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Latest News2024-04-23T08:41:12-06:00

Ornament Spotlight: Cute as a Button

Cute as a Button


When Keepsake Artist Nina Aube was little, so were her pets. Growing up in a small apartment in Chicago, she enjoyed creating clothing, furniture and vehicles for all her little critters, using everyday objects like candy boxes, spools–and buttons!

“Tiny pets are dear to my heart. I had a lot of hamsters growing up, and I’ve always found their perky, cuddly faces and gentle dispositions to be especially adorable.

For this series, you’ll see these happy little hamsters using buttons of all shapes and sizes in creative and festive ways to celebrate the season!”

Cute as a Button

“Cute as a Button” 2023 Dream Book: 10

April 1st, 2023|0 Comments

Ornament Spotlight: Mythical Mermaids

Mythical Mermaids
1st in the series.

Fanciful Friends

Keepsake Artist Kristina Gaughran has been a lifelong fan of mermaids.


“I’ve wanted to design a mermaid ornament for a long time, so I’m really excited about creating this series. I’m planning different ethnicities with beautiful tails inspired by real fish. This year’s was inspired by the mandarinfish. There are so many possibilities with all the amazing, colorful fish in the sea, and I hope to bring something unique and playful to each of these fanciful friends.”

Wondering what next year’s mermaid will be? Kris says, “I‘ll only hint that it includes my favorite color. And I really hope you love them as much as I love working on them!”

“Fanciful Friends” 2023 Dream Book: 13

April 1st, 2023|0 Comments

Ornament Spotlight: Snowtop Lodge (2024 Sneak Peek)

A Snowtop Lodge Christmas Concert


Since 2005, Keepsake Artist Joanne Wright has been bringing smiles to snow people lovers with her popular Snowtop Lodge series. This year, familiar series favorites have gathered to bring you a tabletop Christmas concert, complete with synchronized light show.

“It was so exciting to bring my characters to life,” Joanne says. “We worked carefully to choose carols to perfectly match each one. When you add a character to the stage, that snow person sings while the tree lights up with a color-themed light show created to perfectly fit its personality.

“Oh, and you might notice a new character in the group. The snow person with the red stocking is a sneak peek of the series ornament that will come out in 2024. That ornament will be porcelain to match the rest of the series, and I can’t wait for you to meet her!”

“A Snowtop Lodge Christmas Concert” 2023 Dream Book: 15

Christmas Concert
Snowtop Lodge
Christmas Table Decoration

Features a 2024 Sneak Peek
of the 20th in the series.

April 1st, 2023|0 Comments

Ornament Spotlight: Disney

100 Years of Wonder
Disney Mickey Mouse

Hallmark Celebrates 100 Years of Disney

We are delighted to congratulate The Walt Disney Company on its first 100 years!


To honor Disney 100 Years of Wonder, our Keepsake Ornament artists have created a collection of 100th anniversary ornaments featuring beloved Disner Characters. Hallmark and Disney share a proud history dating back to 1931. when the first Disney character appeared on a Hallmark greeting card.

And in 1977, the first Disney characters showed up on Keepsake Ornaments.

Who were they? Mickey Mouse and friends, of course! Our two company founders J.C, Hall and Walt Disney, enjoved a strong business partnership and genuine friendship for many years, and we honor that today with our ongoing partnership We think our founders would be proud.

“Hallmark Celebrates 100 Years of Disney” 2023 Dream Book: 38

April 1st, 2023|0 Comments

Ornament Spotlight: The Haunted Mansion

The Haunted Mansion Tree Topper
The Haunted Mansion Collection

A Ghoulish Delight

The ghostly, ghastly Disney Parks Haunted Mansion has arrived in Keepsake form! Relive memorable moments from your trip through the eerie estate with this series featuring actual dialogue and music from the attraction.


Keepsake Studio Art Director Charles Young calls this collection a “true team effort, with the combined talent of sculptors, an editor and engineers, as well as collaboration with our partners at Disney.”

And this spirited three-year series is just getting started. Charles says, “These are the first ornaments in a collection that will take fans through favorite moments from the Haunted Mansion attraction, so stay tuned to see what supernatural moments we bring to life next.”

Victor Geist
The Haunted Mansion Collection

Madame Leota
The Haunted Mansion Collection

The Coffin in the Conservatory
The Haunted Mansion Collection

“A Ghoulish Delight” 2023 Dream Book: 40

April 1st, 2023|0 Comments

Ornament Spotlight: Lil’ American Trucks

1954 Mercury M-100
Lil’ American Trucks
1st in the series.

For the Love of Trucks
Keepsake Artist Alex So’s passion for vintage trucks began with a college research project.


“The 1954 Ford Mercury M-100 was the first truck that caught my eye. Its design was unique, with a brand-specific grill that really stood out, and I fell in love with it. So for me, it’s exciting to create these trucks in miniature scale, while preserving as many details as possible to capture their beauty. This series is a celebration of everyone who loves their pickup trucks.”

So what’s coming next? Alex will only say,

“You can look forward to another exquisite, iconic miniature truck!”

“For the Love of Trucks” 2023 Dream Book: 64

April 1st, 2023|0 Comments

Local Club News: March 2023

Here is the latest Club communication.

Dear Local Club Presidents,

Happy Spring from the Keepsake Village! We hope this update finds you well. We can’t wait to share more about all the exciting spring & summer plans we’ve been working on for you!

Attached you will find your Q2 2023 Local Club President update. In it, you will find information about upcoming events, sneak peeks, and more!

Read the March 2023 Local Club News

(more…)

March 31st, 2023|0 Comments

2023 Sneak Peek

Here are two more sneak peeks from the 2023 Keepsake Ornament line featuring Just Believe by Gregor Benedetti and the 15th in the Season’s Treationgs series by Sharon Visker.

Just Believe

Season’s Treatings
15th in the series.

March 31st, 2023|0 Comments

Announcement: Six Beloved Hallmark Keepsake Artists Retire

Robert Hurlburt
(45 years)

Rodney Gentry
(44 years)

Joanne Wright
(42 years)

Six beloved Hallmark Keepsake artists Robert Hurlburt, Rodney Gentry, Joanne Wright, Tracy Larsen, Anita Marra Rogers, and Nina Aubé each has announced their retirement. Collectively, these six artists have a combined 238 years of service, knowledge and expertise at Hallmark. Though they will no longer be active at Hallmark day to day, these beloved artists will always be a part of the Keepsake family and will continue contributing to the larger Keepsake artist community by creating exciting new content for fan-favorite series and characters. We are grateful for their rich legacy of artistry and wish them all the best in their next chapter!

Tracy Larsen
(36 years)

Anita Marra Rogers
(36 years)

Nina Aubé

Nina Aubé
(35 years)

March 30th, 2023|2 Comments
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