2023 Sneak Peek: Frosty Friends
Frosty Friends
44th in the series.
Did you know Frosty Friends is Hallmark’s longest-running series? These little charmers have been capturing hearts since 1980! Their original design was inspired by a Hallmark greeting card from the 1970s. Available beginning Ornament Premiere in July.
Artist Insights: 2023 Holiday Parade
There’s nothing quite like a parade⏤ the excitement of kiddos running to scoop up candy, the happy hellos from your neighbors, the music from the marching band. It just brings a smile to your face! Those are exactly the feelings Keepsake Artist Tammy Haddix set out to capture in her Holiday Parade series. And after just a peek at the 5th ornament in the series, it’s safe to say: Tammy’s done it again!
Featuring an adorable snowman in a bowler hat and bright blue scarf, this year’s ornament was inspired by someone very close to our heart.
“I reached out to all my fellow artists and asked a few questions about if they were to own their own shop in a cute little Christmas town. It was so fun to read the responses and get to know them a little bit better,” Tammy says. “The truck you see is inspired by my good friend Nello Williams, who loves music and even makes his own guitars!”
Once Tammy decided on the theme, she got to work sketching, crafting, and bringing this toe-tapping truck to life. She says she began by sketching in the Procreate app on her iPad. Then she reused a past truck sculpt to make sure the undercarriage and size remained the same.
“I move the wax around to create a whole new truck,” Tammy says. “The hardest part is deciding how to change up the body of the truck without copying any actual styles or brands.”
After the truck is designed and sculpted, it’s time to add the signage and those little details we love. This year’s design features a “Nello’s Music Shop” logo with a vinyl record, a musical note hood ornament, real spinning wheels, and a Christmas tree guitar tucked in the trunk.
“It’s super exciting when I finally get to paint, design the shop logo for the side of the truck and add all the fun details. But, if I’m being honest, my favorite part is sharing it with the person who inspired it! It’s so fun to see what they think,” Tammy says.
Holiday Parade #5 will be available in just a few months at Ornament Premiere in July. Tammy hopes you enjoy lining up all your trucks and creating a little Christmas parade of your own.
“And stay tuned because there are some exciting things coming soon that go with this series!” Tammy says.
Music to our ears!
Holiday Parade
5th in the series.
Hallmark Keepsake Ornaments. “Behind the scenes with Tammy Haddix about her Holiday Parade, 5th in the series, that will be releasing at Ornament Premiere!” Keepsake Ornament Club Facebook Page, March 21, 2023. https://www.facebook.com/groups/KOCMembers/posts/3377491769157490
2023 Double Take: Young Santa
As part of the 2023 Dream Book cover reveal, many of you noticed the second installment of the Young Santa series. Here’s a closer look at this year’s edition, which continues to tell his childhood tale. We can’t wait to meet this cutie at Ornament Premiere!
Young Santa
2nd in the series.
2023 Sneak Peek: Holiday Barbie™ Ornament
Holiday Barbie™ Ornament
9th in the series.
Inspired by the 2023 Holiday Barbie™ Doll
Continue the tradition of fabulous holiday fashion with this year’s Holiday Barbie ornament.
The 2023 Holiday Barbie® embodies the spirit of the season in a gorgeous golden gown that shimmers with starry details. The color gold has always had significance during the holidays as a symbol of warmth and light, making it the perfect color for this 35th-anniversary edition of the iconic Holiday Barbie®.
For 35 years, Holiday Barbie® doll has turned festive moments into cherished memories, inspired new family traditions, and filled the season with goodwill and joy. May your 2023 Holiday Barbie® usher in a season gleaming with golden splendor, dreams fulfilled and an abundance of happiness.
2023 Sneak Peek: Barbie™
Crystal
Barbie™ Ornament
40th Anniversary
Happy National Barbie Day! It’s perfect timing for a sneak peek of this Crystal Barbie™ Ornament that celebrates the 40th anniversary of the 1983 Crystal Barbie Doll. Available beginning Ornament Premiere in July.
2023 Sneak Peek: Life’s a Beach!
Life’s a Beach!
Remember your spring break or summer vacation with this fun ornament designed by Terri Steiger. This cute beach bag will be available at Ornament Premiere in July.
Save the Date!: 2023 Dream Book Facebook Live Event
In Celebration of the launch of this years 50th Anniversary Dream Book, Hallmark will be hosting a special Facebook Live event at 11 AM CST on April 14th, 2023. The event is completely free – all you have to do is go to the Hallmark Keepsake Ornaments Facebook page from 11:00 p.m.-12:00 p.m. CT on April 14.
Kristina Gaughran
Matt Johnson
Debra Nielsen
This special Facebook Live event will feature Keepsake artists Kristina Gaughran, Matt Johnson and Debra Nielsen, as well as Art Director Charles Young. Be sure to tune in live with us to hear all about the Dream Book and for the chance to win some special giveaways!
Location: Hallmark Keepsake Ornaments Facebook page
Date: Friday, April 14, 2023
Time: from 11:00 p.m. – 12:00 p.m. CT
To participate simply set up a facebook account and click on the Hallmark Keepsake Ornaments Facebook page link on April 14 from 11:00 p.m. – 12:00 p.m. CT.
2023 Reveal: Dream Book Cover
2023 Dream Book Cover Reveal
Let’s get this countdown started! In three days, we’ll be revealing the 2023 Keepsake Dream Book cover for Hallmark’s 50th anniversary year. The Dream Book will be available online and in your Hallmark Gold Crown store in mid-April. We’re so excited to share it with you!
Ornaments Featured on the Dream Book Cover
Front Cover
Cute as a Button
1st in the series.
Ring in the Season
50th Anniversary
Special Edition
Young Santa
2nd in the series.
Disney Mickey’s Christmas Carol
40th Anniversary
Sega Dreamcast Console
Front Cover
Back Cover
A Sweet beginning
Grogu’s Jetpack Adventure
Star Wars™: The Mandalorian™
Gnome for Christmas
3rd in the series.
Sweet Decade
4th in the series.
The Cousins’ RV Funko Pop!
National Lampoons Christmas Vacation
UPDATE (03.02.23) – Just TWO days now until we reveal the 2023 Keepsake Dream Book cover! (Updated image added to the carousel)
UPDATE (03.03.23) – ONE. MORE. DAY! The 2023 Dream Book cover will be fully revealed tomorrow— don’t miss it! It’s almost time- YAY!
UPDATE (03.04.23) – Happy Saturday, heeeere it is! We hope you love the special 50th anniversary Dream Book cover as much as we do.
2023 Reveal: Spring Keepsake Ornaments
Do you think the thrill of collecting Keepsake Ornaments begins in July? It will start a lot sooner than that as Hallmark kick’s off the 2023 Keepsake Ornaments season by releasing six popular Keepsake Ornaments early, including Steller’s Jay, 19th in the Beauty of Birds series; Lady Western Tanager, miniature by Keepsake Artist Emma Leturgez-Smith; Brilliant Butterflies 7th in the series; and Little Purple Butterfly, miniature by Keepsake Artist Terri Steiger and Carnation Fairy, 19th in the Fairy Messengers series; and Petite Pansy Fairy, miniature by Keepsake Artist Kristina Gaughran. All six designs will be available at participating Hallmark Gold Crown Stores beginning March 1, 2023.
Brilliant Butterflies
7th in the series.
Little Purple Butterfly
Miniature
Carnation Fairy
Fairy Messengers
19th in the series.
Petite Pansy Fairy
Fairy Messengers
Miniature
Steller’s Jay
The Beauty of Birds
19th in the series.
Lady Western Tanager
The Beauty of Birds
Miniature
2023 Sneak Peek: SHAZAM!
In anticipation of the theatrical release of “Shazam! Fury of the Gods” on March 17th, here is a sneak peek of this year’s Shazam Keepsake Ornament featuring the iconic Super Hero in his vibrant red and gold uniform.
SHAZAM!