Local Club News: Second Quarter 2020
Here is the latest Club communication that was received today.
Dear Local Club President,
Hello from the Keepsake Village!
Please see the attached for your Q2 Local Club President update, packed full of information about our 2020 Artist Signing Event, Ornament Premiere, KOC, sneak peeks, and more!
2020 Reveal: Musical Toy Soldier
The popular unofficial Musical Toy Soldier series will be returning for a seventh year as Hallmark’s thank-you gift for purchasing Keepsake Ornaments at both Ornament Premiere and Ornament Debut!*
Wearing his best dress uniform, this marching toy soldier horn player confidently carries his brass instrument, which feature a glittery snowflake design in its bell.
*NOTE: When you purchase a Hallmark Keepsake Ornament during Ornament Premiere (July 11-19, 2020) you will receive a coupon in the mail for a FREE Festive French Horn ornament (Reg. $9.99) when you purchase a Keepsake Ornament during Ornament Debut (October 3-11, 2020), while supplies last.
For Keeps: Volume 19, Issue 2 Summer 2020
Get the inside scoop on the KOC Ornament Premiere exclusives. Learn about the Frosty Friends series. And see what goes into the creation of the yearly catalog.
- Exclusively for you at Ornament Premiere
- Sweet Santa By Terri Steiger
- Christmas Window #18 By Nina Aubé
- Tom and his frosty friends
- Behind the scenes of the Dream Book
- Keepsake convention exclusives
- Save the date
For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.
Keepsake Convention Exclusives
When it comes to creating convention exclusives, the Keepsake artists always put the fans first.
For this year’s convention-exclusive ornaments, the Keepsake Studio took different approaches to their pieces.
For Harry Potter fans, Keepsake Artist Kristina Gaughran went with an unexpected, yet popular, choice. “[Professor Boggart Snape] has gotten a lot of love from the cosplay community, so to give fans an ornament this unique is exciting.” says Kris.
For the National Barbie Doll Convention, Keepsake Artist Debra Nielsen was guided by the convention itself. “The theme for 2020 is ‘Paradise Found’,” Debra says. “I am given some top-secret artwork relative to the theme and need to create a new shoe design based on it. In this case, the Barbie with the ocean waves hair artwork was provided and I added the hibiscus floral pattern to complement it.”
Those are just some small insights into the process of creating convention exclusives. Get a close look at our convention offerings below.
“Keepsake Convention Exclusives.” For Keeps 18 Summer 2020: 8
Ornament Spotlight: Ornament Premiere Member Exclusives
Exclusively for you at Ornament Premiere
Get the inside scoop on these KOC exclusives that are heading to the event in July.
Sweet Santa
Member Exclusive
For fans who enjoy the stories told through companion pieces, Sweet Santa is a subtle nod to this year’s Artist Signing Event ornament.
“I think that he makes a good companion piece because the studio piece is a gingerbread themed carousel,” says Keepsake Artist Terri Steiger.
The piece most closely ties to the signing event ornament by Santa’s cookie of choice–the gingerbread man.
“All the animals on the carousel look like gingerbread cookies, and while my Santa is not exactly a cookie, he does have decorations that feature details that nod to a gingerbread cookie.”
A
Christmas Window 2020
18th in the series.
Member Exclusive
For this year’s addition to the series, Keepsake Artist Nina Aubé went back to where the series started.
“Usually we do storefronts, like a bookstore or a toy store, but the very first ornament in the series was a room scene, and I decided to go back to that and change it up a little bit,” says Nina.
A fun fact for fans of the series: the little girl looking for Santa on this year’s ornament has a special connection to Nina.
“It’s my niece Jessica, and the stuffed animal on the ornament is her Piggy that she’s had since she was a baby. And Piggy goes everywhere with her.”
With callbacks to the series beginnings and personal touches added to the design, this year’s Christmas Window is a whimsical reminder of the magic the season has for the young and young at heart.
“Exclusively for you at Ornament Premiere.” For Keeps 19 Summer 2020: 2-3












































