Local Club News: May 2022
Here is the latest Club communication.
Dear Local Club Presidents,
Happy Spring from the Keepsake Village! We hope this update finds you well and healthy. We can’t wait to share more about all the exciting summer plans we’ve been working on for you! Keep reading to learn more about the Win Your Wish List Sweepstakes, 2022 Dream Book Insider’s Guide, Virtual Keepsake Artist Signing Facebook Live event, Ornament Premiere, and more. Enjoy!
Save the Date: KOC Flash Sale (September 7th)
Save the Date! Mark your calendar for September 7 at 10 a.m. CT for the KOC Exclusive Ornament Release! This ornament release will include six limited quantity special-edition repainted ornaments available exclusively to KOC Members as a benefit of Keepsake Ornament Club membership. And at the same date and time, Hallmark will also release a very limited supply of ornaments from their archives.
Mark your calendars now for September 7 at 10 a.m. CT! More details coming soon!
Press Release: PopMinded by Hallmark Plans Return to Star Wars™ Celebration (UPDATED)
PopMinded by Hallmark Plans Return to Star Wars™ Celebration with All-New Event-Only Products for 2022
KANSAS CITY, Mo. (May 6, 2022) — For the first time in three years, PopMinded by Hallmark will greet Star Wars fans in person when Star Wars Celebration opens its doors later this month in Anaheim, California.
Two new event-exclusive items will be available at the fan gathering, scheduled May 26-29 at the Anaheim Convention Center. Allotments of each will be available daily while supplies last.
Since 2016, PopMinded is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with all fans in mind. Event attendees will have access to Star Wars products by Hallmark created just for the event as well as a selection of those available in stores and online.
Items to be sold at PopMinded’s booth #2519 during each day of the event include:
Bo-Katan Kryze™ and the Darksaber™ Keepsake Ornament 2-pack – As seen in the hit Star Wars series The Mandalorian™ on Disney+, the gifted and legendary warrior Bo-Katan Kryze’s quest to once again wield the ancient darksaber—a powerful symbol of Mandalorian leadership—has drawn her into adventures with the black blade’s current user, Din Djarin™. The two-pack will sell for $35 and has a total production run of 2,500.
This is Hallmark’s 27th year of producing Keepsake Ornaments that capture favorite memories of the Star Wars saga, including event-exclusive ornaments that first were produced in 2008.
Grand Admiral Thrawn™ itty bittys® – Known for his brilliance and ruthlessness, Grand Admiral Thrawn has committed to disassembling the Rebel Alliance, in his own words, “piece by piece.” This Chiss™ villain with striking blue skin and red eyes now joins Hallmark’s itty bittys line. Thrawn, which will sell for $10, has a total production run of 2,100.
Dozens of heroes, villains and creatures of Star Wars now figure among the iconic characters of film, comics and television to appear as uniquely styled plush itty bittys available only in Hallmark Gold Crown® stores and online at PopMinded.com or Hallmark.com
PopMinded will continue the tradition of special edition buttons, handed out in limited quantities with a different design released each day of the convention. Also returning will be a chalkboard wall for fans to create and share their own renditions of favorite Star Wars characters, scenes and quotes.
For more detailed information on event exclusives, and for more information about PopMinded by Hallmark, visit PopMinded.com/events.
UPDATE – An allotment of SWCA exclusives will be sold at the PopMinded Booth # 2519 on a first-come, first-served basis, beginning 10AM PST each day of the convention. Tickets with three different purchase windows, will be handed out starting at 9:30AM for Jedi Knight VIP badges and 10AM for general admission each day. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last. These exclusives will be available in-person at the event only. Not sold online.
Artist Insights: Mrs. Claus’s Sewing Cabinet
Hallmark sat down with Keepsake Artist Anita Marra Rogers to chat more about the Mrs. Claus’s Sewing Cabinet ornament releasing on June 4 at 11 a.m. CT! Anita was the lead on the project, and she worked with the entire Keepsake Studio of Artists to bring the ornament to life. Keep reading to learn more of what she had to say about the process.
Don’t forget to join Hallmark on the Keepsake Facebook page on June 4 from 10-11 a.m. CT for their virtual Keepsake Artist Signing Facebook Live event! Anita along with art director Kurt Gaulke will be chatting more about the Mrs. Claus’s Sewing Cabinet ornament and answering all your burning questions! There will be signed giveaways as well for those in attendance. The giveaway is the Mrs. Claus’s Sewing Cabinet ornament signed by the entire Keepsake Studio! The event is completely free! See you on 6/4 from 10-11 a.m. CT.
As you can probably guess, Anita had tons of fun being the lead artist on this piece! She said, “I love to boss people around. Just kidding!”
She went on to say, “I like the opportunity to do a little bit of art direction. The hardest part of leading this is trying to figure out which parts can be assigned to traditional sculptors, digital sculptors, and surface design artists. It’s got to be divvied up just right. Once I got that figured out, I sent out the preliminary sketch to the studio and let them know which elements were to be done by which type of artist.” See below for the original concept sketch and the rough color sketch where she was trying to figure out what colors to put where. The final ornament ended up much different from the sketch, but we love it all the same! Anita mentioned, “as you can see from these, I am not very good at drawing, that’s why I sculpt. It comes more naturally to me.”
Once she sent out the preliminary sketch, Anita said, “then at the announced time and day, it was open for sign-ups! Of course, I got first choice.” As you should, Anita! “I think most everyone was happy with the item they got to work on. There wasn’t any bickering over parts.” Success!
Because most of the Keepsake Studio are working primarily from home, there were unforeseen challenges. Anita described, “every so often we (Kurt, the art director and I) would meet up at Hallmark’s corporate headquarters here in Kansas City to look at the parts that were being turned in by the various artists to compare for size, etc. Funny story, the first time we saw Sharon’s mice they were about twice the size they are now. They looked more like rats than mice! We had to ask Sharon to re-do the mice, so that they were less rat-like.” Thanks for reworking those mice, Sharon!
Anita went on to say, “it was interesting and a little challenging trying to bring this all together working almost completely virtually. It was kind of like herding cats getting all the artists on the same page. I think it came together nicely. I know our fans are going to love it. I know I do.”
Mrs. Claus’s Sewing Cabinet
Special Edition
Hallmark Keepsake Ornaments. “Behind the scenes with Anita Marra Rogers and Mrs. Claus’s Sewing Cabinet ornament!” Keepsake Ornament Club Facebook Page, May 2, 2022. https://www.facebook.com/groups/KOCMembers/posts/3128341824072487/
2022: Artist Signing Event Special Edition
Save the date! The entire Keepsake Ornament studio collaborated on one ornament, Mrs. Claus’s Sewing Cabinet!. All of the details behind the collaboration of this ornament will be shared during the LIVE artist signing event!
Tune in on the Keepsake Facebook page on Saturday, June 4 from 10-11 a.m. CT to hear all about the inspiration for the ornament, the story behind it, and the process to bring it to life! It will be available for sale beginning June 4th on Hallmark.com only.
Each ornament will be hand-signed by two artists from the Keepsake studio! Be sure to tune in for giveaways, a live Q&A with Keepsake Artists, and lots of fun!
2022 Collection: Disney
Baby
Miniatures





























































































































