2025 Sneak Peek: Retro Holiday Collection by Joanne Wright
Our beloved retired Hallmark Keepsake Artist Joanne Wright has been busy in her home studio, creating the latest editions to her “Retro Holiday Collection.” The new editions include two very limited quantity hand painted prototypes, which feature a snowman and a penguin and two porcelain ornaments based on these designs. All will be available beginning July 1, 2025 on her Joanne Wright Studio website.
Hand Painted Prototypes
Retro Snowman
Retro Penguin
Ornaments
Retro Snowman
Retro Penguin
2025 Hooked on Ornaments Spring Spectacular Sale & Artist Signing Event: Silent Auction (UPDATED)
One-of-a-kind pieces as well as other items from our guest artists’ personal collections will be featured in this silent auction.
All bidding will start at 9:00 AM CT on Friday, April 11, 2025. Ending times will be staggered on Saturday, April 12, 2025, with Joanne’s items closing first at approx. 12:30 PM, Debra’s at 1:30 PM, and Tracy’s at 3:00 PM.
Auction Items from Joanne Wright Studio
Christmas Santa Tabletop (2025)
Hand-painted Figurine
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This one-of-a-kind vintage styled Santa tabletop is adorned with wooden toys and a bottlebrush tree and embellished with chenille stems, tinsel, ribbon, and glitter. Includes a certificate of authenticity and is signed by the artist.
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Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $120.00
Retro Snowman Shadow Box (2025)
Hand-painted Prototype and
Print in Shadow Box
This shadow box display includes a Retro Snowman prototype and concept sketch – perfect complements – placed together and ready for display. The print is a reproduction of the original sketch that inspired the Retro Snowman Christmas tree ornament. Includes a certificate of authenticity and is signed by the artist.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $160.00
Dream Horse (2013)
Hand-painted Prototype
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This one-of-a-kind piece is an original, hand-painted prototype of the 2013 Dream Horse.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $360.00
Santa’s Workbench (2017)
Member Exclusive
(Fully Signed)
This mint-in-box Santa’s Workbench, Member Exclusive ornament, is signed by all 23 contributing artists, including color and tech team members.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $240.00
Deer Santa Bundle
Madame Alexander Doll and
Keepsake Ornament (2025)
This pre-released 2025 Madame Alexander® Keepsake Ornament comes with the doll that was used to create it.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $100.00
Golden Holiday Celebration Bundle
Madame Alexander® Doll and
Keepsake Ornament (2023)
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.This mint-in-box 2023 Madame Alexander® Keepsake Ornament comes with the doll that was used to create it.
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Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $100.00
Gold Crown Angel Bundle
Madame Alexander® Doll and
Twinkling Star Angel (2020)
Keepsake Ornament
This mint-in-box 2020 Madame Alexander® Keepsake Ornament comes with a one-of-a-kind doll that was created as a Hallmark Gold Crown Exclusive but was never produced.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $500.00
Letters to Santa (2006)
Hand-painted Prototype
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This one-of-a-kind piece is an original, hand-painted prototype of the 2006 Letters to Santa.
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Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $400.00
North Pole Tree Trimmers Bundle (2019)
“Bow Maker”
Original sketch and
Verified Approved Sample
This one-of-a-kind sketch of “Bow Maker,” the 2019 North Pole Tree Trimmer Keepsake ornament comes with a (VAS) Verified Approved Sample.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $640.00
Spotlight on Snoopy/
Winter Fun with Snoopy Bundle
PEANUTS®
Original sketch and
Keepsake Ornaments
This one-of-a-kind Spotlight on Snoopy/Winter Fun with Snoopy sketch comes with three mint-in-box Keepsake ornaments.
Starting Bid: $100.00
Bid Increment: $20.00
Final Bid: $400.00
Ornament Spotlight: Papercraft
Geppetto’s Wish Come True
Disney Pinocchio
85th Anniversary
Timeless treasures, modern classics
“My grandfather was a wood sculptor so my love of tactile art with natural elements began when I was young,” says Keepsake Artist Gregor Benedetti.
In papercraft, classic materials, modern design and Hallmark’s paper company history intertwine to create beautifully detailed ornaments featuring laser-cut wooden frames, layered paper scenes—and now light and sound.
“This year, Disney Pinocchio is celebrating its 85th anniversary, so we’ve added lights to make the scene glow, and I designed the wooden frame after a window in Geppetto’s workshop,” Gregor says. “And for Harry Potter™ fans, the Hogwarts™ castle features gold foil accents on the windows and torches, glowing lights and music from ‘Hedwig’s Theme.’ ”
“Timeless treasures, modern classics” 2025 Dream Book: 2
Hogwarts™
Harry Potter™
Charming Cardinals
Marjolein Bastin
Twelve Days of Christmas
2nd in the series.
Gnome for Christmas
5th Anniversary
Setting Sail
Disney MOANA
Sending Season’s Greetings
Disney Mickey and Friends
Ornament Spotlight: New Series
Santa’s sidekicks
Our favorite holiday helpers, elves and reindeer, are the stars of two sweet new series from Keepsake Artists Allie Robillard and Rob Stanphill.
“In Eight Tiny Reindeer, I wanted to put my own spin on the classic characters from ‘The Night Before Christmas’ poem,” says Allie. “Starting with Dasher, each series ornament will have a unique color palette, a jingling bell and a saddle blanket with their name. The blankets have a homemade quality, like Mrs. Claus sewed them herself. And every reindeer has a special birthmark!”
Rob’s series, Welcome to Elfville, takes us into the heart of a happy holiday town filled with elves. Each ornament is actually a set of two: a full-size festive shop and a miniature shop owner. The first small business (pun intended) is Candy’s Bakery.
“I imagined all the things Candy would fill her shop with. Rolling pins, oven mitts, cinnamon bread, cookies and more all found a place in the architecture,” Rob says. “I’m always looking for ways to spark the imagination of kids and adults, and I’m excited to see Elfville grow with new residents, interesting buildings and fun little places to visit.”
“ Santa’s sidekicks” 2025 Dream Book: 4
Dasher
Eight Tiny Reindeer
1st in the series.
Candy’s Bakery
Welcome to Elfville
Ornament Spotlight: Baking up some fun
Baking up some fun
Sugar and spice, Gnaughty and Gnice, and all your favorite series—that’s what this collaborative design is made of.
“Our studio ornament is always fun because every artist has a chance to put a little personality into it,” says Keepsake Artist Orville Wilson. “Sharon Visker came up with the original design, and all the artists sketched a fun kitchen detail or a piece from one of their series. Then I spent two weeks sculpting and coloring every little character and accent.”
From Nellco appliances to Cup of Cozy, the kitchen table is filled with favorite Keepsake Ornament series reimagined as sweet treats and baking supplies. And, of course, the merry and mischievous Gnome for Christmas brothers are head chefs. How many series can you find?
“Baking up some fun” 2025 Dream Book: 6
Ornament Spotlight: LIONELVILLE®
Next stop: Lionelville®
This year, Lionel Trains is celebrating its 125th anniversary. We’ve been proud partners since our first LIONEL® Trains ornament released in 1996, and almost 30 years later we’re still finding new ways to surprise our collectors. This year’s Lionel table decoration, our first ever, began with a 2004 ornament by retired artist Ken Crow. Matt Johnson customized it with a fresh color palette, new train models and an anniversary billboard.
“I used a three-dimensional scanner to create the basic framework, then resculpted and added in all the textures and colors—and every single rock. I loved the process of fine-tuning those details,” Matt says.
He also collaborated with Keepsake Engineer Samantha Heryford to rebuild the mechanics and develop new magic features. The result is a 360-degree interactive scene with moving trains and railroad crossing arms, tunnels, lights, sound and a controller that allows you to change the direction of the trains. All aboard!
“Next stop: Lionelville®” 2025 Dream Book: 30
Ornament Spotlight: ShowToppers
Halloween Time ShowToppers Mini Tree
The show goes on!
We pulled out all the stops for this year’s ShowToppers collection, which means you can have a Halloween tree in October, a Christmas tree in December and a Star Wars™ tree all year long—lucky you!
All the fun-size trees and toppers in the collection are interchangeable for mix-and-match decorating—and they’re full of fun features, too. Just choose your topper and connect it to a ShowToppers tree to see them both come to life with light and sound.
We even brought back our much-loved Vintage Santa topper and skirt and classic green tree.
“The show goes on!” 2025 Dream Book: 33
Darth Vader ShowToppers Mini Tree Topper
Vintage Santa ShowToppers Mini Tree Topper
Ornament Spotlight: Disney The Haunted Mansion Collection
Disneyland Manor Tree Topper
The Haunted Mansion Collection
Welcome back, foolish mortals!
The third and final year of our Disney The Haunted Mansion Collection is here, bringing you the last two ornaments in the series and a frightfully fun new tree topper.
“We heard from our collectors that they really wanted to see the Haunted Mansion from Disneyland—and we listened!” says Keepsake Artist Orville Wilson. “I was a big fan of the ride when I visited the park myself, but I still spent a week researching the house and collecting images from every different angle so I could get all those rustic, haunted details just right.”
With interactive light, music and dialogue, this collection comes together to bring the Haunted Mansion to life…if you dare to enter. Any volunteers?
“Welcome back, foolish mortals!” 2025 Dream Book: 40
The Opera Singers
Disney The Haunted Mansion Collection
The Hitchhiking Ghosts
Disney The Haunted Mansion Collection
Gargoyle
Disney The Haunted Mansion
Ornament Spotlight: PEANUTS® 75th Anniversary
PEANUTS® 75th Anniversary
Special Edition
75 years of Peanuts®
Snoopy and his pals have brought happiness to fans of all ages since 1950, so we’re celebrating their big milestone with our favorite form of happiness…new ornaments!
“Peanuts is a longtime partner of Hallmark, and they trust us to take Charles Schulz’s beloved characters and create new favorites for fans, like I’ve done for this 75th anniversary ornament,” says Keepsake Artist Gregor Benedetti. “I love how these stories speak to both kids and the kid in all of us.”
Keepsake Artist Tammy Haddix agrees there’s something magical about working on characters you’ve known since childhood. Together with Adan Chung, she created this year’s Snoopy as The Flying Ace ornament, which features four scenes from the classic comic strip and music from “Snoopy vs. The Red Baron” performed by The Royal Guardsmen, just like in the TV special.
“I want anyone who sees my ornaments to go ‘Aww!’” Tammy says. “I hope Snoopy fans love it.”
“75 years of Peanuts®” 2025 Dream Book: 46
The 2025 Dream Book is Here!
Drum roll please… Here it is! the 2025 Dream Book!!!!
Now’s the time to imagine. Now’s the time to dream.
2025 Dream Book
Scroll through the pages of the catalog to see all of this year’s Keepsake Ornament collection.
From your favorite ornament series and Christmas characters to licensed favorites and gifts for everyone on your list, the catalog has it all.
ENJOY!
Download a PDF of the Dream Book
Dream Book – An annual publication that features a majority of the Keepsake collection for a given year.