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2019 Local Club Ornament Mailing

Up and Away
Member Exclusive

The 2019 Local Club ornaments are currently being delivered to Club Sponsors/Club Contacts. This year’s whimsical miniature ornament, by Hallmark Keepsake Artist Anita Marra Rogers, sends a reindeer high in the sky in a hot air balloon that looks like none other than Mrs. Claus! Coordinates with Up and Away (2018) miniature ornament.

October 21st, 2019|0 Comments

(Updated) Final Day to Redeposit Expired Crown Rewards Certificates

Hallmark Customer Service has confirmed that they are ending the practice of redepositing the points of expired Crown Rewards certificates.

Crown Rewards members have until until the end of business today, Monday, October 21, 2019, to call 1-800-HALLMARK to ask for their expired certificates to be redeposited. Customer Service phone lines close at 8:00 pm Mountain Time.

After today, Crown Rewards certificates will remain valid for 45 days after their expiration date and then be permanently lost if not used. (This does not apply to Bonus reward certificates, which always expire on the date shown.)

Note:  In the past, many Crown Reward members who were unaware they had expired certificates were surprised by Customer Service to find out they actually did have some outstanding.

UPDATE (10.21.19 @ 7:00 pm) – The policy above has been modified to allow each Crown Rewards member one (1) complimentary reissue of a single, expired Crown Rewards certificate per calendar year.  For example, if a member let a $5 and a $20 Crown Rewards certificate expire in a calendar year, the member could request the $20 certificate be reissued, but the $5 would be lost.

October 21st, 2019|1 Comment

Artist Journal: Matt Johnson

Tuesday, October 15, 2019

Matt Johnson’s Artist Sketchbook and Workspace.

For Keepsake Artist, Matt Johnson, sketching—whether digitally or on paper—has always been a part of his creative process. “I draw on paper and on my tablet monitor,” he said. “The monitor has a stylus which allows me to control pressure and draw or sculpt. I’ve started drawing more this way recently. Although sketching by hand is more natural and I can sketch ideas anywhere.”

Various Sketches by Matt Johnson

Besides digitally sketching, Matt also is one of the artists in the Keepsakes Studio who digitally sculpts. “Digital is great because of the ability to modify and change things quickly,” he said. “You can scale, mirror, and create forms that are perfect shapes. You can also rapidly change forms. You can work on an area that you are trying to make look perfect when it is very small in size.”

Digital sculpting works great for Matt, but he’s also interested in trying his hand at a more traditional path. “The downside [to digital] is it takes a long time to get use to the scale of working in the computer,” he said. “I have never sculpted traditionally, but I think it would benefit me to begin as a hobby. Traditional sculpting allows you to see the ornament for what it is.”

So what are Matt’s favorite ornaments he’s worked on recently? “I think in 2019, it would be the ‘The Merriest House in Town’ featuring The Peanuts Gang®,” he said. “I loved Snoopy as a kid and even had this cool Snoopy hat with a visor built in. It’s also just really fun working on over-the-top crazy Christmas houses! This year, it was also exciting to have Saint Louis finally win the Stanley Cup. Since I live in Missouri, we couldn’t help but catch the fever. I still owe my neighbor the 2019 Stanley Cup® Champions hockey ornament I designed.”

Just like many Keepsake fans he knows, Matt enjoys a little bit of collecting in his spare time. “I like to collect unique, vintage or odd objects,” he said. “Some are at my desk—like a cat sculpture I got at our last office white elephant gift exchange—we call him Catrick Mahomes. Hoping it brings us good luck! I also have a military toy on my desk—my head was scanned and used for the sculpt.”

At Matt Johnson’s Desk

October 15th, 2019|0 Comments

For Keeps: Volume 18, Issue 3 Fall 2019

Review the history of Keepsakes, take a look at the Ornament Debut KOC exclusives ornaments available this year, read a behind the scenes look at Comic-Con and so much more!


  • It all started with a good yarn
  • Ornament Debut KOC exclusives
    • Ken Crow, Keepsake Artist (Mickey Marionette)
    • It’s all in the details (Sugar Plum Fairy)
  • By fans, for fans
    • Convention exclusives available for KOC members only October 7 on Hallmark.com
  • The art of caring
  • Clubs with a caring spirit
    • The Gateway Collector’s Guild – St. Louis, MO
    • The Holiday East Collector’s Klub – Pittsburgh, PA
  • Save the date

Download a PDF of the Issue

Read the Cover Letter


For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.

October 7th, 2019|0 Comments

Save the Date: 2020 Keepsake Events (UPDATED)

Mark your calendars for the BIG Keepsake Ornament Events next year, only at Hallmark Gold Crown and hallmark.com!

Ornament Premiere
July 11-19, 2020

Ornament Debut
October 3-11, 2020

Holiday Open House
November 6 – 15
(VIP event, Nov. 6-8)

Trim the Tree Event
(formerly Gift of Memories)
December 3 – 6

UPDATE (11.21.19) – Added additional dates.
UPDATE (03.06.20) – Changed name and dates of December event.

October 5th, 2019|1 Comment

2020 Dream Box Reveal

Wintery wishes to you

For this year’s Dream Box, we want to immerse you in a snowy wonderland. You’ll find that everything within is meant to convey a frosty-air, fluffy-snow kind of feeling that’ll be a fun reminder of Decembers past.

Inside this year’s Dream Box is a club-exclusive ornament, an accompanying miniature, your 2020 Dream Book and other surprises we hope will both delight you and keep you in the holiday spirit for the rest of the year.

With thanks,

The Keepsake Ornament Club


The Keepsake Dream Box (a $75 value). Shipped directly to your home starting in April 2020, this years membership gift is full of Keepsake magic.

You’ll receive:

  • Two club-exclusive Keepsake Ornaments
    • Snowman Band, Member Exclusive, magic ornament with light, sound and motion
    • Accordion-Playing Penguin, Member Exclusive, miniature ornament
  • An Exclusive Double Ornament Display Stand
  • A Set of Snowflake Ornament Hooks
  • 2020 KOC-exclusive Dream Book (get it before anyone else!)

Snowman Band

Accordion-Playing Penguin
Miniature

Double Ornament Display Stand

Snowflake Ornament Hooks
Pack of 5

Welcome to the 2018 Keepsake Ornament Club!

For 45 years, Hallmark has created Keepsake Ornaments to help you connect, share memories and keep traditions with those you love.

Keepsake Ornament collectors care deeply about the role our ornaments play in their lives, and that’s why we’ve put together this special box of goodies just for you.

We hope you enjoy it, and we wish you all the best.

Don Hall Jr.
CEO Hallmark Cards,
and Keepsake Ornament fan

October 5th, 2019|0 Comments

KOC Benefits for 2020

Become a Keepsake Ornament Club member, and experience the magic of Keepsake Ornaments like never before! The KOC is where collectors and fans just like you celebrate their passion for Keepsake Ornaments while creating and sharing memories. Discover more of what you love—sneak peeks, stories from the artists, exclusive ornaments and rewards—by joining KOC.

Enrollment for 2020 opens on November 5, 2019.

Find out what’s in store for 2020.

As a 2020 KOC member, you’ll enjoy all the access, savings and exclusives you love, with some amazing new benefits.

Membership at $49.99 USD* (with over $100 in benefits) includes the following:

  • See the new line of Keepsakes first!
    Join by March 1, 2020 to receive your member-exclusive Dream Book before it releases in stores.
  • Early access to Premiere and Debut NEW!
    2020 members will be able to shop ornament release events early, including limited quantities and event offers. Early access is in-store only, and U.S. members only.
  • Up to $30 in savings NEW!
    Look inside every club mailing for a $5 coupon (U.S members only). Plus, don’t miss top tier Crown Rewards Bonus Points that add up to rewards you can spend like cash. The sooner you join, the more savings you enjoy!
  • The Keepsake Dream Box – Your annual membership gift (a $75 value).
    Starting in April 2020, the Keepsake Dream Box will arrive at your door filled with gifts from the Keepsake Studio: a magic ornament, a coordinating miniature ornament, the 2020 member-exclusive Dream Book
    (get it before anyone else!)
  • Keepsake Community + insider access
    Connect with fellow club members and Keepsake artists on Keepsake Community, our online social space. Receive quarterly For Keeps mailings and monthly email newsletters, too, full of special savings and insider info.
  • Ornaments just for members
    • Access 2019 exclusives again 
      Current members can purchase 2019 Member Exclusive ornaments through Dec. 31, 2019. But with a 2020 membership–if you renew or join before the end of 2019–you can purchase additional 2019 Member Exclusives–limit 1 per membership, while supplies last. All 6 ornaments now available.
    • New in 2020
      Hallmark artists created four special exclusives this year. Get the series you love, and check out the new Santa and mystery gingerbread house ornaments.
  • Calendar of Benefits, 2020
    See it all here: a year’s worth of exclusive perks, magic and fun, designed for you.

*NOTE: This year, you can redeem your Crown Rewards certificates to purchase your KOC membership! Valid in store and online.

October 5th, 2019|0 Comments

Press Release: More Than 125 New Hallmark Keepsake Ornaments To Be Released at Annual October Debut Event

Keepsake Ornament Debut at Hallmark Gold Crown stores and Hallmark.com starts October 5

KANSAS CITY, Mo. (October 4, 2019) — During Hallmark Keepsake Ornament Debut more than 125 all-new Keepsake Ornaments will make their first appearance exclusively at Hallmark Gold Crown stores and online at Hallmark.com. The eagerly anticipated annual event, held October 5–13, is a chance for shoppers to pick up a limited edition or any Keepsake, enjoy event-exclusive offers and start shopping for the holidays.

“Christmas magic begins with Hallmark Keepsake Ornaments,” said Nicole Reid, General Manager – Keepsakes and Hallmark Ornaments. “We’re honored to be a part of so many people’s traditions, the stories they share when they put up the tree, and helping bring those special memories to life year after year. This event is a great way to get a head start on the holiday season with your family.”

Some highlights of the new Keepsake Ornaments arriving at the Ornament Debut include:


New Outdoor Keepsake Ornaments

  • The first ever set of artist-crafted outdoor Keepsake Ornaments that are weather safe and shatter resistant. The ornament collection features a set of three oversized birds, perfect for outdoor display in the yard or front door. Also available for purchase is a Keepsake Outdoor Wreath sold separately.

Outdoor Bird Ornament Set

Keepsake Ornament Wreath


Premium Keepsake Ornaments

  • New stylish and sophisticated Premium Keepsake Ornaments made from the very finest materials and embellishments including metal, glass, porcelain, velvet and more. These unique and special pieces are sure to be standouts on the tree.

Sparkling Poinsettia

Graceful Butterfly

Pretty Pony for Christmas

Arctic Friends
Set of four ornaments.


Sound-A-Light Interactive Christmas Tree

  • Hallmark Keepsake Ornaments will also debut their new Sound-A-Light interactive Christmas tree. The 4-foot tree features a new innovative light technology that responds to music and ambient sound, displaying a new light show every time you play a song nearby.

Sound-A-Light Christmas Tree


Peanuts® Interactive Tree Skirt

  • A Peanuts® interactive tree skirt with light and sound brings the charm of the beloved Christmas special to life with scenes from the movie told by your favorite characters.

Charlie Brown Christmas Tree Skirt


Star Trek Transporter

  • The Star Trek Transporter is an interactive table top piece that features Captain Kirk, Mr. Spock and Dr. McCoy ready for another off-ship adventure with light and original sound from the Star Trek.

Star Trek Transporter


Limited Quantity Exclusives

  • Put the finishing touches on your tree with one of the nine limited quantity exclusives pieces available only in stores while supplies last.

Snow Buddies Surprise
Set of 3 ornaments.

Majestic Lady Cardinal
Premium Collection

Piranha Plant
Nintendo Super Mario™

Wild Lion
Disney Pluto


To make Hallmark Keepsake Ornament Debut even more exciting, shoppers can unlock additional bonus points on opening weekend with their Keepsake ornament purchases.

Hallmark Gold Crown stores also use the Ornament Debut to mark the kick off to the holiday season as Hallmark Gold Crown stores offer their first look at 2019 Christmas products. Visit Hallmark.com/stores to find the nearest Hallmark Gold Crown store.

October 4th, 2019|0 Comments
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