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Latest News2024-04-23T08:41:12-06:00

2025 Artist Insights: Lionelville® LIONEL® Trains

Full steam ahead!

Keepsake Artist Matt Johnson’s tabletop piece celebrates the 125th anniversary of Lionel® Trains.


Lionelville®
LIONEL® Trains

The long-standing partnership between Lionel® and Hallmark Keepsake Ornaments has always been about celebrating Christmas. This year marks 125 years of Lionel® Trains, so Keepsake Artist Matt Johnson created this tabletop piece to mark the milestone. Matt shared some of his favorite things about the process of creating the Lionelville® Table Decoration releasing in July at Ornament Premiere.

“Our original idea was just to scale up an ornament created back in 2004 by retired Keepsake Artist Ken Crow. But I soon realized that was not going to work, so l actually had to rebuild it to get it to stay within the parameters of the mechanics we wanted.

“Getting everything to function correctly was a challenge for me because I’d never done a magic ornament so complex. We didn’t have digital assets so I resculpted it digitally to rough in the shapes I wanted. It’s like hand-sculpting, pushing and pulling and adding and then using different textures, especially with creating the rocks.

“The most challenging part of the project was making sure the train tunnels would actually work. Our engineer, Samantha Heryford, gave me a 3D model to work from and I used that to make sure everything would fit. It took a couple iterations, but we made it through getting the sizes and mechanics just right. Once we figured that out, then I really got into sculpting the rocks. And there’s a certain point where you get in this flow state and you’re just really enjoying the process. I really liked even just painting it. When you get past the process of getting the mechanics and lights and everything to work, then detailing it all out is the enjoyable part for me.

“And what I really like about this piece is that you can control it. You can have it on without music, so it’s just moving with light. And you can also activate sound, light and motion to create a fun atmosphere. I’m really pleased with how it all turned out, and I love the idea that people will have it in their homes during the holiday season.”

“Full steam ahead!” For Keeps 25 Summer 2025: 4

June 16th, 2025|0 Comments

2025 Artist Insights: “Let the Wookiee™ Win”

“Let the Wookiee™ Win”

Amazing new technology brings the scene from Star Wars: A New Hope™ to life.


“Let the Wookiee™ Win”
Star Wars: A New Hope™.

Sometimes, new technology really is all it’s cracked up to be. Like with this Keepsake Ornament featuring the memorable “Let the Wookiee™ Win” scene from Star Wars: A New Hope™.

Keepsake Artist Orville Wilson explains, “This is something we’ve never done before. Holographic technology has been out for a while, but this is the first time we’ve integrated it into an ornament, along with lights and actual dialogue from the film.

“In this scene, we see Chewbacca™, R2-D2’™ and C-3PO™ in the middle of a Dejarik (holochess) game, where all the pieces are holographic creatures. We sculpted the creatures for our ornament to be smaller than mini ornaments. They’re transparent and in different colors. The creatures are placed on a chip that projects onto a clear sheet. We’re using a really small video screen that’s inside the table they’re sitting at. When it lights up and plays the video of the creatures fighting, the projection causes it to look like a holographic image, like they’re actually right there moving and fighting.

“And as the dialogue from the scene plays, you’ll see lights that pulse near each character when they speak, which creates some motion. It was all a challenge, and it was a huge collaboration between engineering, editorial, the sound studio and the video studio.

“I really enjoyed putting on my engineering hat to build the main structure of the scene. I had to hollow it out to make a cavity for the electronics and then hollow the walls so we could run the electrical wires up through them and into the top where the lights are. After doing that digitally we got a 3D print, and then Kristina Ferguson, our engineer, placed the components, including the video screen and speaker, inside that structure.

“After we showed Lucasfilm and got approval to move forward, I started sculpting the characters and adding in all the fine details on the back, the base, the top and the back walls, including the instrument wall where the panels light up.

“If you’re an avid fan, you’ll notice we did have to make modifications to house the electronics and make sure they all work. Like we lowered the ceiling so we could be hyper-focused on the characters and the scene. And the table is bigger to house the video screen.

“It was a challenge trying to make all the parts sit together so that everything makes sense. And then I really looked at the movie scene imagery to add in extra details. Like the pod shapes along the ceiling aren’t in the scene, but they are on the walls of the ship, so we added those and imagined what was underneath the ship where we cut away at the front of the scene and what would be on the outside of the ship. So, I got to use a little bit of artistic license there.

“I’ll definitely buy a couple of these ornaments myself. What I loved about working on this was that I got to be an artist and add some of my own flair, but at the same time put my engineer’s hat on, too. I’m a bit of an engineer at heart. I like to tear stuff apart and see how it works-then diving in to do that kind of detailed work when you’re actually creating something like this is so much fun for me.”

Orville and team put a lot of research and passion into this ornament, and it shows. Pick yours up at Keepsake Ornament Premiere in July and bring joy to any fan’s galaxy!

“Let the Wookiee™ Win” For Keeps 25 Summer 2025: 5

June 16th, 2025|0 Comments

2025 Artist Insights: Gnome for Christmas

Gnome for CHRISTMAS Celebrating 5 Years

It’s a big year for Gnaughty and Gnice, and Keepsake Artist Gregor Benedetti is dishing on what’s new with the playful pair.


Gnome for Christmas
Fifth Anniversary

How do Gnaughty and Gnice celebrate the fifth anniversary of their Gnome for Christmas series? With a special ornament, of course! Keepsake Artist Gregor Benedetti created this limited-quantity papercraft ornament that will be the first to debut the newly designed Gnome for Christmas logo on the back!

Gregor says, “We had the Hallmark lettering studio help us create this official logo, and I’m excited to see its first appearance on this anniversary ornament. We decided to do this papercraft design as a fun celebration of Gnaughty and Gnice. They’re decorating a little gingerbread Christmas tree inside their gingerbread house.

“The ornament itself is built in four layers, and I worked with R.J. Stebbins to get everything technically correct. I come up with the art and how I’d like to do the layers, and then I give him my design files and he’ll construct a 3D mockup. He’s so good at that-and it gives us vital information as far as the amount of wood we want and how the layers will be situated inside.

“I also wanted a fun attachment for this design, so I decided on garland, which is actually a metallic blue pipe cleaner. We’re very selective about our attachments because they can get expensive, so we want to be sure they really enhance the design.

“There’s another little surprise on this ornament-a little mouse friend is joining Gnaughty and Gnice for some holiday festivities. He doesn’t have a name yet, but you’ll also find him on the official Gnome for Christmas fifth-in-series ornament-and you just might see him pop up again in 2026!*

In addition to their fifth anniversary ornament and the official fifth-in-series, Gnaughty and Gnice are having a busy year in the Keepsake Ornament world! You’ll see them front and center on “Baking Up Some Fun,” the collaborative studio ornament releasing in October, and their little sister Sweet Peppermint will also make her first appearance at Ornament Debut. But that’s not all. If you’re a fan of Halloween, you’re in for a treat! Gnaughty and Gnice are starring in their first Halloween ornament, Gnothing But Treats, releasing in July.

Grab their special fifth anniversary limited-quantity papercraft ornament at Ornament Premiere in July-and don’t forget your Early Shopping Day on Friday, July 11!

“Gnome for CHRISTMAS Celebrating 5 Years” For Keeps 25 Summer 2025: 7

June 16th, 2025|0 Comments

2025 Artist Insights: Cute as a Button

All aboard!

Keepsake Artist Terri Steiger keeps the Cute as a Button series on track.


Cute as a Button
Special Edition

When now-retired Keepsake Artist Nina Aubé introduced the Cute as a Button series in 2023, she started with the idea of little hamsters living in a big world, using buttons in creative and festive ways to celebrate the season.

Since Nina’s retirement, Keepsake Artist Terri Steiger has stepped up to ensure the adventures of these adorable characters continue! This year, her new Cute as a Button Special Edition Keepsake Ornament releases at Ornament Premiere in limited quantities.

Taking over another artist’s vision for a series can be tricky, but Terri is making the transition look easy and she’s doing it with her typical humility.

Terri shares, “This is really my first try at doing cute critters. It’s a lot of pressure taking on this series from Nina because she’s been our Keepsake ‘Queen of Cuteness’ and she’s always had such great storytelling abilities. It will definitely be a challenge to fill her shoes!

Cute as a Button
3rd in the series.

“I was fortunate to have some of Nina’s sketches to work from, and those were helpful in giving me a good start. The critter in the train car is a new design for me, as is the train car itself with the little guy’s Christmas tree. I thought it would be cute to add a younger critter-and maybe even a sidekick for future ornaments. That’s an idea, but l’m not sure what our plan is yet so no promises!

“The button wheels you see on this Special Edition car will also appear on the train’s engine in the third ornament of the series that releases at Ornament Debut in October.

“I hope we’ll do more train cars in the future-it would be a fun opportunity to do some critter friends in different cars that would hang together-but stay tuned along with me to find out. I just hope to deliver cute-as-a-button characters that will delight collectors!”

“All aboard!” For Keeps 25 Summer 2025: 8

June 16th, 2025|0 Comments

2025 Event: Hallmark CHRISTMAS EXPERIENCE KOC Day

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The countdown is on!

The Hallmark Christmas Experience returns for its second year, bringing even more wonder, joy and festive fun, especially for Keepsake Ornament Club members.

Keepsake Ornament Club Member Day

Friday, December 5 | 8:30 a.m. – 5:30 p.m.
Located at the Sheraton Kansas City Hotel at Crown Center

Exclusive Ornament Signings, Festive Fun, Insider Access & Keepsake Magic!

A full day of ornament-loving experiences—designed exclusively for Keepsake Ornament Club members. Meet the Keepsake artists, engineers, art directors, and editors, enjoy exclusive behind-the-scenes content, and receive fun surprises!

ONLY for current Keepsake Ornament Club Members.
Not a KOC Member? Enroll Now
Limit one ticket package per KOC membership number with unique email

TICKETS ON SALE
TUESDAY, JUNE 17 at 10am CT

Member Exclusive Package – $199 (Limited Tickets Available)

Your exclusive KOC Day includes:


  • Get early access to purchase an exclusive event ornament, “Nifty Fifties” Keepsake ornament, pre-signed by Gregor Benedetti.

    Nifty Fifties
    Hallmark Christmas Experience

  • Create Your Own Keepsake Magic! Receive a Paint-Your-Own Ornament Kit—featuring a design inspired by the charming Keepsake Ornament Stocking Stuffer series.
  • Give the wheel a whirl! Whether you’ve been naughty or nice, everyone wins a surprise.
  • Snag a prize—random drawings sprinkled throughout the day. Just be there when your name is called!
  • Receive a commemorative lanyard (1) and a limited-edition print (1)—created just for Keepsake Ornament Club members.
  • Stroll through magical displays of twinkling lights. You’ll find plenty of photo-worthy moments to capture and share.
  • Sleigh the Savings! Enjoy 10% off at Hallmarket and Halls—your holiday shopping just got merrier.

Halls – A luxury department store–located in Crown Center–owned by Hallmark, offering curated fashion, beauty, and gifts.

  • The Square is filled with fun for everyone. Think spectacular light shows, festive food & drink, a card-sending station, one-of-a-kind gifts from a variety of vendors, ice skating, and more!
June 10th, 2025|0 Comments

Artist Insight: In The Studio with Simone Mariano

The Keepsake Studio spoke with Hallmark Artist Simone Mariano about herself and shared a glimpse of an ornament she created for 2025.

Simone: “I celebrated 5 years at Hallmark this past January! This was my first job out of college, and it’s been lovely getting to be a part of the Keepsake Ornament community. I went to school for illustration but there is something so nice about being able to work on a tangible 3D piece of art.”

Simone: “I have an annual girl’s trip with some of my besties from college, we haven’t decided where to go yet but so far, we’ve gone to Florida, New York and Texas so I can’t wait to see where we’ll go next!”

Simone: “I love cats so I was very excited when I was asked to do this ornament! I don’t have a cat yet (fingers crossed) but some of my favorite cat videos are them messing around with their person’s stuff and being just the cutest harbingers of chaos. I’m also really excited for this lenticular screen, that was a great idea brought to me by fellow artist Nello Williams, and I can’t wait to see it person.“

Mischievous Kittens, 27th in the series will be available at Keepsake Ornament Premiere in July!

Mischievous Kittens
27th in the series.

June 4th, 2025|0 Comments

Announcement: Hooked on Ornaments Fall Festive Sale & Artist Signing Event (UPDATED)

Join Hooked on Hallmark for their:
Fall Festive Sale
& Artist Signing Event

Friday, October 17th
& Saturday, October 18th

1380 S. Enterprise St.
Olathe, KS 66061

www.hookedonornaments.com

April 11 & 12, 2025
Hooked on Ornaments Spring Spectacular Sale & Artist Signing Event
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FALL FESTIVE SALE & ARTIST SIGNING EVENT

HALLMARK ORNAMENT BARGINS GALORE!
Bring your wish list! Thousands of items in stock!

  • $1.00 Sidewalk Sale!
  • 5 for $20.00 Ornament Sale Room
  • 100’s of Ornaments $10.00 or less!
  • Surprise Guest (Friday & Saturday)
  • Concessions Available

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FRIDAY FESTIVITIES (9:00 AM – 4:00 PM)

  • SHOPPING BEGINS (9:00 AM)
  • EVENT EXCLUSIVE MERCHANDISE
    • Frosty Friends Prints (2016 & 2025 concept sketches for the 37th & 46th ornaments in the series)
  • DOOR PRIZE DRAWING (10:00 AM)
  • ARTIST SIGNINGS (Noon – 2:00 PM)

Julie Forsyth
Retired Hallmark Artist

Sue Tague
Retired Hallmark Artist

    • Artists will only sign ornaments they created or contributed to.
    • All Ornaments (by the signing artists) purchased at the sale, can be signed for FREE
    • Additional ornaments brought from home can be signed for $4.00 each.
  • DOOR PRIZE DRAWING (2:30 AM)
  • WELCOME BBQ DINNER with ARTIST PANEL (6:00 PM)
    Reservations required – Call (913) 242.4991 to purchase dinner tickets.

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SATURDAY FESTIVITIES (9:00 AM – 4:00 PM)

  • SHOPPING BEGINS (9:00 AM)
  • ARTIST SIGNINGS (10:00 AM-Noon & 1:00 PM-3:00 PM)

Nello Williams
Retired Hallmark Artist

Jim Kemme
Hallmark Artist

    • Artists will only sign ornaments they created or contributed to.
    • All Ornaments (by the signing artists) purchased at the sale, can be signed for FREE
      Additional ornaments brought from home can be signed for $4.00 each.
  • SPECIAL PRESENTATION (Noon)
  • DOOR PRIZE DRAWING & SILENT AUCTION ENDS (3:00 PM)

DIRECTIONS
to Hooked on Ornaments warehouse

  • Take 1-35 to Olathe
  • Take Exit 215
  • TURN RIGHT (at the end of the exit ramp)
  • Immediately TURN RIGHT again onto S. HAMILTON CIRCLE (at McDonalds)
  • Follow S. Hamilton for 1 block
  • TURN RIGHT onto ENTERPRISE ST.
  • Hooked on Ornaments is straight ahead on the far right.

If you get lost, call: (913) 242.4991

May 20th, 2025|0 Comments

2025 Reveal: Musical Toy Soldier

The popular unofficial Musical Toy Soldier series will be returning for a twelfth year as Hallmark’s thank-you gift for purchasing Keepsake Ornaments at both Ornament Premiere and Ornament Debut!*

Glimmering Glockenspiel
Musical Toy Soldier
12th in the unofficial series.

Wearing his best dress uniform, this marching toy soldier percussionist confidently carries his pitched metallophone, which features glittery snowflakes emanating from it.


*NOTE: Two shopping trips equal one FREE ornament. Purchase a Hallmark Keepsake Ornament during Ornament Premiere (July 12-20, 2025) and Hallmark will mail you a coupon for a FREE “Glimmering Glockenspiel” ornament (Reg. $9.99) when you purchase a Keepsake Ornament during Ornament Debut (October 11-19, 2025). Keepsake Ornament Club members valid beginning July 11, 2025 and October 10, 2025 in store only with early shopping pass. Limit one per customer. Tax not included. While supplies last.

May 6th, 2025|0 Comments

2025 Collection: Halloween


ShowToppers

Halloween Time ShowToppers Mini Tree

Halloween Time Mini Tree Skirt

Spooky Little Skull

Itty Bitty Spider

ShowToppers Black Mini Tree


Disney The Haunted Mansion Collection

Disneyland Manor Tree Topper

The Haunted Mansion Tree Topper

The Hitchhiking Ghosts

The Opera Singers

Constance Hatchaway

The Caretaker and His Dog

The Singing Busts

Victor Geist

Madame Leota

The Coffin in the Conservatory

Gargoyle
Disney The Haunted Mansion


Movies and TV

Friend ‘Til the End
CHUCKY

Regan Funko Pop
THE EXORCIST

Thing
THE ADAMS FAMILY


Disney’s Tim Burton’s The Nightmare Before Christmas

Christmas Town Countdown
Disney Tim Burton’s The Nightmare Before Christmas

Santa Jack Skellington Nutcracker
Disney Tim Burton’s The Nightmare Before Christmas

This is Halloween
Disney Tim Burton’s The Nightmare Before Christmas


Citizens of Halloween Town
Set of 4


Halloween

Charlie Brown
The PEANUTS® Gang
Miniature

Spooky Snoopy
The PEANUTS® Gang

Baby’s First Halloween
Photo holder

 

Spooky Stitch Jack-o-Lantern
Disney Lilo & Stitch

Halloween Pikachu
POKÉMON

Marquis Le Mew
Halloween Noble Nutcracker

The Headless Horseman
Disney The Adventures of Ichabod and Mr. Toad

Happy Halloween!
13th in the series.

Goofy Ghost

Tonight We Fly
Disney Hocus Pocus

Gnothing But Treats

May 6th, 2025|0 Comments

2025 Collection: Premium

Surprise and delight await. Hallmark Premium Keepsake Ornaments are made of only the finest materials with stunning detailing and embellishment.

Dapper Owl
Limited Edition

Sweet Snow Girl
Limited Edition

Sweet Snow Boy

Pull-String Lion


Pop Culture

Carl and Ellie
Disney/Pixar Up • Precious Moments
Limited Edition

Disney Tinker Bell
Disney Tinker Bell • Precious Moments

May 5th, 2025|0 Comments
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