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Latest News2024-04-23T08:41:12-06:00

Press Release: Hallmark Launches Excitement of Holiday Season With 2021 Keepsake Ornament Premiere

Hundreds of exciting ornaments and decorations offered to celebrate cheer, connections ahead of holidays

KANSAS CITY, Mo. (July 9, 2021) – In an exciting kickoff to the upcoming holiday season, Hallmark invites fans and collectors to get a first look at more than 250 new Hallmark Keepsake Ornaments that will make their debut during the annual Keepsake Ornament Premiere beginning July 10, 2021, at Hallmark Gold Crown stores nationwide and online at Hallmark.com. The annual event gives consumers a chance to celebrate the magic of Christmas in July through carefully crafted Keepsake Ornaments from the all-new 2021 line.

“Last holiday season was different than many of us could have expected, so this year we have a lot to look forward to. Ornament Premiere is a great way to start spreading holiday cheer with loved ones and commemorating special memories from this year – because it’s never too early to start getting in the holiday spirit,” said Nicole Reid, vice president – ornament and gift. “We are honored to be part of special holiday traditions amongst friends and families and feel these exclusive ornaments will create even more cherished memories.”

The entire 2021 Hallmark Keepsake Ornament line includes nearly 500 ornaments to help bring people closer together to celebrate the season, capture memories and turn the Christmas tree into a beloved holiday experience the whole family will enjoy.

Some highlights of the new Keepsake Ornaments making a debut at the Ornament Premiere include:

Sheldon Cooper™ as The Flash™, The Big Bang Theory™ Ornament With Sound – Relive the hilarious scenes as the gang dresses up like the Justice League for a New Year’s Eve costume party with this Christmas tree ornament. Press the button to play some of Sheldon’s iconic phrases from that unforgettable episode of The Big Bang Theory.

The One With All The Thanksgivings, Friends Ornament With Sound – Reminisce about one of the most hilarious moments from Friends when you display this Christmas tree ornament. In an effort to cheer up Chandler, Monica wears a turkey on her head—complete with a fez and sunglasses. When you press the button to play the audio clip from the show, you’re sure to proclaim your love… just as Chandler did on that fateful Thanksgiving Day.

Super Nintendo Entertainment System™ Console Ornament with Light and Sound – Recall hours spent sitting in your bean bag chair parked in front of the television, video game controller in hand. Nothing mattered except defeating Bowser and ultimately completing the entire “Super Mario World™” game. This ornament lights up and plays the familiar music and sounds of the iconic video game.

I Want My MTV! Ornament – Head bang and strum your air guitar as you hang this Christmas tree ornament. The classic MTV logo design stirs memories of music videos chronicled by VJs for our personal viewing pleasure. Fans will be amped to celebrate the 40th anniversary of the MTV Brand when they press the button to see it light up and play music from the original theme song.

Stocking Stuffers, 1st in the series – Be sure your stockings are hung with care with this new series of Christmas tree ornaments featuring festively-stuffed stockings, each designed by a different Keepsake Studio Artist. As the first ornament in the Stocking Stuffer series, Nina Aubé shares a cute vision of holiday harmony with her striped snowflake stocking that hosts family pets, including a puppy, kitten, hamster, bunny rabbit and a cockatiel perched atop a candy cane.

Plus, shop Hallmark’s wide array of classic Christmas characters. From Santa Claus and the North Pole, to snowmen, elves, nutcrackers and more, Hallmark Keepsake Ornaments has the perfect ornaments to make your tree full of holiday cheer and special memories.

For more information about Keepsake Ornaments, or to locate a Hallmark Gold Crown store, visit Hallmark.com.

About Hallmark Keepsake Ornaments

In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started and a new collectible industry was born.

When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.

Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.

Sheldon Cooper™ as The Flash™
The Big Bang Theory™

The One With All The Thanksgivings
Friends

Super Nintendo Entertainment System™ Console

I Want My MTV!

Stocking Stuffers 
1st in the series.

July 9th, 2021|0 Comments

2021 Reveal: Stanley Cup® Champions Tampa Bay Lightning®

2021 Stanley Cup® Champions Tampa Bay Lightning®
Special Edition

The Tampa Bay Lightning are World Champs for the second year in a row, adding a third Stanley Cup to their collection! Commemorate this historic back-to-back victory with this cool-as-ice special piece of Lightning pride. But don’t wait too long—supplies of this collectible Keepsake Ornament are limited.


PREORDER NOW
Available at participating Hallmark Gold Crown Stores and on Hallmark.com

July 9th, 2021|0 Comments

Announcement: KOC Memberships for 2021 are SOLD OUT!

Keepsake Ornament Club (KOC) Memberships for 2021 are SOLD OUT!

Check back November 2, 2021 to join the 2022 Keepsake Ornament Club!

The KOC is where fans, collectors & holiday enthusiasts come together to share their passion for ornaments. Behind-the-scenes features, exclusive ornaments and special savings are just a few of the perks members enjoy.

June 30th, 2021|0 Comments

Announcement: 2021 KOC (Almost SOLD OUT)!

Dear Local Club Presidents,

HUGE ANNOUNCEMENT: We are almost *SOLD OUT* of 2021 Keepsake Ornament Club memberships!

Can you do us a favor and please inform all of your local club members that this is their last chance to join the Club before membership is sold out? Join today, or learn more about the Club here: http://bit.ly/KOC2021

There are so many rewards and benefits of being a part of the Keepsake Ornament Club family! Including…

  • Early Access to shop ornament release events, like Ornament Premiere on 7/9/2021
  • FREE membership gift ($75 value) – the Keepsake Dream Box
  • Exclusive Crown Rewards Bonus Points
  • Members-only ornaments – two releasing at Ornament Premiere!
  • Behind the scenes access
  • And MORE!

We would hate for anyone to miss out on joining our KOC family this year. Please encourage your local club members to join today, before it’s too late! http://bit.ly/KOC2021

Thank you for your help and all you do to support your local club members!

Sincerely,

The KOC Team

June 29th, 2021|0 Comments

Press Release: PopMinded by Hallmark Announces 2021 Event Exclusives

Hallmark Keepsake Ornaments, itty bittys® among items planned to be sold online only this year

KANSAS CITY, Mo. (June 28, 2021) – While PopMinded by Hallmark will not be attending fan conventions in 2021, a number of all-new exclusive collectibles and products inspired by favorite characters will be sold online to the nation’s pop-culture fans in conjunction with two conventions.

PopMinded, which debuted in 2016, is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with all fans in mind. PopMinded continues and expands on Hallmark’s annual tradition of providing access to their ever-popular event exclusive products.

Hallmark Keepsake Ornament designs and itty bittys® plush characters will be sold in limited quantities ONLINE ONLY in conjuction with these two events:

  • Comic-Con International San Diego, July 23-25 as part of Comic-Con@Home
  • New York Comic Con, October 7-10

Additionally, small quantities of each of the three Keepsake Ornaments will be allotted for sale to Keepsake Ornament Club Members. For more information on membership, go to hallmark.com/ornaments/keepsake-ornament-club.

Limited availability items include:

Animated Boba Fett™, Star Wars™ Keepsake Ornament features the fearsome bounty hunter as he first appeared to Star Wars fans in the 1978 animated short, The Story of the Faithful Wookiee, now streaming on Disney+. The ornament is priced at $30 with a total production run of 3,700.

H.M.S. Bounty Klingon™ Bird-of-Prey, STAR TREK IV: The Voyage Home™ Keepsake Ornament celebrates the 35th anniversary of the theatrical release of Star Trek IV: The Voyage Home™ in 1986. This metal Keepsake Ornament features the HMS Bounty paint stylings as seen in the film. The ornament is priced at $35 with a total production run of 3,750.

Ecto-1 and R.T.V., Ghostbusters: Afterlife™ Keepsake Ornament two-pack–of the iconic Ghostbusters’ work vehicle along with a Remote Trap Vehicle (RTV) mini-ornament–comes straight from this year’s Ghostbusters: Afterlife™ feature film. The exclusive pair is priced at $30 with a total production run of 3,000.

Spider-Ham, MARVEL itty bittys® depicts the heroic alter ego of Peter Porker as seen in comics and animated stories. This plush character, which comes in a stylized comic-book blister package, is priced at $10 with a total production run of 2,000.

Gold Mario, Super Mario™ Ornament feature the hero of the Mushroom Kingdom arrives as an event-exclusive gold metal ornament. The exclusive is priced at $15 with a total production run of 2,000.

The exclusives will be sold on a first-come basis starting at Noon Eastern time (9 a.m. Pacific time) on the first day of each convention. Sales permit one of each exclusive product to be sold per person, per transaction while supplies last.

Allotments will be divided evenly between the two conventions. Additionally, small quantities of each of the three Keepsake Ornaments will be allotted for sale to Keepsake Ornament Club Members. For more information on membership, go to hallmark.com/ornaments/keepsake-ornament-club.

For details on how to purchase exclusives, visit PopMinded.com/Events and expect the PopMinded convention shop to return in-person, to a full line-up of events in 2022.

For more information about PopMinded by Hallmark and the products offered, visit PopMinded.com

Animated Boba Fett™
Star Wars™

H.M.S. Bounty Klingon™ Bird-of-Prey
STAR TREK™

Ecto-1 and R.T.V.
Ghostbusters: Afterlife™

SPIDER-HAM
MARVEL
itty bittys®

Mario™
Super Mario™

June 28th, 2021|0 Comments

Artist Insights: 2021 Cookie Doe

Hallmark sat down with Keepsake Artists Nina Aubé and Matt Johnson to chat about their adorable Cookie Doe ornament releasing SOON at Ornament Premiere! Keep reading to learn more about the inspiration and collaboration of Matt and Nina to bring this ornament to life for you this year.

Matt: “Originally, I was working on dessert ornament ideas that have a pun. For example, Chocolate Mousse, etc. Cookie dough / doe seemed like a really fun idea with it being a cute reindeer that loves to bake! Nina really did such a great job with pose and cute details in her sculpt.”

Nina: “I was inspired by – Matt Johnson! He’s the actual mastermind behind this clever concept. Tom Best also lent his expertise – he helped create the ice cream logo on the container, so this was a true team effort! I think it turned out super cute and the pun is a fun twist.”

Nina: “I sculpted the deer traditionally, out of a firm wax-based clay. The ice cream container was created out of thin plastic sheeting and tubing, which I heated to form the tub shape. The ice cream was made out wax, and I added large grains of coarse sand to mimic chocolate chips. I played around with the pose a bit, and we agreed having the little deer sitting plopped right in the tub was the cutest option.”

Nina also mentioned, “I LOVE ice cream (who doesn’t?), but I’ve never actually tried cookie dough ice cream! I did eat massive amounts of raw cookie dough when I was a kid though and lived to tell about it.” Yum!

We think it may be time for Nina to try out cookie dough ice cream in honor of this adorable ornament, do you agree?

Cookie Doe

Hallmark Keepsake Ornaments. “Behind the scenes with Nina Aubé and Matt Johnson’ Cookie Doe ornament” Keepsake Ornament Club Facebook Page, June 24, 2021. https://www.facebook.com/groups/KOCMembers/permalink/2736156716624335/

June 24th, 2021|0 Comments

Artist Insights: 2021 Series

Here are some Keepsake Artists’ insights into an ornament each has created for 2021.

Nina Aubé

Nina Aubé
Hallmark Keepsake Artist

Stocking Stuffers
1st in the series.

Nina Aubé: “I’m a huge animal lover, so all the critters in this stocking are pets I’ve personally known and loved, including my beloved cockatiel Opie, who lived to the ripe old age of 25.”

Each ornament in this new series will feature a festively stuffed stocking designed by a different Keepsake Studio Artist each year!

Rocking Horse Memories
2nd in the series.

Matt Johnson: “I want this series to have a beautiful range of rocking horses! For this I used a bolder color palette that gives the horse a really rich character. I explored many color variations before landing on this design that feels just right.”

Matt Johnson
Hallmark Keepsake Artist

Edythe Kegrize
Retired Hallmark Keepsake Artist

Fancy Flamingo

Edythe Kegrize: “Flamingos have always been a favorite of mine, with their awkward elegance, vibrant color and impressive size. My hope is ‘Fancy Flamingo’ will stir up plenty of warm sunbaked memories or dreams of topical adventure yet to come.”

Sweet Decade
2nd in the series.

Tammy Haddix: “Sweet Decade was inspired by my sweet tooth! I wanted it to look like you could actually eat it! As a kid my siblings and I would create gingerbread houses. I think more candy ended up in our bellies than on the house!”

Tammy Haddix
Hallmark Keepsake Artist

“Keepsake Ornament Premiere Display.” Hallmark Gold Crown Stores, July 10, 2021.

June 21st, 2021|0 Comments

2021 Reveal: Event Exclusive Barbie™ Ornament

Shoe-sational
Barbie Ornament
Event Exclusive

We’re excited to debut the design of the 2021 National Barbie® Doll Collectors Convention Shoe-sational! Special Edition Keepsake Ornament. This ornament was designed by Keepsake artist Debra Nielsen, and will be issued in a very limited run quantity of 800 pieces. It will be made available for purchase exclusively to registered attendees of the 2021 National Barbie® Doll Collectors Convention.

The 2021 National Barbie® Doll Collectors Virtual Convention will be held August 5 – 8, 2021.

June 21st, 2021|0 Comments

2022 Reveal: Keepsake Celebrations

Celebrate special moments, capture important memories, and nurture meaningful relationships as they happen throughout the year with Keepsake Celebration ornaments.

Each of the twenty-one designs makes the perfect unique and customizable gift to commemorate life’s milestone occasions.


Baby & Family

Already Rocking Our World
Photo holder

Baby’s First Christmas

Kanga Loves Roo
Disney Winnie the Pooh

Love You, Mom


Love

A Sweet Beginning

Happy Beginnings
Photo holder

My Heart is Home With You
Meant to Be
Becoming Yourself

Our Anniversary


Faith & Encouragement

No Greater Love


Honor & Remember

Forever Friend
Photo holder

A Life Worth Celebrating


Appreciation & Milestones

New Driver
Photo holder

Congrats, Grad!
Photo holder

A New Season

New Home


Memories

Ahoy, There!
Disney Mickey Mouse
Photo holder

Peak Happiness
Photo holder

Sunshiny Smiles
Photo holder


Miniatures

Little Angel

Cute Lil’ Cake

Bitty Bear


Display Stands

Miniature Ornament Display Stand

Silver Ornament Stand

Gold Ornament Stand

Decorative Silver Ornament Stand

Ornament Stand


Keepsake Celebrations – A collection of year round ornaments designed to celebrate major life milestones.

June 20th, 2021|0 Comments
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