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Latest News2024-04-23T08:41:12-06:00

2023 Sneak Peek: Series

Here are two more sneak peeks from the 2023 Keepsake Ornament line featuring the 23rd in the Snowball and Tuxedo series by Joanne Wright and the 12th in the Holiday Lighthouse series by Tracey Larsen.

Sharing a Slice
Snowball and Tuxedo
23rd in the series.

Holiday Lighthouse
12th in the series.

February 3rd, 2023|0 Comments

Local Club News: January 2023

Here is the latest Club communication.

Dear Local Club Presidents,

Happy New Year from the Keepsake Village! We hope you had a healthy and happy holiday season and want to wish you a wonderful start to 2023. This year, we are celebrating 50 years of Keepsake Ornaments and we have so many exciting plans in the works. We can’t wait to share them all with you!

Attached you will find your Q1 2023 Local Club President update. In it, you will find information on submitting your 2023 Local Club Roster, sneak peeks, and more.

Read the January 2023 Local Club News

(more…)

February 3rd, 2023|0 Comments

Artist Insights: 2022 The Beauty of Birds

Emma Leturgez-Smith was the perfect choice when it came to deciding who would carry on The Beauty of Birds series. As she explains, “I’ve been in love with birds of all kinds since I was young, and it’s so much fun sculpting my favorite creatures and seeing how colorful I can get. I’m also loving the growing library of cute bird references I now have on my computer!”

When it came to her 2023 design, Emma had artistic reasons behind her choice of the Steller’s Jay for the 19th ornament in the series. “I felt like sculpting a stately bird this year as opposed to some of the more round and sweet birds. The shapes of the long beak and crested head of this jay really stood out to me. And its colors are so interesting. The small, bright streaks of color on top of the jay’s head turn to teardrop streaks on the sculpt, with darker blues around it that make the colors pop.”

Emma also has a reminder about something to be on the lookout for. “Keep an eye out for the limited quantity companion this year. It’s called a Leucistic Steller’s Jay, and this one has a unique (and totally opposite!) color palette that I ended up absolutely loving.”

Sounds like a couple feathered friends will be flying off the shelves in 2023. Don’t miss your chance to pick up both ornaments this year!

Steller’s Jay
The Beauty of Birds
19th in the series.

Hallmark Keepsake Ornaments. “Behind the scenes with Emma Leturgez-Smith about Steller’s Jay, 19th ornament in the Beauty of Birds series that is available now!” Keepsake Ornament Club Facebook Page, January 30, 2023. https://www.facebook.com/groups/2330268633879814

January 30th, 2023|0 Comments

Keepsake 50th Anniversary Celebration Events (UPDATED)

IMPORTANT UPDATE – IMPORTANT UPDATE – IMPORTANT UPDATE – IMPORTANT UPDATE

Dear Local Club Presidents,

Hello from the Keepsake Village! We’ve made some important date and artist shifts to our upcoming 50th anniversary celebrations. Our in-store artist events have been rescheduled to 7/22. As a reminder, Keepsake Ornament Club members will be able to attend the exclusive event the day before, on 7/21. Again, we’re so thrilled to be bringing these events back for our 50th anniversary!

Mark your calendars and be sure to save these new dates!

  • 50th Anniversary Celebrations in 10 cities across the country– July 22 (Saturday)
    • KOC-exclusive Artist Signing (the night before)– July 21 (Friday)

Thanks!!

The Keepsake Team


We look forward to celebrating with you at this new event.

This is not a traditional artist signing event as we’ve had in previous years, but a chance to celebrate the history of Keepsakes!  While we will have several unique 50th anniversary ornaments, this event does not feature an exclusive release ornament available at only selected locations.  All ornaments available during the event will be sold in all Gold Crown locations and on hallmark.com.

Event Details

  • Dates:
    • Keepsakes’ 50th Anniversary In-store Artist Signing (KOC members only): 7/21/2023 (the night before)
      • Not a member?  Click here for information on how to join.
    • Keepsakes’ 50th Anniversary In-store Artist Signing (open to the general public): 7/22/2023
  • Time: details coming soon!
  • Locations and artist assignments:

Norman’s Hallmark Shop
Christiana Center
320 Center Blvd
Newark, DE 19702-3227
(302) 499-3002
Artists: Joanne Wright & Emma Leturgez-Smith

Holly’s Hallmark Shop
Caste Village Shops
545 Caste Vlg Ste B
Pittsburgh, PA 15236-5521
(412) 882-2227
Artists: Terri Steiger & Tim Bishop

Jan’s Hallmark Shops
Green Mount Crossing
3610 Green Mount Crossing Dr
Shiloh, IL 62269-7285
(618) 206-2335
Artists: Kris Gaughran & Simone Mariano

Little Green Apple
Geneva Commons
510 Commons Dr
Geneva, IL 60134-2517
(630) 262-8578
Artists: Debra Nielsen & Gregor Benedetti

Gretchen’s Hallmark Shop
Mansell Crossing
7331 N Point Pkwy
Alpharetta, GA 30022-8254
(770) 643-0701
Artists: Tammy Haddix & Iman Zadrozny

Trudy’s Hallmark Shop
Creekwalk Village
1001 W 15Th St
Plano, TX 75075-8830
(972) 633-5609
Artists: Anita Marra Rogers & Allie Robillard

Amy’s Hallmark Shop
Northpark Plaza
10355 Federal Blvd Unit C
Northglenn, CO 80260-7448
(303) 465-0500
Artists: Tracy Larsen & Jake Angell

Karen’s Hallmark Shop
Grand Village Center
14515 W Grand Ave Ste 120
Surprise, AZ 85374-7195
(623) 975-0044
Artists: Sharon Visker & Rodney Gentry

Allie’s Hallmark Shop
Canyon Crest Town Center
5225 Canyon Crest Dr Ste 68
Riverside, CA 92507-6321
(951) 781-8401
Artists: Orville Wilson & Matt Johnson

Cindy’s Hallmark Shop
Hedges Green Shopping Center
8705 Sw Tualatin Sherwood Rd
Tualatin, OR 97062-7529
(503) 691-0261
Artist: Nina Aubé & Nello Williams
  • Artist signing opportunity:
    • KOC Members: 7/21/2023
      • Available to 2023 enrolled KOC members only
      • Signatures available for:
        • Any two ornaments per person
        • Ornament created by on-site artist only
          • On-site artists vary by location (subject to change)
          • Hallmark is not responsible for ornaments damaged during the artist signing process.

Additional details will be shared in upcoming KOC eNewsletters

    • General public: 7/22/2023
      • Signatures available for:
        • Any four 2023 collection ornaments per person
        • Ornament created by on-site artist only
          • On-site artists vary by location (subject to change)
          • Hallmark is not responsible for ornaments damaged during the artist signing process.
  • Prizes:
    • 7/21/2023:  one KOC member per event location store will win a $250 Gift Card
      • Winner must be present to win
      • Must be a 2023 KOC member
    • 7/22/2023:
      • The first 50 guests in line at each location will receive a goodie bag including a Keepsake ornament
        • Ornament selections may vary by location (unable to be exchanged)
        • Only one goodie bag per attendee
      • Raffles throughout the event
        • Prizes may vary by location
  • Live streaming option:
    • Date:  7/22/2023 from one of the locations
    • Where to view:  Keepsakes Facebook and Instagram
    • Prizes:  available during the event via live stream
    • Time:  coming soon
  • Additional details:
    • A dinner with the artists will not be offered.
    • Hotel room blocks will not be offered.
  • Coming Later this Year
    A 2023 artist collaborative studio Keepsake ornament!

    • Details will be shared in April

UPDATE (04.01.23) – Nina Aubé will no longer be attending the Keepsake 50th Anniversary Celebration Event at Cindy’s Hallmark Shop in Tualatin, OR.

January 25th, 2023|0 Comments

2023 Sneak Peek: 50th Anniversary Keepsake Ornaments

Let’s Start with Something Special

That’s just what our Keepsake artists intended when they created these special ornaments to remember our first 50 years.


They started by bringing some past favorites to life in beautiful new ways. Take a close look at The Artist at Work to see Santa’s workbench filled with Keepsake Ornaments from Christmases past. Every single artist in the Keepsake Studio contributed to this masterpiece!

Ring in the Season
50th Anniversary
Special Edition

50 Years of Memories
Special Edition

50 Sweet Years
Special edition

The Artist at Work
Special Edition

Christmas Commemorative
50th Anniversary
Special Edition


Repainted Series Favorites

Below, you’ll find series favorites that have been repainted especially for this anniversary. We love these memories. and we hope you do, too.

 Cozy Critters
Special Edition

Gnome for Christmas
Special Edition

Beer Stein
Special Edition

Nifty Fifties Keepsake Ornaments
Special Edition

A Creature Was Stirring
Special Edition

Brilliant Butterflies
Special edition

Fairy Messengers
Special Edition

North Pole Tree Trimmers
Special Edition

Celebrate 50 years of Keepsake Ornaments with this collection of ornaments commemorating the journey. The line of 2023 ornament releases is coming later this year, so keep an eye out for new favorites!

UPDATE (04.01.23) – Reformatted and added additional text.

“Let’s Start with Something Special” 2023 Dream Book: 6

January 17th, 2023|4 Comments

Artist Insights: 2022 Nostalgic Houses and Shops

Hallmark: Can you believe that this year brings the 40th ornament in our Nostalgic Houses and Shops series? This iconic series is one of the longest running ones in our history—which started in 1984 with the Victorian Dollhouse.

After Don Palmiter retired, Tom Best and Rodney Gentry took over this beloved series to release last year’s Bicycle Shop. And, for 2023, they’re releasing this amazing piece that was designed after one of the homes in Tom’s old neighborhood.

Tom Best

Tom: “I went back to my old Kansas City neighborhood I lived in for 30 years,” Tom told us. “It’s an area of town that was built up between 1910 and 1920. It’s filled with Tudors of every size and shape. It’s impossible to find any two that are the same, and they have so much character.”

Hallmark: According to Tom, his role was to come up with the building concept, design, color, and details. From there, Rodney developed the structure of it with a 3D modeling program on the computer. Coming up with the concept, however, proved to be quite a task.

Tom: “The hardest part was choosing ‘the one’,” according to Tom. “After several tours through the neighborhood, I took about a million photographs and had about the same number of ideas for what this year’s ornament should be. Though Rodney and I, along with our art director Charles Young, narrowed it down.”

Hallmark: One of the most important elements of this collection is how uniquely different each one must be year after year. And with a series this vast, that job can become more and more challenging. But our Keepsake artists are always up to the task, as Tom reminded us of when he told us that #41 was nearly finished as well.

As for this year’s ornament, a retired Tom reflected on his role in this Keepsake Ornament series proudly. “Rodney and I are quite happy with how this one, and the others we’ve created, turned out. We were happy to take over Don’s vision and hope you like where it’s going. Look for more to come as Don Palmiter’s township grows…stretching the city limits of your tree.”

Traditional Tudor
Nostalgic Houses and Shops
40th in the series.

Hallmark Keepsake Ornaments. “Behind the scenes with Tom Best about the 40th ornament in our Nostalgic Houses and shops series that will be releasing at Ornament Premiere” Keepsake Ornament Club Facebook Page, January 12, 2023. https://www.facebook.com/groups/2330268633879814

January 12th, 2023|0 Comments
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