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For Keeps: Volume 19, Issue 1 Spring 2020

Read how one local club connects with each other and their community. Learn all about Keepsake Artist Anita Marra Rogers and one of her outside creative endeavors. And get a bit more insight into the story and creative process of new Keepsake Artist Gregor Benedetti.

Club Stories: LOCO (Love of Collecting Ornaments)
Anita Mara Rogers shows her true colors
Artist Signing Event: A truly magical experience
Gregor Benedetti: A dream come true
2020 Save the date

Download a PDF of the Issue

Read the Cover Letter

For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.

February 21st, 2020|0 Comments

2020 Double Take: Barbie

Hallmark has shared an updated image of Day-to-Night™ Barbie®–previously sneak peeked at the National Barbie Collectors Club Convention.

The Keepsake Ornament features Barbie wearing her famous daytime soft pink power suit. In 1985 the doll perfected the ultimate wardrobe transformation from day-to-night. Use the slider bar to see Barbie make another transformation, this time from a doll to a Keepsake Ornament.

Keepsake Ornament available at Ornament Premiere in July on Hallmark.com or in your local Hallmark Gold Crown Store.

Day-to-Night™ Barbie®

February 21st, 2020|2 Comments

2020 Sneak Peek: Once Upon a Christmas

Revealing the final ornament in the Once Upon a Christmas series

Get a first look at the culmination of this beloved series, A Job Well Done and hear from the artists themselves regarding the storytelling packed within.

Watch the video

Once Upon a Christmas

February 20th, 2020|2 Comments

2020 Sketch-to-Sculpt Video: Mary’s Angels

Get a look at Robert Chad’s 33rd Mary Angels Keepsake Ornament.

Watch the video

Moonflower
Mary’s Angles
33rd in the series.

February 20th, 2020|0 Comments

2020 Reveal: KOC Exclusive Dream Book Cover (UPDATED)

Be the first to see the KOC Exclusive Dream Book cover!

Features gold foil embossed lettering and a die cut Christmas tree shape revealing Matt Johnson’s first in series, Rocking Horse Memories!

2020 KOC Exclusive Dream Book Cover

Rocking Horse Memories
1st in the series.

This year’s KOC exclusive Dream Book might be the best yet. But you’ll have to wait until next month to see it for yourself. (more…)

February 19th, 2020|0 Comments

Artist Journal: Matt Johnson (Super Bowl LIV Ornament)

Monday, February 17, 2020

Matt Johnson

All of Kansas City shouted for joy on February 2nd this year as the Kansas City Chiefs won the title of Super Bowl LIV Champions. For fellow Kansas Citian and Keepsake Artist Matt Johnson, that day was made extra special by being the artist who got to design the Keepsake Ornament celebrating the win! “I am a Chiefs fan and Hallmark is such a huge part of Kansas City and the Chiefs Kingdom,” he said. “It’s just incredible to think we have been waiting 50 years for another Super Bowl! All of the history and traditions passed down from the generations really make this special. Between the Royals winning the World Series after a 30-year drought and the Chiefs winning the Super Bowl after 50—my kids couldn’t have picked a better time to live in Kansas City for sports. It’s amazing to be designing a Christmas ornament for the Super Bowl Champion team to begin with, but to have it be your home team winning makes it all the more incredible!”

Designing a championship ornament took months of work and preparation, and even meant designing for multiple teams. “I began working on a variety of concepts for the graphics and then landed on a final solution that was submitted to the NFL way back in March of last year,” said Matt. “I used a 3D sculpted football that Keepsake Artist Orville Wilson had created for personalized Keepsake Ornaments and then designed the printed piece that could attach to it. I wanted the typography to be center aligned with the football and ‘Champions’ to be a strong read. I chose to use the team’s color as the background to create contrast and help the graphics really pop off of the ball. I also wanted the winning team and the Super Bowl LIV logos to be prominently featured. After all of that work, we then waited anxiously until the playoffs to submit each remaining team to the NFL for approval.”

But even though multiple designs had been submitted, Matt was hoping his home team would bring home the trophy. “I was always refining the design and looking at it through the lens of the Chiefs being the team that would win and that would be the official ornament,” he said.

So did he have a good luck charm to ensure a Chiefs win? “Catrick Mahomes is our lucky cat,” Matt said. “The statue was originally decoupaged in a burnt orange patchwork design and had been traded around at multiple white elephant gift exchanges in the Keepsake Studio. In 2018, a few people in the studio painted him gold and dressed him in a red Mahomes football jersey and headband with hair. I brought him home during the playoffs to create a Chiefs shrine and took him everywhere we watched the team play! I think he was good luck and he now sits back in my office awaiting the 2020 season!”

– By Hallmark Senior Editor,
Lindsay Evans

Johnson, Matt. “At My Desk – Matt Johnson (Go Chiefs!).” Hallmark Keepsake Community, February 02, 2020. https://keepsakecommunity.hallmark.com/share/at-my-desk-matt-johnson-go-chiefs.

February 17th, 2020|0 Comments

Patrick Mahomes II
Kansas City Chiefs
Football Legends
26th in the series.

Here is a sneak peek of the 26th in the Football Legends series, featuring Patrick Mahomes II, the NFL star quarterback and Super Bowl LIV MVP poised to fire the ball downfield.

PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com

February 12th, 2020|1 Comment

2020 Local Club Ornament Canceled

The Keepsake Ornament Club will not be issuing a Local Club ornament for local Keepsake Ornament Club members this year.

Here is the announcement that was included in an email sent out to Local Club presidents earlier today.

“This year, we will not be providing a free Local Club Gift (ornament) to our local clubs.

We know this may be disappointing to you and your local club members, and for that, we do sincerely apologize. We never set out to disappoint our most loyal Keepsake Ornament collectors, especially those so heavily involved with their community through their local clubs. Please understand that although we will not be providing a free local club ornament, we are still VERY much committed to all of YOU and your local clubs, and have BIG plans for 2020 to provide tools and activities to help you continue to grow all of your local clubs. We are looking forward to getting to spend time with you and your local clubs this summer on our Keepsake Artist Signing Events.”

February 12th, 2020|3 Comments

Local Club News: February 2020

Here is the latest Club communication that was received today.

Dear Local Club Presidents,

Hello from the Keepsake Village!

It is almost time to submit your 2020 Local Club Rosters! Please see the attached for a very important update on the roster submission process this year.

Read the February 2020 Local Club News

(more…)

February 12th, 2020|1 Comment