Latest News: Sneak Peeks

Latest News: Sneak Peeks2019-08-07T15:14:16-06:00

2017 Reveal: Star Wars Celebration Hallmark Exclusives

KANSAS CITY, Mo. (March 16, 2017) — Commemorating 40 years of Star Wars: A New Hope, PopMinded by Hallmark will arrive at Star Wars Celebration with a new Keepsake Ornament and three new additions to the popular line of itty bittys® plush collectibles available exclusively at the fan event.

Each item will be sold in limited quantities at each day of the event, scheduled April 13-16 at Orange County Convention Center in Orlando, Fla.

PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.

Beginnings: Stormtrooper™, Star Wars: A New Hope™ – keepsake ornament features the shield-carrying, lightsaber-wielding armored soldier inspired by the styling of famed artist Ralph McQuarrie in preproduction art for Star Wars: A New Hope. In the 40 years since their creation, McQuarrie’s original visions for the Star Wars galaxy of characters, vehicles and planets continues to inspire and delight fans. Beginnings: Stormtrooper has a total production run of 2,600 and sales will be limited to 650 per day.

This is Hallmark’s 21st year of producing Keepsake Ornaments that capture favorite memories of the Star Wars saga, including event-exclusive ornaments that first were produced in 2008.

Snaggletooth™ and Hammerhead™, Star Wars: A New Hope™- Hallmark brings the Mos Eisley Cantina to the itty bittys® line. Hammerhead and a red-suited version of Snaggletooth itty bittys® are designed and packaged with a nod to the original Star Wars action figures.Each itty bitty, packaged in a blister card, has a total production run of 3,000 and sales will be limited to 750 per day. In addition, a blue-suited Snaggletooth will be available “loose”, not carded and has a total production run of 1,000 with sales limited to 250 per day.

Dozens of heroes, villains and creatures of Star Wars now figure among the iconic characters of film, comics and television to appear as uniquely styled plush itty bittys® exclusively in Hallmark Gold Crown® stores and online at Hallmark.com.

In addition to the event exclusive product, fans can also purchase a commemorative poster and button set, designed by a Hallmark artist and in very limited quantities. There will also be a limited number of Hallmark Gold Crown store products made available for purchase at the onsite PopMinded pop-up store. One of those items is a Star Wars Rebels Ahsoka Tano™ ittty bitty that is only available on Hallmark.com, will be offered during a signing with the voice of Ahsoka, Ashley Eckstein.

PopMinded will continue the tradition of exclusive buttons, handed out in limited quantities with a different design released each day of the convention. Other activities in the booth will include signings, meet & greets, interactive art display, and aStar Wars themed photo booth where fans can take home a memorable picture as well as instantly post to all their social media channels.

For more information about PopMinded by Hallmark and the products offered, visit Hallmark.com/PopMinded.

Beginnings: Stormtrooper™
Star Wars: A New Hope™

Hammerhead™
Star Wars: A New Hope™
itty bittys®

Snaggletooth™
Star Wars: A New Hope™
itty bittys®

Snaggletooth™
Star Wars: A New Hope™
itty bittys®

2021-01-16T18:52:42-06:00March 16th, 2017|0 Comments

Featured Series: Mary’s Angels


Mary’s Angels Series

This month’s featured series, Mary’s Angels celebrates its 30th year in 2017.


Download a PDF of the Series

About the Artists

As many of you know, beloved Mary Hamilton, creator of Mary’s Angels, passed away in January. After 60 years with Hallmark, Mary had retired in 2015.

The Mary’s Angels Keepsake Ornament series turns 30 this year. Throughout the entirety of the series, Mary’s designs have been sculpted by Robert Chad. When interviewed in late 2016, Mary gave Chad much of the credit for making this series one of Hallmark’s all-time most popular.

She shared, “I think that Robert Chad is responsible for making this series so successful. We have worked together on the entire series. He has done a wonderful job, and it makes me very proud. I’m so glad the series made it to the 30-year mark. Robert and I became good friends working on these ornaments, and I’m so glad we got to do it together.

This year also marks Robert Chad’s 30th anniversary with Hallmark. He says of working with Mary, “I enjoyed keeping in touch with Mary after her retirement, and I will miss talking with her.

2024-03-12T13:23:48-06:00March 16th, 2017|0 Comments

Featured Artist: Patricia Andrews

Title:
Hallmark Artist
(Retired)

Started at Hallmark:
1976

Started at Keepsakes:
1987

Hometown:
United States
Air Force

Having raised two Disney-loving daughters, Patricia Andrews had a few tricks up her sleeve for crafting iconic Disney animation into two of this year’s Keepsake Ornaments.

Patricia Andrews doesn’t remember a time when she didn’t have a love for art. Her childhood motto was “If I have any spare time, I could be drawing.”

She remembers looking forward to days when her father would bring home paper from his office. Treasuring it as she did, Patricia divided each piece evenly into four separate pieces so her supply would last longer. She used that paper to spend many happy hours illustrating stories. Some she made up herself, others came from something she had either read or seen on television.

Knowing they had a genuine artist on their hands, Patricia’s parents put her in an adult art class at the age of 8, where she managed to hold her own and even outdo some grown-ups. This passion for any art medium continued throughout school.

There was very little three-dimensional curriculum offered at Auburn University. Instead, she majored in drawing and graphic design, not realizing there was potential for having a sculpting career. After graduating in 1976, she landed a job at Hallmark in the Engraving Studio because of the high detail in her college portfolio. This was the first stop for her and many fine sculptors and future Keepsakes colleagues Lynn Norton, Don Palmiter, John Francis, and Dill Rhodus (her husband).

Disney Aladdin (2017)
25th Anniversary

When her daughters were little, in the 1990s, Patricia Andrews vividly remembers them singing and dancing to the iconic Disney animated movies of that era. (Parents of Disney’s Frozen generation will understand exactly where she’s coming from.)

“They’d play them over and over and dance all around the living room,” Patricia says. “They knew every word and all the lyrics.” This was back in the days of the VCR, of course. And they watched the movies so many times, the tapes eventually wore out and had to be replaced.

As the girls grew up, Disney continued to be woven through their lives. Daughter Andrea was in a 5th-grade production of The Lion King that included every word from the movie and lasted nearly four hours. Laughing at the memory, Patricia says, “I don’t think the teacher knew what she was getting into. But Andrea didn’t need to rehearse very much!” And then daughter Liz worked as an intern at Walt Disney World in Orlando fortwo semesters during college.

Disney Aladdin
25th Anniversary

So it’s only fitting for Patricia to work on Keepsake Ornaments that celebrate Disney animation’s legendary moments, like the magic carpet scene from Aladdin. Partnering with Keepsake Artist Jim Kemme, Patricia designed the carpet, Jasmine, and Aladdin, and he handled the cloud base with the small palace scene.

Patricia searched through the movie, almost frame by frame, before finding a scene with just the right emotion. She says, “It’s important to research and capture that ‘perfect moment’ when the two characters start to fall in love.” She wanted to have them close enough together so that it could be molded as one piece without making it seem like they’re squished together.

She considered the finer details as well, like the turban’s plume and the carpet tassels. They would need to show the detail without being fragile on the final piece. “That just comes from being in Keepsakes a long time,” Patricia says.

A button on the back of the ornament plays the film’s iconic song “A Whole New World,” transporting fans, young and old, back to their own living-room concerts.

In the Swing (2017)
Disney Tangled

Her daughters had finished college by the time Tangled came out in 2010, so there weren’t any living room concerts in honor of Rapunzel. But Patricia is still a big fan of Disney’s take on the fairy-tale character. And as she sat down to create her first version of this swinging ornament, she knew her greatest challenge would be knowing where to put all that hair!

In the Swing
Disney Tangled

“It was a fine balance of figuring out the right length of Rapunzel’s hair but still keeping it out of the way of the swing,” Patricia says. “We wanted to make sure she would rock perfectly without her feet or dress getting hung up on the base.”

That meant a lot of experimenting with multiple materials—clay for the tree, wax for Rapunzel, wire for the swing and Sculpey® polymer molding material for the rest. Every time something didn’t line up properly, pieces would break or bend, and she’d have to go back to the drawing board.

Since this ornament features solar-powered motion, she also needed to find a place for that tiny solar panel, as well as making sure the magnets in the bottom of Rapunzel’s dress and in the base would be close enough to react and make her swing. “It was challenging and frustrating at times,” says Patricia. “Like trying to juggle something on every finger on both your hands.”

When they finally hit on the perfect spacing, Patricia felt relieved and a bit surprised. “I thought: Wow, I did it. Whew!”

2021-01-16T21:00:04-06:00March 2nd, 2017|0 Comments
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