Press Release: PopMinded by Hallmark Announces 2021 Event Exclusives
Hallmark Keepsake Ornaments, itty bittys® among items planned to be sold online only this year
KANSAS CITY, Mo. (June 28, 2021) – While PopMinded by Hallmark will not be attending fan conventions in 2021, a number of all-new exclusive collectibles and products inspired by favorite characters will be sold online to the nation’s pop-culture fans in conjunction with two conventions.
PopMinded, which debuted in 2016, is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with all fans in mind. PopMinded continues and expands on Hallmark’s annual tradition of providing access to their ever-popular event exclusive products.
Hallmark Keepsake Ornament designs and itty bittys® plush characters will be sold in limited quantities ONLINE ONLY in conjuction with these two events:
- Comic-Con International San Diego, July 23-25 as part of Comic-Con@Home
- New York Comic Con, October 7-10
Additionally, small quantities of each of the three Keepsake Ornaments will be allotted for sale to Keepsake Ornament Club Members. For more information on membership, go to hallmark.com/ornaments/keepsake-ornament-club.
Limited availability items include:
Animated Boba Fett™, Star Wars™ Keepsake Ornament features the fearsome bounty hunter as he first appeared to Star Wars fans in the 1978 animated short, The Story of the Faithful Wookiee, now streaming on Disney+. The ornament is priced at $30 with a total production run of 3,700.
H.M.S. Bounty Klingon™ Bird-of-Prey, STAR TREK IV: The Voyage Home™ Keepsake Ornament celebrates the 35th anniversary of the theatrical release of Star Trek IV: The Voyage Home™ in 1986. This metal Keepsake Ornament features the HMS Bounty paint stylings as seen in the film. The ornament is priced at $35 with a total production run of 3,750.
Ecto-1 and R.T.V., Ghostbusters: Afterlife™ Keepsake Ornament two-pack–of the iconic Ghostbusters’ work vehicle along with a Remote Trap Vehicle (RTV) mini-ornament–comes straight from this year’s Ghostbusters: Afterlife™ feature film. The exclusive pair is priced at $30 with a total production run of 3,000.
Spider-Ham, MARVEL itty bittys® depicts the heroic alter ego of Peter Porker as seen in comics and animated stories. This plush character, which comes in a stylized comic-book blister package, is priced at $10 with a total production run of 2,000.
Gold Mario, Super Mario™ Ornament feature the hero of the Mushroom Kingdom arrives as an event-exclusive gold metal ornament. The exclusive is priced at $15 with a total production run of 2,000.
The exclusives will be sold on a first-come basis starting at Noon Eastern time (9 a.m. Pacific time) on the first day of each convention. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.
Allotments will be divided evenly between the two conventions. Additionally, small quantities of each of the three Keepsake Ornaments will be allotted for sale to Keepsake Ornament Club Members. For more information on membership, go to hallmark.com/ornaments/keepsake-ornament-club.
For details on how to purchase exclusives, visit PopMinded.com/Events and expect the PopMinded convention shop to return in-person, to a full line-up of events in 2022.
For more information about PopMinded by Hallmark and the products offered, visit PopMinded.com
Animated Boba Fett™
Star Wars™
H.M.S. Bounty Klingon™ Bird-of-Prey
STAR TREK™
Ecto-1 and R.T.V.
Ghostbusters: Afterlife™
SPIDER-HAM
MARVEL
itty bittys®
Mario™
Super Mario™
2022 Sneak Peek: Series
Here are two more sneak peeks from the 2022 Keepsake Ornament line featuring the 3rd in the Sweet Decade series by Tammy Haddix and 24th in the Mischievous Kittens series by Nina Aubé.
Sweet Decade
3rd in the series.
Mischievous Kittens
24th in the series.
2021 Collection: Reimagined Designs
Several of the ornaments in the 2021 collection have been inspired by past favorites. Some have been turned into larger-scale designs, others have been miniaturized and others have been reimagined or offered as part of the premium collection. A couple of the Keepsake Ornaments in this year’s line also coordinate with seasonal gift plush designs.
Noble Nutcrackers
(2019)
Noble Nutcrackers
Tabletop Decoration
Prince of the Forest
Noble Nutcrackers
1st in the series.
Twelve Days of Christmas
(2016)
Eleven Pipers Piping
Twelve Days of Christmas
11th in the series.
Days-10-12
12 Little Days of Christmas
Steamboat Willie
(2018)
Steamboat Willie
Disney Mickey Mouse
Mickey’s Movie Mouseterpieces
10th and Final in the series.
Steamboat Willie
Disney Mickey Mouse
90th Anniversary
The Beauty of the Birds
(2018)
Spring Robin
The Miniature Beauty of Birds
13th in the unofficial series.
Robin
The Beauty of Birds
14th in the series.
Fairy Messengers
(2014)
Dainty Daffodil Fairy
Daffodil Fairy
Fairy Messengers
10th in the series.
Cozy Critters
(2019)
Cozy Lil’ Critters
4th in the series.
Cozy Critters
3rd in the series.
Classic American Cars
(1993)
1956 Ford Thunderbird
Lil’ Classic Cars
4th in the series.
1956 Ford Thunderbird
Classic American Cars
3rd in the series.
LIONEL® Trains
(2018)
(2018)
(2018)
LIONEL 1520W Texas Special Passenger Set
2245P Texas Special Locomotive
LIONEL® Trains
23rd in the series.
LIONEL® 2245C Texas Special “B” Unit
LIONEL® 2436 “Summit” Observation Car
Crayola®
(2018)
Mini Box of 8
Crayola®
Classic Box of 8
Crayola®
The Beauty of the Birds
(2019)
Decorative Cardinal Light String
Majestic Cardinal
Premium Collection
Fairy Messengers
(2013)
Fanciful Fairy
Fairy Messengers
Winter Fairy
Fairy Messengers
Event Exclusive
Musical Snowmen
Tangled Up in Christmas
Tangled Up in Christmas Snowman
Playful Penguins
Baking Buddiess
Playful Penguins
Gingerbread Treat
Playful Penguins
2021 Companion Ornaments: Better Together
When the Keepsake Studio brainstorms new ideas for ornaments, the same thought is always shared: “How great would it be to tell the story between two characters?” From this thinking, the studio creates limited-quantity companion ornaments.
Father Christmas
18th in the series.
Father Christmas’s Reindeer
Special Edition
Father Christmas’s Reindeer – Welcome the wonder of the season with this regal reindeer which carries an ornate starfish-themed fabric saddle blanket that’s trimmed with white faux fur and adorned with ribbon and glitter accents.
Cookie Cutter Christmas
1oth in the series.
Cookie Cutter Christmas, 10th Anniversary – Join the beloved little mouse wearing a party hat–in celebrating 10 years of holiday fun with the Cookie Cutter Christmas series–as he and his friend put the finishing touches on the grand cake, complete with a glittery milestone topper, that sits before them.
Ten Sweet Years
Cookie Cutter Mouse
Special Edition
Star-Tipped Sweetness
Christmas Cupcakes
12th in the series.
Sweet Reindeer Treat
Christmas Cupcakes
Sweet Reindeer Treat – Make the holidays a little sweeter—and just a little salty—with this beloved Christmas Cupcakes series complement. This faux cupcake features a chocolatey reindeer face with pretzel antlers topped with glittery salt accents, and a red scarf.
Evening Grosbeak
The Beauty of Birds
17th in the series.
Lady Evening Grosbeak – Add nature’s splendor to your holiday celebrations with this lovely Lady Evening Grosbeak. Gem details and metallic gold embellishments pair with a dangling conifer branch and pine cone charm.
Lady Evening Grosbeak
Special Edition
All Decked Out
Spotlight on Snoopy
24th in the series.
All Tangled Up
The PEANUTS® Gang
All Tangled Up – Charlie Brown has a hard time finding anything about the holidays easy. Relate with him as he struggles to untangle Christmas lights.
Lebron James and Bugs Bunny™
Space Jam: A New Legacy™
Marvin the Martian – Be part of the epic adventure as the once extraterrestrial referee joins the Tune Squad to take on the Goons.
Marvin the Martian™
Space Jam: A New Legacy™
Sonic and Tails
Sonic the Hedgehog™
Knuckles
Sonic the Hedgehog™
Knuckles – Join Sonic the Hedgehog’s red echidna friend as he grasps a power-boosting gold ring with one spiked hand while the other reaches out, ready to protect the Master Emerald.
2022 Sneak Peek: Series
The 2021 Dream Box includes a little booklet entitled “Behind the Designs.” The booklet tells the stories behind nine Keepsake Ornaments and reveals five 2022 Sneak Peeks.
Stocking Stuffers (2022)
2nd in the series.
Gnome for Christmas (2022)
2nd in the series.
Holiday Parade (2022)
3rd in the series.
Beer Stein (2022)
10th in the unofficial series.
Cookie Cutter Christmas (2022)
10th in the series.