2025 Reveal: Early Releases
Three ornaments from the 2025 Keepsake ornament line will be released early. There have been reports that some stores have already received them, whereas others may not receive them until January.
The Blue Box
Kraft Mac & Cheese
Max as Powerline
Disney A Goofy Movie
“Hey, Kool-Aid!”
Kool-Aid™
2025 Reveal: Keepsake Celebrations
Celebrate special moments, capture important memories, and nurture meaningful relationships as they happen throughout the year with Keepsake Celebration ornaments.
Each of the twenty designs makes the perfect unique and customizable gift to commemorate life’s milestone occasions.
Baby & Family
Baby’s 1st Christmas
A Tiny Sip
Our Little Miracle
Mom’s Love Shines
Sweetest Dream Come True
Photo holder
Memories & Milestones
Class of 2025
Photo holder
New Driver
Photo holder
New Home
New Adventures
A Moment to Remember
Photo holder
Bereavement & Faith
Always With Us
In Our Hearts to Stay
Photo holder
Little Angel
God’s Love is Always
Love
Our Wedding
Photo holder
Our Sweet Beginning
Our Love is Timeless
Display Stands
Silver Ornament Stand
Gold Ornament Stand
Keepsake Celebrations – A collection of year round ornaments designed to celebrate major life milestones.
2025 Reveal: Spring Keepsake Ornaments
Do you think the thrill of collecting Keepsake Ornaments begins in July? It will start a lot sooner than that as Hallmark kick’s off the 2025 Keepsake Ornaments season by releasing six popular Keepsake Ornaments early, including Painted Bunting, miniature by Keepsake Artist Emma Leturgez-Smith; Bitty Bright Butterfly, miniature by Keepsake Artist Terri Steiger; and Mini Morning Glory Fairy, by Keepsake Artist Kristina Gaughran. All three designs will be available at participating Hallmark Gold Crown Stores beginning March 1 2025.
Brilliant Butterflies
9th in the series.
Bitty Bright Butterfly
Miniature
Gladiolus Fairy
Fairy Messengers
21st in the series.
Mini Morning Glory Fairy
Fairy Messengers
Miniature
Blackburnian Warbler
The Beauty of Birds
21st in the series.
Painted Bunting
The Beauty of Birds
Miniature
Artist Insight: In The Studio with Orville Wilson
The Keepsake Studio spoke with Hallmark Artist Orville Wilson about his background and shared a glimpse of an ornament he created for 2025.
Toymaker Santa
26th in the series.
2025 Sneak Peek: HCE, What’s to Come
Sixteen sneak peeks were shared during the “Sneak Peek’s & What’s to Come” seminar presented in conjunction with the KOC Days at the Hallmark Christmas Experience event.
Simone Marino
Mischievous Kittens, 27th in the series – Keepsake Artist Simone Marino will be taking over the much-loved Mischievous Kittens series. Her first design in the series will be revealed next year. It features a black and white kitten standing on a laptop computer swatting at fish on the computer screen. Tilt to see the lenticular motion of fish swimming on the computer screen.
Sweet Lil’ Sushi , Miniature – Four pieces of sushi and a pair of red chopsticks arranged on a square board.
Debra Nielsen
A Pony for Christmas, 28th in the series – A bear wearing a cowboy hat and bandana plays a guitar while riding a white pull cart horse.
Nordic Santa – Ornament features the jolly old elf dressed in nordic attire, holding a gold-colored hook to display the included reindeer ornament/toy or your own favorite miniature ornament.
Matt Johnson
LIONELVILLE®, LIONEL® Trains, 125 Anniversary, Christmas table decoration – Inspired by the 2004 Lionelville Christmas ornament by retired Hallmark artist Ken Crow. Features four different trains.
Christmas Cooker – A snowman-themed crockpot filled with mint swirled hot cocoa.
.
Emma Leturgez-Smith
Keepsake Village – An Emma Leturgez-Smith collaboration with Sharon Visker. This Christmas ornament which features a train circling the base of a castle pays homage to past and current Keepsake ornament series.
Painted Bunting, The Beauty of Birds, miniature – A bright and bold bird with metallic gold trim, sparkling gemstone accents and a small holly berry dangle.
Kristina Gaughran
A Gift from Santa – The playful penguin trio are riding a rocking horse ice sculpture.
Mythical Mermaids, 3rd in the series – The next fanciful mermaid in this enchanting series features a tail inspired by a coy fish.
Allie Robillard
Sister Share the Love – Two foxes stand next to each other cheek to cheek sharing a scarf.
Dasher, 1st in the new Eight Tiny Reindeer series. Features a little reindeer wearing a signature saddle blanket and a gold bell on a red ribbon tied around its neck.
Orville Wilson
And to All a Good Night – A cloché with a bas-relief wintery village scene on its base. Inside Santa flies around a silver tinsel tree as a train chugs along a track at the base of the tree. Press the button on the ornament to hear music from “Jolly Old St. Nicholas.”
Toymaker Santa, 26th in the series – Santa wearing goggles, flippers and a reindeer pool float while holding a toy boat that pays homage to a previous series.
Tim Bishop
1976 Chevrolet® Camaro, Bumble Bee, Transformers, 5th in The Car’s the Star series.
Mirror of Erised™, Harry Potter and the Sorcerer’s Stone™ – Features an open book with a 3-D scene emerging from it.
2024 Artist Insights: Sandal the Sandman
Allie Robillard
If Keepsake Artist Allie Robillard has a favorite ornament in her Sandal the Sandman series, this Special Edition is the one! She explains, “The main reason is because this ornament introduces us to our new seagull friend, Sammi! Anyone who has been to the beach is very aware that once the seagulls show up, they never leave, so you can expect to see more of them in the future.”
Inspired by her Florida upbringing, Allie thinks back to her own childhood when imagining what Sandal will do next. “The concepting process always starts with me asking myself what I loved about going to the beach and what favorite memories I’ve kept. Then it’s about translating that joy to Sandal’s experiences. How can I make a sandman do my favorite activities and make it believable? What friends can I invite to his fun? Finally, I like to look one last time and try to add that Hallmark touch—a little something extra that elevates the scene.”
Sandal the Sandman
Special Edition
When it comes to the scene Allie set for this ornament, she has a charming story to tell. “Every ornament has a story. I’ve built a world and made a friend in Sandal. The story I imagined for this design was that Sandal and Sammi found the paddleboard left at the beach. They had seen other beachgoers using these contraptions before, so when they discovered it, they looked at each other with big eyes and wide smiles as they realized that now was THEIR chance to go play in the waves.”
This sweet Sandal the Sandman Special Edition ornament (available at the ’Tis the Season event)—don’t miss YOUR chance to add it to your tree!
Hallmark Keepsake Ornaments. “Behind the scenes with Allie Robillard about her Sandal the Sandman Special Edition Ornament!” Keepsake Ornament Club Facebook Page, December 3, 2024. https://www.facebook.com/groups/KOCMembers/posts/3816692741904055/
Local Club News: December 2024
Here is the latest Club communication.
Dear Local Club Presidents,
Happy Holidays from the Keepsake Village! We hope you are enjoying the holiday season with your family and friends. We have so many exciting plans in the works for 2025 and we cannot wait to share them all with you!
Attached you will find your Q4 2024 Local Club President update. In it, you will find the 2025 Ornament Premiere and Ornament Debut event dates, 2025 Keepsake Ornament Club membership details, info about the 2025 local club survey, sneak peeks, and more.
2025 Sneak Peek
Here are two sneak peeks from the 2025 Keepsake Ornament line featuring A Snowy Surprise by Tammy Haddix and the Snowball and Tuxedo 25th Anniversary, Special Edition by Joanne Wright.
A Snowy Surprise
Snowball and Tuxedo
25th Anniversary
Special Edition
Save the Date: 2025 Keepsake, and Retail Event Dates
We are so excited to share with you the 2025 Keepsake Ornament release event dates. Mark your calendars and be sure to save these dates! And remember, if you’re a Keepsake Ornament Club member, you can shop all ornament release events a day before anyone else!
KOC Dream Box
begin shipping
April
Ornament Premiere
July 12-20, 2025
(KOC Early Access to shop – July 11)
2025 KOC enrollment closes
July 31, 2025
Ornament Debut
October 11-19, 2025
(KOC Early Access to shop – October 10)
Holiday Open House
November 7-16, 2025
2024 Reveal: Hallmark Channel
Holiday Touchdown: A Chief’s Love Story
In celebration of the Saturday (November 30th) premiere of “Holiday Touchdown: A Chief’s Love Story” on the Hallmark Channel, Hallmark has revealed an exclusive Keepsake Ornament made just for the movie!