2017 Reveal: D23 Expo Hallmark Exclusives
PopMinded by Hallmark to Bring Event-Exclusive Products to D23 Expo
KANSAS CITY, Mo. (July 12, 2017) — PopMinded by Hallmark will help celebrate all things Disney later this month by bringing limited quantities of products and collectibles developed exclusively for Disney’s biggest fans at this year’s D23 Expo.
PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.
PopMinded will appear at D23 Expo, scheduled July 14-16 at Anaheim Convention Center in Anaheim, Calif. Exclusives available to D23 Gold Members include:
Mickey’s Magical Railroad – A repainted version of a Keepsake Ornament first offered in stores this year. This ornament has a total production run of 900 and sales at the event will be limited to 300 per day.
Snow White and Prince Charming – Will be offered as an itty bittys two-pack. In all, 900 sets were produced and sales at the event will be limited to 300 per day.
Perpetual Calendar, Disney Mickey and Minnie – A smooching Mickey Mouse and Minnie Mouse adorn a resin event-exclusive perpetual calendar. The calendar has a total production run of 800, and 266 of them will be offered for sale each day.
Attendees visiting PopMinded at Booth 3357 will be able to purchase an assortment of Hallmark’s Disney-inspired products. Displays will feature available products featuring Disney, Marvel and Lucasfilm characters as well as others sold in stores or online. Additional details about prices for each exclusive product as well as activity plans for D23 Expo will be announced at the event.
For more information about PopMinded by Hallmark and the products offered, visit Hallmark.com/PopMinded.
2017 Reveal: Holiday Barbie® Ornaments
The wait is over. Here she is! Inspired by the 2017 Holiday Barbie™ Dolls, these Keepsake Ornaments are a must-have for collectors of all ages and the perfect way to celebrate the Barbie™ tradition of fabulous holiday fashions.
As the vear comes to a close, celebrate the occasions that made you smile, the dreams that moved vou and wishes that made you hopeful. Every jovful moment in life becomes a sparkling memory in our hearts. Barbie is adorned with a gleaming star to commemorate all those wondrous moments. May your 2017 Holiday Barbie™ keepsake inspire vou to dream bigger, to live boldly and always shine brightly.
Holiday Barbie™ Ornament
3rd in the series.
Inspired by the 2017 Holiday Barbie™ Doll
2017 Reveal: Event-Exclusive Keepsake Ornaments and itty bittys®
KANSAS CITY, Mo. (July 10, 2017) – PopMinded by Hallmark is finalizing plans for its annual participation at the nation’s largest pop-culture fan gathering-Comic-Con International in San Diego, Calif.-with limited quantities of products and collectibles developed exclusively for attendees.
PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.
Three exclusive Hallmark Keepsake Ornament designs, an itty bittys® plush, and several other gift items will be sold in limited quantities at Comic-Con International, to be held July 20-23 at the San Diego Convention Center:
T-70 X-Wing Fighter™, Star Wars™: The Force Awakens™ – a Keepsake Keepsake Ornament of Poe Dameron’s starfighter as depicted at the beginning of Star Wars: The Force Awakens. This repaint of a 2016 Keepsake Ornament includes sound between Poe & BB-8 before the starfighter was destroyed on Jakku and has a total production run of 3,275 and sales will be limited to 275 per day.
Walrus Man™, Star Wars™: A New Hope™ – This itty bittys plush adds to the Mos Eisley Cantina crowd with a the throw-back again to the original action figures and packaging. This has a total production run of 4,000 and sales will be limited to 300 per day.
R2-Q5™, Star Wars™: Return of the Jedi™ – This perpetual calendar features a stylized version of the imperial astromech droid. It also includes an additional set of date cubes in aurebesh, the famed language used throughout the Star Wars galaxy. The calendar has a total production run of 1,600, and 170 of them will be offered for sale each day.
C-3PO™ and R2-D2™, Star Wars™: Collectible pin set of two, featuring the iconic Star Wars droids in 8-bit stylization.
Keepsake Ornament buttons – Daily button giveaways featuring 2017 Star Wars Keepsake Ornaments.
HARLEY QUINN™, Suicide Squad – A Keepsake Ornament created exclusively for event sales featuring the DC Super Villain as seen in the 2016 Warner Bros. Pictures film, Suicide Squad. This ornament has a total production run of 2,575 and sales will be limited to 175 per day.
WONDER WOMAN™ – Hallmark itty bittys® Christmas ornament inspired by her appearance in this year’s record- breaking, box office feature film. This decoupage ornament has a total production run of 1,700 and sales will be limited to 100 per day.
8-bit DC Comics Poster – A poster featuring DC Comics characters rendered in 8-bit stylizations. The poster has a total run of 600, and 60 posters will be offered for sale each day.
U.S.S. Enterprise™ NCC-1701-C, STAR TREK: The Next Generation™ – A Keepsake Ornament inspired by the Star Trek: The Next Generation episode “Yesterday’s Enterprise,” depicts the iconic starship with a battle-damage paint scheme as it appeared on screen. This repaint of a 2015 Keepsake Ornament has a total production run of 3,325 and sales will be limited to 225 per day.
These event exclusives also will be available to attendees of New York Comic Con, set Oct. 5-8.
These event exclusives as well as an assortment of Star Wars products will be available from PopMinded’s space in the Star Wars Pavilion, Booth 2913-R. Highlights of the week in this booth include character visits, daily button giveaways featuring 2017 Star Wars Keepsake Ornaments, and sneak peeks of select Hallmark’s Star Wars products to be released in late 2017 and during 2018.
A second PopMinded location, Booth 1505, will sell a selection of Keepsake Ornaments, itty bittys® plush and gift products featuring Marvel, Star Trek, DC Comics and other pop culture brands. The event-exclusive DC Comics poster will only be sold in this space, while all other event exclusives will only be available in the other booth location. Additionally, shoppers at Booth 1505 will receive free buttons featuring itty bittys® plush characters.
Additional details including prices for each exclusive product will be announced at the event.
For more information about PopMinded by Hallmark and the products offered, visit PopMinded.com.
2017 Reveal: National Barbie® Doll Collectors Convention Event-Exclusive
A new Hallmark Keepsake Ornament is planned for national convention attendees.
KANSAS CITY, Mo. (July 5, 2017) — Hallmark will help celebrate all things Barbie® later this month by bringing limited quantities of a product developed exclusively for the fashion doll’s biggest fans gathering in Houston, Texas.
Hallmark will appear at the 2017 National Barbie® Doll Collectors Convention, scheduled July 19-22 at the Hyatt Regency Houston.
The newest edition of Shoe-sational!-a Keepsake Ornament convention tradition since 2010-will incorporate a classic image of BarbieTM on the fashionable shoe design. The Keepsake Ornament has a total production run of 500, and will be offered for sale while supplies last.
Hallmark will display additional Barbie ornaments at the convention booth. Details about booth activities and ornament pricing will be announced at the event.
For more information about Hallmark and the products offered, visit Hallmark.com.
Featured Artist: Tracy Larsen


Title:
Hallmark Artist
Started at Hallmark:
October 1987
Started at Keepsakes:
August 1995
Hometown:
North Ogden, Utah
Lee’s Summit, Missouri
Tracy Larsen has been working on Peanuts® products since he joined Hallmark in 1987. But his devotion to everyone’s favorite gang dates back to his preschool days.
Like most preschoolers, Tracy Larsen spent a lot of time with cartoons—but instead of just watching them, Tracy studied them! He spent his childhood hours drawing characters from The Flintstones™ and Peanuts®.
He also copied newspaper comic strips, but at the mature age of eight, Tracy moved to the more sophisticated material on the editorial page. The 1968 Nixon vs. Humphrey presidential race became a favorite subject.
While looking through newspapers and magazines, Tracy started noticing the differences among artists’ styles—another aspect of his self-described “knack for art.” He studied everything he found around his house, from European magazine illustrations to his own personal favorite of the day: Mad magazine.
Tracy did his first sculpting with clay-like kneaded erasers, but through his schooling, moved on to higher-quality materials and projects. He produced his first serious sculpture, a bust of Muhammad Ali, while he was still a teenager. During junior high and high school, Tracy kept honing his skills in his art classes, his primary instructor/mentor being the noted fantasy artist, James Christensen. What a great program those schools must have had, since Tracy is one of several classmates now working as professional artists. (more…)














