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Ornament Spotlight: Nellco

Nellco
A name you can trust

What started off as a tiny oven manufacturer has since grown into a multiornament conglomerate thanks to one Keepsake artist entrepreneurial spirit. And since that first oven was produced, Nello Williams has been creating an array of timeless Keepsake Ornaments, each of them sporting his new own Nellco brand.

“It started with a magic ornament I had an idea for,” Nello tells us. “It was an oven that lit up to reveal cookies baking inside. There was even an air freshener pod installed on the back of it to give off a fresh-baked aroma.”

Like all Keepsake artists, Nello has an eye for the unique details. “That first ornament was just calling out to have a brand on it,” he says. Unsure of what to do, he talked to a fellow sculptor to get their opinion. They suggested the name Nellco. Nello loved it and it’s been a part of his lineup ever since.

Christmas Cookies

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digital DREAMBOOK Team2022-02-25T22:34:43-06:00February 17th, 2022|0 Comments

Super Bowl LVI Champions
Los Angeles Rams
Special Edition

Congratulations to the Los Angeles Rams who are Super Bowl champions once again! This commemorative Keepsake Ornament is the perfect way to celebrate the Rams epic victory and display your team pride. Don’t wait long—supplies are limited.

PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com

digital DREAMBOOK Team2023-10-20T13:18:03-06:00February 13th, 2022|0 Comments

2022 Sneak Peek: Young Santa

Young Santa – Here is a first look at the Young Santa Special Edition Ornament by Sheyda Abvabi Best! This limited quantity ornament coordinates with the new Young Santa series that will tell the childhood story of our favorite toymaker in the North Pole. Be sure to pick this up at Ornament Debut in October!

Young Santa
Special Edition

Young Santa
1st in the series.

digital DREAMBOOK Team2026-02-01T22:36:33-06:00February 9th, 2022|1 Comment

2022 Sneak Peek Video: Snow Buddies

Now introducing… Snow Buddies, 25th in the series! Releasing at Ornament Premiere in July.

Watch the video

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Snow Buddies
25th in the series.

digital DREAMBOOK Team2022-02-25T13:35:09-06:00February 4th, 2022|0 Comments

To[p Dog
Photo holder

Here is a sneak peek of the 2022 Top Dog photo holder ornament by Allie Jachimowicz, featuring Ted and Anne Sierak’s dog Dublin, the winner of last year’s fan photo facepaper contest! Releasing at Ornament Premiere in July!

digital DREAMBOOK Team2022-05-01T14:31:28-06:00February 3rd, 2022|0 Comments

Artist Insights: The Beauty of Birds

Hallmark sat down with Emma to discuss her Tufted Titmouse ornament releasing in March this year. Enjoy!

The inspiration for the 18th in series ornament was a collaboration between Emma and retired Keepsake Artist Edythe Kegrize. Emma said, “the Tufted Titmouse was a sketched design that Edythe had already finished before retiring. From there, it was my responsibility to make sure I kept with Edythe’s vision while sculpting. In that way, it was kind of like an extra step of practice before taking over the series completely.” We can’t wait to see where Emma’s takes this series in the future! Do you agree?

When Emma mentioned she brought Edythe’s vision to life while sculpting, we had more questions and Emma answered! Of her process, she mentioned, “it was sculpted entirely digitally! Which is always a bit tricky when starting from a 3D sketch, but not really anything new for Keepsake artists.”

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digital DREAMBOOK Team2022-02-04T03:36:00-06:00January 28th, 2022|0 Comments

Yeti
LEGO® minifigure

Happy National LEGO Day! Here’s a sneak peek of this year’s LEGO® Yeti Minifigure Keepsake Ornament by Jake Angell. Releasing at Ornament Premiere in July!

digital DREAMBOOK Team2022-05-23T00:45:11-06:00January 28th, 2022|0 Comments

2022 Double Take: Toymaker Santa

Toymaker Santa #23 by Robert Hurlburt is getting ready to bring Christmas joy to your hearts and ho-ho-homes. But, this year, ‘ol Saint Nick is swapping his trusty sleigh for a toy fire truck. Releases at Ornament Premiere in July?

Toymaker Santa
23rd in the series.

digital DREAMBOOK Team2022-04-19T19:12:20-06:00January 26th, 2022|0 Comments

Not a Creature Was Stirring
Playful Penguins

Today is National Penguin Day and that calls for celebration and a sneak peek! Check out the Not a Creature Was Stirring ornament by Kristina Gaughran releasing at Ornament Premiere in July! These festive friends, snuggled up in their holiday best, are sure to put a pen-grin on your face.

digital DREAMBOOK Team2022-05-02T14:35:24-06:00January 20th, 2022|0 Comments

Cool Cat
Photo holder

Here is a sneak peek of the 2022 Cool Cat photo holder ornament by Allie Jachimowicz, featuring Val Slack’s cat Princess Chrissy Cat, the winner of last year’s fan photo facepaper contest! Releasing at Ornament Premiere in July!

digital DREAMBOOK Team2022-04-30T23:05:16-06:00January 20th, 2022|0 Comments

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