Latest News: Artists

Latest News: Artists2020-04-11T17:36:55-06:00

Artist Journal: Debra Nielsen (Inspiration)

Sunday, September 16, 2018

See what continues to inspire me!

I would say my style is feminine and trend forward, with an overlay of a vintage, traditional Christmas aesthetic. All those years in the Keepsake studio will do that!

So many things inspire me. I like to shop at retail or antique stores, visit art galleries or craft shows, and find inspiring trends online. Sometimes just some quiet time to remember those childhood days and the fun we had is inspiring, too. And I love nature photography. Being outdoors and capturing that beauty is very inspiring. The important thing for me is to shake up my routine. That’s when the ideas pop up.

When I start a new concept for an ornament, I usually begin with a concept sketch or photographs of the object I am designing. I also do some research into its history or anatomy, like when I am sculpting a certain horse breed. I design sculpts in wax, illustrate on the computer, and do some parts in a 3D computer program. And I still love to paint. This flexibility allows me to choose the best way to approach my design. For example, I’d rather make a Pony for Christmas wagon in a 3D program, so I don’t have to reinvent the wheel!

At my desk, you’ll see very tiny paint brushes that paint eyelashes, handmade tools from x-acto knife blades (that my husband made for me), skinny wires and floss for sculpt armatures, a hot tool that melts and shapes a clay wax we make here in-house, and good shears for fabric, plus ribbons, colored pencils, paint, and great laptop computer. And don’t forget glitter!

I love that my role as an artist in the Keepsake studio allows me to be very versatile. Every day is different and is a creative learning process. Our staff is very inspiring and generous to share their knowledge, which is an invaluable asset.

September 16th, 2018|0 Comments

2019 Sneak Peek: Little Green Apple’s In-Store Artist Signing Event

In conjunction with the Little Green Apple’s Friday night dinner in Lansing, MI, Hallmark Senior Artist Tammy Haddix shared a sneak peek of some of the designs she is working on for the 2019 Keepsake ornament line.


by Tammy Haddix

Cookies and Milk for Santa
Making Memories
12th in the series.

Holiday Parade
1st in the series.

Contributors to post: Janet

September 7th, 2018|1 Comment

Q&A: Tom Best

Keepsake Artist Tom Best was asked to share a little more about being a Keepsake Artist. Here’s what he had to say!

Tom: Making a 3-D thing is really cool. You can hold it in your hand and hang it on your tree and it means something. At Christmas when we go to somebody’s house, I make a beeline for their tree. Even if I didn’t work in Keepsakes, I would still do that because growing up, my dad shared with me his love for Christmas and how decorating the tree was a big deal. My mom was in charge of the Christmas cards and making sure things were wrapped beautifully, but the tree was Dad’s domain. It always had to be a live tree, and it had to be perfectly straight—which no tree is—and he’d spend a whole night cussing and bringing in scraps of wood and bricks until he had it propped and angled and weighed down with the bricks and then all covered up with the tree skirt so you couldn’t see it. And he had no patience with the lights. Looking back, it’s comical, but at the time it wasn’t quite so funny!

My dad liked beautiful things—it’s probably where I got my sense for craftsmanship and detail. He was a gruff man, but he had this side to him that appreciated that kind of stuff. Every year for Christmas, he’d get a new glass ornament. He would have loved those ornaments we do now in the Heritage line. He would have been in hog heaven with a tree full of them. In fact, when we broke up his estate after he passed, I got some great ornaments—not that I needed any more!—but I got some neat old glass ones that I remember from when I was a kid. Putting up the tree at Christmas was a really big deal in my family. It was something to look forward to. The favorite toys I ever had were always from under the tree at Christmas.

September 5th, 2018|0 Comments

Featured Artist: Tom Best

Tom Best

Title:
Hallmark Artist

Started at Hallmark:
December 1982

Started at Keepsakes:
June 2003

Hometown:
Avon Lake, Ohio

Anything from Tom Best’s childhood on Lake Erie is game to be turned into a Keepsake Ornament: food, music, fishing and every bit of Midwestern nostalgia you can imagine. Find out more about the artist whose “Beer Stein” ornaments are entering their seventh year of creation.


Tom Best grew up on the shores of Lake Erie, just west of Cleveland, Ohio. The youngest of three boys, he was surrounded by creativity. His brothers and father were all accomplished musicians, but Tom says music didn’t come naturally to him. It was his artistic abilities that, in grammar school, gave him the reputation as “that kid who can draw.”

By his freshman year in high school, he had decided to focus his studies on art. In 1982, he received a bachelor of fine arts degree from the Columbus College of Art and Design.

Tom’s career at Hallmark started immediately after graduation when he became an illustrator and graphic designer in the greeting card department. He also worked in Hallmark’s business-related loyalty marketing department and had a short stint in the licensing studio.

Some 21 years and hundreds of greeting cards later, Tom joined the Keepsake Ornaments department in 2003. He now truly enjoys developing 3-dimensional product for Keepsakes. “It’s a thrill seeing your ideas and drawings come off the paper or computer screen and into your hands!”

Outside of work, Tom enjoys running and keeps very busy with his daughter, Madeline; wife, Denise (also a Hallmarker); and three very active dogs. (more…)

September 3rd, 2018|0 Comments

Artist Journal: Tammy Haddix (Reimagining Snow Buddies)

Thursday, August 30, 2018

Here is the work I did for #My5Days on Snow Buddies!

Snow Buddies Tabletop

Tammy’s inspiration for this project was her popular Snow Buddies series. Through the #My5Days program she was able to re-imagine and explore what this beloved series would look like as a tabletop decoration.

Sunday, September 9, 2018

Another fun tidbit about the Snowbuddies tabletop piece. As many of you know I only have one hand, but with encouragement and guidance from Toni, my manager, I learned to knit with a loom. I knitted the scarves that are shown in the pictures. I actually loved doing it so much that I made about 10 neck scarves as gifts for Christmas that year!! I was hooked!

This piece is lighted in the base and the light will shine through the pierced stars and the lantern also glows. This is only a concept piece at this time, but maybe someday it can be more! Fingers and toes crossed!


#My5Days – A program Hallmark began in 2016 that gives creative employees five work days per year to explore any creative project that inspires them.

August 30th, 2018|0 Comments
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