2025 Sneak Peek: Retro Black Cat by Joanne Wright Studio
Retro Halloween Cat
Retro Holiday Collection
Hand Painted Prototype
Something spooky-sweet has been prowling around the Joanne Wright Studio and is set to join the Retro Holiday Collection this fall…
Say hello to the Retro Halloween Cat! This cheerful black cat boasts bright yellow eyes, rosy cheeks, and a wide, toothy grin. She’s dressed for the season in a glittery purple witch’s hat with a bold orange band, and a bright orange bow around her neck. Whether she’s on the hunt for treats or sneaking through the shadows, this purr-fect little kitty is brimming with the magical retro charm you know and love and is sure to bring a playful Halloween spirit straight to your collection.
Available exclusively
on the Joanne Wright Studio website
beginning Tuesday, September 2 at 9:00 AM CT.
2025 Sneak Peek: Retro Angel by Joanne Wright Studio
Retro Angel
Retro Holiday Collection
Introducing Retro Angel—the newest addition to the Joanne Wright Studio Retro Christmas Collection! This charming porcelain ornament will be available for purchase exclusively on the Joanne Wright Studio website beginning this October.
Artist Insight: In The Studio with Lisa Vogel
The Keepsake Studio spoke with Hallmark Artist Lisa Vogel about herself and shared a glimpse of an ornament she created for 2025.
Roasting Marshmallows will be available at Keepsake Ornament Debut in October!
Roasting Marshmallows
2026 Sneak Peek: Comic-Con International: San Diego (Pop Culture)
In conjunction with Comic-Con International: San Diego Hallmark provided a sneak peek of some of the pop culture ornaments that will be released in 2026.
Disney The Nightmare Before Christmas
Disney
Jacks Flight
Disney Tim Burton’s The Nightmare Before Christmas
Christmas Table Decoration
PIXAR PAL-A-ROUND
Disney Mickey Mouse
Talking Skull
Disney Pirates of the Caribbean
STAR WARS™
THE LORD OF THE RINGS
BATMAN
Luke Skywalker™
Star Wars: Return of the Jedi™
Gandalf the Grey™
THE LORD OF THE RINGS
Storytellers Collection
BATCOMPUTER
BATMAN™ The Classic TV Series
PlayStation™
PlayStation™ PS1
Sony®
2025 Reveal: Holiday Barbie® Ornaments
The wait is over. Here she is! Inspired by the 2025 Holiday Barbie™ Doll, this Keepsake Ornament is the perfect way to celebrate the Barbie™ tradition of fabulous holiday fashions.
The 2025 Barbie Holiday Doll is ready to embrace the delights of the season in style. She’s dressed for festive revelry in a voluminous gown with a silver and golden brocade pattern – an homage to holiday décor. The dress is packed with glamorous details, including a dramatic tulle-accented neckline and an oversized bow, complemented by cascading golden earrings.
Barbie® shines bright to celebrate the magic of the holiday season. With stunning combinations of gold and silver, your 2025 Holiday Barbie® is ready to bring timeless elegance and festive memories to you and those you love.
Holiday Barbie™ Ornament
Inspired by the 2025 Holiday Barbie™ Doll
2025 Reveal: Holiday Barbie™ Dolls
Here are pictures of the 2025 Holiday Barbie™ Dolls that inspired this year’s Holiday Barbie™ Ornaments.
The 2025 Barbie Holiday Doll is ready to embrace the delights of the season in style. She’s dressed for festive revelry in a voluminous gown with a silver and golden brocade pattern – an homage to holiday décor. The dress is packed with glamorous details, including a dramatic tulle-accented neckline and an oversized bow, complemented by cascading golden earrings.
2025 Holiday Barbie™ Dolls
Artist Insight: In The Studio with Sharon Visker
The Keepsake Studio spoke with Hallmark Artist Sharon Visker about herself and shared a glimpse of an ornament she created for 2025.
Season’s Treatings, 17th in the series will be available at Keepsake Ornament Premiere in July!
Season’s Treatings
17th in the series.
Press Release: Hallmark Unveils 2025 Comic Con Exclusive Ornaments and Pins
KANSAS CITY, Mo. (June 25, 2025) – Hallmark is thrilled to return to San Diego Comic-Con and New York Comic Con in 2025 with an exciting lineup of special edition products, engaging booths, and complimentary giveaways. These iconic gatherings bring together passionate fans from around the world, and Hallmark is proud to celebrate fandom, creativity, and storytelling alongside them.
“Fandom is a key driver across our product categories and these fan gatherings give us the perfect stage to celebrate that passion,” said Meredith McCormick, VP of Global Licensing at Hallmark. “This year’s products and experiences are designed to connect with fans and bring their favorite characters to life in new, unforgettable ways.”
Hallmark at San Diego Comic-Con
This year during San Diego Comic-Con, July 24-27, at the San Diego Convention Center, fans can explore a wide range of coveted exclusives and limited-edition fandom collectibles available at both Hallmark booths. Items on display will be available for purchase or featured as exciting sneak peeks!
Hallmark @ Star Wars™ Pavilion – Booth #2913S: Shop Star Wars™ products and check out sneak peeks of what’s coming in 2025—plus, grab a free collectible button in our daily giveaway. The button will be new each day of convention!
Star Wars Special Edition Ornaments
Darth Nihilus™, STAR WARS: Knights of the Old Republic™ Keepsake Ornament – One of the Sith Triumvirate, the Force-consuming Lord of Hunger was introduced to Star Wars fans in a 2003 video game. This Keepsake Ornament depicts Darth Nihilus in his signature tattered robes. First sold in limited quantities on hallmark.com, a few have been held for SDCC and NYCC conventions.—Only 4,000 produced! $30 USA.
Jawa™ Vintage Figure Ornament, STAR WARS™ Keepsake Ornament – Featuring iconic vintage vinyl-cape styling, this special edition Keepsake Ornament commemorates one of the first 12 Star Wars action figures released in stores in 1978. Only 3,500 produced! $30 USA.
Star Wars Special Edition Enamel Pin:
Darth Vader™, STAR WARS™ PXL8® Enamel Pin – This special edition enamel pin depicts the Dark Lord of the Sith in a distinctive 8-bit styling. This pin also features a flip-up helmet that reveals Vader’s scarred face before he received his helmet in Star Wars: Revenge of the Sith, celebrating its 20th anniversary this year. $16.99 USA.
Star Wars special edition products will also be available for purchase at the Hallmark For All Fankind booth.
Hallmark For All Fankind – Booth #3348: Discover a diverse lineup of pop culture products spanning sci-fi, gaming, anime, and more—available for purchase alongside exciting 2025 sneak peeks. Don’t miss the exclusive button giveaway happening each day of convention!
Event Exclusive Ornaments
Trinity, THE MATRIX Keepsake Ornament – W The renowned computer hacker identified as Trinity now comes to Christmas trees from Warner Bros.’ groundbreaking film, The Matrix. For this event-exclusive Keepsake Ornament, Trinity strikes her iconic combat pose. Only 1,250 have been produced! $27 USA.
U.S.S. Enterprise NCC-1701-G, STAR TREK™: PICARD Keepsake Ornament, – The eighth Federation starship to bear the name Enterprise, this event-exclusive Keepsake Ornament is modeled after the Constitution III-class space vessel christened into duty during the final moments of the Star Trek: Picard series. Only 3,000 produced! $35 USA.
Nether Portal, MINECRAFT Keepsake Ornament – The excitement of Minecraft fills this lighted Keepsake Ornament that features a Nether Portal with a zombie piglin mob carrying a golden sword. The gateway from the Overworld to the Nether dimension is flanked by two lanterns that light up. Battery operated. Only 1,500 of this iconic Keepsake Ornament produced! $35 USA.
Cabbage Man, Avatar: The Last Airbender • Funko POP!® Keepsake Ornament – This event-exclusive Hallmark Ornament styled after beloved FUNKO Pop® collectible figures depicts the fan-favorite cabbage merchant from the animated series along with his signature produce. $18.99 USA.
Event Exclusive Pins
Superman™ & Krypto™, Superman™ Movie PXL8® Enamel Pin Set – Celebrate Superman, the latest big-screen adventure of the Man of Tomorrow and his faithful Kryptonian canine, with this event-exclusive two-pack of enamel pins in a distinctive 8-bit styling. $19.99 USA.
Snoopy, PEANUTS® PXL8® Enamel Pin – In time to mark the 75th anniversary of the beloved PEANUTS® comic strip, Charlie Brown’s iconic pal Snoopy is available as an event-exclusive pin in an 8-bit styling. $12.99 USA.
SDCC Panels
Hallmark is excited to be joining the fun at San Diego Comic-Con with a special panel this year! Join us to celebrate your favorite fandoms and get behind-the-scenes insights from the creators themselves.
Hallmark HallStars, Thursday, July 24, 1:45 p.m.-2:45 p.m.
- Step into the heartwarming world of Hallmark Media at SDCC! This panel brings together beloved Hallmark stars for a celebration of feel-good fandom. From Countdown to Christmas classics to the latest and newest Hallmark series, fans will get exclusive behind-the-scenes stories, sneak peeks of upcoming projects, and maybe even a surprise or two. Whether you’re a devoted Hallmark viewer, a Christmas movie fanatic, or just discovering the charm of Hallmark, this is your chance to ask questions, meet the stars, and celebrate the joy these films bring to audiences around the world. Moderated by TV Guide’s Damian Holbrook.
Connect to Pop Culture with Hallmark, Saturday, July 26, Noon-1 p.m.
- For generations, Hallmark has paired your favorite memories with iconic characters from movies, television and comics. Learn what goes into creating Keepsake Ornaments, itty bittys® plush characters, gift products and more from the people who make them all come to life. You’ll get sneak peeks at products for the year ahead and have a chance to win prizes!
Date, time and locations are subject to change. Be sure to check the official event schedule online or event guide at the convention for the most up-to-date information.
Hallmark at New York Comic Con
Hallmark will attend New York Comic Con, October 9-12, offering the same special edition products listed above for purchase. Other on-site activities to be announced closer to the date. Hallmark’s booth number for NYCC is 3235.
Comic Con Exclusive Product Details
The event exclusives will be sold on a first-come, first-served basis at the Hallmark booths when the convention opens each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.
Allotments will be divided each day of the two comic conventions. Additionally, a small quantity of some of the exclusives will be made available for Keepsake Ornament Club Members. For more information on KOC membership, visit Hallmark.com/KOC.
For more information about Hallmark and our full line of pop culture-themed products offered, visit Hallmark.com or your local Hallmark Gold Crown Store.
Darth Nihilus™
STAR WARS: Knights of the Old Republic™
Jawa™ Vintage Figure Ornament
STAR WARS™
Darth Vader™
STAR WARS™
Enamel Pin
Trinity
THE MATRIX
U.S.S. Enterprise NCC-1701-G
STAR TREK™: PICARD
Nether Portal
MINECRAFT
Cabbage Man
Avatar: The Last Airbender • Funko POP!®
Superman™ & Krypto™
Superman™ Movie
Enamel Pin Set
Snoopy
PEANUTS®
Enamel Pin
Reveal: 2025 Stanley Cup® Champions Florida Panthers®
2025 Stanley Cup® Champions
Florida Panthers®
Special Edition
The Florida Panthers are World Champs for the second year in a row! Commemorate their exciting victory as they clinched the 2025 Stanley Cup with our cool-as-ice special piece of Panthers pride. But don’t wait too long—supplies of this collectible Keepsake Ornament are limited.
PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com
2025 Artist Insights: Disneyland Manor Tree Topper
Welcome to Disneyland Manor
A new tree topper and two new ornaments will soon appear to complete our Disney The Haunted Mansion Collection.
Disneyland Manor Tree Topper
Disney The Haunted Mansion Collection
What could be better than one tree topper in our Disney The Haunted Mansion Collection?
The only answer to that is TWO tree toppers! For the third and final year of our collection, the Disneyland Manor Tree Topper has arrived in all its haunted glory, along with two new ornaments, The Hitchhiking Ghosts and The Opera Singers.
Keepsake Artists Jake Angell and Orville Wilson are both fans of the attraction and have enjoyed working on the collection. Jake shares, “My family has been to both parks and this is absolutely our favorite ride. We went to Disneyland for the first time two years ago during Halloween season. It was fun to see the Manor with all the Disney Tim Burton’s The Nightmare Before Christmas decor. I’m always amazed at the details you find each time you ride. One of my favorite parts is the first hall with the stretched paintings. The excitement just builds from there.
Orville has been to both parks as well. “My last time through the ride was at Disneyland, so l have more memories of this one, which helped as I designed the tree topper. Plus, I always do a lot of research so I can get the sculpt details just right. I found photos of when The Haunted Mansion was first constructed and a website with tons of great images that showed all the minute details. I started from the ground up, made the whole building and then added all the rustic details from there.
“One of the main features of the tree topper is the wrought iron railing that goes around the entire building. We did those pieces in stamped metal, so all the patterns will actually be there. And you’ll recognize the weather vane at the top of the decorative roof. It all gives you the feel of an eerie, old, haunted mansion, and it gets even more fun when the tree topper windows all light up and you hear The Haunted Mansion theme. I’m such a fan of the technology.”
The Opera Singers
Disney The Haunted Mansion Collection
Once the tree topper is turned on, the show begins, and that’s when the ornaments begin interacting with lights and sounds of their own. Keepsake Artist Jake Angell brings you this year’s The Opera Singers ornament.
“For this ornament,” Jake says, “we used two lights, one inside the female singer to make her glow and another just below the male singer. I love the ghostly look we’ve been able to pull off with these translucent ornaments.”
Jake did his share of research as well. “In addition to my own experience at Disneyland, I did some deep dives on the internet to find photos and read what historians have said about the early Disney Imagineers who created the ride. The interactivity between the ornaments and the tree topper really gives you a sense of being there with the music and dialogue-it brings back a lot of good memories of our visit!”
Jake sums up the collection for all the artists who have been part of it. “If you are a fan of Halloween, Disney Parks and the fantastic rides-or even just one of those-you will love what we’ve all collaborated on as a collection for these ornaments. You definitely relive the ride each time!”
“Disneyland Manor Tree Topper” For Keeps 25 Summer 2025: 2-3