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Latest News2024-04-23T08:41:12-06:00

Announcement: Keepsake Artists Edythe Kegrize and Robert Chad Retirement

Here is the latest Club communication that was received today.

Dear Local Club Presidents,

Beloved Hallmark Keepsake Ornament Artists Edythe Kegrize and Robert Chad have announced that they will be retiring from Hallmark Cards after 40+ years of experience. The Hallmark Keepsake ornament team will continue to deliver the very best craftsmanship and detail-oriented ornaments, as both Edythe and Robert always embodied. We wish Edythe and Robert the best in their next chapter!

While the model line is still being finalized for 2021, we do not have any plans to discontinue the series created by Edythe & Robert due to the retirement.

  • Edythe:  12 Days of Christmas, Brilliant Butterflies & Beauty of Birds
  • Robert:  Mary’s Angels

Please read below for personal remarks from Edythe and Robert.

Edythe Kegrize


Edythe Kegrize
Hallmark Master Designer

What a sincere pleasure and honor it has been to have worked nearly 41 years for a company whose whole reason for being is to foster, support and celebrate relationships. My Hallmark career began in Greetings where, as an illustrator for 25 years, I honed my decorative skills and discovered my passion for dimensional paper folds and 3-dimensional art of all kinds. All of my early experiences at Hallmark fortunately led me to Keepsakes, where I could fully explore my creative possibilities. I feel so fortunate to have joined such a wonderful team of incredibly talented artists, engineers and editors.  Our Keepsake family is truly special, and I am proud that our work shows the commitment and passion we all have for what we do. The icing on the cake has been the opportunity to meet and chat with so many of our wonderful collectors who share our love of ornaments. Each Artist signing, with shared stories and heartfelt words of appreciation, fuels our creative spirit and determination to create our very best. Leaving this Keepsake team will be bittersweet but, as I decorate my tree each year, I will think about all the wonderfully talented people I have had the privilege to work with and especially all of the collectors I’ve had the pleasure to meet and chat with over the years. Hallmark and Keepsakes will always be in my heart as a very special part of my life and career, even as I move on to explore new and exciting artistic directions in my next chapter.

With sincere gratitude,

Edythe Kegrize
Hallmark Master Designer

Robert Chad


Robert Chad
Hallmark Artist

I started my Hallmark adventure as a freelancer in Little Gallery back in the 80s. Lucky enough to be hired into Trim-A-Home, which subsequently became Keepsake Ornaments, my journey continued and my very first collectible ornament was a Mary’s Angel. That has been a legacy I’m very proud to have created with my dear departed friend Mary Hamilton.

Over subsequent years I became acquainted with you, the wonderful people of the Collectors Club, who have amazed and honored me with your remembrances. The truly humbling thing, though, is a seemingly unending generosity you all possess: giving back so much to your communities. It’s one of the things that makes me thankful to know I’ve touched your lives even a little with the work I’ve done. That kindness, and your love of my work over the past 40-odd years, is what drove me to do better.

With some melancholy, but with much gratitude, I start the next part of my journey. I’ll miss my fellow artists and the special people who gather at conventions and signing events, and I wish each of you good health, much happiness and many more years of collecting.

Robert Chad
Hallmark Artist

If you have any questions, please don’t hesitate to reach out to 1-800-HALLMARK.

Sincerely,

The Keepsake Village

June 8th, 2020|1 Comment

2020 Reveal: Holiday Barbie™ Dolls

Here are pictures of the 2020 Holiday Barbie™ Dolls that inspired this year’s Holiday Barbie™ Ornaments.

Barbie shines in an elegant all gold gown with a solid bodice and a snowflake print skirt. Her long, blonde hair is styled in waves with a center part, and golden chandelier earrings complete the look.

2020 Holiday Barbie™ Dolls

May 30th, 2020|1 Comment

2020 Artist Signing Event Goes VIRTUAL!

Gingerbread Carousel
Collaboration Piece

Hey Keepsake fans! We’re excited to bring you an update on the Keepsake Artist Signing Events: They’re going VIRTUAL! For the first time ever, Hallmark will be hosting a Virtual Artist Signing Event and they want all of YOU to join them! Join Hallmark on their Facebook page on Saturday, August 22 for a day of live Keepsake Artist interviews and interaction, packed full of ornament giveaways and more.

Also beginning August 22, get your hands on our event exclusive ornament, Gingerbread Carousel, at the 16 winning store locations! Plus, every single ornament will be randomly signed by two Keepsake Artists.

Due to Edythe and Robert’s retirement this month, they will not be attending the virtual artist signing event later this summer. Additionally, they will not be signing the exclusive artist signing event ornament.

  • The event exclusive Gingerbread Carousel will be sold at the 16 winning locations, starting on Saturday, August 22, 2020.
  • Each ornament will be signed by two Keepsake Artists and randomly distributed to stores. Stores will receive a fair but random mix of signed product across all Artist combinations.
  • Winning Local Clubs and Stores will be featured during the live interviews throughout the day.
  • Artist interview questions will be pre-selected from winning local club and store submissions.
  • AND! the KOC will be arranging video calls with winning clubs and store associates along with Keepsake Artists throughout the month of September! After enjoying the Virtual Artist Signing Event, look forward to a private group Q&A session packed full of sneak peeks, signed ornament giveaways, and more.

UPDATE (06.08.20) – Added Edythe and Robert retirement information.

Community Manager. “Keepsake Artist Signing Event – update.” Hallmark Keepsake Community, May 28, 2020. https://keepsakecommunity.hallmark.com/share/keepsake-artist-signing-event-update.

May 28th, 2020|0 Comments

2020 Memorial Day

Brave and Free

On this the most solemn of holidays, we remember, honor, and pay tribute to all those fallen heroes who have sacrificed their lives while bravery serving our country. For this, we express our sincere appreciation, gratitude, and respect.

Thank you for defending the freedoms we all enjoy.


NOTE: Memorial Day, the last Monday in May, serves to honor those who died while fighting in the U.S. Armed Forces. It’s a holiday steeped in somber American history and tradition. The day actually began as “Decoration Day,” following the Civil War, when mourners placed flowers on the graves of Union and Confederate soldiers.

May 25th, 2020|0 Comments

2020 Dream Book: “Behind the Scenes”

2020 Dream Book
“Behind-the-scenes”

If you’ve always been curious about the efforts behind a photoshoot for the annual Dream Book, here are a couple behind-the-scene shots of the making of the 2020 edition.

Thousands of photos are taken during the photoshoot so that the book will have the perfect final shots for publication.

In these photos you can see the preparation for the images in pages 16, 17 and 18 of the Dream Book.

Can you spot the differences?

NOTE: Keepsake Dream Books are arriving in your local Hallmark Gold Crown stores as we speak! Contact your local store for more details. And don’t forget, the Dream Book is also online.


Featured Keepsake Ornaments

May 23rd, 2020|0 Comments

2020 Graduation

Congratulations class of 2020! In celebration of the accomplishments of every graduate, here are graduation ornaments included in the 2020 Keepsake Ornament line.

New Horizons Ahead*

Congrats, Grad!
Photo holder

Life’s Next Journey*

*NOTE: Can be used to celebrate anyone embracing a new phase of life, from graduation to retirement or any other life change.

May 17th, 2020|0 Comments
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