Artist Insights: 2021 Series
Here are some Keepsake Artists’ insights into an ornament each has created for 2021.
Nina Aubé
Hallmark Keepsake Artist
Stocking Stuffers
1st in the series.
Nina Aubé: “I’m a huge animal lover, so all the critters in this stocking are pets I’ve personally known and loved, including my beloved cockatiel Opie, who lived to the ripe old age of 25.”
Each ornament in this new series will feature a festively stuffed stocking designed by a different Keepsake Studio Artist each year!
Rocking Horse Memories
2nd in the series.
Matt Johnson: “I want this series to have a beautiful range of rocking horses! For this I used a bolder color palette that gives the horse a really rich character. I explored many color variations before landing on this design that feels just right.”
Matt Johnson
Hallmark Keepsake Artist
Edythe Kegrize
Retired Hallmark Keepsake Artist
Fancy Flamingo
Edythe Kegrize: “Flamingos have always been a favorite of mine, with their awkward elegance, vibrant color and impressive size. My hope is ‘Fancy Flamingo’ will stir up plenty of warm sunbaked memories or dreams of topical adventure yet to come.”
Sweet Decade
2nd in the series.
Tammy Haddix: “Sweet Decade was inspired by my sweet tooth! I wanted it to look like you could actually eat it! As a kid my siblings and I would create gingerbread houses. I think more candy ended up in our bellies than on the house!”
Tammy Haddix
Hallmark Keepsake Artist
“Keepsake Ornament Premiere Display.” Hallmark Gold Crown Stores, July 10, 2021.
2021 Reveal: Event Exclusive Barbie™ Ornament
Shoe-sational
Barbie Ornament
Event Exclusive
We’re excited to debut the design of the 2021 National Barbie® Doll Collectors Convention Shoe-sational! Special Edition Keepsake Ornament. This ornament was designed by Keepsake artist Debra Nielsen, and will be issued in a very limited run quantity of 800 pieces. It will be made available for purchase exclusively to registered attendees of the 2021 National Barbie® Doll Collectors Convention.
The 2021 National Barbie® Doll Collectors Virtual Convention will be held August 5 – 8, 2021.
2022 Reveal: Keepsake Celebrations
Celebrate special moments, capture important memories, and nurture meaningful relationships as they happen throughout the year with Keepsake Celebration ornaments.
Each of the twenty-one designs makes the perfect unique and customizable gift to commemorate life’s milestone occasions.
Baby & Family
Already Rocking Our World
Photo holder
Baby’s First Christmas
Kanga Loves Roo
Disney Winnie the Pooh
Love You, Mom
Love
A Sweet Beginning
Happy Beginnings
Photo holder
Our Anniversary
Faith & Encouragement
No Greater Love
Honor & Remember
Forever Friend
Photo holder
A Life Worth Celebrating
Appreciation & Milestones
New Driver
Photo holder
Congrats, Grad!
Photo holder
A New Season
New Home
Memories
Ahoy, There!
Disney Mickey Mouse
Photo holder
Peak Happiness
Photo holder
Sunshiny Smiles
Photo holder
Miniatures
Little Angel
Cute Lil’ Cake
Bitty Bear
Display Stands
Miniature Ornament Display Stand
Silver Ornament Stand
Gold Ornament Stand
Decorative Silver Ornament Stand
Ornament Stand
Keepsake Celebrations – A collection of year round ornaments designed to celebrate major life milestones.
2022 Sneak Peek: Spring Keepsake Ornaments (Available Early 2022)
Do you think the thrill of collecting Keepsake Ornaments begins in July? It will start a lot sooner than that as Hallmark kick’s off the 2022 Keepsake Ornaments season by releasing six popular Keepsake Ornaments early, including Tufted Titmouse, 18th in the Beauty of Birds series; Black-Throated Blue Warbler, miniature by Keepsake Artist Emma Leturgez-Smith; Brilliant Butterflies 6th in the series; and Bitty Blue Butterfly, miniature by Keepsake Artist Terri Steiger and Iris Fairy, 18th in the Fairy Messengers series; and Teeny Tulip Fairy, miniature by Keepsake Artist Kristina Gaughran. All six designs will be available at participating Hallmark Gold Crown Stores beginning Spring 2022.
Brilliant Butterflies
6th in the series.
Bitty Blue Butterfly
Miniature
Iris Fairy
Fairy Messengers
18th in the series.
Teeny Tulip Fairy
Fairy Messengers
Miniature
Tufted Titmouse
The Beauty of Birds
18th in the series.
Black-Throated Blue Warbler
The Beauty of Birds
Miniature
Announcement: Halloween Tree Topper and Skirt Set Canceled
Halloween Tree Topper and Skirt Set
Due to quality issues, the Halloween Tree Topper and Skirt Set, which was scheduled to be released for Ornament Premiere, has been canceled.
2021 Video: Ornament Insights (Playful Penguins)
This year, Keepsake Artist Kristina Gaughran’s beloved penguins decided to try their hand at baking! Hear Kris describe all her favorite details on the Baking Buddies ornament.
Meet the Hallmark Keepsake Artists: Sharon Visker
Meet Keepsake Artist…Sharon Visker. Growing up, Sharon’s mother was always immersing herself in an art project and her brother seemed to be able to draw just about anything. In an atmosphere where art seemed like a part of everyday life, it was only natural that Sharon would want to give it a try. And she quickly discovered she was unusually good at it! She spent her childhood creating bulletin board displays, designing yearbooks, and winning numerous art competitions.
Her talent eventually brought her to Hallmark, where, after 15 years as an illustrator, she participated in a woodcarving workshop and discovered a knack she didn’t know she had…sculpting! A skill she’s been exercising ever since joining the Keepsake Studio in the year 2000. Sharon has some very exciting Keepsakes coming this year (including a tabletop piece)!
Re-issued
For Keeps: Volume 20, Issue 2 Summer 2021
Get a peek at the new limited quantities companion ornaments releasing for Ornament Premiere. See what is next for some of your favorite series. And read about Hallmark’s new gifts especially for Keepsake lovers.
- Keepsake Companions
- Cookie Cutter Christmas
- Christmas Cupcakes
- Spotlight on Snoopy
- The Beauty of Birds
- Father Christmas
- Living Legacies
- Mary’s Angels
- The Beauty of Birds
- Brilliant Butterflies
- Nostalgic Houses and Shops
- Christmas Cupcakes
- Heirloom Angel
- Cards Inspired by Ornaments
- Welcome to Keepsake Village
- Keepsake Lover Gift Collection
- Members-Only August Flash Sales
- Keepsake Vault Release
- Repaint Sale
- Save the Date
For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.
Keepsake Lover Gift Collection
Wear Your Keepsake Love on Your Sleeve (or Socks)
We get it—we eat, sleep and dream ornaments, too. For Keepsake Editor Lindsay Evans, leaning into that love was a no-brainer. Just in time for Ornament Premiere, she and the studio created a new line of wearable and sharable Keepsake extras.
From a coffee cup to tea towels to festive socks, the Keepsake Lover Gift Collection speaks to the passion and culture around collecting, with tongue firmly in cheek. As both a creator and a collector, Lindsay says the voice came naturally.
“I love Christmas, I have hundreds of Keepsake Ornaments, before I even worked for Keepsake. My own ‘Baby’s First Christmas’ ornament is a Keepsake,” she says. “So I wrote things that resonated with me.”
Her favorite of the collection? The slipper socks with “Shhh…” on one foot and “I’m admiring my ornaments” on the other.
“They celebrate that moment when the tree is decorated, the ornaments are all in the perfect place, the whole house is twinkling and you get to put your feet up and take it all in,” she says.
“There’s a life on a tree. Every ornament has its own story— they represent someone’s loves and interests and likes. It’s a memory keeper.”
Pairs Well Wine Glass
Keepsake Ornament Christmas Tea Towel
Admiring My Ornaments Socks
Hang the Ornaments Mug
Gnome for Christmas Face Mask
“Keepsake Lover Gift Collection.” For Keeps 20 Summer 2021: 7
2021 Reveal: Welcome to Keepsake Village
Welcome to Keepsake Village
Hallmark Keepsake Ornaments MONOPOLY Game
Hallmark Keepsake Ornament MONOPOLY Game
Coming soon, you can gather the family ’round for a friendly game of capitalistic entrepreneurialism— right in the heart of Keepsake Village.
Introducing the first-ever Hallmark Keepsake Ornaments Monopoly game, available in July.
Hallmark Historian Samantha Bradbeer, curator of the game, says the project came with a few fun challenges. The biggest? Deciding which of
the thousands of ornaments in Hallmark’s deep archives to feature.
“I decided to focus on first in series, as it would allow fans to see some of their all-time favorites, while capturing nearly 50 years of Keepsake Ornament history,” Samantha says.
The game features over 40 first in series ornaments. Players move about the board, visiting locations in Keepsake Village—from Puppy Love Groomers to
Tin Locomotive Railroad to Frosty Friends Ice Rink to Nostalgic Houses and Shops Blvd. The property spaces feature ornaments, as does the play money.
For many, getting out the Monopoly game is a holiday tradition, so creating a Keepsake Ornament edition was a natural fit.
As with any good board game, there were a lot of players, including many in the Keepsake studio. Hallmark also collaborated on the game with Hasbro and USAopoly. Available in July.
“Welcome to Keepsake Village.” For Keeps 20 Summer 2021: 6