Latest News: Artists

Latest News: Artists2020-04-11T17:36:55-06:00

Artist Insights: Santa’s Next Stop

Hallmark sat down (virtually!) with Keepsake Artist Anita Marra Rogers to chat more about the Santa’s Next Stop Special Edition ornament releasing on 6/12! Anita was the lead on the project, and she worked with the entire Keepsake Studio of Artists to bring the ornament to life! Keep reading to learn more of what she had to say about the process.

Don’t forget to join Hallmark on the Keepsake Facebook page on 6/12 from 12pm-1pm CST for their virtual Keepsake Artist Signing Facebook Live event! Anita along with fellow artists Debra Nielsen and Nello Williams will be chatting more about the Santa’s Next Stop Special Edition ornament and answering all your burning questions! There will be signed giveaways–the Santa’s Next Stop Special Edition ornament signed by the entire Keepsake Studio–as well selected from those in attendance. The event is completely free! See you on 6/12 from 12-1pm CST.

Anita: “The very first studio signing piece was a 1993 fireplace scene called “Santa’s Favorite Stop.” It had been so many years since that was done and we thought a fireplace would be a logical choice for this year. Retired Keepsake Artist (Robert) Chad and I were the only two remaining studio artists that worked on that first piece, and since then, there have been so many newer collectors that may not have the first one.”

Anita: “I think what I enjoyed most about leading this project was the experience it gave me. It was fun to work with each of the other studio artists on one collective piece. It was my first time to do that.”

Anita: “The most challenging part of leading this was working on it from home. Working from home on anything was a challenge in itself at first. A collaborative piece was especially challenging.”

Anita also added, “I actually named this piece! Since the 1993 piece was “Santa’s Favorite Stop,” I thought it would be fun to call this one “Santa’s Next Stop.” I suggested it to Keepsake Editor Lindsay Evans, and she loved it!”

Lindsay will be hosting the virtual event on 6/12, so you’ll get to hear more from her then too! The KOC can’t wait to chat with you on 6/12 from 12-1pm CST. See you then.

Santa’s Next Stop
Studio Edition

Hallmark Keepsake Ornaments. “Behind the scenes with Anita Marra Rogers to chat about the Santa’s Next Stop Special Edition!” Keepsake Ornament Club Facebook Page, May 26, 2021. https://www.facebook.com/groups/KOCMembers/permalink/2736156716624335/

May 26th, 2021|0 Comments

Meet the Hallmark Keepsake Artists: Anita Marra Rogers

Meet Keepsake Artist…Anita Marra Rogers. Anita joined the Keepsake Studio in 1985 and has brought to life countless beloved characters through her ornaments, including her adorable Puppy Love and Happy Halloween series! Anita’s journey to become a Hallmark Artist began at a very young age.

As a child, Anita’s mother recognized her talent early on, and signed Anita up for oil painting lessons. Years later, a Hallmark sculptor and friend looked at those same paintings and he saw talent! He invited her to come in and see what the Hallmark Artists were working on—whimsical animals, warm Christmas scenes, wintry landscapes. Anita tried her hand at one, sculpting a deer and a bunny looking sweetly at each other over a snowbank. As soon as her friend saw it, he told her that her Keepsake Ornament career had begun. And so, it had!

Anita’s designs
May 11th, 2021|2 Comments

Meet the Hallmark Keepsake Artists: Allie Jachimowicz

Meet Keepsake Artist…Allie Jachimowicz. In elementary school, Allie often got in trouble for doodling. And this keeps her inspired today! Now, when Allie designs her newest Keepsake Ornaments, she thinks about all the kids out there doodling just like she did, and is excited to share that magic of art that she discovered as a child. When it comes to her ornaments, Allie believes it’s all about the little details that can be added to really make the character or story come to life. Allie joined the Keepsake Studio in 2020, and her newest line up of ornaments includes holiday humor, licensed, and everything in between!
Allie’s designs
April 29th, 2021|0 Comments

Artist Journal: Debra Nielsen (Tabletop Horse)

This entry is about a project Deb is working on outside of her Keepsake-related work projects. Hint: It’s beautiful! And large scale! And an animal (who can guess which one?)!


Wednesday, April 28, 2021

Deb: “[Keepsake Artist] Kristina Gaughran and I were admiring some photos of larger scale sculptures and expressed an interest in giving it a try. Fortunately, Hallmarkers are given 5 days each year to pursue something that inspires them and their work.” This program is often referred to as #my5days and offers 5 workdays per year for creative employees to renew, explore, learn, and think differently about the world and work around them.”

Deb: “Kris, Matt Kesler [a fellow artist and workshop consultant] and I decided to take 3 days and gathered some larger scale tools and soft clay to sculpt with. [if you haven’t guessed by now, Deb has designed and is working on a stunning large-scale tabletop horse.]  I wanted to focus on a dramatic pose for the horse I am sculpting. I still have a lot of detail work to accomplish, but making a familiar subject at a new scale, with different tools and materials has been very enjoyable.”


#My5Days – A program Hallmark began in 2016 that gives creative employees five work days per year to explore any creative project that inspires them.

April 28th, 2021|0 Comments

Artist Insights: 2021 Puppy Love

Hallmark sat down (virtually!) with Anita to discuss her adorable Boston Terrier, the 31st ornament in her Puppy Love series. Enjoy!

Anita: “I was inspired to do a Boston Terrier by the many requests I have gotten over the years from fans of the series. Boston Terriers have always been a popular breed, so their time had finally come.” Turns out, all of YOU had an impact on Anita’s inspiration for the 31st in the Puppy Love series!

Anita: “The particular puppy that inspired this ornament is named ‘Darwin’ who is the granddoggie to a good friend of mine. Since then, I have become aware of another pup named ‘Combat!’ who looks just like this and belongs to another good friend of mine.” It’s always so fun hearing the personal connections Anita has with her Puppy Love designs!

Anita: “I designed my original sculpt in wax and added the usual red ribbon and brass tag with the year date. I also added flocking to the stocking (haha, that rhymes!) to give it a softer look and feel.”

Anita also added, “some Boston Terriers have a dot in the middle of the white blaze on their foreheads called a Haggerty spot, although some people call it an Angel Kiss, so I gave this pup the angel kiss for good measure.  ” How cute!

We can’t wait for you to see Anita’s adorable Boston Terrier ornament when it releases at Ornament Premiere in July!

Boston Terrier
Puppy Love
31st in the series.

Hallmark Keepsake Ornaments. “Behind the scenes with Anita Marra Rogers’ Boston Terrier, 31st in the Puppy Love series!” Keepsake Ornament Club Facebook Page, April 27, 2021. https://www.facebook.com/groups/KOCMembers/permalink/2736156716624335/

April 27th, 2021|0 Comments
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