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Latest News2024-04-23T08:41:12-06:00

2021 Sneak Peek: Elam’s Magical Hallmark Memories Club Virtual Meeting

As winners of a 2020 Artist Signing, members of the Elam’s Magical Hallmark Memories Club from La Mesa, California were treated to a special sneak peek during their virtual club meeting with Hallmark Keepsake Artists Joanne Wright and Emma Leturgez-Smith. As part of their 30-minute live chat, club members were able to submit questions and see an ornament each artist created for the 2021 Keepsake Ornament line.


by Joanne Wright


by Emma Leturgez-Smith

Santa’s Sleigh
Member Exclusive

 Snow White
Disney Snow White and the Seven Dwarfs

September 1st, 2020|0 Comments

2021 Sneak Peek: Keepsake Ornament Dreamers Virtual Meeting

As winners of a 2020 Artist Signing, members of the Ornament Dreamers from Ballwin, Missouri were treated to a special sneak peek during their virtual club meeting with Hallmark Keepsake Artists Tracy Larsen and Debra Nielsen. As part of their 30-minute live chat, club members were able to submit questions and see an ornament each artist created for the 2021 Keepsake Ornament line.


by Debra Nielsen


by Tracy Larsen

The Sweetest Grandkids
Photo holder

All Aboard!

August 31st, 2020|0 Comments

2020 Video: Artist Insights (Princess Celebration)

Keepsake Artist Orville Wilson introduces Cinderella, the 1st in the new Princess Celebration series, that he created this year.

Watch the video

Cinderella by Orville Wilson

Cinderella is kicking off the new Disney Princess Celebration series this year! This premium porcelain design features a radiant iridescent finish with a scene of the castle sculpted on her skirt.

August 31st, 2020|0 Comments

2021 Sneak Peek: Series

Here are two more sneak peeks from the 2021 Keepsake Ornament line featuring the 6th in the Petite Penguins series by Kristina Gaughran and the 17th in the Snowtop Lodge series by Joanne Wright.

A Snuggly Stocking
Petite Penguins

6th in the series.

Whittaker Q. Snowden
Snowtop Lodge

17th in the series.

August 27th, 2020|0 Comments

For Keeps: Volume 19, Issue 3 Fall 2020

Get a closer look at the KOC Ornament Debut exclusives. Learn about what the artists are making when they’re not creating Keepsake Ornaments. And meet the new Keepsake artists.


  • A closer look at your Ornament Debut exclusives
    • Tutu Enchanting
    • A Sweet Surprise
  • Hey, what are you making?
    • Robert Chad
    • Sharon Visker
    • Tammy Haddix
    • Nina Aubé
  • Meet your new Keepsake artists
  • Allie Jachimowicz
  • Emma Leturgez-Smith
  • ‘Tis always the season
  • Save the date

Download a PDF of the Issue

Read the Cover Letter


For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.

August 24th, 2020|0 Comments

New Keepsake Studio Artist: Emma Leturgez-Smith

We’re thrilled to introduce you to the newest members of the Keepsake family! Hallmark asked them to give us some background on who they are, where they are from, and what inspires them as artists.

Emma Leturgez-Smith

Emma: “I grew up in Broken Arrow, Oklahoma and was there until leaving for college in Colorado. From there, I made my way to Kansas!”

Emma: “I can’t remember a time when I wasn’t drawing, painting or sculpting. When I was a teenager, I started to get the wild idea that maybe I was onto something.”

Emma: “I went to the Rocky Mountain College of Art+ Design in Denver. where I graduated with a BFA in Illustration.”

Emma: “Video games, cartoons and landscapes are big sources of inspiration for me, but sometimes random things like an appealing combination of colors can also be inspiring.”

Emma: “It was about the same time I started to realize that art was something I really wanted to pursue, I wanted to find something that I love to do that could also bring a smile to someone’s face.”

Emma: “The collaborative creative energy!”

Emma: “Definitely SHARING them!”

Emma: “Kicking back and playing the video game is probably my go-to hobby, though. I still do a lot of doodling and sculpting on my own time.”

Emma: “Most of the ornaments I’ve sculpted form home were done with a talkative Parrot hooting in my ear.”

Emma has been contributing to Keepsakes as a freelancer since 2016. See the carousel below for a review of the ornaments she has created.

August 24th, 2020|0 Comments

New Keepsake Studio Artist: Allie Jachimowicz

We’re thrilled to introduce you to the newest members of the Keepsake family! Hallmark asked them to give us some background on who they are, where they are from, and what inspires them as artists.

Allie Jachimowicz

Allie: “I was born and raised in the great sunshine state of Florida. I grew up on the Gulf Coast, we’re going to Disney World, watching NASA shuttle takeoffs and rainy afternoons on the porch we’re all commonplace.”

Allie: “I actually did not! I had always been a creator, living in my drawings and craft projects, but didn’t see where my place could be in the art community. As I got older, I learned more about product design and realized that’s where I belong.”

Allie: “I studied at the Savannah College of Art and Design, which was where I really thrived. I got my BFA in Illustration with a minor in Animation. My love of animation growing up has really helped me think, in 3D and add as much personality as I can into my creations.”

Allie: “I love using Instagram for home decor and visual development. I grew up watching Disney and Studio Ghibli–and playing video games with my brother–so I have a strong appreciation for cute, relatable character design.”

Allie: “I joined the Hallmark working on the Hallmark Ornament team. As I learned more of the craft over the next three years with ornaments, I got excited about the possibilities within Keepsake and about elevating my creations into collectible memories.”

Allie: “I would say the camaraderie. It really is a family within the studio and with KOC. Everyone is smiles and joy even when the deadlines starts creeping in.”

Allie: “I’m most excited about seeing my ornaments in the hands of others and the smiles they’ll bring. Also of course, all the opportunities to add more glitter!”

Allie: “We recently became parents to a golden retriever puppy. He’s been our bright spot during the quarantine and has given us a lot of happiness. It’s a lot of work every day, so thank goodness he’s so cute.”

Allie’s work is not entirely new to the line, in 2018 she did “I Feel Good.”  She also had two ornaments in the 2019 line, “Walking on Sunshine” and “Reinbeer” which she teamed up with Tom Best to create. Allie also designed two Signature ornaments, “Flamingo” and “Dinosaur“.

August 24th, 2020|0 Comments

Ornament Spotlight: Ornament Debut Member Exclusives

A closer look at your Ornament Debut exclusives
Keepsake Artists Tammy Haddix and Edythe Kegrize share how the traditions they grew up with inspired the ornaments they’ve created just for you.


Tutu Enchanting

Snow Queen
Nutcracker Sweet
2nd in the series.

Edythe Kegrize brings the magic of the Nutcracker Ballet to life, exclusively for you in her Nutcracker Sweet series. This year, she’s bringing you the Snow Queen herself, the second ornament in her five-year series.

Edythe’s love of the Nutcracker started early she says, “As a child, I had the pleasure of attending the ballet and thought it was all so magical. The Snow Queen with her glittery costume, the winter wonderland scenery and the beautiful music.”

“That costume from way back then, made me want to make my Snow Queen really shine. So I chose a sparkle glitter. Tulle netting for her little tutu, to catch the light as it hangs on the tree. She also has crystals on her dress and on her snowflake wand.”

Waltz of the Flowers
Nutcracker Sweet
3rd in the series.

Edythe also give us a sneak peek of next year’s creation “I love all the music from the second act of the ballet, so for next year I’m creating a Waltz of the Flowers ornament because it’s something that most people recognize when they hear it. she’ll also have glitter tulle on her tutu and crystals in her tiara and on her flower wand. And her wand will have a tiny satin bow.”

Traditions mean so much to all of us, and this ballet is a special one that Edythe loves to share “Christmas would not be complete for me without playing music from the Nutcracker Ballet while I decorate the tree. “

A

A Sweet Surprise

Gingerbread Surprise
Member Exclusive

Who lives inside your gingerbread house? That’s the question asked by this member-exclusive Gingerbread Surprise ornament by Tammy Haddix. With a gumdrop roof, and windows Made of frosting, it will make you happy home for either a sugary-sweet gingerbread man or–in just 20 percent of cases–a candy-coated snowman. You’ll have to open yours up to find out which one you get.

Tammy is no stranger to making gingerbread houses, she says, “I used to make gingerbread houses with my brother, sister and mom. When I was little, and then I did the same thing with both my boys when they were little. It’s definitely a tradition, I will carry forward someday with grandkids!”

She continues, “My favorite thing about this gingerbread house is that some of the candy choices are inspired by candies we have used in our full-size houses, like the Necco Wafers roof and gumdrops on top, as well as the colored candy drops that used to come on a piece of waxed paper. They’re all candies from my childhood. I also love the ice cream cone used as a hat on the special little snowman.”

Tammy loves creating these exclusive ornaments for you. “KOC members are so very special to all of us artists in the studio. Because of them. I get to do a job I love! I know our members love creating kitchen trees with food ornaments and like me, they love anything candy!”

“A closer look at your Ornament Debut exclusives.” For Keeps 19 Fall 2020: 2-3

August 24th, 2020|0 Comments
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