2022 Video: Young Santa
Hear artist Sheyda Abvabi Best share more about her new series, Young Santa. Each ornament in this new series will feature a young Santa-in-training with a festive friend (or two)!
Young Santa
1st in the series.
Press Release: PopMinded by Hallmark to Return In Person to D23 Expo with Exclusive Keepsake Ornament for 2022
Previews of coming Disney, Marvel, Star Wars™ products planned for fans at the September event.
KANSAS CITY, Mo. (August 8, 2022) – PopMinded by Hallmark returns to celebrate all things Disney later this summer by bringing an event-exclusive Keepsake Ornament and previews of collectibles developed for Disney’s biggest fans at this year’s D23 Expo.
PopMinded continues Hallmark’s annual tradition of providing access to their ever-popular event-exclusive products. Since 2016, PopMinded has served as Hallmark’s way of celebrating fandom with gifts and collectibles created and curated with all fans in mind.
PopMinded will appear at D23 Expo, billed as the ultimate Disney fan event, scheduled September 9-11 at Anaheim Convention Center in Anaheim, Calif.
Event Exclusive Keepsake Ornament
Disney Mickey Mouse Radio, Event Exclusive – A repainted version of a Keepsake Ornament first offered in stores in 2021. Turn the dial to see the radio illuminate and hear a variety of fun and festive holiday broadcasts. This ornament has a total production run of 900 and sales at the event will be limited to 300 per day. Additional details including prices and activity plans for D23 Expo will be announced at the event.
Visit the PopMinded D23 Booth
Attendees visiting the PopMinded booth will be able to purchase a variety of Hallmark’s Disney-inspired products. Displays will feature sneak previews of planned products featuring Disney, Marvel and Star Wars characters to be sold in stores and online.
For more information about PopMinded by Hallmark and the products offered, visit Hallmark.com/PopMinded
Artist Insights: Miniature Appliances
Hallmark has heard you loud and clear… you LOVE Matt’s ‘unofficial’ series featuring miniature appliances! And they have confessed, they love them too. Matt has done a fantastic job bringing such unique detail and simple movement to these adorable mini ornaments. Keep reading to learn more behind the scenes info about Matt’s inspiration, and more!


Hallmark asked Matt if he was aware of how much his fans love these miniature appliance ornaments and he said, “yes, the mini appliances or kitchen items began in 2018 with the miniature Tiny Teapot I worked on.”
Miniature Appliances
Hallmark Keepsake Ornaments. “Behind the scenes with Matt Johnson and the miniature Merry Mixer!” Keepsake Ornament Club Facebook Page, July 26, 2022. https://www.facebook.com/groups/KOCMembers/posts/3192291914344144
2023 Sneak Peek: Comic-Con International: San Diego
In conjunction with the opening of San Diego Comic-Con, Hallmark has shared Sneak Peeks of two Star Wars Keepsake Ornaments that are set to be released in 2023. For those attending San Diego Comic-Con, be sure to stop by Hallmark’s booth (#1505) in the Lucasfilm Star Wars Pavilion, where these ornaments and a collection of 2022 product will be on display.
Star Wars™
2022 Video: Disney Bambi
Hear Gregor Benedetti chat more about the process to bring this brand NEW papercraft design to Keepsake Ornaments this year. The Disney Bambi 80th Anniversary ornament features laser-cut wood and intricate papercraft. Celebrates the 80th anniversary of the classic animated movie.
Disney Bambi
80th Anniversary
2022 Reveal: Signature Collection
Hallmark Signature Ornaments are a distinct collection of premium ornaments featuring unique processes, craftsmanship and attention-grabbing detail.
Inspired by top-selling Signature greeting cards, each ornament is designed to make an immediate impression and express a sense of style and sophistication during the holidays.
New
Re-issued
Announcement: 2022 KOC Memberships SOLD OUT! Alternative Offered. (UPDATED)

As of Friday, the 2022 Keepsake Ornament Club (KOC) Dream Box is no longer available. As such, the regular 2022 KOC enrollment has SOLD OUT. However, Hallmark is offering an alternative enrollment option.
Individuals may still enroll in the 2022 KOC for the $49.99 enrollment fee to receive all the benefits available for the remainder of the year: including participating in early shopping events, earning KOC-exclusive bonus points, shopping for KOC-exclusive ornaments, and more; however, they won’t receive the Dream Box.
Those wishing to join using the alternative enrollment must sign a consent form acknowledging that although they paid the $49.99 membership fee, they will not receive the Dream Box.
UPDATE (07.19.22) – Good news! After an analysis of inventory, Hallmark is thrilled to share that all 2022 KOC memberships will include a Dream Box. All enrollments sold in the store will include a Dream Box. If a KOC enrollment was initially processed without a Dream Box, a supplemental order has been created to ensure the box will be provided. The customer will receive an email confirmation with tracking information when the Dream Box ships.
Press Release: Hallmark Spreads Holiday Cheer with Keepsake Ornament Premiere, July 9-17
The first Keepsake Ornament event of the year debuts 250 new releases in Hallmark’s 2022 collection and celebrates the magic of Christmas in July
KANSAS CITY, Mo. (July 8, 2022) – The countdown to the holiday season is here, and Hallmark is excited to celebrate the magic of Christmas in July during its Keepsake Ornament Premiere, July 9-17. The first Keepsake Ornament event of the year debuts 250 new releases in Hallmark’s 2022 collection and gives consumers a chance to celebrate traditions and share meaningful moments as they browse the all-new line of specialty ornaments.
New releases from the 2022 collection include fan favorites from movies and TV like E.T. and Star Wars™, along with new series ornaments and more than 50 continuing series products. From ornaments that capture the passions and personalities of loved ones, to personalized ornaments that commemorate life’s special occasions, Hallmark’s Keepsake Ornaments offer something for everyone.
“The Keepsake Ornament line debuted nearly 50 years ago, and Hallmark is proud to continue offering unique, specialty ornaments that spark connection and celebrate togetherness,” said Nicole Reid, vice president of ornaments, gifts and specialty retail at Hallmark. “From celebrating longstanding traditions to helping families create new ones, Keepsake Ornament Premiere is a great time to share in the merriment of the holiday season with loved ones.”
Hallmark’s new Keepsake Ornaments are available to shop at Hallmark Gold Crown stores nationwide and online beginning July 9. Keepsake Ornament Club members can enjoy early in-store shopping beginning July 8, in addition to other great perks like special savings, access to exclusive ornaments, and the chance to connect with fellow members. Join today and take advantage of these membership perks before 2022 membership enrollment closes on July 31.
Everyone who shops during the Keepsake Ornament Premiere, July 9-17, can enjoy event-only offers and Crown Rewards Bonus Points, including a FREE Young Santa Tote Bag or FREE Rocking Horse Memories Special Edition Keepsake Ornament valid while supplies last at participating Hallmark stores.
New ornaments debuting at the Keepsake Ornament Premiere include the following:
E.T. The Extra-Terrestrial, 40th anniversary ornament with light and sound – Fans of the timeless film can give E.T. a very special home on their Christmas tree this year. The beloved extra-terrestrial who discovered the joy of Earth, candy and the friendship of human children has tugged on heartstrings for generations of fans. Celebrate the movie’s 40th anniversary with this delightful likeness of the intelligent creature from outer space. Press the button to see his chest glow red and hear iconic phrases spoken by Elliott’s alien friend.
Grogu™ Greetings, Star Wars™: The Mandalorian™ ornament with sound and motion – They say the best things come in small packages, and what could be better than the gift of Grogu? This Christmas tree ornament features the mysterious little Force-sensitive child from the Star Wars original series “The Mandalorian,” streaming only on Disney+, sitting inside a festively wrapped box. Press the button to watch Grogu move and babble as he holds a gingerbread cookie that’s decorated like one of his favorite snacks, a Sorgan™ frog.
Raccoon Mario, Super Mario™, 1st in Powered Up with Mario series ornament – Power up the holidays with this Raccoon Mario Christmas ornament, the first ornament in the new Powered Up with Mario series. In brilliant color and detail, it depicts Mario in his raccoon form after acquiring the Super Leaf in the beloved “Super Mario Bros.™ 3″ video game.
The Iron Throne, Game of Thrones™ musical ornament – Stake your claim as the rightful heir to the Iron Throne with this “Game of Thrones” Christmas tree ornament. The battery-operated decoration plays part of the iconic theme song from HBO’s hit series, which follows the story of several powerful families and their fight for control of the Seven Kingdoms.
Young Santa, 1st in the series ornament – What was Santa Claus like before he grew into the jolly old elf we all know and love today? The first in a fun new series, this Christmas tree ornament gives a glimpse at Young Santa and his puppy dog pal as he first receives his iconic red suit.
Twelve Drummers Drumming, 12th and Final in the Twelve Days of Christmas series ornament – Collectors can complete their “Twelve Days of Christmas” ornament collection with this year’s joyful finale. The little drummer boy holds mallet-style drumsticks to play his drum, which displays the number “12.” The edge of the drum features music notes and lyrics of the classic Christmas carol.
North Pole Tree Trimmers, 10th in the series ornament – Deck the halls with some help from this cute little elf. The 10th ornament in the North Pole Tree Trimmers series features one of Santa’s helpers testing out a colorful new nutcracker with a walnut that’s wrapped in a red bow.
A Pony for Christmas, 25th in the series ornament – Celebrating 25 years of the beloved series, ride into holiday fun with this year’s A Pony for Christmas ornament, which depicts a teddy bear wearing a party hat as he rides his carousel horse. The 2022 design features metallic gold painted accents, a yarn tail and wheels that really turn.
The entire 2022 Hallmark Keepsake Ornament lineup includes nearly 450+ ornaments to help bring people closer together to celebrate the season, capture memories and turn the Christmas tree into a beloved holiday experience the whole family will enjoy. Click here to view the 2022 Dream Book and explore all of Hallmark’s new Keepsake Ornaments.
For more information about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit www.Hallmark.com. Save the date for Hallmark’s Keepsake Ornament Debut, Oct. 8-16, as 150 more ornaments are released.
About Hallmark Keepsake Ornaments
In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born.
When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.
Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.
E.T. The Extra-Terrestrial
40th Anniversary
Grogu Greetings
Star Wars™: The Mandalorian™
Raccoon Mario
Powered Up with Mario
1st in series.
The Iron Throne
GAME OF THRONES™
Young Santa
1st in the series.
Twelve Drummers Drumming
Twelve Days of Christmas
12th and Final in the series.
North Pole Tree Trimmers
10th in the series.
A Pony for Christmas
25th in the series.












































