Latest News - Digital Dreambook

2025 Sneak Peek: Joanne Wright Studio

Sneak peek of another retro friend joining the Joanne Wright Studio Retro Christmas Collection this July.

Retro Penguin
Retro Christmas Collection

February 11th, 2025|1 Comment

2025 Sneak Peek: Dream Book

Your first 2025 Dream Book SNEAK PEEK is here! The debut of the 2025 Dream Book is still a couple months away, but we just can’t resist giving you a glimpse of all the magic that’s to come. Check out the first installment of the behind-the-scenes look at the 2025 Dream Book, and stay tuned for more!

Behind-the-scenes look at the 2025 Dream Book

In addition to the appearance of ornaments we have already seen including: The Blue Box, Our Little Miracle, Baby’s 1st Christmas, Twelve Days of Christmas, and Keepsake Village, we get sneak peeks of three new ornaments.

Fruity Pebbles™
The Flintstones™

Charming Cardinals
Marjolein Bastin

Gnome for Christmas
5th Anniversary

February 11th, 2025|1 Comment

2025 Reveal: Super Bowl LIX Champions Philadelphia Eagles

Super Bowl LIX Champions
Philadelphia Eagles
Special Edition

The Philadelphia Eagles are Super Bowl LIX champions! This commemorative Keepsake ornament is the perfect way to display your Birds pride. Remember the epic victory as the Eagles soared into their second-ever Super Bowl win! Don’t wait long—supplies of this must-have football decoration are limited.

PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com

February 9th, 2025|0 Comments

2025 Sneak Peek: Rockin’ Window Shopping

A sneak peek? Music to our ears! Here’s your first look at Rockin’ Window Shopping, available beginning Ornament Premiere in July.

February 6th, 2025|0 Comments

2025 Sneak Peek: Dog Photo Holder

Here is a sneak peek of the 2025 dog photo holder ornament featuring Samantha Miller’s dog Bean, the winner of last year’s fan photo facepaper contest! Releasing at Ornament Premiere in July!

February 1st, 2025|0 Comments

2025 Sneak Peek

Here are more sneak peeks from the 2025 Keepsake Ornament line.

Young Santa
4th in the series.

Sweet Snow Girl
Special Edition

Reindoggie

Beware the Borg!
Star Trek: The Next Generation
Christmas Table Decoration

February 1st, 2025|0 Comments

Local Club News: January 2025

Here is the latest Club communication.

Dear Local Club Presidents,

Happy New Year from the Keepsake Village! We hope you had a lovely holiday season and want to wish you a wonderful start to 2025. We have so many exciting plans in the works for this year and we cannot wait to share them all with you!

Attached you will find your Q1 2025 Local Club President update. In it, you will find 2025 local club roster survey details, 2025 ornament-release event dates, 2025 KOC membership details, sneak peeks, and more.

Read the January 2025 Local Club News

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January 31st, 2025|0 Comments

2025 Sneak Peek

Here are two more sneak peeks from the 2025 Keepsake Ornament line. One featuring I Want A Hippopotamus For Christmas by Jim Kemme and another featuring the Cute As A Button, Special Edition by Terry Steiger. Both will be available during Ornament Premiere in July.

I Want A Hippopotamus For Christmas

Cute as a Button
Special Edition

January 31st, 2025|0 Comments

2025 Sneak Peek: Eight Tiny Reindeer

A sneak peek of a new series!? Oh, happy day! Dasher is the first ornament in the Eight Tiny Reindeer series by Keepsake Artist Allie Robillard. Featuring a jingling bell, a signature saddle blanket and many more darling details, it’s sure to be a new favorite. Ornament Debut can’t come soon enough!

Dasher
Eight Tiny Reindeer
1st in the series.

January 29th, 2025|1 Comment

Artist Insight: In The Studio with Emma Leturgez-Smith

The Keepsake Studio spoke with Hallmark Artist Emma Leturgez-Smith about her background and shared a glimpse of an ornament she created for 2025.

What was your artistic background before coming to Hallmark?

Emma: “I went to school for art and illustration, and I kind of fell in love with sculpting while I was there. After I finished school, I really started to practice sculpting. That’s when I decided to try to get on at Hallmark.”

And what was your path into Hallmark?

Emma: “It turned out my husband’s good friend from childhood was the connection. His mom was a previous Hallmark artist-sculptor. She brought me in to show me around Hallmark. I got to see the Rice Center and the Discovery Studio with Hallmark Artist Matt Kessler, who inspires creative teams to innovate and learn new skills—and that was very cool. Then she introduced me to the freelance director for the Keepsake Studio. I started freelancing in 2016, which gave me a nice sneak peek into how everything works. I continued to freelance until 2020, which is when I officially became a Hallmark Keepsake artist.”

Can you tell us a bit about the Beauty of Birds (#22) ornament you created for 2025? Like...do you get to choose the bird each time?

Emma: “This is the Lady Blackburnian Warbler, the female companion to the series ornament for 2025. And yes, I always get to choose the bird for the series! And I also get to choose the birds for the miniature and KOC-exclusive designs. That means I have a rather full folder on my computer of bird ideas and research for the next few years.

Each year I might have a different inspiration that leads to which bird I choose. Maybe it’s a trending color or something that shares a similar palette to another Keepsake Ornament. Or it could be as simple as seeing a bird in my own backyard!

This year’s design has a special touch. I think probably all Beauty of Birds ornaments have either gold or silver decorative outlines. But this Lady Warbler has pearl white outlines instead, to mimic some of the soft, pale streaks of color on the real-life bird.

The Lady Blackburnian Warbler will be available in limited quantities at Keepsake Ornament Premiere in July!”

Lady Blackburnian Warbler
Limited Edition

January 28th, 2025|0 Comments