2020 Sneak Peek: Halloween Keepsake Ornaments (UPDATED)
Here is a sneak peek of Sweet Witch Fairy, a 2020 Halloween Keepsake Ornament that complements the Fairy Messengers series.
UPDATE (02.12.20) – Added Spooky Outdoor Halloween Ornament Set. Features an owl, a raven and a bat, all inspired by past popular Halloween Keepsake ornaments.
UPDATE (03.12.20) – Added Happy Halloween! 8th in the series.
Artist Journal: Joanne Eschrich
Sunday, January 26, 2020
Joanne (Eschrich) Wright
While Christians agree that the purpose of Christmas is celebrating the birth of Jesus, the holiday’s secular traditions are recognized in a variety of ways around the world. In many countries, St. Nicholas, Kris Kringle, or Father Christmas – not Santa Claus – represents the season’s spirit of goodwill.
Keepsake Artist Joanne Eschrich’s parents were born in the Azorean Islands of Portugal. As Joanne grew up, expensive gifts weren’t the focus of her family’s holiday. “Christmas was all about the nativity for us,” she says. “And beyond that, it was all about the meaning of generosity and peace. We were told about St. Nicholas, who lived a long time ago and helped poor children.”
When asked to design an ornament series to honor that uplifting spirit of Christmas, Joanne turned to old-world traditions to create Father Christmas, a series introduced in 2004 with an ornament entitled Peace.
Father Christmas
1st in the series.
“I wanted this one to be special and different than the normal, typical Santas out there,” recalled Joanne. “The first thought and question I gave myself was ‘What makes him special?’ and ‘What story or message did I want him to convey?’ After three days of concepting, it came to me just before going to bed one night. ‘A worldly Father Christmas’ type of Santa, that would bring a special message to anyone who picked him up!”
After returning to the office, she headed to the Hallmark Archives to look for inspiration. “I was inspired by the old nostalgic Christmas cards and concepted from them.” She then began working with Senior Editor Strategist Mike Brush (who was there from the beginning) and Senior Editor Lindsay Evans. “They have both been instrumental in the development of Father Christmas throughout the years.”
Each ornament in the series brings an inspiring message written on a scroll that Father Christmas carries in a bag, along with symbols reflecting the message. In selling her idea for the series to Keepsake management, Joanne researched and drew concepts for ten ornaments, each with its own message, icons, and color scheme. “Once the message is established I think of the colors and icons that best portray that message. For example, The Father Christmas of Peace (2004) was the message that started the series off, so I gathered soft whites in fabrics and ribbons and sculpted dove charms and white peace lillies for him to hold. The design and message work hand in hand throughout the sculpting and painting process.”
Father Christmas
1st in the series.
Joanne sculpts her characters individually in wax, giving each a unique sense of vitality and appearance of movement. All prototypes were painted and assembled by hand. After completing several ornaments in the series, she started to look for inspiration in new ways.
“I am always inspired each year by friends, family and fans, who have thoughts and stories surrounding each one. They’re usually inspirations or requests surrounding color themes both present and future. I always try to keep a balance or alternate colors from one year to the next,” she says.
“For Father Christmas 2019, I felt that it was time to come back to the original message of Peace and that the use of green, representing Earth, was important to the ‘World Peace” message.”
Father Christmas
18th in the series.
And there’s another family connection for Joanne – many of the bags holding Father Christmas’ messages were created by her mother, Leona. A professional seamstress, Joanne’s mother not only sewed the bags for early ornament prototypes but she also helped Joanne design the rich fabric coats that each Father Christmas wears. Joanne is clearly grateful for her mother’s help. “She’s turning 90 this coming year, but I still run my ideas by my mom,” she smiles.
In terms of popularity, Joanne says Father Christmas has been the high point of her Keepsake career, which began in 1996. ““I started Father Christmas 16 years ago, and I’m working on #18 for 2021 already!” she says. “I’ve signed more of these ornaments than anything else I’ve done so far.”
For that she can give partial credit to her family heritage. But the attraction of such enduring ideals as Peace, Harmony, and Wonder also help make Father Christmas a welcome holiday messenger.
“There’s no better feeling than to see Father Christmas in the hands of those who really appreciate him,” she says.
2020 Sneak Peek: Keepsake Celebrations (UPDATED)
Here is a sneak peek of a couple of 2020 Keepsake Celebrations Ornaments by Terri Steiger the first features a heart-shaped steampunk design with overlapping metal gear attachments and gemstone accents. The second one depicts slats tied together to form a heartfelt message.
Keepsake Celebrations
UPDATE (01.09.20) – Added So Grateful.
UPDATE (01.09.20) – Added Made for Each Other.
2020 Reveal: Signature Collection
Hallmark Signature Ornaments are a distinct collection of premium ornaments featuring unique processes, craftsmanship and attention-grabbing detail.
Inspired by top-selling Signature greeting cards, each ornament is designed to make an immediate impression and express a sense of style and sophistication during the holidays.
New
Re-issued
2020 In-Store Artist Signing Events
Here are the 16 locations for this year’s In-Store Artist Signing Events. Congratulations to all the winning local clubs and stores for winning these signing events as part of the Local Club and Store In-Store Artist Signing Events Contests!
Here is the information for all sixteen 2020 Artist Signing events:
August 1
Amy’s Hallmark Shop
Westgate Mall
205 W Blackstock Rd., Ste. 670
Spartanburg, SC 29301-1399
(864) 574-2242
Artist: Terri Steiger & Robert Hurlburt
Hosted by: Spartanburg Keepers
Elam’s Hallmark Shop
Grossmont Center
5500 Grossmont Center Dr., Ste. 207
La Mesa, CA 91942-3071
(619) 465-8112
Artists: Joanne (Eschrich) Wright & Emma Leturgez-Smith
Hosted by: Elam’s Magical Hallmark Memories Club
August 8
Jan’s Hallmark Shop
Central Plaza
15333 Manchester Rd.
Ballwin, MO 63011-3026
(636) 391-1965
Artist: Debra Nielsen & Tracy Larsen
Hosted by: Ornament Dreamers
Amy’s Hallmark Shop
Aspen Grove
7301 S Santa Fe Dr., Unit 720
Littleton, CO 80120-2975
(720) 283-1684
Artists: Edythe Kegrize & Robert Chad
Hosted by: Rocky Mountain Ornament Club
August 15
Jan’s Hallmark Shop
Thoroughbred Village
545 Cool Springs Blvd., Ste. 145
Franklin, TN 37067-7232
(615) 771-7919
Artists: Tammy Haddix & Allie Jachimowicz
Hosted by: Jan’s Treasures Hallmark Collectors Club
Hill’s Hallmark Shop
South Sound Center
705 Sleater Kinney Rd. SE
Lacey, WA 98503-1124
(360) 491-2880
Artists: Matt Johnson
Hosted by: Hill’s Hallmark Ornament Club
August 22
Hallmark Creations
Long Gate Shopping Center
4350 Montgomery Rd., Ste. E
Ellicott City, MD 21043-6099
(410) 313-8861
Artists: Orville Wilson & Nina Aubé
Hosted by: Memorable Keepsake Collector’s Club (MKCC)
Colonial Plaza
2546 E Colonial Dr., Ste. 200C
Orlando, FL 32803-5021
(407) 895-9919
Artist: Kristina Gaughran
Hosted by: Ornaments on Parade Society (O.O.P.S.)
August 29
Ann’s Hallmark Shop
Florence Square
7735 Mall Rd.
Florence, KY 41042-1405
(859) 525-7649
Artists: Edythe Kegrize
Hosted by: Northern Kentucky Keepsake Collectors Club
Jane’s Hallmark Shop
Dempster Plaza
8776 W Dempster St.
Niles, IL 60714-5108
(847) 299-7191
Artist: Sharon Visker & Jake Angell
Hosted by: Magical Memories Collector’s Club
September 12
Fredrick’s Hallmark Shop
Ruby Isle Shopping Center
2205 N Calhoun Rd., Ste. 20
Brookfield, WI 53005-5062
(262) 796-9810
Artists: Rodney Gentry & Matt Johnson
Hosted by: Fredrick’s of Hollymark
Mark’s Hallmark Shop
Sunrise Mall
6170 Sunrise Mall
Citrus Heights, CA 95610-6906
(916) 722-4396
Artist: Tom Best & Nello Williams
Hosted by: Sacramento Valley Ornament Collectors Club
September 19
The Paper Store of Farmingdale
Airport Plaza
203 Airport Plaza Blvd.
Farmingdale, NY 11735-3934
(631) 752-3242
Artist: Anita Marra Rogers
Hosted by: Long Island Keepsakers
Little Green Apple
Gratiot Plaza
30961 Gratiot Ave., Ste. 11
Roseville, MI 48066-1768`
(586) 285-1578
Artist: Tracy Larsen & Gregor Benedetti
Hosted by: Keepsake Patrollers
September 26
Joanne’s Hallmark Shop
Holiday Park Shopping Center
2354 Golden Mile Hwy.
Pittsburgh, PA 15239-2710
(724) 327-8483
Artists: Tammy Haddix
Hosted by: HECK (Holiday East Collectors Klub)
Amy’s Hallmark Shop
Renaissance At Colony Park
1000 Highland Colony Pkwy., Ste. 1000
Ridgeland, MS 39157-2077
(601) 898-8755
Artist: Joanne (Eschrich) Wright
Hosted by: Renaissance Ornament Collectors Club
To see and print a complete list of the 2020 in-store signing locations and dates, click on the link provided below. Please note: you will need to have Adobe Reader installed on your computer in order to see this document.
COMING SOON
2020 In-Store Artist Signing Exclusive
This year, the Keepsake Studio Artists will once again hit the road to visit Hallmark Gold Crown stores around the country.
Here’s a first look at this year’s annual Keepsake Studio Ornament. Every artist in the Keepsake studio was involved in creating Gingerbread Carousel — each one added his or her own personal creative touch.




































