2026 Sneak Peek: Just Chillin’
Just Chillin’
Here’s a frosty little sneak peek that puts a playful twist on a familiar sight.
This cleverly crafted ice machine ornament is reimagined as a winter wonderland in miniature. Topped with a bold “ICE” marquee and trimmed in cool blues and silvers, this classic freezer-front fixture looks ready to dispense cubes by the bagful. But peek through the frosted display window and you’ll find something even cooler inside.
Instead of stacks of ice, a cheerful snowman has made himself right at home. Bundled in a knit hat and cozy scarf, he stands proudly among icy evergreens, as if the machine itself has been keeping winter on tap. Swirling snowflakes and breezy details give the whole scene that just-opened-the-freezer chill—crisp, bright, and full of seasonal charm.
From the vented base to the side panel details, every element captures the look of a real ice vending machine, cleverly transformed into a storytelling showcase. It’s a fun blend of nostalgia and holiday magic—proof that even the most ordinary objects can become extraordinary when winter works its wonders.
Designed by Matt Johnson, this Keepsake Ornament features some pretty cool magic details. Check it out at Ornament Premiere in July and see the chill for yourself!
2026 Sneak Peek: Snowtop Lodge
Belle V. Holliday
22nd in the Snowtop Lodge series.
Here’s a cool little sneak peek at a holiday favorite returning in 2026.
Say hello to Belle V. Holliday, the 22nd ornament in the Snowtop Lodge series. This charming addition continues the cozy, wintry tradition collectors look forward to year after year.
Crafted by Keepsake Artist Iman Zadrozny, this year’s design captures all the playful personality and snowy storytelling that make the series so special. From the frosty details to the heartwarming touches, it’s a piece that feels both classic and fresh—right at home in the Snowtop Lodge lineup.
Whether you’ve been collecting from the start or just joined the fun, the 22nd installment is one you won’t want to miss.
Belle V. Holliday will be released in July—just in time for Ornament Premiere.
2026 Sneak Peek: Retro Halloween
Halloween Mischievous Kittens
Here’s a Friday the 13th sneak peek at an upcoming 2026 Hallmark Keepsake Ornament, full of Halloween fun and playful charm.
With bright green “brew” bubbling inside a textured black cauldron, this mischievous kitty looks ready to stir up a little seasonal magic. Peeking over the brim with wide green eyes and the sweetest smile, this feline friend sports a classic black witch hat trimmed in orange—purr-fectly dressed for a night of tricks, treats, and maybe a spell or two.
From the glossy potion to the sturdy three-legged cauldron, every detail adds a touch of spooky-cute personality. It’s a delightful piece that captures the lighthearted spirit of Halloween and makes a fun addition to your tree or festive décor.
Available beginning at Ornament Premiere in July.
2026 Reveal: Retro Easter Bunny by Joanne Wright Studio
Winter may linger around for a few more weeks, but a hint of spring is awakening in Joanne Wright’s Kansas City studio. Step back to a simpler time, when children in their Sunday best ran across grassy yards, pastel baskets in hand, hearts racing at the thrill of discovering hidden Easter treasures. In that same spirit, a little surprise has arrived, ready to bring the magic of those golden days straight into your home.
Meet Retro Easter Bunny. Soft, velvety white with rosy pink ears, cheeks, and paw pads, sparkling blue eyes, and a perfectly tied purple bow, this charming little figure cradles a glittery egg—available in blue, purple, or pink. The first 25 lucky collectors will receive a basket full of eggs, adding an extra layer of delight to the hunt.
Handcrafted with mid-century charm and storybook whimsy, Retro Easter Bunny carries the joy of those timeless childhood moments, ready to hop straight into your heart and home.
Spring may be slow… but this bunny isn’t! Catch it before it gets away!
Retro Easter Bunny
Retro Holiday Collection
Hand Painted Prototype
SOLD OUT
Available Beginning Saturday, February 21, 2026 at 9:00 AM CT.
exclusively on the Joanne Wright Studio website
2026 Sneak Peek: Retro Halloween
Nifty Fifties Halloween
Get a sneak peek of the 2026 Hallmark Keepsake Ornament, ready to haunt your holiday décor with 1950s Halloween charm.
Step back to a time of crepe paper capes, dime-store masks, and playful mid-century costumes. This Nifty Fifties Halloween ornament by Keepsake Artist Gregor Benedetti captures the whimsy and fun of the era.
With slicked-back hair, arched brows, and a delightfully toothy grin, this vintage-inspired vampire looks ready for the school Halloween costume parade—marching alongside classmates through echoing hallways alive with laughter, crepe paper streamers, black-and-orange construction-paper chains, and 1950s die-cut Halloween cardboard cutouts, all leading toward the Halloween carnival.
Presented in retro-style packaging, it’s a loving nod to classic Halloween costumes from a bygone era, when imagination led the way and a simple mask could transform a child.
Available beginning at Ornament Premiere in July.
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2026 Reveal: Super Bowl LIX Champions Seattle Seahawks
Super Bowl LX Champions
Seattle Seahawks
Special Edition
The Seattle Seahawks are Super Bowl LX champions! This commemorative Keepsake ornament is the perfect way to display your Seahawks pride. Remember the epic victory as the Seahawks won their second Super Bowl in Seattle history! Don’t wait long as supplies of this must-have football decoration are limited.
PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com
2026 Sneak Peek
Here are more sneak peeks from the 2026 Keepsake Ornament line.
Cookie Cutter Christmas
15th in the series.
Snowball and Tuxedo
26th in the series.
Mischievous Kittens
28th in the series.
Lupine
Mary’s Angels
39th in the series.
Angel
Miniature
Espeon and Umbreon
Pokémon
Blackbird
X-MEN 97
2026 Sneak Peek: Dog Photo Holder
Dog
photo holder
Here is a sneak peek of the 2026 dog photo holder ornament featuring Leann’s dog Chip, the winner of last year’s fan photo facepaper contest! Releasing at Ornament Premiere in July!
2026 Reveal: Spring Keepsake Ornaments
Think the excitement of collecting Keepsake Ornaments starts in July? Longtime collectors know better. Hallmark has been giving fans an early taste of the season for years, and 2026 is no exception.
Beginning February 9, 2026, participating Hallmark Gold Crown stores will offer six popular Keepsake Ornaments ahead of the usual release schedule. These include Black-Billed Magpie and the miniature Pine Grosbeak by Keepsake Artist Emma Leturgez-Smith; Brilliant Butterflies and Lovely Little Butterfly by Keepsake Artist Terri Steiger; and Crocus Fairy and Mini Freesia Fairy by Keepsake Artist Kristina Gaughran.
Brilliant Butterflies
10th in the series.
Lovely Little Butterfly
Miniature
Crocus Fairy
Fairy Messengers
22nd in the series.
Mini Freesia Fairy
Fairy Messengers
Miniature
Black-Billed Magpie
The Beauty of Birds
22nd in the series.
Pine Grosbeak
The Beauty of Birds
Miniature
Artist Insight: In The Studio with Emma Leturgez-Smith
Emma Leturgez-Smith
Hallmark Artist
The Keepsake Studio caught up with Hallmark Artist Emma Leturgez-Smith to talk about what’s ahead in 2026 and to share a look at an ornament she designed for this year.
Snowball and Tuxedo
26th in the series.
Emma: “Snowball and Tuxedo! This is my first ornament since I took over the series. While I was working on it, I had years of old Dream Books opened on my floor so I could study past designs all at once. The sweet and happy expressions on their little faces were my favorite part to work on. I’m excited to have inherited this series and to keep on creating it.”