2018 Sneak Peek: WELCOME to Keepsakes VILLAGE
Although the WELCOME to Keepsakes VILLAGE, KOC 30th Anniversary Event celebrated the last three decades that the national club has existed, it also gave a glimpse into what is to come by revealing several 2018 offerings. Throughout various seminars and at the Friday Night Special presentation, 2018 Sneak peeks were either shared during the presentations or included in the room decor.
During “A Close Look at Keepsake History,” Charles V. Young (Product Development Manager) and Samantha Bradbee (Hallmark Historian) talked about the origins and history of Keepsakes, including several favorite series and revealed what is in store for 2018.
During the “Holiday Décor Tutorials,” “Holly Jolly Delight,” the 9th in the Christmas Cupcake series was incorporated in one of the four decorating projects which was comprised of confectionary delights on a multi-tiered cake stand along with a couple of other domed cake stands.
During the “Keepsake Innovation Panel,” Phu Dang (Product Design Engineer), Kurt Gaulke (Product Design Manager) and Jean Newton (Senior Engineer) talked about the making of some of Hallmark’s most innovative ornament designs including the “Star Wars Storytellers Collection” and “Santa’s Christmas Clock.” At the end of the presentation, Phu shared a working model of the Snowflake Tree Topper which will be included in the 2018 Keepsake Ornament line.
As part of the “Friday Night Special, 30th KOC Anniversary Presentation,” Nicole Reid (Product Director Keepsake Ornaments) shared several exciting 2018 Sneak Peeks.
Special Winter Cardinals Surprise
What was the rarest bird at the convention?
Most convention attendees would probably answer the miniature Elegant Hummingbird repaint… However, there was apparently another bird that was potentially more rare.
While many lined up for the opportunity to purchase a Mystery Bag in hopes of finding the elusive little hummingbird inside, at least one convention attendee discovered a gold-plated winter cardinals bell, third in the Ring in the Season series, in her product bag instead of the replated first in series bell (featuring scrollwork and snowflakes) created exclusively for the 2017 KOC event.
Whether this was accidental or a surprise that Hallmark kept a secret is anyone’s guess, but in the meantime check your Ring in the Season bell from the event to see if you were also a secret winner, and then please come back and share what you discovered! GOOD LUCK!
Welcome to Keepsakes Village KOC Event Gift Bag
There were many surprises for attendee’s to enjoy inside their commemorative event tote bag. Here are the gifts that were enclosed in the teal and white polyester tote:
- Two event repaints.
- KEEPSAKE Ornament Club commemorative items all imprinted with “30th ANNIVERSARY Keepsake Ornament Club.”
- Commemorative Lapel pin. Features a mayor mouse, decked upin his finest holding the key to the village, standing atop the event logo.
- Water Bottle – Red h2go® pismo 28 oz. single wall Tritan™ bottle with one-touch push- button flip lid and carrying loop. Features WELCOME to Keepsake VILLAGE artwork.
- Lanyard.
- As a thank you gift, KOC Charter Members were given an additional event exclusive Keepsake Ornament, a specially painted version of the 2016 “Joy of Giving!” ornament.
Digital Dreamers: Local Club Ornament Event Pick Up
Digital Dreamers Local Club Members,
If you are attending the Welcome to Keepsakes Village event this weekend in Kansas City and you’d like to pick up your 2015 or 2016 local club ornament from the KOC please be sure to find me at the event so I can give you yours.
Traditionally I have handed them out at the dinner, however with changes in the event that is more difficult this year. I will have my cell phone with me, you can reach me at: (505) 553-2001.
Wishing everyone a fun weekend!
Marc
Some Event Grab Bags Yield a Special Surprise
The Keepsakes team has collected some of their favorite Hallmark products to place in this year’s “Welcome to Keepsakes Village” Mystery Grab Bags (retail value $100+).
Quantities are limited to 900 bags and tickets do not guarantee the holder a bag. Tickets are redeemable at the Product Shop or Pop-Up Shop in Exhibit Hall B.
Mystery Bags contain 1 Cookie Cutter Christmas series ornament, 1 ornament from the past, 2 Keepsake Coloring books, 1 large glass candle, 1 Itty Bitty, a signature card, notecard set, mini roll wrap, gift bag and set of gift tags.
Additionally, 350 lucky attendees will discover an event exclusive repaint of the 2016 Miniature Beauty of Birds Hummingbird in their grab bag.
2017 KOC Event Game & Seminar Prizes
There are plenty of opportunities to win great prizes this year! Bring your game tickets to Bingo, Spin-it-to-Win-It, Keepsake Trivia or enjoy this year’s seminar lineup and place your ticket in each seminar prize raffle.
Additional Prizes up for grabs:
- 2004 Exclusive Christmas Chess Set
- $25 Hallmark Gift Card
- Comic Con and D23 Event Exclusives
- Star Wars Storytellers: Darth Vader’s Tie Fighter and Death Star
- Premium ornaments
- Roku Device for video streaming
Featured Artist: Rodney Gentry


Title:
Hallmark Production Artist
Started at Hallmark:
August 19, 1979
Started at Keepsakes:
January 1997
Hometown:
Kansas City, Missouri
Rodney Gentry’s affinity for nostalgia means he often gets to revisit the things he loved from childhood. This year’s trip down memory lane had him creating ornaments from an iconic ’80s movie, a family board game and everybody’s favorite classic lunchbox.
If you could visit Rodney Gentry’s favorite places, you’d be surrounded by deep forests, snowy peaks, endless seashores and country gardens.
An avid fisherman and camper, Rodney and his wife travel at every chance. When he’s at home, you’ll find him landscaping his yard or riding his motorcycle whether it’s cold or hot out. He also has been known to play a round of golf or two.
Like a lot of other artists, nature inspired his earliest painting, and he concentrated on deer and eagles as his subject matter. Rodney also liked to draw the sports heroes of the day.
By ninth grade, he knew he wanted to work for Hallmark, and Rodney joined the company right after graduation. He started in the manufacturing department but continued his education by attending art school. As he studied digital art, he used his new skills in the graphics department on Christmas gifts and wrapping paper.
His next move was to Keepsake Ornaments. His first assignment, a G.I. Joe® lunch box, still stands out in his memory as one of his favorites.
Clue™ (2017)
When it comes to Family Game Night, Hallmark Keepsake Artist Rodney Gentry has become the “go-to guy,” having designed each of the four ornaments in the series of board-game replicas: Sorry!® (2014), Monopoly® (2015), Candyland (2016) and this year’s edition, Clue®, the Parker Brothers (now Hasbro) detective game.
“I’m the game guy,” Rodney says. “I really do like all those classic games.”
One perk of the assignment—if he doesn’t still own the game, he gets to order it for research. With Clue®, he happened to still have the original board that he and his two brothers used to play on years ago. Despite the occasional temptation to peek in the “confidential” file, he said none of them ever did. “What I liked best was finding out who the culprit was,” Rodney said. “And, of course, winning the game.”
Having the original pieces helped him cast the tiny weapons from the detective game as close to their original sizes as possible. And all except the rope feature a metallic plating, replicating their looks as well. Following the structure he used for previous Family Game Night ornaments, Rodney was able to incorporate almost the entire board into the base, while the box serves as the backdrop.
He knows he must have done a pretty good job recreating the game since the approvers for Hasbro liked what they saw right away.
“They didn’t ask for any changes,” Rodney says. “That’s always a great feeling.”
Airplane! (2017)
Rodney’s interest in nostalgia doesn’t end with board games. Classic movies provide another area of considerable inspiration for the longtime Keepsake artist.
One of his most challenging movie projects? To create a 3D ornament inspired by the iconic 2D image of a plane twisted into a knot from the original 1980s poster for Airplane!
“I’d never really had to bend geometry like that before,” Rodney said. “Took me awhile to get the shape of the windows and the body of plane right.”
He used a 3D modeling program called Modo that gives designers the ability to bend, stretch and scale various shapes.
Fortunately, styrene is a pretty versatile material. But Rodney realized quickly that the mold could not be made in one piece. He ultimately had to design three separate sections—tail, fuselage, and wings—for it to fit together accurately.
Once he finished it and started getting back the rough samples, several of his colleagues stopped by to gawk a bit at seeing the poster “come to life.”
“Judging by the reaction from previews, I think and hope it will be a hit.””
Mickey Mouse Lunchbox (2017)
Back in 2002, Rodney designed a vintage G.I. JOE™ lunchbox ornament that came with a matching thermos, and it was just like the one he used to take to grade school years ago. So he was more than happy to take on the Mickey Mouse lunchbox and thermos for 2017.
He used the original lunchbox dimensions and reduced it proportionally. The ornament is made of tin, just like the original lunchboxes, and Rodney created a plastic handle with working hinges. And, of course, the thermos inside that would have contained soup back then is purely decorative now.
What Were The Top 10 Ornaments (by units sold) During Ornament Premiere 2017?
To say series ornaments did well again this year is an understatement as 9 of the top 10 ornaments sold during Ornament Premiere were series pieces and the tenth one is an unofficial series as well. Once again the popular Twelve Days of Christmas series by Edythe Kegrize, still lead the list with Seven Swans-a-Swimming, 7th in the series being the highest selling ornament during Ornament Premiere. For a complete list of the other ornaments that rounded off this years top ten please see below.
















































