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2025 Sneak Peek

Here are two more sneak peeks from the 2025 Keepsake Ornament line. One featuring I Want A Hippopotamus For Christmas by Jim Kemme and another featuring the Cute As A Button, Special Edition by Terry Steiger. Both will be available during Ornament Premiere in July.

I Want A Hippopotamus For Christmas

Cute as a Button
Special Edition

January 31st, 2025|0 Comments

2025 Sneak Peek: Eight Tiny Reindeer

A sneak peek of a new series!? Oh, happy day! Dasher is the first ornament in the Eight Tiny Reindeer series by Keepsake Artist Allie Robillard. Featuring a jingling bell, a signature saddle blanket and many more darling details, it’s sure to be a new favorite. Ornament Debut can’t come soon enough!

Dasher
Eight Tiny Reindeer
1st in the series.

January 29th, 2025|1 Comment

Artist Insight: In The Studio with Emma Leturgez-Smith

The Keepsake Studio spoke with Hallmark Artist Emma Leturgez-Smith about her background and shared a glimpse of an ornament she created for 2025.

What was your artistic background before coming to Hallmark?

Emma: “I went to school for art and illustration, and I kind of fell in love with sculpting while I was there. After I finished school, I really started to practice sculpting. That’s when I decided to try to get on at Hallmark.”

And what was your path into Hallmark?

Emma: “It turned out my husband’s good friend from childhood was the connection. His mom was a previous Hallmark artist-sculptor. She brought me in to show me around Hallmark. I got to see the Rice Center and the Discovery Studio with Hallmark Artist Matt Kessler, who inspires creative teams to innovate and learn new skills—and that was very cool. Then she introduced me to the freelance director for the Keepsake Studio. I started freelancing in 2016, which gave me a nice sneak peek into how everything works. I continued to freelance until 2020, which is when I officially became a Hallmark Keepsake artist.”

Can you tell us a bit about the Beauty of Birds (#22) ornament you created for 2025? Like...do you get to choose the bird each time?

Emma: “This is the Lady Blackburnian Warbler, the female companion to the series ornament for 2025. And yes, I always get to choose the bird for the series! And I also get to choose the birds for the miniature and KOC-exclusive designs. That means I have a rather full folder on my computer of bird ideas and research for the next few years.

Each year I might have a different inspiration that leads to which bird I choose. Maybe it’s a trending color or something that shares a similar palette to another Keepsake Ornament. Or it could be as simple as seeing a bird in my own backyard!

This year’s design has a special touch. I think probably all Beauty of Birds ornaments have either gold or silver decorative outlines. But this Lady Warbler has pearl white outlines instead, to mimic some of the soft, pale streaks of color on the real-life bird.

The Lady Blackburnian Warbler will be available in limited quantities at Keepsake Ornament Premiere in July!”

Lady Blackburnian Warbler
Limited Edition

January 28th, 2025|0 Comments

2025 Sneak Peek: Keepsake Village

It’s never too early in the year to start planning your dream summer vacation! Might we suggest a charming little town where every day is Christmas? It’s called Keepsake Village, and it’ll be ready to explore in July.

January 28th, 2025|1 Comment

2025 Sneak Peek: Joanne Wright Studio

We’re excited to unveil Retro Snowman, the next Retro Christmas design idea in the works at Joanne Wright Studio!

Retro Snowman
Retro Christmas Collection

January 21st, 2025|1 Comment

2025 Sneak Peek: LIONEL®

Lionel® fans now have a beautiful way to decorate for the holidays with the Hallmark Keepsake Lionelville® table decoration.

Complete with the magic of lights, sound and motion to bring the scene to life, this decoration is the perfect size to fit on a mantel, or end table alongside your other holiday decor. The provided adapter offers a continuous light effect, and a synchronized light, sound and motion performance comes to life with the push of a button. And true to the Lionel® fan, there’s even a toggle lever on the transformer to adjust the motion to your liking. It’s the perfect holiday scene for any Lionel® fan in your life!

January 15th, 2025|0 Comments

2025 Sneak Peek: Noble Nutcrackers

Since Valentine’s Day is right around the corner, we think it’s the perfect time to tease this little king of hearts.

January 14th, 2025|2 Comments

2025 Reveal: Hallmark+ Member Exclusive Ornament

Elegant Evergreens
Holiday Heirlooms
1st in the series.

As a valued member of Hallmark+, you will love to add this exclusive Keepsake Ornament to your tree! Designed by Hallmark Keepsake Artist Terri Steiger, the beautiful white porcelain Christmas tree ornament features an embossed design of evergreen boughs with shimmery 14K gold accents. The elegant decoration is first in the Holiday Heirlooms Keepsake Ornament series which will feature beloved Christmas icons in an elevated style. Renew your Hallmark+ subscription each year to continue to receive new, exclusive series designs.

January 12th, 2025|0 Comments

2025 Sneak Peek: Series

Here are three more sneak peeks from the 2025 Keepsake Ornament line featuring the 6th in the Sweet Decade series, the 42nd in the Nostalgic Houses & Shops series, and the latest edition to the unofficial Mario Kart™ series.

Sweet Decade
6th in the series.

Keepsake Korners Firehouse
Nostalgic Houses and Shops
42nd in the series.

Princess Peach
Mario Kart™

January 4th, 2025|2 Comments

2025 Sneak Peek: Cat Photo Holder

Here is a sneak peek of the 2025 cat photo holder ornament featuring Michelle H’s cat Mouse, the winner of last year’s fan photo facepaper contest! Releasing at Ornament Premiere in July!

January 4th, 2025|0 Comments