall Festive Sale & Artist Signing Event (UPDATED)
Join Hooked on Hallmark for their:
Fall Festive Sale
& Artist Signing Event
Friday, October 17th
& Saturday, October 18th
1380 S. Enterprise St.
Olathe, KS 66061
FALL FESTIVE SALE & ARTIST SIGNING EVENT
HALLMARK ORNAMENT BARGINS GALORE!
Bring your wish list! Thousands of items in stock!
- $1.00 Sidewalk Sale!
- 5 for $20.00 Ornament Sale Room
- 100’s of Ornaments $10.00 or less!
- Surprise Guest (Friday & Saturday)
- Concessions Available
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FRIDAY FESTIVITIES (9:00 AM – 4:00 PM)
- SHOPPING BEGINS (9:00 AM)
- EVENT EXCLUSIVE MERCHANDISE
- Frosty Friends Prints (2016 & 2025 concept sketches for the 37th & 46th ornaments in the series)
- DOOR PRIZE DRAWING (10:00 AM)
- ARTIST SIGNINGS (Noon – 2:00 PM)
Julie Forsyth
Retired Hallmark Artist
Sue Tague
Retired Hallmark Artist
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- Artists will only sign ornaments they created or contributed to.
- All Ornaments (by the signing artists) purchased at the sale, can be signed for FREE
- Additional ornaments brought from home can be signed for $4.00 each.
- DOOR PRIZE DRAWING (2:30 AM)
- WELCOME BBQ DINNER with ARTIST PANEL (6:00 PM)
Reservations required – Call (913) 242.4991 to purchase dinner tickets.
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SATURDAY FESTIVITIES (9:00 AM – 4:00 PM)
- SHOPPING BEGINS (9:00 AM)
- ARTIST SIGNINGS (10:00 AM-Noon & 1:00 PM-3:00 PM)
Nello Williams
Retired Hallmark Artist
Jim Kemme
Hallmark Artist
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- Artists will only sign ornaments they created or contributed to.
- All Ornaments (by the signing artists) purchased at the sale, can be signed for FREE
Additional ornaments brought from home can be signed for $4.00 each.
- SPECIAL PRESENTATION (Noon)
- DOOR PRIZE DRAWING & SILENT AUCTION ENDS (3:00 PM)
DIRECTIONS
to Hooked on Ornaments warehouse
- Take 1-35 to Olathe
- Take Exit 215
- TURN RIGHT (at the end of the exit ramp)
- Immediately TURN RIGHT again onto S. HAMILTON CIRCLE (at McDonalds)
- Follow S. Hamilton for 1 block
- TURN RIGHT onto ENTERPRISE ST.
- Hooked on Ornaments is straight ahead on the far right.
If you get lost, call: (913) 242.4991
2025 Reveal: Musical Toy Soldier
The popular unofficial Musical Toy Soldier series will be returning for a twelfth year as Hallmark’s thank-you gift for purchasing Keepsake Ornaments at both Ornament Premiere and Ornament Debut!*
Glimmering Glockenspiel
Musical Toy Soldier
12th in the unofficial series.
Wearing his best dress uniform, this marching toy soldier percussionist confidently carries his pitched metallophone, which features glittery snowflakes emanating from it.
*NOTE: Two shopping trips equal one FREE ornament. Purchase a Hallmark Keepsake Ornament during Ornament Premiere (July 12-20, 2025) and Hallmark will mail you a coupon for a FREE “Glimmering Glockenspiel” ornament (Reg. $9.99) when you purchase a Keepsake Ornament during Ornament Debut (October 11-19, 2025). Keepsake Ornament Club members valid beginning July 11, 2025 and October 10, 2025 in store only with early shopping pass. Limit one per customer. Tax not included. While supplies last.
2025 Collection: Halloween
ShowToppers
Halloween Time ShowToppers Mini Tree
Halloween Time Mini Tree Skirt
Spooky Little Skull
Itty Bitty Spider
ShowToppers Black Mini Tree
Disney The Haunted Mansion Collection
Disneyland Manor Tree Topper
The Haunted Mansion Tree Topper
The Hitchhiking Ghosts
The Opera Singers
Constance Hatchaway
The Caretaker and His Dog
The Singing Busts
Victor Geist
Madame Leota
The Coffin in the Conservatory
Gargoyle
Disney The Haunted Mansion
Movies and TV
Friend ‘Til the End
CHUCKY
Regan Funko Pop
THE EXORCIST
Thing
THE ADAMS FAMILY
Disney’s Tim Burton’s The Nightmare Before Christmas
Christmas Town Countdown
Disney Tim Burton’s The Nightmare Before Christmas
Santa Jack Skellington Nutcracker
Disney Tim Burton’s The Nightmare Before Christmas
This is Halloween
Disney Tim Burton’s The Nightmare Before Christmas
Citizens of Halloween Town
Set of 4
Halloween
Charlie Brown
The PEANUTS® Gang
Miniature
Spooky Snoopy
The PEANUTS® Gang
Baby’s First Halloween
Photo holder
Spooky Stitch Jack-o-Lantern
Disney Lilo & Stitch
Halloween Pikachu
POKÉMON
Marquis Le Mew
Halloween Noble Nutcracker
The Headless Horseman
Disney The Adventures of Ichabod and Mr. Toad
Happy Halloween!
13th in the series.
Goofy Ghost
Tonight We Fly
Disney Hocus Pocus
Gnothing But Treats
2025 Collection: Premium
Surprise and delight await. Hallmark Premium Keepsake Ornaments are made of only the finest materials with stunning detailing and embellishment.
Dapper Owl
Limited Edition
Sweet Snow Girl
Limited Edition
Sweet Snow Boy
Pull-String Lion
Pop Culture
Carl and Ellie
Disney/Pixar Up • Precious Moments
Limited Edition
Disney Tinker Bell
Disney Tinker Bell • Precious Moments
2025 Reveal: SDCC/NYCC Event Exclusives
Hallmark has revealed the convention exclusive ornaments that will be offered in limited quantities at Comic-Con® International (SDCC), to be held July 24-27, 2025 in San Diego, CA., and at New York Comic Con (NYCC), set for October 9-12, 2025 in New York City.
Convention Exclusives
- Nether Portal, Minecraft
- Jawa™ Vintage Figure Ornament, Star Wars™
- Trinity, The Matrix
- U.S.S. Enterprise NCC-1701-G, Star Trek™: Picard
- Darth Nihilus™, Star Wars: Knights of the Old Republic™
Artist Insight: In The Studio with Terri Steiger
The Keepsake Studio spoke with Hallmark Artist Terri Steiger about herself and shared a glimpse of an ornament she created for 2025.
Stocking Stuffers, 5th in the series will be available at Keepsake Ornament Premiere in July!
Stocking Stuffers
5th in the series.
2025 Collection: Unofficial Series
Bakeiosaurus
Dinosaurs
Sweet Peppermint
Gnome Sisters
Merry Mice
Reindoggie
Fruit Dove
Member Exclusive
The Beauty of Birds – Exotic
Grandma Got Run Over By a Reindeer
Sweet Snow Girl
Vintage-styled Premium Collection
Limited Quantity
Sweet Snow Boy
Vintage-styled Premium Collection
Sensational Seaside Unicorn
Unicorn
Playful Penguins
Magic
Lacey Chabert
Hallmark Channel
Pull-String Lion
Pull-String Animals
Holiday Style
Nifty Fifties Keepsake Ornaments
Snow Angel
Father Christmas (Black)
Father Christmas’s Reindeer
Father Christmas’s Companion
Limited Edition
Birch Penguin
Birch
Dream Horse
Welsh Pony
Beer Stein
I Want a Hippopotamus For Christmas
Lady Blackburnian Warbler
The Beauty of Birds Companion
Limited Edition
2025 Snowflake
Roasting Marshmallows
Musical Snowmen
Keepsake Ornaments
I’ll Fly Away
pianos
Street Fighting Man
Electric Guitar
Angel of Exultation
Black Angels
God’s Love is Always
Crosses
All Are Welcome
Churches
A Gift From Santa
Playful Penguins
Miniatures
A Snowy 2025
Lil’ Snowy Year
Mini Morning Glory Fairy
Lil’ Fairy Messengers
Bitty Bright Butterfly
Bitty Butterfly
Little Angel
Christmas Cooker
Snowman Appliances
Painted Bunting
The Miniature Beauty of Birds