Dreaming up the Dream Book

Every year, countless hours of excitement and work go into creating the Dream Book—well, maybe not countless: From start to finish, our 30-person team spends nine months on this project, from June to February!

Before any work begins, we get together to check out the new line of 450-plus Keepsake Ornaments. These new designs are top secret— so top secret, in fact, that some of our licensed ornaments—from Disney, Nintendo and Barbie (to name a few)—are seen only by select team members who are all sworn to secrecy. Talk about behind-the-scenes access.

Then the magic truly comes to life during the five to six weeks of photo shoots. Hundreds of photos are collected, featuring about 150 ornament samples. You’ll find pictures of the shoots below.

After that, it’s time to design, write, edit, revise, approve, print and, our very favorite part…send it off to you to enjoy!