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Latest News2024-04-23T08:41:12-06:00

Featured Artist: Rodney Gentry

Title:
Hallmark Production Artist

Started at Hallmark:

August 19, 1979

Started at Keepsakes:
January 1997

Hometown:
Kansas City, Missouri

Rodney Gentry’s affinity for nostalgia means he often gets to revisit the things he loved from childhood. This year’s trip down memory lane had him creating ornaments from an iconic ’80s movie, a family board game and everybody’s favorite classic lunchbox.

If you could visit Rodney Gentry’s favorite places, you’d be surrounded by deep forests, snowy peaks, endless seashores and country gardens.

An avid fisherman and camper, Rodney and his wife travel at every chance. When he’s at home, you’ll find him landscaping his yard or riding his motorcycle whether it’s cold or hot out. He also has been known to play a round of golf or two.

Like a lot of other artists, nature inspired his earliest painting, and he concentrated on deer and eagles as his subject matter. Rodney also liked to draw the sports heroes of the day.

By ninth grade, he knew he wanted to work for Hallmark, and Rodney joined the company right after graduation. He started in the manufacturing department but continued his education by attending art school. As he studied digital art, he used his new skills in the graphics department on Christmas gifts and wrapping paper.

His next move was to Keepsake Ornaments. His first assignment, a G.I. Joe® lunch box, still stands out in his memory as one of his favorites.

Clue™ (2017)

When it comes to Family Game Night, Hallmark Keepsake Artist Rodney Gentry has become the “go-to guy,” having designed each of the four ornaments in the series of board-game replicas: Sorry!® (2014), Monopoly® (2015), Candyland (2016) and this year’s edition, Clue®, the Parker Brothers (now Hasbro) detective game.

“I’m the game guy,” Rodney says. “I really do like all those classic games.”

One perk of the assignment—if he doesn’t still own the game, he gets to order it for research. With Clue®, he happened to still have the original board that he and his two brothers used to play on years ago. Despite the occasional temptation to peek in the “confidential” file, he said none of them ever did. “What I liked best was finding out who the culprit was,” Rodney said. “And, of course, winning the game.”

Having the original pieces helped him cast the tiny weapons from the detective game as close to their original sizes as possible. And all except the rope feature a metallic plating, replicating their looks as well. Following the structure he used for previous Family Game Night ornaments, Rodney was able to incorporate almost the entire board into the base, while the box serves as the backdrop.

He knows he must have done a pretty good job recreating the game since the approvers for Hasbro liked what they saw right away.

“They didn’t ask for any changes,” Rodney says. “That’s always a great feeling.”

Airplane! (2017)

Rodney’s interest in nostalgia doesn’t end with board games. Classic movies provide another area of considerable inspiration for the longtime Keepsake artist.

One of his most challenging movie projects? To create a 3D ornament inspired by the iconic 2D image of a plane twisted into a knot from the original 1980s poster for Airplane!

“I’d never really had to bend geometry like that before,” Rodney said. “Took me awhile to get the shape of the windows and the body of plane right.”

He used a 3D modeling program called Modo that gives designers the ability to bend, stretch and scale various shapes.

Fortunately, styrene is a pretty versatile material. But Rodney realized quickly that the mold could not be made in one piece. He ultimately had to design three separate sections—tail, fuselage, and wings—for it to fit together accurately.

Once he finished it and started getting back the rough samples, several of his colleagues stopped by to gawk a bit at seeing the poster “come to life.”

“Judging by the reaction from previews, I think and hope it will be a hit.””

Mickey Mouse Lunchbox (2017)

Back in 2002, Rodney designed a vintage G.I. JOE™ lunchbox ornament that came with a matching thermos, and it was just like the one he used to take to grade school years ago. So he was more than happy to take on the Mickey Mouse lunchbox and thermos for 2017.

He used the original lunchbox dimensions and reduced it proportionally. The ornament is made of tin, just like the original lunchboxes, and Rodney created a plastic handle with working hinges. And, of course, the thermos inside that would have contained soup back then is purely decorative now.

August 1st, 2017|0 Comments

What Were The Top 10 Ornaments (by units sold) During Ornament Premiere 2017?

To say series ornaments did well again this year is an understatement as 9 of the top 10 ornaments sold during Ornament Premiere were series pieces and the tenth one is an unofficial series as well. Once again the popular Twelve Days of Christmas series by Edythe Kegrize, still lead the list with Seven Swans-a-Swimming, 7th in the series being the highest selling ornament during Ornament Premiere. For a complete list of the other ornaments that rounded off this years top ten please see below.

#1. Seven Swans-a-Swimming
7th in the Twelve Days of Christmas series

#2. Mountain Blue Bird
13th in the Beauty of Birds series

#3. Frosty Fun Decade
8th in the series

#4. Brilliant Butterflies
1st in the series

#5. Winter Fun With Snoopy
7th in the series

#6. Frosty Friends
38th in the series

#7. Cookie Cutter Christmas
6th in the series

#8. Cedar Waxwing

#9. Season’s Treatings
9th in the series

#10. Honeysuckle
30th in the series

July 29th, 2017|0 Comments

Hallmark Live

If you will be arriving in Kansas City a few days before the Keepsake Ornament Club event, be sure to check out the “Hallmark Live” events that will be taking place at the Hallmark Visitors Center.

Hallmark Live Schedule:

  • Tues, August 1 – Debra Nielsen (12:00 – 1:00)
  • Wed, August 2 – Anita Marra Rogers (1:00 – 2:00)
  • Thurs, August 3 – Tammy Haddix & Kristina Gaughran (9:30 – 10:30)
  • Thurs, August 3 – Joanne Eschrich & Sharon Visker (12:00 – 1:30)

If you’ve never been to a Hallmark Live event, it’s a small event with the artist(s) sharing concept sketches, sculpts and various types of production samples of their work (sometimes they even create while you’re there). Although the artist usually has a short presentation, much of the time is spent answering questions and chatting. There are a few places to sit, but most people stand or sit on the floor. It’s a small space that fills up fast, so arrive early.

July 28th, 2017|0 Comments

2017 Reveal: KOC Event Exclusive Buttons

Hallmark has revealed the buttons that will be given away in conjunction with various activities at the event, including the Friday night presentation, several seminars, a workshop and the artist signing lines. Each location will have a different button. Please see below for a breakdown of where each pin will be given away.

1987 Collectors Club Logo
Available in
Mystery Bags

KOC 30th Anniversary
Available at
KOC 30th Anniversary
Friday Night Presentation

1987 Frosty Friends
Available at
A Close Look at Keepsake History Panel Seminar

1987 Rocking Horse
Available at
Keepsake Holiday Décor Tutorials

Playful Piano
Available at
Keepsake Innovation Panel Seminar

2018 Father Christmas
Available at
Envelope Decorating Tutorial Workshop

Halls Station
Available at
Artist Signing Line

Tannenbaum’s Department Store
Available at
Artist Signing Line

Keepsake Korners Bakery
Available at
Artist Signing Line

Hall Bro’s Card Shop
Available at
Artist Signing Line

July 27th, 2017|0 Comments

2017 Reveal: KOC Event Register-to-Win Door Prizes

Just by attending Welcome to Keepsakes Village, this year’s KOC Event, your name will be placed in a drawing to win one of several really special prizes including repaints of three favorite series that are each celebrating a milestone year in 2017. What are you hoping to win?

Honeysuckle
Mary’s Angels
Event Repaint

A Pony for Christmas
Event Repaint

Garland Giggles
Making Memories
Event Repaint

Additional Prizes up for grabs:

  • 2004 Exclusive Christmas Chess Set
  • Original painted molds from 2007 to 2015
  • SIGNED Series Ornaments from 2008 to 2015
  • SIGNED 2017 Event Exclusive Lavender Fairy, Fairy Messenger Repaint

Click here for PDF

July 27th, 2017|0 Comments

2018 Sneak Peek: Barbie™

In conjunction with the National Barbie® Doll Collectors Convention (NBDCC), Hallmark provided a Sneak Peek of some of the Barbie ornaments in next years line. Amongst the 2018 ornaments revealed were:

Soda Shop
Barbie™ Ornament

Skipper™
Barbie™ Ornament

Glam Gown
Barbie™ Ornament

July 25th, 2017|0 Comments

Home & Family: Hallmark artist Robert Hurlburt

On Friday, Hallmark Keepsake Artist Robert Hurlburt made an appearance on the Hallmark Channel’s HOME & FAMILY show. During the segment, he breaks down how a Hallmark ornament gets made, starting with working alongside engineers for the design. Robert jokes that his biggest fans are his very own grandkids.

Watch the video

July 25th, 2017|0 Comments

2018 Sneak Peek: Star Wars™

The Sneak Peek at Comic-Con International includes five Star Wars Keepsake Ornaments that are set to be released in 2018.

A Rebellious Rescue
Star Wars™: Return of the Jedi™

Boba Fett™
Star Wars™

C-3PO™
Star Wars™

TIE Fighter™
Star Wars™: A New Hope™
Storytellers Collection

Millennium Falcon™
Star Wars™: A New Hope™
Storytellers Collection

July 20th, 2017|0 Comments
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