2023 Reveal: Dream Box (UPDATED)
A little Christmas spirit sure goes a long way!
As we celebrate the 50th year of Hallmark Keepsake Ornaments, we canāt help but reminisce on all the magical moments that have brought us hereāfrom dreaming up each ornament, to creating cherished memories around the tree.
Join us as we celebrate our legacy and look forward to all the merriment still in store. And, speaking of merry, the entire special gifts in this yearās Dream Box are sure to make your spirits bright!
Warm Wishes,
The Keepsake Ornament Club
The Keepsake Dream Box (a $150 value.) Shipped directly to your home starting in April, this year’s membership gift is full of Keepsakes magic.
Youāll receive:
- Three club-exclusive Keepsake Ornaments.
- Jolly Old St. Nick
- Santaās Ornament Treasures
- Lilā Beauty of Birds
- Exclusive gifts from the Keepsake Studio.
- Keepsake Ornaments 50th Anniversary Playing Cards
- Keepsake Ornaments 50th Anniversary Pin
- Your 2023 Dream Book, along with a $5 coupon, Be sure to join by January 15, so youāll receive your Dream Book before itās available in stores.
KOC Benefits for 2023
Did you know? 2023 marks the 50th Anniversary of Keepsake Ornaments! Hallmark has extra-special plans in the works just for 2023 Keepsake Ornament Club members, so be sure to join or renew your membership starting November 2, 2022.
Here are some detailsĀ about the 2023 Keepsake Ornament Club.
2023 Keepsake Ornament Club enrollment is open November 2, 2022-Ā July 31, 2023, with benefits lasting through December 31, 2023.
Benefits include:
- Exclusive Coupons + Savings and Offers
– Up to $30 in coupons, with $5 off $10 coupon in every club mailing.
– More Crown Rewards Bonus Points than anyone else (U.S. only) - Exclusive Access
Shop ornament release events early, including limited quantities and event, offers - KOC Exclusive Dream Book
Receive the KOC Dream Book before it releases in store when you join by January 15, 2023. - Member-Exclusive Ornaments
Opportunities to purchase FIVE members-only ornament designs. - 2023 Dream Box
Our gift to you! Packed full of goodies from the Keepsake Studio, designed just for you. Dream Boxes are valued at $150 and begin shipping in April 2023! - Go Behind the Scenes
Get a look behind the curtain of the Keepsake Studio, with monthly email newsletters and quarterly For Keeps direct mailings filled with stories from our Keepsake artistsĀ about the inspiration behind their ornaments. - KOC members-only Facebook Group
Join the KOC members-only Facebook group, where you can interact with Keepsake artists and other members, too.
Remember: 2023 KOC Enrollment opens November 2, 2022, with benefits lasting through Dec. 31, 2023. We invite you to join the family in one of the following ways:
- Visit: https://www.hallmark.com/KOC
- Visit your local Hallmark Gold Crown store and complete your application in-store
- Call 1-800-HALLMARK (1-800-425-5627).
Save the Date!: 2023 Keepsake Ornament Club Launch Party (Facebook Live Event)
Hallmark will host a 2023 Keepsake Ornament Club (KOC) Launch Party (Facebook Live event) at 10:00 a.m. CDT on November 1, 2022. During the event, they will give an overview of the 2023 KOC, which will launch the following day, November 2, 2022.

Tom Best

Emma Leturgez-Smith

Nello Williams

Tracy Larsen
The host of the Facebook Live event will be Keepsake Editor Lindsay Evans, who will be joined by Keepsake artists Tom Best, Emma Leturgez-Smith, Nello Williams, and Tracy Larsen. Three lucky viewers will win a 2023 KOC membership during the live event, so be sure to tune in live for a chance to win!
Location:Ā Hallmark Keepsake Ornaments Facebook page
Date: Tuesday, November 1, 2022
Time: from 10:00 a.m. – 11:00 a.m. CDT
Artist Insights: Festive Octopus
Did you knowĀ Sharon Visker’s Festive Octopus ornament features sound and motion? Simply press the button on theĀ ornament to hear a FUN version of āJingle Bellsā and see the Octopus drum along.


Hallmark: We love that this ornament spreads sea-sonās greetings
with Sharonās colorful design featuring a crab and octopus that merrily drums along to a calypso version of āJingle Bells.ā And we wanted to hear more about it, so we sat down with Sharon Visker to learn more!
Of her inspiration, Sharon said, āIāve been fortunate to travel to Tahiti over the past few years and spend a lot of time building sand sculptures of various creatures. Itās become a new hobby of mine, but I donāt get much practice with real beach sand living in Kansas! I have a new appreciation for the beauty of the ocean and beaches even though Iāve never lived close enough to enjoy them on a regular basis. When I started to paint this ornament, I wanted to go after an island/Caribbean color vibe, so I chose a brighter fun palette that reflects island life.ā
Who thinks we need a group trip to Tahiti with Sharon? Purely for research purposes, of course!
Hallmark: Because this ornament has magic (sound and motion), we asked Sharon to share more about working with the editorial and engineering teams. She said, āthe editorial/sound team came up with an awesome song that has that bongo drum beat with a carefree, fun Christmassy island feel. Then, our engineering team came up with the movement. Four legs of the octopus actually move! They drum to the beat of the song.ā Check out a video of the ornament in action here. Scroll through all the pictures until you get to the video. Press the play button to see it in action!
When it came to the styling of the octopus, Sharon had a real-life experience to pull inspiration from! She said, āWhen I was in Tahiti, I saw a baby octopus up closeā¦that was a pretty cool experience!ā More reason for that group trip to Tahiti next time, right?
What do you think? Is this one on your list this year? We know so many of you have beach-themed trees and dƩcor. We think this ornament would fit in perfectly! Pick it up at Ornament Debut in October online or in your local Hallmark Gold Crown store.
Festive Octopus
Hallmark Keepsake Ornaments. āBehind the scenes with Sharon Visker and her Festive Octopus ornament!ā Keepsake Ornament Club Facebook Page, September 21, 2022. https://www.facebook.com/groups/KOCMembers/permalink/3233922350181100
Announcement: Keepsake Artist Tom Best’s Retirement
The Best of times
Reminiscing on Tom Best’s 40-year Hallmark career

Tom Best
SeniorĀ Keepsake Artist
Hundreds of sketches, dozens of ornaments, and oh-so-many memoriesāthat’s the legacyĀ Tom Best will leave behind when he retiresĀ on December 28, the date of his 40thĀ anniversary at Hallmark.
Although Tom began as a card illustrator in 1982, he decided to take his career from “twoĀ dimensions to three” and become a KeepsakeĀ artist in 2003. We’re so glad he made the switchāand Tom is too.
“Being a lifetime lover of toys and allĀ things miniature, creating characters,Ā scenes, and stories you can hold in yourĀ hand sounded perfect!”
Looking back, Tom says, It would be impossible toĀ choose just one “best day of work ever!” moment.Ā but he’s loved traveling for research and signingĀ events. He’s been all over the country, includingĀ Alaska, and even got to pitch ornament ideas to the top designers of Hot Wheels.
“If my 10-year-old self could haveĀ dreamed of that, oh, boyānow that wasĀ a good day at work!”
And just like he can’t pick one favorite memory, Tom can’t pick just one ornament either, so a few of his favorites are pictured below! On theĀ topic of ornaments, Tom assures us he is leavingĀ all his projects in very capable hands: “Like timeĀ itself, Don Palmiter’s ‘Houses and Shops’ series will march on! Rodney and I have collaborated for a few years and have completed new ornaments through 2024.” Tom also says that he’s finishedĀ the 2023 and 2024 Beer Stein ornaments.
As he looks to retirement. Tom says he’s mostĀ grateful for all the friendships he’s formed andĀ all the memories, too.
“Let me say how grateful I am toĀ Hallmark and to all of you collectorsĀ and fans. You have my sincere thanksĀ for all your warmth, kind words, andĀ support. I am truly appreciative!”

Tom Best
Senior Keepsake Artist
āThe Best of times.ā For Keeps 21 Fall 2022: 4-5.
2022 Reveal: Holiday BarbieĀ® Ornaments
The wait is over. Here she is! Inspired by the 2022 Holiday Barbie⢠Doll, this Keepsake Ornament is the perfect way to carry on the Barbie⢠tradition of fabulous holiday fashions.
Holiday Barbie embodies the spirit of the season in a vibrant red gown inspired by the beautiful poinsettia, a symbol of good will and community spirit.Ā Her ensemble dazzles with a shimmering poinsettia detail at the neckline and a layer of tulle and satiny petals adorning her long, full skirt. Gorgeous golden chandelier earrings complete her look.
Holiday Barbie⢠Ornament
8th in the series.
Inspired by the 2022 Holiday Barbie⢠Doll
2022 Video: All About Mickey!
Lights, camera, Mickey! Hear Nello chat all about his NEW All About Mickey! series, which will feature Disney’s Mickey in a new hobby or occupation each year. This year, heās a tourist. In the future, maybe heās a baker or magician.
Tourist Mickey
All About Mickey!
1st in the series.
2022 Video: Noble Nutcrackers
Hear where Keepsake Artist Terri Steiger found the inspiration for the Count of Cozy, 4th in the Noble Nutcrackers series, and then add tidings of comfort and joy to your tree when it releases at Ornament Debut in October.
Count of Cozy
Noble Nutcrackers
4th in the series.

















