Ornament Spotlight: New Series
Santa’s sidekicks
Our favorite holiday helpers, elves and reindeer, are the stars of two sweet new series from Keepsake Artists Allie Robillard and Rob Stanphill.
“In Eight Tiny Reindeer, I wanted to put my own spin on the classic characters from ‘The Night Before Christmas’ poem,” says Allie. “Starting with Dasher, each series ornament will have a unique color palette, a jingling bell and a saddle blanket with their name. The blankets have a homemade quality, like Mrs. Claus sewed them herself. And every reindeer has a special birthmark!”
Rob’s series, Welcome to Elfville, takes us into the heart of a happy holiday town filled with elves. Each ornament is actually a set of two: a full-size festive shop and a miniature shop owner. The first small business (pun intended) is Candy’s Bakery.
“I imagined all the things Candy would fill her shop with. Rolling pins, oven mitts, cinnamon bread, cookies and more all found a place in the architecture,” Rob says. “I’m always looking for ways to spark the imagination of kids and adults, and I’m excited to see Elfville grow with new residents, interesting buildings and fun little places to visit.”
“ Santa’s sidekicks” 2025 Dream Book: 4
Dasher
Eight Tiny Reindeer
1st in the series.
Candy’s Bakery
Welcome to Elfville
Ornament Spotlight: Baking up some fun
Baking up some fun
Sugar and spice, Gnaughty and Gnice, and all your favorite series—that’s what this collaborative design is made of.
“Our studio ornament is always fun because every artist has a chance to put a little personality into it,” says Keepsake Artist Orville Wilson. “Sharon Visker came up with the original design, and all the artists sketched a fun kitchen detail or a piece from one of their series. Then I spent two weeks sculpting and coloring every little character and accent.”
From Nellco appliances to Cup of Cozy, the kitchen table is filled with favorite Keepsake Ornament series reimagined as sweet treats and baking supplies. And, of course, the merry and mischievous Gnome for Christmas brothers are head chefs. How many series can you find?
“Baking up some fun” 2025 Dream Book: 6
Ornament Spotlight: LIONELVILLE®
Next stop: Lionelville®
This year, Lionel Trains is celebrating its 125th anniversary. We’ve been proud partners since our first LIONEL® Trains ornament released in 1996, and almost 30 years later we’re still finding new ways to surprise our collectors. This year’s Lionel table decoration, our first ever, began with a 2004 ornament by retired artist Ken Crow. Matt Johnson customized it with a fresh color palette, new train models and an anniversary billboard.
“I used a three-dimensional scanner to create the basic framework, then resculpted and added in all the textures and colors—and every single rock. I loved the process of fine-tuning those details,” Matt says.
He also collaborated with Keepsake Engineer Samantha Heryford to rebuild the mechanics and develop new magic features. The result is a 360-degree interactive scene with moving trains and railroad crossing arms, tunnels, lights, sound and a controller that allows you to change the direction of the trains. All aboard!
“Next stop: Lionelville®” 2025 Dream Book: 30
Ornament Spotlight: ShowToppers
Halloween Time ShowToppers Mini Tree
The show goes on!
We pulled out all the stops for this year’s ShowToppers collection, which means you can have a Halloween tree in October, a Christmas tree in December and a Star Wars™ tree all year long—lucky you!
All the fun-size trees and toppers in the collection are interchangeable for mix-and-match decorating—and they’re full of fun features, too. Just choose your topper and connect it to a ShowToppers tree to see them both come to life with light and sound.
We even brought back our much-loved Vintage Santa topper and skirt and classic green tree.
“The show goes on!” 2025 Dream Book: 33
Darth Vader ShowToppers Mini Tree Topper
Vintage Santa ShowToppers Mini Tree Topper
Ornament Spotlight: Disney The Haunted Mansion Collection
Disneyland Manor Tree Topper
The Haunted Mansion Collection
Welcome back, foolish mortals!
The third and final year of our Disney The Haunted Mansion Collection is here, bringing you the last two ornaments in the series and a frightfully fun new tree topper.
“We heard from our collectors that they really wanted to see the Haunted Mansion from Disneyland—and we listened!” says Keepsake Artist Orville Wilson. “I was a big fan of the ride when I visited the park myself, but I still spent a week researching the house and collecting images from every different angle so I could get all those rustic, haunted details just right.”
With interactive light, music and dialogue, this collection comes together to bring the Haunted Mansion to life…if you dare to enter. Any volunteers?
“Welcome back, foolish mortals!” 2025 Dream Book: 40
The Opera Singers
Disney The Haunted Mansion Collection
The Hitchhiking Ghosts
Disney The Haunted Mansion Collection
Gargoyle
Disney The Haunted Mansion
Ornament Spotlight: PEANUTS® 75th Anniversary
PEANUTS® 75th Anniversary
Special Edition
75 years of Peanuts®
Snoopy and his pals have brought happiness to fans of all ages since 1950, so we’re celebrating their big milestone with our favorite form of happiness…new ornaments!
“Peanuts is a longtime partner of Hallmark, and they trust us to take Charles Schulz’s beloved characters and create new favorites for fans, like I’ve done for this 75th anniversary ornament,” says Keepsake Artist Gregor Benedetti. “I love how these stories speak to both kids and the kid in all of us.”
Keepsake Artist Tammy Haddix agrees there’s something magical about working on characters you’ve known since childhood. Together with Adan Chung, she created this year’s Snoopy as The Flying Ace ornament, which features four scenes from the classic comic strip and music from “Snoopy vs. The Red Baron” performed by The Royal Guardsmen, just like in the TV special.
“I want anyone who sees my ornaments to go ‘Aww!’” Tammy says. “I hope Snoopy fans love it.”
“75 years of Peanuts®” 2025 Dream Book: 46
The 2025 Dream Book is Here!
Drum roll please… Here it is! the 2025 Dream Book!!!!
Now’s the time to imagine. Now’s the time to dream.
2025 Dream Book
Scroll through the pages of the catalog to see all of this year’s Keepsake Ornament collection.
From your favorite ornament series and Christmas characters to licensed favorites and gifts for everyone on your list, the catalog has it all.
ENJOY!
Download a PDF of the Dream Book
Dream Book – An annual publication that features a majority of the Keepsake collection for a given year.
Artist Insight: In The Studio with Allie Robillard
The Keepsake Studio spoke with Hallmark Artist Allie Robillard about her background and shared a glimpse of an ornament she created for 2025.
Sisters Share the Love will be available at Keepsake Ornament Premiere in July!
Sisters Share the Love
2025 Sneak Peek: Joanne Wright Studio (UPDATED)
Here is a sketch of Retro Penguin, one of Joanne’s pieces for 2025. To celebrate the new pieces that will be added to her “Retro Holiday Collection” this summer, she has produced a limited number of prints using the original sketch. These prints – along with prints for her Retro Snowman and Retro Santa – will be available beginning Friday, April 11, 2025 at the Hooked on Ornaments Spring Spectacular Sale & Artist Signing event and on her Joanne Wright Studio website.
ORDER NOW
Available at Joanne Wright Studio
Retro Snowman
Retro Santa
Retro Penguin Sketch Print
These prints are reproductions of the original artwork that inspired the ornaments, printed on sturdy card stock. Each print will be numbered and signed by Joanne.
2025 Videos: Ornament Insights
Here are links to several Keepsake Ornament videos showing the artist and Hallmarkers talking about some of the designs created for 2025.
Our Keepsake Artists have really outdone themselves with this collection. Carefully crafted from wood and paper, these delicate, detailed ornaments are destined to become family favorites through the years.
Find them later this year at Ornament Premiere and Ornament Debut at your favorite Gold Crown store!
Up on the Housetop
Christmas Table Decoration
If you want to make their eyes light up with wonder this holiday season, the Up on the Housetop table decoration is a sure bet. Based on an ornament originally created by Keepsake Artist Ken Crow, this vignette-filled figurine is full of light, music and movement.
You can find this future-favorite Christmas decoration in Gold Crown stores beginning in July at Ornament Premiere!
LIONELVILLE®
LIONEL Trains®
There’s something magical about a tiny train chugging along its tracks…even if it’s not under a Christmas tree! Our first-ever Lionel table decoration is proof, should you need it.
Based on a 2004 ornament by retired Keepsake Artist Ken Crow, the Lionel table decoration is sure to inspire wonder in the ones you love this holiday season. Find it at Ornament Premiere this July!
No room for a big tree when showing off the things you love during the holiday seasons? No worries! These two new ShowToppers collections are short on stature but huge in holiday spirit.
The Halloween ShowToppers collection is the perfect way to dip your toe into the new tradition of having a Halloween tree each year, while the Darth Vader ShowToppers collection is a fun way to represent your favorite fandom. Best of all—both tree toppers work with the ShowToppers Black Mini Tree!
It’s all available this July at the Keepsake Ornament Premiere Event.
Disney The Haunted Mansion Collection
Storytellers
.
If a creepy Christmas is your vibe—or you just love reliving childhood memories—then the Disney The Haunted Mansion collection is for you. Featuring light and sound from the Disney theme park ride, it’s the third and final year for this collection.
So catch them while you can, foolish mortal! You’ll find them all in Gold Crown stores later this year at Ornament Premiere and Ornament Debut.
Merry Christmas Charlie Brown!
The PEANUTS® Gang
Christmas Table Decoration
Listen as Keepsake Artists Tim Bodendistel describes the fun of bringing this classic Christmas movie to life in this interactive table decoration.
You can find the Merry Christmas, Charlie Brown! table decoration in Gold Crown stores and at Hallmark.com in July at Keepsake Ornament Premiere.
Beware the Borg!
Star Trek™: The Next Generation
“It keeps regenerating itself!”
There are lots of unforgettable moment in Star Trek: The Next Generation, but perhaps none quite as terrifying as our introduction to the Borg. This table decoration captures all the nail-biting tension, along with dialogue and sound effects from the episode.
Find it this October at Keepsake Ornament Debut!