2020 Artist Signing Event Goes VIRTUAL!
Hey Keepsake fans! We’re excited to bring you an update on the Keepsake Artist Signing Events: They’re going VIRTUAL! For the first time ever, Hallmark will be hosting a Virtual Artist Signing Event and they want all of YOU to join them! Join Hallmark on their Facebook page on Saturday, August 22 for a day of live Keepsake Artist interviews and interaction, packed full of ornament giveaways and more.
Also beginning August 22, get your hands on our event exclusive ornament, Gingerbread Carousel, at the 16 winning store locations! Plus, every single ornament will be randomly signed by two Keepsake Artists.
Due to Edythe and Robert’s retirement this month, they will not be attending the virtual artist signing event later this summer. Additionally, they will not be signing the exclusive artist signing event ornament.
UPDATE (06.08.20) – Added Edythe and Robert retirement information.
Community Manager. “Keepsake Artist Signing Event – update.” Hallmark Keepsake Community, May 28, 2020. https://keepsakecommunity.hallmark.com/share/keepsake-artist-signing-event-update.
2020 Video: Artist Insights (Brave and Free)
Keepsake Artist Tom Best says it best! To all service men and women, thank you for all you do. This one’s for you!
The meticulously detailed design features a stately bald eagle with wings spread wide clutching a Stars and Stripes shield in its talons.
2020 Memorial Day
On this the most solemn of holidays, we remember, honor, and pay tribute to all those fallen heroes who have sacrificed their lives while bravery serving our country. For this, we express our sincere appreciation, gratitude, and respect.
Thank you for defending the freedoms we all enjoy.
NOTE: Memorial Day, the last Monday in May, serves to honor those who died while fighting in the U.S. Armed Forces. It’s a holiday steeped in somber American history and tradition. The day actually began as “Decoration Day,” following the Civil War, when mourners placed flowers on the graves of Union and Confederate soldiers.
2020 Dream Book: “Behind the Scenes”
2020 Dream Book
“Behind-the-scenes”
If you’ve always been curious about the efforts behind a photoshoot for the annual Dream Book, here are a couple behind-the-scene shots of the making of the 2020 edition.
Thousands of photos are taken during the photoshoot so that the book will have the perfect final shots for publication.
In these photos you can see the preparation for the images in pages 16, 17 and 18 of the Dream Book.
Can you spot the differences?
NOTE: Keepsake Dream Books are arriving in your local Hallmark Gold Crown stores as we speak! Contact your local store for more details. And don’t forget, the Dream Book is also online.
Featured Keepsake Ornaments
2020 Video: Artist Insights (Love My Tribe)
Where would we be without our tribe? Keepsake Artist Terri Steiger talks about how she was inspired by her BFFs in crafting an ornament for the most important people in your life.
This stylish metal ornament with a sweet, tribe-themed message features an on-trend rose gold heart surrounded by arrows.
2020 Graduation
Congratulations class of 2020! In celebration of the accomplishments of every graduate, here are graduation ornaments included in the 2020 Keepsake Ornament line.
*NOTE: Can be used to celebrate anyone embracing a new phase of life, from graduation to retirement or any other life change.
2020 Collection: THE WIZARD OF OZ™
In honor of the 120th Anniversary of the original publishing of “The Wonderful Wizard of Oz,” the children’s novel written by author L. Frank Baum, here are THE WIZARD OF OZ™ ornaments included in the 2020 Keepsake Ornament line.
2020 International Day of Families
Every family is different—family can be defined many different ways, and International Day of Families is about celebrating all of the people you love and call family.
In celebration of the International Day of Families, here is a review of the family ornaments included in the 2020 Keepsake Ornament line.
NOTE: Founded by the United Nations in 1994, The International Day of Families is observed on May 15 every year to celebrate the importance of families, people, societies and cultures around the world.
2020 Mother’s Day
To all the amazing moms out there, today we celebrate YOU! All the love you give. All the support you provide. The glue that holds the family together. Thank you for all you do!
In the celebration of Mother’s Day, here are the Mom related ornaments included in the 2020 Keepsake Ornament line.
NOTE: Anna Jarvis began campaigning to make Mother’s Day a recognized holiday in the United States in 1905, the year her mother, Ann Reeves Jarvis died. Jarvis noted that Mother’s Day should contain a “singular possessive,” (hence the apostrophe) so each family might honor its own mother (As opposed to all mothers.) Three years later, in May 1908, Jarvis successfully organized the first official Mother’s Day celebration. By 1912 many states, towns, and churches had adopted Mother’s Day as an annual event. In 1914 President Wilson signed a proclamation establishing the second Sunday in May as Mother’s Day.
Experience the Magic: The Art of Sculpting
2019 Keepsake Ornament Club Convention
Last summer, almost 2,000 KOC members gathered in Kansas City for the 2019 Keepsake Ornament Club Convention. Some fan favorite games and seminars were held, including a new sculpting seminar given by some of our Keepsake Artists!
“The idea for the sculpting seminar actually came from our KOC Convention planning team,” said Keepsake Artist Nello Williams. “We had to figure out how to hold the seminar so attendees could follow along while making their own sculpts.”
With only 40 minutes to complete a full sculpt, Nello and other artists were challenged to help attendees create a nice complete piece. After brainstorming with the team, one of Nello’s personal hobbies gave him an idea.
“I like to create custom candy molds and cookie cutters in my free time,” he said. “We decided to investigate having a mold or cutter that would get attendees started, but also let them add their own touches with help and direction from the artists. We found that what worked best was using a stamp or cutter and a clay that Sharon Visker found at the craft store.”
Seminar attendees ended up leaving with a one-of-a-kind design that tied in with other exclusive ornaments available only at the 2019 KOC Convention.
Experience the Magic: The Art of Sculpting Workshop
Williams, Nello. “Nello Williams on the KOC Convention Sculpting Seminar.” Hallmark Keepsake Community, May 06, 2020. https://keepsakecommunity.hallmark.com/share/nello-williams-on-the-koc-convention-sculpting-seminar.



























































