Artist Journal: Nina Aubé
Tuesday, July 14, 2021
From the sketchbook of Keepsake Artist, Nina Aubé.
Inspired by recalling memories of silly fun times with friends, Nina created these adorable sketches! Although these sketches do not have plans to become ornaments, we thought they were too cute not to share! What do you think?
Community Manager. “From the Desk of Nina Aubé.” Hallmark Keepsake Community, July 14, 2020. https://keepsakecommunity.hallmark.com/share/from-the-desk-of-nina-aube.
Reveal: 2020 Keepsake Collector’s Puzzle
Playful Penguins Keepsake Ornaments are the lovable creation of Hallmark artist Kristina Gaughran. Year after year, these flippered friends put their imaginations to work building whimsical creations with snow and ice. The penguins’ antics are inspired by Kristina’s own snowy adventures as a child in Iowa and the creative imagination she sees in her two little boys.
1000 interlocking pieces
30″ w. x 24″ h.
$19.99 USA
Press Release: PopMinded by Hallmark To Offer Exclusives at Comic-Con@Home Virtual Event (UPDATED)
Hallmark Keepsake Ornaments, itty bittys® and PXL8 enamel pins among items planned
KANSAS CITY, Mo. (July 10, 2020) – UPDATE: In light of recent cancellations of conventions due to COVID-19, PopMinded will now be offering the exclusives online July 22-26 at the Comic-Con@Home virtual event, planned in place of Comic-Con® International: San Diego, as well as October 8-11 either online or in person during New York Comic Con. A small allotment still will be made available for current Keepsake Ornament Club members only.

Due to schedule changes for the Official Star Trek Convention Las Vegas, PopMinded will no longer be attending. The Star Trek exclusive ornament will no longer be made available at this event.
Due to the cancellation of Emerald City Comic Con, Planet Comicon Kansas City and Star Wars Celebration, exclusives planned for those events will no longer be available. Stay tuned for more information regarding exclusives specific to Star Wars Celebration.
COMIC-CON@HOME PURCHASING INFORMATION
To purchase the exclusives during the Comic-Con@home virtual event July 22-26, find the Popminded by Hallmark exhibitor page on the Comic-Con@home website starting at 9am PDT Wednesday July 22.*
Click on: any of the exclusive products shown, then in the pop-up window,
Click on: the link titled ‘visit website’ to be taken to a special page on PopMinded.com for purchasing.
NOTE: Purchases are limited to one of each of the exclusives per transaction. The exclusive quantities will be first come, first serve. We will not have daily allocations for this event.
UPDATE (07.16.20) – Added Comic-Con@Home purchasing Information.
UPDATE (07.22.20 @ 9:00 AM PST) – To purchase the exclusives go straight to: hallmark.com/popminded/
UPDATE (07.22.20 @ 9:06 AM PST) – Imperial Probe Droid is OUT OF STOCK.
UPDATE (07.22.20 @ 9:16 AM PST) – Professor Boggart Snape is OUT OF STOCK.
UPDATE (07.22.20 @ 9:31 AM PST) – “unfortunately there was an error. It was still early on west coast some people got in. Any and all duplicate orders were canceled. Still the demand was high. We are evaluating inventory levels and will notify if more are in stock soon.”**
UPDATE (07.22.20 @ 9:00 PM PST) – Tribble and The Child enamel pin are OUT OF STOCK.
UPDATE (07.23.20 @ 8:34 PM PST) – “…we hope to have an answer tomorrow about additional inventory available for comic-con@home.”***
UPDATE (07.24.20 @ 1:26 PM PST) – “Thank you for your patience as we took time to investigate what happened this week during Comic-Con@home and evaluate our inventory. We do have additional inventory of the Probe Droid that we will sell in conjunction to the recently announced Metaverse on August 13th. In addition, we are planning to run more inventory this fall to meet the overwhelming demands due to conventions moving online this year while keeping quantities limited to maintain the collectability of an exclusive. Stay tuned for specific announcements regarding time of release, and a direct link for purchase.”****
UPDATE (10.07.20 @ 10:25 PM CDT) – Last chance to pick up 2020 Con Exclusives.*****
– The final sale of the Con Exclusives (for the general public) happens tomorrow at 11:00 AM CDT.
– If you are a Keepsake Ornament Club member, a limited amount will be available for purchase for members only on 10/26 at 9:00 AM CDT.
– A limited number of 2019 event exclusives Sybill Trelawney itty bittys will also be available as part of this sale.
Updated Hallmark’s 2020 convention calendar
Comic-Con@Home: July 23-26, 2020
New York Comic Con™ (NYCC): New York, NY – October 8-11, 2020 CANCELLED
New York Comic Con’s Metaverse: October 8-11, 2020
*Popminded by Hallmark. “Come See Us at These Events.” Popminded, A Pop Culture Collection by Hallmark. Hallmark, July 17, 2020. https://www.hallmark.com/popminded/.
**popminded. “PopMinded Event Exclusive Star Trek Tribble.” Web log. Instagram, July 22, 2020. https://www.instagram.com/p/CC4dh0IJX_H/.
***popminded. “PopMinded Event Exclusive Imperial Probe Droid.” Web log. Instagram, July 23, 2020. https://www.instagram.com/p/CCzaXHOpxHS/.
****popminded. “PopMinded Event Exclusive Imperial Probe Droid.” Web log. Instagram, July 24, 2020. https://www.instagram.com/p/CCzaXHOpxHS/.
*****popminded. “PopMinded Hallmark Keepsake Ornaments.” Web log. Instagram, October 7, 2020. https://www.instagram.com/stories/popminded/2415142924760595235/
Artist Insights: 2020 Beer Stein
Beer Stein (2020)
Community Manager. “Behind the scenes with Tom Best and his 2020 Beer Stein.” Hallmark Keepsake Community, July 08, 2020. https://keepsakecommunity.hallmark.com/share/behind-the-scenes-with-tom-best-and-his-2020-beer-stein.
2020 Reveal: Holiday Barbie® Ornaments
The wait is over. Here she is! Inspired by the 2020 Holiday Barbie™ Doll, this Keepsake Ornament is the perfect way to carry on the Barbie™ tradition of fabulous holiday fashions.
Barbie shines in an elegant all gold gown with a solid bodice and a snowflake print skirt. Her long, blonde hair is styled in waves with a center part, and golden chandelier earrings complete the look.
Holiday Barbie™ Ornament
6th in the series.
Inspired by the 2020 Holiday Barbie™ Doll
2020 Holiday VIP Gift
Participating Hallmark retailers will once again kick off their Holiday season by inviting Platinum Crown Rewards customers to an exclusive holiday event. If you are a Platinum Crown Rewards member, keep an eye on your mailbox for an invitation to this years Holiday VIP event. Accompanying this invitation will be your coupon for the free with purchase* VIP event gift.
This Exclusive VIP Holiday Gift is full of seasonal items just for you.
Includes:
- Metallic Jingle Bell Salt and Pepper Shakers
- The Nice One Stemless Wine Glass
- The Naughty One Stemless Wine Glass
- Stay Frosty Tea Towel
- Merry Christmas Ceramic Mug
- A Signature Paper Wonder holiday card
- Snow Sweetie Keepsake Ornament
- A VIP Basket
* Gift with a purchase of $60 or more (after deductions). $115 valued.
Valid: 11/6/20 – 11/8/20 (for Platinum Crown Rewards members – local Invite only),
11/9/20 – 11/15/20 (for all Crown Rewards members – local email), and
11/16/20 – 12/24/20 (for sale $19.99 USA)
Additionally, individuals spending $125 or more will also receive a Treats and Sweets Holiday Treat Jar (regularly $24.99). While supplies last.
Holiday VIP Gift – A promotional offer directed at Platinum Crown Rewards customers.
Artist Insights: Gingerbread Carousel
In their excitement for the release of the event exclusive Gingerbread Carousel on Aug. 22, Hallmark sat down with Keepsake Artists Edythe Kegrize, Nina Aubé, and Gregor Benedetti to discuss the inspiration behind their contributions to this year’s studio piece.
Gingerbread Carousel Design Concept
When choosing a concept for this year’s studio ornament, Keepsake Artist Edythe Kegrize wanted to give her fellow artists a chance to show off what they can do.
“Immediately, I thought of cookies,” Edythe says. “Everybody loves baking at Christmas, and I’ve always admired the gingerbread competitions where people have spent hours upon hours and have all these wonderful creations on display.”
The result was the Gingerbread Carousel, which features creative treats from each artist in the studio.
For some of Hallmark’s artists, this is a favorite they get to work on because every single artist from the Studio works together to bring this sweet ornament to life. In addition to coming up with the design concept, Edythe also led the coordination of the piece. She worked closely with artist Robert Hurlburt to partner on piecing every individual piece of this ornament together digitally. Robert and Edythe have worked closely on similar pieces over the years and Edythe has often referred to Robert as the one who puts the final “it” all together.
Gingerbread Carousel Polar Bear
For her polar bear, Nina Aubé found her inspiration right inside the Keepsake Studio! Nina said, “I remember researching both cookie and carousel designs for this project. I was aiming for a decorative yet simple, easily readable animal shape and saddle. I was also very inspired by a heritage blown glass polar bear that Edythe designed.”
This ornament is special to Gregor Benedetti, and he told us why. Gregor said, “This sleigh was one of the first ornaments I designed last year when I jumped aboard the Keepsake Studio as an official member. The inspiration for this cute little cookie came from a time in my youth when I worked at an Italian pastry shop in New York City’s Greenwich Village piping icing on cakes and other sweet treats.”
Community Manager. “Behind the Scenes with the Gingerbread Carouse.” Hallmark Keepsake Community, June 30, 2020. https://keepsakecommunity.hallmark.com/share/behind-the-scenes-with-the-gingerbread-carousel.
Celebrating 40 Years of Magic with Ken Crow
Master Artist Ken Crow, one of the most beloved Keepsake Artists, delivered the very best craftsmanship and magic functioning ornaments over 40 wonderful years. Ken retired almost one year ago in August 2019, shortly after hosting the biannual Keepsake Ornament Club convention. Prior to his retirement, Ken met with Historian Samantha Bradbeer on multiple occasions to donate sketches and ornaments to the Hallmark Archives. He also recorded an oral history interview with Samantha, so future artists – and now collectors – can learn from his creative process. Here are some excerpts from that interview.
(Editor’s Notes: Quotes featured within the article have been edited for length and clarity. Samantha’s full interview with Ken, and with other Keepsake Artists, will be shared in other channels in the future).
Community Manager. “Celebrating 40 Years of Magic with Ken Crow.” Hallmark Keepsake Community, June 25, 2020. https://keepsakecommunity.hallmark.com/share/celebrating-40-years-of-magic-with-ken-crow.
2020 Father’s Day
To all the amazing fathers and father figures in our lives, today we celebrate YOU! All the love you show. All the advice and support you provide, and the protection you give every day. Thank you for all you do!
In the celebration of Father’s Day, here are the Dad related ornaments included in the 2020 Keepsake Ornament line.
NOTE: After the success of Mother’s Day, Father’s Day observances began to appear around the United States and world. However, the road to this national observance was not an easy one as Congress resisted it fearing that the observance would become too commercialized. It wasn’t until 1966, that President Lyndon B. Johnson issued the first presidential proclamation honoring fathers on the third Sunday in June. The holiday wasn’t made an annual event until President Richard Nixon signed into law, making it a permanent national holiday in 1972 over 50 years after Mother’s Day came into existence.
















































