Save the Date: 2025 Keepsake, and Retail Event Dates
We are so excited to share with you the 2025 Keepsake Ornament release event dates. Mark your calendars and be sure to save these dates! And remember, if you’re a Keepsake Ornament Club member, you can shop all ornament release events a day before anyone else!
KOC Dream Box
begin shipping
April
Ornament Premiere
July 12-20, 2025
(KOC Early Access to shop – July 11)
2025 KOC enrollment closes
July 31, 2025
Ornament Debut
October 11-19, 2025
(KOC Early Access to shop – October 10)
Holiday Open House
November 7-16, 2025
Artist Insights: Dream Box ornaments
From sketch to sculpt
Our Keepsake artists reimagine Hallmark artwork for the 2025 collection of Dream Box ornaments.
“Charles Young, my art director, found a piece of artwork that was done by Hallmark illustrator Charlie Hadley and instantly knew it would make a wonderful piece for our collectors in the Dream Box. I’ve known Charlie for quite a few years, and was so happy we got to bring his artwork to life as an ornament. I wanted to be sure to capture the spirit of the original piece that’s done in a wonderful graphic style, so I took extra time to translate the triangle pattern on the tree and get the coloring just right.”

“It just so happened that Charlie also had an illustration of a festive puppy. I thought it would be the perfect mini companion piece to help the snowman decorate the tree!”
– Jake Angell
“The original design for Santa’s Favorite Treats was actually inspired by some wonderful artwork by Hallmark Artist Rick LaPierre. It was a fun challenge to capture the feel and whimsy of the original art, right down to a loose sketchiness of it. Originally, Santa was holding lots of packages, but we simplified it down to a cookie box. I thought it would be fun to (give a) nod to a few fan-favorite ornaments, so the cookies Santa holds are shaped like a train, a rocking horse and one of Joanne’s Snowtop Lodge snowmen.”
– Kristina Gaughran
“Sheyda Abvabi Best designed the original concept art for the beautiful,Decked Out Deer ornament. After I saw the artwork, I did quite a bit of research so I could get the sculpt just right. I compiled a lot of deer references, especially for the head. Then I drove into the sculpt, first loosely blocking in shapes, then adjusting proportions and finalizing details to capture the styling from Sheyda’s original design. It’s so fun watching 2D illustrations come to life As sculptures!”
– Simone Mariano
“From our hearts to your tree.” For Keeps 24 Fall 2024: 2-3
2025 Artist Insights: Christmas Window #23
Slice of life
Take a peek into Christmas Window #23,
Zach and Ben’s Pizzeria.
Fans of the beloved Christmas Window series know that these charming ornaments always feature an adorable kiddo bundled up and peering through a wintry shop window. But what you might not know is that the series is a reflection of some of Keepsake Artist Tammy Haddix’s favorite memories.
“My two sons, Zach and Ben, have inspired the series of ornaments since I began working on them. I always try to pick a theme they’re able to relate to,” Tammy says. “When they were growing up in Platte City, we ate at the local pizza shop at least once a week. It was always a favorite, so that became the theme for Christmas Window #23.”
As it turns out, this ornament series is an entire family affair. When Tammy works from home, her husband acts as equipment assistant.
“I started this project with a sketch on my iPad, then designed it on a computer program to be cut out on my CNC, which means computer numerical control. I design, then my husband Rick opens it on his computer and sends it to the router that machines it out of wood for me to work with. Once I have the structure, I add wax to it and sculpt the details,” Tammy says.
“While it gets harder every year to do something relevant that will relate to one or both of my boys. I still have a few ideas! I love getting to use my sons as inspiration–it’s almost like reliving their childhood.”
“Slice of life.” For Keeps 24 Winter 2024: 7
2025 Sneak Peek: Welcome to Elfville
Welcome to Elfville!
Rob Stanphill’s playful new series takes us to the merriest village in the North Pole.
“I grew up in Southern California, and my family would visit Disneyland® once a year–best day ever! I loved the way that each ‘land’ had its own theme and everything tried together to create an immersive experience,” Rob says. “That idea struck with me, so I decided to bring in that world-building to create a magical Christmas village populated by enchanting little elves. Welcome to Elfiviille!”
Santa’s favorite holiday helpers are the stars of this new series that will feature full-sized festive shops and miniature shop owners, sized to scale with their shop’s front door. Here’s another fun fact: As a 2024, KOC member, your Elfville collection is already in the works! This year’s Dream Box included three exclusive companions to this new series: Ollie’s Ornament Shoppe, miniature Ollie and miniature Lia, the delivery driver. In 2025, we’ll meet the newest small business owner (pun intended) in town at Candy’s Bakery.
“I started by gathering some inspiration images and sketching some small pencil drawing,” Rob says, “I imagined Candy would design her bakery to reflect all the tools she loves to use and all the things she loves to bake every day, so rolling pans, oven, mitts, cinnamon bread, cookies and more all found a place in the architecture of the shop.”
After creating a rough sketch, Rob says he began fine-tuning the details and created “turnaround” drawings that show front, back and side views. Then he brought the images into his computer and created a 3D sculpt. The final result is a quaint and colorful bakery, complete with Candy in her white chef’s hat holding a delicious dessert–and there’s more sweetness where that came from!
“I’m always looking for ways to spark the imagination of kids and adults to explore the details. I’m excited to see Elfville continue to grow with new residents, interesting buildings and fun little places to visit and explore. I’m asking, ‘Who might live there and what are they creating?‘” Rob says. “There’s so much to choose from because Christmas inspires all kinds of wonderful, magical things.”
“Welcome to Elfville!” For Keeps 24 Winter 2024: 8
2025 Sneak Peek: Twelve Days of Christmas
On the second day of Christmas
Gregor Benedetti brings us Two Turtle Doves!
In 2024, the Twelve Days of Christmas. Papercraft series made its debut and became a new favorite among so many of our ornament fans. So, when Gregor told us he could finally share a sneak peek at his second ornament in the series, that was music to our ears! Featuring two lilac turtle doves nested among glistening gold accents and greenery. this latest ornament is filled with beautiful details sure to make every spirit bright.
“Certain details in the series will remain the same each year like the overall shape, number at the top and printed song verse on the back. But I’m giving each new ornament a unique decorative archway border on the front and its own color palette that will make the layered paper scene inside really shine,” Gregor says. “These distinctive features will give series collectors something special to point out about each of the ornaments when they’re displayed.”
After Gregor brainstormed the sketch and initial design, he began digitally sculpting the ornament, playing with textures and color until the team was happy with the final look. Then, it was time to call in the engineers!
“Gregor and I got together and discussed how we could break the artwork into different layers to create more depth in the pieces and bring in bough of finely cut greenery to frame the doves,” says Christina Ferguson, a senior design engineer in the Keepsake Studio. “I worked with him to suggest places the greenery could be placed so they would be securely glued to the wood frames and provide specification for the thickness of the scalloped top that holds the ribbon hanger, making sure it was sturdy and would hold up over time.”
Kristina says Gregor also came to her with the idea to add windows to the back and sides of the piece to let more light peek in and brighten the artwork.
“Gregor is so easy to work with and has a great eye for paper sculptures.” Kristina says, “I love any time I get to spend with the artists! Our process in the Keepsake Studio is very collaborative and everyone’s opinion counts, which makes our pieces a real team effort.”
Speaking of team, another person who helped bring the series to life is Senior Designer Technician R.J. Stebbens After Gregor and Kristina nailed down the design, R.J. used a laser to create a prototype of the ornament.
“This is the most exciting part for me is when you can finally see the ornament take shape,” Gregor says, “Another fun fact is that we’re achieving the original paper mockups from this series in the Christmas Ornament vault. My hopes is they can be part of a future public display somewhere down the road. They’re also so beautiful!”
The collaboration across the studio has made creating such an intricate series smooth so far, Gregor says, “But ask me again when we get to Ten Lords a -Leaping!”
“On the second day of Christmas….” For Keeps 24 Winter 2024: 9-10
2024 Sneak Peek: Joanne Wright Studio
Introducing Retro Santa, the latest addition to the Joanne Wright Studio Retro Christmas Collection! This porcelain Santa Christmas tree ornament holds a bottle brush wreath with a red ribbon bow attachment. It will be available on her website next week.
Retro Santa
Retro Christmas Collection
Reveal: 2024 World Series Keepsake Ornament
Congratulations to the Los Angeles Dodgers™ who have won the World Series for the second time in five years! Remember the home runs, the leaping catches and all the baseball heroics of Los Angeles’s 2024 World Series championship and celebrate their thrilling victory. But don’t wait long—supplies are limited.
PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com
2024 Artist Insights: Season’s Treatings

Sharon Visker
When it comes to adorable sweet-themed ornaments, we only have one rule: The s’more, the merrier! Thankfully, Keepsake Artist Sharon Visker is here to make our dessert dreams come true with Season’s Treatings #16.
“S’mores have always been a favorite of mine. They might traditionally be a summertime treat, but I thought why can’t they be around for Christmas too?” Sharon says. “Since a campfire wouldn’t be available in the winter, I decided to do an indoor cooker like I have at home.”
After Sharon settled on theme, she started brainstorming ways to add more holiday details and personality into the piece. The marshmallows became darling snowmen, topped with melted chocolate and graham crackers, and the ornament got a festive red and green color palette, too. Then it was time for Sharon to sculpt the ornament in wax. The result is truly a treat for your tree!
“After working on this series for so long it becomes a bit more challenging to come up with new Christmas treats to feature, but I like to look through cookbooks, magazines and online recipes to find inspiration,” Sharon says, “This series has evolved into much more than the original Christmas cookies it began with in 2009!”
We hope you have a sweet tooth because the Season’s Treatings #17 is sure to be a delight!
Hallmark Keepsake Ornaments. “Behind the scenes with Sharon Visker about her Season’s Treatings #16. Ornament!” Keepsake Ornament Club Facebook Page, October 30, 2024. https://www.facebook.com/groups/KOCMembers/posts/3732986470274683





















