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2020 Reveal: KOC Exclusive Dream Book Cover (UPDATED)

Be the first to see the KOC Exclusive Dream Book cover!

Features gold foil embossed lettering and a die cut Christmas tree shape revealing Matt Johnson’s first in series, Rocking Horse Memories!

2020 KOC Exclusive Dream Book Cover

Rocking Horse Memories
1st in the series.

This year’s KOC exclusive Dream Book might be the best yet. But you’ll have to wait until next month to see it for yourself. (more…)

February 19th, 2020|0 Comments
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Artist Journal: Matt Johnson (Super Bowl LIV Ornament)

Monday, February 17, 2020


Matt Johnson

All of Kansas City shouted for joy on February 2nd this year as the Kansas City Chiefs won the title of Super Bowl LIV Champions. For fellow Kansas Citian and Keepsake Artist Matt Johnson, that day was made extra special by being the artist who got to design the Keepsake Ornament celebrating the win! “I am a Chiefs fan and Hallmark is such a huge part of Kansas City and the Chiefs Kingdom,” he said. “It’s just incredible to think we have been waiting 50 years for another Super Bowl! All of the history and traditions passed down from the generations really make this special. Between the Royals winning the World Series after a 30-year drought and the Chiefs winning the Super Bowl after 50—my kids couldn’t have picked a better time to live in Kansas City for sports. It’s amazing to be designing a Christmas ornament for the Super Bowl Champion team to begin with, but to have it be your home team winning makes it all the more incredible!”

Designing a championship ornament took months of work and preparation, and even meant designing for multiple teams. “I began working on a variety of concepts for the graphics and then landed on a final solution that was submitted to the NFL way back in March of last year,” said Matt. “I used a 3D sculpted football that Keepsake Artist Orville Wilson had created for personalized Keepsake Ornaments and then designed the printed piece that could attach to it. I wanted the typography to be center aligned with the football and ‘Champions’ to be a strong read. I chose to use the team’s color as the background to create contrast and help the graphics really pop off of the ball. I also wanted the winning team and the Super Bowl LIV logos to be prominently featured. After all of that work, we then waited anxiously until the playoffs to submit each remaining team to the NFL for approval.”

But even though multiple designs had been submitted, Matt was hoping his home team would bring home the trophy. “I was always refining the design and looking at it through the lens of the Chiefs being the team that would win and that would be the official ornament,” he said.

So did he have a good luck charm to ensure a Chiefs win? “Catrick Mahomes is our lucky cat,” Matt said. “The statue was originally decoupaged in a burnt orange patchwork design and had been traded around at multiple white elephant gift exchanges in the Keepsake Studio. In 2018, a few people in the studio painted him gold and dressed him in a red Mahomes football jersey and headband with hair. I brought him home during the playoffs to create a Chiefs shrine and took him everywhere we watched the team play! I think he was good luck and he now sits back in my office awaiting the 2020 season!”

– By Hallmark Senior Editor,
Lindsay Evans

Johnson, Matt. “At My Desk – Matt Johnson (Go Chiefs!).” Hallmark Keepsake Community, February 02, 2020. https://keepsakecommunity.hallmark.com/share/at-my-desk-matt-johnson-go-chiefs.

February 17th, 2020|0 Comments
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2020 Reveal: Football Legends

Patrick Mahomes II
Kansas City Chiefs
Football Legends
26th in the series.

Here is a sneak peek of the 26th in the Football Legends series, featuring Patrick Mahomes II, the NFL star quarterback and Super Bowl LIV MVP poised to fire the ball downfield.

PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com

February 12th, 2020|1 Comment
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2020 Local Club Ornament Canceled

The Keepsake Ornament Club will not be issuing a Local Club ornament for local Keepsake Ornament Club members this year.

Here is the announcement that was included in an email sent out to Local Club presidents earlier today.

“This year, we will not be providing a free Local Club Gift (ornament) to our local clubs.

We know this may be disappointing to you and your local club members, and for that, we do sincerely apologize. We never set out to disappoint our most loyal Keepsake Ornament collectors, especially those so heavily involved with their community through their local clubs. Please understand that although we will not be providing a free local club ornament, we are still VERY much committed to all of YOU and your local clubs, and have BIG plans for 2020 to provide tools and activities to help you continue to grow all of your local clubs. We are looking forward to getting to spend time with you and your local clubs this summer on our Keepsake Artist Signing Events.”

February 12th, 2020|3 Comments
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Dating on Super Bowl LIV Keepsake Ornament

Super Bowl LIV Champions
Kansas City Chiefs
Special Edition

Q: Is the date on the Super Bowl LIV Keepsake Ornament correct?

A: The 2019 date on the Super Bowl LIV champions Kansas City Chiefs Keepsake Ornament follows how the NFL labels the football season on their official merchandise including the players Super Bowl rings, stadium banner, and logos. Because the ornament is an officially licensed product, it needs to align to the NFL guidelines.

February 6th, 2020|0 Comments
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