Top Picks for 2025
Hmmm, decisions are hard!
If Keepsake artists could choose only one ornament as their number one pick this year, what would it be-and why? After checking in with a few of them, we learned it’s definitely a tough question. But these artists were up to the challenge.
Allie Robillard
Hallmark Keepsake Artist
Dasher
Eight Tiny Reindeer
1st in the series.
“My top pick for 2025 is going to be Dasher, the first ornament in my new series, Eight Tiny Reindeer. It ended up being a very collaborative project to plan this series, and I’m so excited to share what our studio created.”
– Allie Robillard
Christmas Cooker
“I am really looking forward to picking up the Christmas Cooker ornament by Matt Johnson. I love the little snowman face! All the detail he packed into this miniature ornament is amazing.”
– Emma Leturgez-Smith
Emma Leturgez-Smith
Hallmark Keepsake Artist
Sharon Visker
Hallmark Keepsake Artist
Keepsake Village
“The ornament I’m most excited about is the 2025 Keepsake Village magic ornament. This was a collaborative piece that I did with Emma LeturgezSmith. With light, sound and motion, this ornament required a lot of teamwork with our engineer, editor and art director. It was a labor of love, and I hope our club members love it, too!”
– Sharon Visker
“Let the Wookie™ Win”
Star Wars: A New Hope
“I can’t wait for the magic of “Let the Wookiee™ Win” from Star Wars: A New Hope™. When you press the button, the ornament comes to life with a hologram effect in the Dejarik (holochess) scene that looks awesome! The combined magic of video, light and dialogue from the film will be so cool for fans to experience.”
– Orville Wilson
Orville Wilson
Hallmark Keepsake Artist
“Top Picks for 2025.” For Keeps 25 Spring 2025: 13-14
It’s Dream Book Time
A look behind the scenes
You know when you feel goosebumps and butterflies and the anticipation of something big? Something like…Christmas?
That’s just how we feel each year when we begin work on the Dream Book! It’s one of our most exciting projects of the year, taking nearly 9 months from beginning to end.
A huge collaboration between writers, designers, editors, photographers and, well, so many more, the finished Dream Book represents teamwork at its finest. And while it definitely requires a lot of effort, it’s also an opportunity to have fun with friends across so many departments that contribute their expertise.
So, we’d love to give you a look behind the scenes at a few of the folks who make it all happen. And we can’t wait to unveil it for you when you open your Dream Boxes in April-and to hear what you think when you get your first look!
Behind the scenes of your 2025 Dream Book
“It’s Dream Book time.” For Keeps 25 Spring 2025: 15.
2025 Reveal: Dream Book Cover
The 2025 Dream Book is coming your way in April. For now, get a first look at the cover!
2025 Dream Book Cover Reveal
Front Cover
Jolly Old Elf
Stocking Stuffers
5th in the series.
Cute as a Button
3rd in the series.
Young Santa
3rd in the series.
Twelve Days of Christmas
2nd in the series.
Dasher
Eight Tiny Reindeer
1st in the series.
2025 Sneak Peek
Here are more sneak peeks from the 2025 Keepsake Ornament line.
Jolly Old Elf
Cute as a Button
3rd in the series.
Nifty Fifties Keepsake Ornaments
Pull-String Lion
A Gift from Santa
Playful Penguins
Playful Penguins
Kim and Rufus
Disney Kim Possible
2025 Sneak Peek: Stocking Stuffers
A sweet snowman, Santa, Mrs. Claus—the fifth ornament in the Stocking Stuffers series has all our favorite things! Get yours at Ornament Premiere in July.
Artist Insight: In The Studio with Kris Gaughran
The Keepsake Studio spoke with Hallmark Artist Kristina Gaughran about her background and shared a glimpse of an ornament she created for 2025.
Mythical Mermaids #3 will be available at Keepsake Ornament Premiere in July!
Mythical Mermaids
3rd in the series.
2025 Sneak Peek: Making Memories
Sneak peeks? We’ll take s’more! Here’s your first look at Making Memories #18. Ornament Premiere can’t come soon enough!
2025 Sneak Peek: Merry Mice
In the Keepsake Studio, the artists are always hard at work bringing their ornaments to life! Here’s a sneak peek at Gregor Benedetti’s adorable Merry Mice, releasing at Ornament Debut in October!
Announcement: Hooked on Ornaments Spring Spectacular Sale & Artist Signing Event (UPDATED)
Join Hooked on Hallmark for their:
Spring Spectacular Sale
& Artist Signing Event
Friday, April 11th
& Saturday, April 12th
1380 S. Enterprise St.
Olathe, KS 66061
SPRING SPECTACULAR SALE & ARTIST SIGNING EVENT
- Hallmark Ornament Bargains Galore!
- Hundreds of Ornaments $10.00 or less!
- $1.00 Sidewalk Sale!
- Bring your wish list! Thousands of items are in stock!
- Concessions Available
________________________________
FRIDAY FESTIVITIES (9:00 AM – 4:00 PM)
- ALL DAY SHOPPING (Early Bird Shopping starts at 9:00 AM)
- EVENT EXCLUSIVE MERCHANDISE
- Frosty Friends Prints (2015 & 2021 concept sketches for the 36th & 42nd ornaments in the series)
- MEET THE ARTIST: JOANNE WRIGHT
Joanne Wright
Joanne Wright Studio
(Retired Hallmark Artist)
- JOANNE WRIGHT STUDIO* PRESENTATION & REVEAL (Noon)
- Sharing insights into her creative process
- A look at what’s new from the Studio
- Q & A
*NOTE: JWS will be selling one-of-a-kind items and more.
- SEAN RAY (YULELOG) PRESENTATION (2:00 PM)
- DOOR PRIZE DRAWING (3:00 PM)
- SILENT AUCTION
- BBQ DINNER with ARTIST PANEL (6:00 PM)
Reservations required – Contact custservice@hookedonhallmark.com to purchase dinner tickets
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SATURDAY FESTIVITIES (9:00 AM – 4:00 PM)
- SHOPPING BEGINS (9:00 AM)
- ARTIST SIGNINGS (10:00 AM-Noon & 1:00 PM-3:00 PM)
Debra (Murray) Nielsen
Retired Hallmark Artist
Tracy Larsen
Retired Hallmark Artist
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- Artists will only sign ornaments they created or contributed to.
- All Ornaments (by the signing artists) purchased at the sale, can be signed for FREE
- Additional ornaments brought from home can be signed for $4.00 each.
.
- SPECIAL PRESENTATION (2:00 PM)
- DOOR PRIZE DRAWING (3:00 PM)
- ARTIST PRESENTATION (Noon)
- DOOR PRIZE (3:00 PM)
DIRECTIONS
to Hooked on Ornaments warehouse
- Take 1-35 to Olathe
- Take Exit 215
- TURN RIGHT (at the end of the exit ramp)
- Immediately TURN RIGHT again onto S. HAMILTON CIRCLE (at McDonalds)
- Follow S. Hamilton for 1 block
- TURN RIGHT onto ENTERPRISE ST.
- Hooked on Ornaments is straight ahead on the far right.
If you get lost, call: (913) 764.0169
2025 Sneak Peek: Father Christmas
Looks like Christmas came early…in the form of another 2025 sneak peek! Father Christmas, the 22nd in the series will be released at Ornament Premiere in July.