2023 Sneak Peek: Holiday Barbie™ Ornament
Continue the tradition of fabulous holiday fashion with this year’s Holiday Barbie ornament.
The 2023 Holiday Barbie® embodies the spirit of the season in a gorgeous golden gown that shimmers with starry details. The color gold has always had significance during the holidays as a symbol of warmth and light, making it the perfect color for this 35th-anniversary edition of the iconic Holiday Barbie®.
For 35 years, Holiday Barbie® doll has turned festive moments into cherished memories, inspired new family traditions, and filled the season with goodwill and joy. May your 2023 Holiday Barbie® usher in a season gleaming with golden splendor, dreams fulfilled and an abundance of happiness.
Save the Date!: 2023 Dream Book Facebook Live Event
In Celebration of the launch of this years 50th Anniversary Dream Book, Hallmark will be hosting a special Facebook Live event at 11 AM CST on April 14th, 2023. The event is completely free – all you have to do is go to the Hallmark Keepsake Ornaments Facebook page from 11:00 p.m.-12:00 p.m. CT on April 14.

Kristina Gaughran

Matt Johnson

Debra Nielsen
This special Facebook Live event will feature Keepsake artists Kristina Gaughran, Matt Johnson and Debra Nielsen, as well as Art Director Charles Young. Be sure to tune in live with us to hear all about the Dream Book and for the chance to win some special giveaways!
Location: Hallmark Keepsake Ornaments Facebook page
Date: Friday, April 14, 2023
Time: from 11:00 p.m. – 12:00 p.m. CT
To participate simply set up a facebook account and click on the Hallmark Keepsake Ornaments Facebook page link on April 14 from 11:00 p.m. – 12:00 p.m. CT.
2023 Reveal: Dream Book Cover
2023 Dream Book Cover Reveal
Let’s get this countdown started! In three days, we’ll be revealing the 2023 Keepsake Dream Book cover for Hallmark’s 50th anniversary year. The Dream Book will be available online and in your Hallmark Gold Crown store in mid-April. We’re so excited to share it with you!
Ornaments Featured on the Dream Book Cover
Front Cover
Front Cover
Back Cover

A Sweet beginning
UPDATE (03.02.23) – Just TWO days now until we reveal the 2023 Keepsake Dream Book cover! (Updated image added to the carousel)
UPDATE (03.03.23) – ONE. MORE. DAY! The 2023 Dream Book cover will be fully revealed tomorrow— don’t miss it! It’s almost time- YAY!
UPDATE (03.04.23) – Happy Saturday, heeeere it is! We hope you love the special 50th anniversary Dream Book cover as much as we do.
2023 Reveal: Spring Keepsake Ornaments
Do you think the thrill of collecting Keepsake Ornaments begins in July? It will start a lot sooner than that as Hallmark kick’s off the 2023 Keepsake Ornaments season by releasing six popular Keepsake Ornaments early, including Steller’s Jay, 19th in the Beauty of Birds series; Lady Western Tanager, miniature by Keepsake Artist Emma Leturgez-Smith; Brilliant Butterflies 7th in the series; and Little Purple Butterfly, miniature by Keepsake Artist Terri Steiger and Carnation Fairy, 19th in the Fairy Messengers series; and Petite Pansy Fairy, miniature by Keepsake Artist Kristina Gaughran. All six designs will be available at participating Hallmark Gold Crown Stores beginning March 1, 2023.
Artist Insights: Grandma Got Runover By A Reindeer
Hallmark: Here in the Keepsake Studio, we know that inspiration can strike in all sorts of places and all kinds of ways. We also know that, sometimes, inspiration doesn’t strike at all…it sideswipes. At least that’s what artist Gregor Benedetti tells us anyway!


Gregor says one day, around the time he was planning 2023 ornaments, he was crossing a small side street in his downtown Kansas City neighborhood. A delivery truck came whipping around the corner, nearly sideswiping him! Some people might be upset by that interaction, but not Gregor.
“I was like eureka! Thanks for the inspiration, Mr. Delivery Truck Driver!” he says.
And just like that, the Grandma Got Runover By A Reindeer Keepsake Ornament was born. Well⏤not just like that. There was also some sketching, sculpting, painting, and collaborating that happened, too.
“I sketched the rough concept with a regular fine-point pen in my sketch pad,” Gregor says. “From there I scanned the doodle and further fleshed out the idea digitally, adding color and lettering. Then, once the final concept was approved, I sculpted and painted in all the finishing touches in 3D.”
Gregor also spent time brainstorming (and joking around!) with a few other members of the Keepsake team, until they had every detail just right.
“Coming up with the initial concept was fun but collaborating with our editor Lindsay Evans and art director Charles Young for the delivery truck’s signage was an even bigger hoot. From the ‘Reindeer Express’ logo to the ‘How’s My Driving? Call 1-800-SANTA’ bumper sticker on the back roll door, we had a blast,” Gregor says. “I love the part of my job that both allows and reminds me to never, ever take life too seriously.”
You can find this adorable ornament delivering smiles at Ornament Premiere in July.
Grandma Got Runover By A Reindeer
Hallmark Keepsake Ornaments. “Behind the scenes with Gregor Benedetti and his Grandma Got Runover By A Reindeer ornament!” Keepsake Ornament Club Facebook Page, February 21, 2023. https://www.facebook.com/groups/KOCMembers/posts/3213458958894106/
Message to KOC Members
50 years old and just getting started
It all began with a what-if moment. What if we could create ornaments that would bring people together around their Christmas trees every single year, connecting them with love, laughter and shared memories? In 1973. we launched our little what-if idea with the first collection of what would soon become Keepsake Ornaments. They were classic in their design, beautifully crafted and festive. And they were just the start of a tradition that’s lasted half a century.
Keeping our history in mind, we decided to kick off our 50th year with another question: Now what? Well, the answer is quite simple. We’re going to make ornaments that celebrate all of life’s moments. We’re going to make ornaments more innovative and more sustainable. Most of all, we’re going to make it an amazing year for you, our Keepsake Ornament Club members. Keep vour eyes open throughout the year for fun, engaging content, including a dedicated website. Watch for some very special ornament releases, exclusive online events and giveaways.
In other words, prepare for a year of celebration like you’ve never seen. Because, truth be told, without the support of our Keepsake Ornament Club community, there wouldn’t be 50 years to celebrate. We might make the ornaments, but it’s your love for what we make and the memories you connect with them that got us here. We believe our greatest what-if moments are still ahead of us. And we can’t wait to get started.
“50 vears old and just getting started.” For Keeps 22 Spring 2023: 2-3.
“50 years old and just getting started.” For Keeps 22 Spring 2023: 2-3.

































