2023 Sneak Peek: 50th Anniversary Keepsake Ornaments
Let’s Start with Something Special
That’s just what our Keepsake artists intended when they created these special ornaments to remember our first 50 years.
They started by bringing some past favorites to life in beautiful new ways. Take a close look at The Artist at Work to see Santa’s workbench filled with Keepsake Ornaments from Christmases past. Every single artist in the Keepsake Studio contributed to this masterpiece!
Repainted Series Favorites
Below, you’ll find series favorites that have been repainted especially for this anniversary. We love these memories. and we hope you do, too.
Celebrate 50 years of Keepsake Ornaments with this collection of ornaments commemorating the journey. The line of 2023 ornament releases is coming later this year, so keep an eye out for new favorites!
UPDATE (04.01.23) – Reformatted and added additional text.
“Let’s Start with Something Special” 2023 Dream Book: 6
Artist Insights: 2022 Nostalgic Houses and Shops
Hallmark: Can you believe that this year brings the 40th ornament in our Nostalgic Houses and Shops series? This iconic series is one of the longest running ones in our history—which started in 1984 with the Victorian Dollhouse.
After Don Palmiter retired, Tom Best and Rodney Gentry took over this beloved series to release last year’s Bicycle Shop. And, for 2023, they’re releasing this amazing piece that was designed after one of the homes in Tom’s old neighborhood.


Tom: “I went back to my old Kansas City neighborhood I lived in for 30 years,” Tom told us. “It’s an area of town that was built up between 1910 and 1920. It’s filled with Tudors of every size and shape. It’s impossible to find any two that are the same, and they have so much character.”
Hallmark: According to Tom, his role was to come up with the building concept, design, color, and details. From there, Rodney developed the structure of it with a 3D modeling program on the computer. Coming up with the concept, however, proved to be quite a task.
Tom: “The hardest part was choosing ‘the one’,” according to Tom. “After several tours through the neighborhood, I took about a million photographs and had about the same number of ideas for what this year’s ornament should be. Though Rodney and I, along with our art director Charles Young, narrowed it down.”
Hallmark: One of the most important elements of this collection is how uniquely different each one must be year after year. And with a series this vast, that job can become more and more challenging. But our Keepsake artists are always up to the task, as Tom reminded us of when he told us that #41 was nearly finished as well.
As for this year’s ornament, a retired Tom reflected on his role in this Keepsake Ornament series proudly. “Rodney and I are quite happy with how this one, and the others we’ve created, turned out. We were happy to take over Don’s vision and hope you like where it’s going. Look for more to come as Don Palmiter’s township grows…stretching the city limits of your tree.”
Traditional Tudor
Nostalgic Houses and Shops
40th in the series.
Hallmark Keepsake Ornaments. “Behind the scenes with Tom Best about the 40th ornament in our Nostalgic Houses and shops series that will be releasing at Ornament Premiere” Keepsake Ornament Club Facebook Page, January 12, 2023. https://www.facebook.com/groups/2330268633879814
♱ In Memory of – Duane Unruh
It is with great sadness that we share the passing of one of Hallmark’s beloved Keepsake Ornament Artists, Duane Unruh. Please click on the attached links to see his full obituary or sign his guestbook.
I began collecting Hallmark shortly out of high school. I was splitting my time between college and working at my old high school for my former journalism teacher, Mr. Kenner, who was now a friend.
He was not in good health, so I would often drive him wherever he needed to go. It was one of those times when I told him about an upcoming Hallmark EXPO where I was going to meet three of the artists. As I rattled off the artist’s names, he stopped me and said he also had a friend named Duane Unruh, who was a coach at a school he worked at earlier in his career.
I thought little of it—surely that coach did not end up sculpting ornaments.
A few days after EXPO I showed him my photos. Flipping through the stack, he lifted his glasses, and pulled the photo of Duane signing my KOCC “Majestic Deer” ornament real close to his eye and said, “That is Duane! He’s really an artist now? For Hallmark?”
With further confirmation, my hope was that Duane would be touring nearby again and I could take my teacher to his first Hallmark event and reacquaint the old friends. Sadly, that never happened before my teacher passed.
However, I did get to meet Duane again in 1998 at the big Kansas City Convention. Along with my ornament to be signed, I had tucked away a photo of Mr. Kenner.
As Duane began signing my ornament I slid the photo across the table. After a few seconds, his eyes lit up with the biggest smile and said, “That’s the Old Man Sparky, I haven’t seen him in years, how’s he doing?”
I sadly explained the situation to him and we shared a few quick stories. It was great to know Duane hadn’t forgotten his roots and remembered him fondly. (I also realized it was Duane who had long ago given my journalism teacher his nickname, not us students.)
It was learning of Duane’s background that made me love the Keepsake Studios even more, knowing that back then they would consider ability over degree, and uncover a truly master artist in the process.
A master artist is truly what Duane was—a traditional artist using clay, wax and wood to create pieces that told stories often through nothing more than just a facial expression or a gesture of a hand frozen in time.
Talking about his style, Duane said, “As a figure sculptor, I like to visualize an episode as a drama unfolding. I run the scene through my mind’s eye like a video, embellishing and changing details as I rerun it over and over. When I am satisfied with my ‘mental movie,’ I stop the drama at the most exciting point in the story; that frozen frame becomes my design.”
He continued, “I like to say I sculpt relationships. A human figure or an animal is almost always relating to another human or animal, or maybe a sound in its environment. A sculpture is stationery and mute, of course, so it can only convey a story through its visual elements. The facial expression, the attitude of the head, the body language, and the hand gestures all work together to communicate the emotion of the moment.”
Duane’s work could not only be found on the Keepsake Ornament Wall, but also in Merry Miniatures and countless figurines released for Hallmark Galleries and other collections. Several of the internal retail performance awards that Hallmark presented to its stores were also sculpted by Duane.
A very notable moment in his career was in 1987, when his “Wreath of Memories” was chosen to be the ornament that launched the Keepsake Ornament Collector’s Club.
Then in celebration of Hallmark Keepsake Ornament’s 25th anniversary in 1998, Hallmark turned to Duane once again to sculpt two of the attendee gifts and the sleigh in the Studio Edition.
Among the many subjects Duane was known for sculpting were: Coca-Cola, Marjolein Bastin, The Wizard of Oz, March of the Teddy Bears, A Christmas Carol, many nativities and the Old World Silver Collection. In the sports section, he sculpted legends like Kobe Bryant, Wayne Gretzky, and Arnold Palmer. However, many may remember him best for the numerous endearing Santa Clauses he sculpted throughout his career.
With 40 years of sculpting experience, Duane retired and he and his family started Duane Unruh Design in 2003 which produced ornaments and figurines in both pewter and bronze. His collection focused on Biblical figures and events. The initial offering was a 12-piece Christmas Nativity set.
Regarding his new collection, Duane said, “In addition to the Santa Clauses and sports figures and cute little animals, I crafted a number of Christian ornaments for Hallmark. I realized long ago my desire to use my artistic gift to glorify the Creator who endowed me with it. My work at Hallmark prepared me with the technical expertise I now use to execute the themes I’m most interested in communicating.”
Duane clearly had also a spirit of giving back and he built that into his new venture. A part of each sale went to charity, and not just a specific charity, but any one that the customer chose.
Duane later joined forces with seven other Kansas City-based artists to create a memorial for the devastating 2011 Joplin, Missouri tornado using wood from the destroyed Salvation Army Thrift Store. Duane’s contribution to the piece is the image of God’s hands which he carved in the workshop of his retirement home over a period of two months (approximately one hundred hours).
The Set Apart organization in Kansas City created a YouTube documentary on the memorial’s creation process and dedication, which includes Duane and his contribution.
“The Hope Memorial” is on display at the Salvation Army Thrift Store in Joplin. It can be found on the East exterior wall of the building at 302 E. 7th Street. A dedication ceremony is planned on the anniversary of the tornado in May 2023.
Also, during his retirement Duane sculpted “Let the Children Come” depicting Jesus surrounded by little children. You can see these life-sized sculptures for yourself if you attend services at either campuses of the Colonial Presbyterian Churches in Overland Park, Kansas or South Kansas City, Missouri (a simple 20 minute drive from Crown Center). Duane was a member of Colonial Presbyterian for over 60 years.
Duane passed on December 14, 2022 and is survived by many children, grandchildren and great-grandchildren.
In what could be said to be a nod to his former career in coaching and his faith, the family requested remembrances be made in the form of contributions to the Greater Kansas City FCA, 8701 Leeds Street, Kansas City, Missouri 64129.
– Tim Allen
References:
- DuaneUnruhDesign.com (archive.org)
- Hallmark Keepsake Ornament Club Collector’s Courier, Volume 15, Number 2, 2001
- Scroggins, C. J. (1993). Hallmark Keepsake Ornaments (A Collector’s Guide: 1973 – 1993 – The First Twenty Years) (6th ed.). hallmark.
- Regehr, McKenna, “Let the Children Come”, 2023, Colonial Presbyterian Churches
- Set Apart KC
- The Hope Memorial–a documentary (YouTube.com)
- The Clay Center Dispatch
- The Joplin Globe
- The Salvation Army Greater St. Louis Metropolitan Area
- The Salvation Army Jasper Newton County
Save the Date! Keepsake 50th Anniversary Celebration Events
Dear Local Club Presidents,
Hello from the Keepsake Village! We’ll be celebrating our 50th anniversary with some very special in-store artist events featuring exciting giveaways and raffle prizes. Plus, Keepsake Ornament Club members are invited to an exclusive artist event on 7/14. We are so excited to share with you our Keepsake 50th Anniversary Celebration event dates, cities where the in-store parties will be held, and artists attending each party.
Mark your calendars and be sure to save these dates!
- KOC-exclusive Artist Signing (the night before)– July 14 (Friday)
- 50th Anniversary Celebrations in 10 cities across the country– July 15 (Saturday)
Event Details
- Dates:
- Keepsakes’ 50th Anniversary In-store Artist Signing (KOC members only): 7/14/2023 (the night before)
- Not a member? Click here for information on how to join.
- Keepsakes’ 50th Anniversary In-store Artist Event (open to the general public): 7/15/2023
- Keepsakes’ 50th Anniversary In-store Artist Signing (KOC members only): 7/14/2023 (the night before)
- Time: details coming soon!
- Locations and artist assignments:
Norman’s Hallmark Shop
Christiana Center
320 Center Blvd
Newark, DE 19702-3227
(302) 499-3002
Artists: Joanne Wright, Emma Leturgez-Smith, & Tim Bishop
Holly’s Hallmark Shop
Caste Village Shops
545 Caste Vlg Ste B
Pittsburgh, PA 15236-5521
(412) 882-2227
Artists: Terri Steiger & Allie Robillard
Jan’s Hallmark Shops
Green Mount Crossing
3610 Green Mount Crossing Dr
Shiloh, IL 62269-7285
(618) 206-2335
Artists: Kris Gaughran, Sheyda Abvabi Best, & Tim Bodendistel
Little Green Apple
Geneva Commons
510 Commons Dr
Geneva, IL 60134-2517
(630) 262-8578
Artists: Debra Nielsen & Gregor Benedetti
Gretchen’s Hallmark Shop
Mansell Crossing
7331 N Point Pkwy
Alpharetta, GA 30022-8254
(770) 643-0701
Artists: Tammy Haddix, Iman Zadrozny, & Simone Mariano
Trudy’s Hallmark Shop
Creekwalk Village
1001 W 15Th St
Plano, TX 75075-8830
(972) 633-5609
Artist: Anita Marra Rogers & Robert Hurlburt
Amy’s Hallmark Shop
Northpark Plaza
10355 Federal Blvd Unit C
Northglenn, CO 80260-7448
(303) 465-0500
Artist: Tracy Larsen & Jake Angell
Karen’s Hallmark Shop
Grand Village Center
14515 W Grand Ave Ste 120
Surprise, AZ 85374-7195
(623) 975-0044
Artist: Sharon Visker & Rodney Gentry
Allie’s Hallmark Shop
Canyon Crest Town Center
5225 Canyon Crest Dr Ste 68
Riverside, CA 92507-6321
(951) 781-8401
Artists: Orville Wilson & Matt Johnson
Hedges Green Shopping Center
8705 Sw Tualatin Sherwood Rd
Tualatin, OR 97062-7529
(503) 691-0261
Artist: Nina Aubé & Nello Williams
- Artist signing opportunity: 7/14/2023
- Available to 2023 enrolled KOC members only
- Signatures available for:
- Any ornament created by on-site artist and purchased that day
- On-site artists vary by location (subject to change)
- Any two member collection ornaments (ornaments previously purchased and brought along to the event for signature)
- Hallmark is not responsible for ornaments damaged during the artist signing process.
- Any ornament created by on-site artist and purchased that day
- Prizes:
- 7/14/2023: one person per store will win their Ornament Premiere Wish List
- Value: up to $250 (Wish Lists exceeding $250 will be subject to Hallmark selection)
- Winner must be present to win
- Must be a 2023 KOC member
- 7/15/2023:
- The first 50 guests in line will receive a goodie bag including a Keepsake ornament
- Ornament selections may vary by location (unable to be exchanged)
- Only one goodie bag per attendee
- Raffles throughout the event
- Prizes may vary by location
- The first 50 guests in line will receive a goodie bag including a Keepsake ornament
- 7/14/2023: one person per store will win their Ornament Premiere Wish List
- Live streaming option:
- Date: 7/15/2023 from one of the locations
- Where to view: Keepsakes Facebook and Instagram
- Prizes: available during the event via live stream
- Time: coming soon
- Additional details:
- A dinner with the artists will not be offered.
- Hotel room blocks will not be offered.
More details will be coming your way soon
2023 Reveal: Keepsake Celebrations
Celebrate special moments, capture important memories, and nurture meaningful relationships as they happen throughout the year with Keepsake Celebration ornaments.
Each of the twenty-two designs makes the perfect unique and customizable gift to commemorate life’s milestone occasions.
2022 Announcement: Ornament Debut Top Ten
What Was The Top-Selling Ornament During Ornament Debut 2022? Scroll over each of the tiles below to reveal the top 10 Hallmark Keepsake Ornaments (based on units sold) for Ornament Debut.
Save the Date: 2023 Keepsake, and Retail Event Dates
We are so excited to share with you the 2023 Keepsake Ornament release event dates. Mark your calendars and be sure to save these dates! And remember, if you’re a Keepsake Ornament Club member, you can shop all ornament release events a day before anyone else!
KOC Dream Box
begin shipping
April
Keepsakes’ 50th Anniversary
In-store Artist Signing
July 14 (KOC members only)
Keepsakes’ 50th Anniversary
In-store Artist Event
July 15 (General public)
Ornament Premiere
July 15-23, 2023
(KOC Early Access to shop – July 14)
2023 KOC enrollment closes
July 31, 2023
Ornament Debut
October 14-22, 2023
(KOC Early Access to shop – October 13)
Holiday Open House
November 10-19
(VIP event November)
‘Tis the Season Event
December 2-6
(KOC early Access December 1)
Ornament Spotlight: Ring in the Season
Inspired by home and family
Tracy Larsen shares a sneak peek and the story behind his 2023 Ring in the Season ornament design.
When it comes to finding inspiration for an ornament design, there’s nothing better than home and family, where traditions begin and lasting memories are made. That’s just where Tracy Larsen found his vision for the 2023 Ring in the Season ornament, the 9th in the series.
“My mother’s family-the Barkers, among others-were some of the earliest pioneers to settle the town of North Ogden, Utah, in the early 1850s.” Tracy says. “It’s my Mayberry, where the best of my childhood memories were made, and the homes and buildings featured on this ornament were a big part of that.”
“The Barkers had a whole section of property along the main road, Washington Boulevard, starting with my grandparents’ home on the south, then the family barn, silo, and dairy cows. Then came my uncle Marvin’s home, the post office that my aunt Maureen ran (and where Barker Dairy products were sold), and my uncle Wayne’s gas and service station, where I worked as a teenager. Those buildings are all gone now, but the memories remain.”
Tracy started with a pencil sketch that shows all those buildings he remembers so fondly, but it was his family who brought those places to life, and he honored them on this ornament, too.
“My mom’s four brothers are represented in the scene. My uncle Verle, who took care of the family cherry orchard, is driving his truck to deliver the Christmas tree. My uncle Marvin is represented by the dairy barn, the Quality Dairy delivery truck, his home and the post office, and my uncle Wayne with his Barker Service Station. My uncle James, who was killed in the Italian Alps in 1945 as a member of the 10th Mountain Division during World War II, is represented by the star in the front window of my grandparents’ home.”
This isn’t the first time Tracy has been inspired by his childhood home. He’s featured both his hometown and his grandparents’ house in various ornaments over the vears
“It started with the lithopane ornament and the A Joyous Christmas ball ornament back in 1999. And, in 2012, I used my grandparents’ home as inspiration, with their house in the center of swirling snow, while Dean Martin sings Let It Snow.‘
Tracy’s 2023 ornament brings together all the very best parts of Christmas: happy childhood memories, the places that take us back to those times, and the people we love at the center of it all. We’d say when it comes to next year’s holiday, there will be no better way to ring in the season.
“Inspired by home and family.” For Keeps 21 Winter 2022: 4-5.












































































