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Latest News2024-04-23T08:41:12-06:00

2020 Artist Signing Event Goes VIRTUAL!

Gingerbread Carousel
Collaboration Piece

Hey Keepsake fans! We’re excited to bring you an update on the Keepsake Artist Signing Events: They’re going VIRTUAL! For the first time ever, Hallmark will be hosting a Virtual Artist Signing Event and they want all of YOU to join them! Join Hallmark on their Facebook page on Saturday, August 22 for a day of live Keepsake Artist interviews and interaction, packed full of ornament giveaways and more.

Also beginning August 22, get your hands on our event exclusive ornament, Gingerbread Carousel, at the 16 winning store locations! Plus, every single ornament will be randomly signed by two Keepsake Artists.

Due to Edythe and Robert’s retirement this month, they will not be attending the virtual artist signing event later this summer. Additionally, they will not be signing the exclusive artist signing event ornament.

  • The event exclusive Gingerbread Carousel will be sold at the 16 winning locations, starting on Saturday, August 22, 2020.
  • Each ornament will be signed by two Keepsake Artists and randomly distributed to stores. Stores will receive a fair but random mix of signed product across all Artist combinations.
  • Winning Local Clubs and Stores will be featured during the live interviews throughout the day.
  • Artist interview questions will be pre-selected from winning local club and store submissions.
  • AND! the KOC will be arranging video calls with winning clubs and store associates along with Keepsake Artists throughout the month of September! After enjoying the Virtual Artist Signing Event, look forward to a private group Q&A session packed full of sneak peeks, signed ornament giveaways, and more.

UPDATE (06.08.20) – Added Edythe and Robert retirement information.

Community Manager. “Keepsake Artist Signing Event – update.” Hallmark Keepsake Community, May 28, 2020. https://keepsakecommunity.hallmark.com/share/keepsake-artist-signing-event-update.

May 28th, 2020|0 Comments

2020 Memorial Day

Brave and Free

On this the most solemn of holidays, we remember, honor, and pay tribute to all those fallen heroes who have sacrificed their lives while bravery serving our country. For this, we express our sincere appreciation, gratitude, and respect.

Thank you for defending the freedoms we all enjoy.


NOTE: Memorial Day, the last Monday in May, serves to honor those who died while fighting in the U.S. Armed Forces. It’s a holiday steeped in somber American history and tradition. The day actually began as “Decoration Day,” following the Civil War, when mourners placed flowers on the graves of Union and Confederate soldiers.

May 25th, 2020|0 Comments

2020 Dream Book: “Behind the Scenes”

2020 Dream Book
“Behind-the-scenes”

If you’ve always been curious about the efforts behind a photoshoot for the annual Dream Book, here are a couple behind-the-scene shots of the making of the 2020 edition.

Thousands of photos are taken during the photoshoot so that the book will have the perfect final shots for publication.

In these photos you can see the preparation for the images in pages 16, 17 and 18 of the Dream Book.

Can you spot the differences?

NOTE: Keepsake Dream Books are arriving in your local Hallmark Gold Crown stores as we speak! Contact your local store for more details. And don’t forget, the Dream Book is also online.


Featured Keepsake Ornaments

May 23rd, 2020|0 Comments

2020 Graduation

Congratulations class of 2020! In celebration of the accomplishments of every graduate, here are graduation ornaments included in the 2020 Keepsake Ornament line.

New Horizons Ahead*

Congrats, Grad!
Photo holder

Life’s Next Journey*

*NOTE: Can be used to celebrate anyone embracing a new phase of life, from graduation to retirement or any other life change.

May 17th, 2020|0 Comments

2020 Collection: THE WIZARD OF OZ™

In honor of the 120th Anniversary of the original publishing of “The Wonderful Wizard of Oz,” the children’s novel written by author L. Frank Baum, here are THE WIZARD OF OZ™ ornaments included in the 2020 Keepsake Ornament line.

DOROTHY™ Gets Carried Away
THE WIZARD OF OZ™

EMERALD CITY™
THE WIZARD OF OZ™

RUBY SLIPPERS™
THE WIZARD OF OZ™

May 17th, 2020|0 Comments

2020 International Day of Families

Every family is different—family can be defined many different ways, and International Day of Families is about celebrating all of the people you love and call family.

In celebration of the International Day of Families, here is a review of the family ornaments included in the 2020 Keepsake Ornament line.

Close-Knit Family

Godchild

Three Peas in a Pod

Soccer Snowman

Football Snowman

Baseball Snowman

Basketball Snowman

Christmas Commemorative
8th in the series.

2020 Snowflake

Family’s the Greatest Gift
Photo holder

Moms Are Sweet

Dads Are Sweet

Cozy Together-Mom and Daughter

Daughters Are Sweet

Sons Are Sweet

Bring On the Snow–Dad and Son

Deck the Halls
Photo holder

Chillin’ With My Sister

My Mom My Friend

School Memories
Photo holder

The Gift of Granddaughters

The Gift of Grandsons

Lifes Sweeter With Grandkids
Photo holder

Great Grandson

Great Granddaughter

Grandmas Perfect Mix

Forever My Friend
Photo holder

Meowy Christmas
Photo holder

Woofy Christmas
Photo holder

Always With You

Love My Tribe


NOTE: Founded by the United Nations in 1994, The International Day of Families is observed on May 15 every year to celebrate the importance of families, people, societies and cultures around the world.

May 15th, 2020|0 Comments

2020 Mother’s Day

To all the amazing moms out there, today we celebrate YOU! All the love you give. All the support you provide. The glue that holds the family together. Thank you for all you do!

In the celebration of Mother’s Day, here are the Mom related ornaments included in the 2020 Keepsake Ornament line.

My Mom My Friend

Moms Are Sweet

A Mother’s Love
Disney Bambi

(Mother/Son)

Disney The Aristocats
50th Anniversary

(Mother/Daughter)

Cozy Together-Mom and Daughter

Worth the Wait

Grandmas Perfect Mix


NOTE: Anna Jarvis began campaigning to make Mother’s Day a recognized holiday in the United States in 1905, the year her mother, Ann Reeves Jarvis died. Jarvis noted that Mother’s Day should contain a “singular possessive,” (hence the apostrophe) so each family might honor its own mother (As opposed to all mothers.) Three years later, in May 1908, Jarvis successfully organized the first official Mother’s Day celebration. By 1912 many states, towns, and churches had adopted Mother’s Day as an annual event. In 1914 President Wilson signed a proclamation establishing the second Sunday in May as Mother’s Day.

May 10th, 2020|0 Comments

Experience the Magic: The Art of Sculpting

2019 Keepsake Ornament Club Convention

Last summer, almost 2,000 KOC members gathered in Kansas City for the 2019 Keepsake Ornament Club Convention. Some fan favorite games and seminars were held, including a new sculpting seminar given by some of our Keepsake Artists!

“The idea for the sculpting seminar actually came from our KOC Convention planning team,” said Keepsake Artist Nello Williams. “We had to figure out how to hold the seminar so attendees could follow along while making their own sculpts.”

With only 40 minutes to complete a full sculpt, Nello and other artists were challenged to help attendees create a nice complete piece. After brainstorming with the team, one of Nello’s personal hobbies gave him an idea.

“I like to create custom candy molds and cookie cutters in my free time,” he said. “We decided to investigate having a mold or cutter that would get attendees started, but also let them add their own touches with help and direction from the artists. We found that what worked best was using a stamp or cutter and a clay that Sharon Visker found at the craft store.”

Seminar attendees ended up leaving with a one-of-a-kind design that tied in with other exclusive ornaments available only at the 2019 KOC Convention.

“I was able to take a computer file that Tom Best created for a convention lapel pin and have Rodney Gentry do a 3D print that Kris Gaughran, Anita Rogers and Sharon Visker then used to test with clay,” said Nello. “Once we had it working, Robert Hurlburt took it to our molding shop to get a bunch of duplicates made for the seminar. And there were SO many more artists involved, too. It was a real team effort!”

In in the end, almost 700 people signed up for the seminar and left with a fun, exclusive piece they created themselves!

“I turned out to be a lot of fun,” said Nello. “The best part was just talking and interacting with the people who came. And who knows…maybe we’ll do it again at the next convention!”

– By Hallmark Senior Editor,
Lindsay Evans

Experience the Magic: The Art of Sculpting Workshop

Williams, Nello. “Nello Williams on the KOC Convention Sculpting Seminar.” Hallmark Keepsake Community, May 06, 2020. https://keepsakecommunity.hallmark.com/share/nello-williams-on-the-koc-convention-sculpting-seminar.

May 6th, 2020|2 Comments
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