Press Release: Hallmark Welcomes Holiday Wonder With 150 New Ornaments
Hallmark’s annual Keepsake Ornament Debut showcases creativity, craftsmanship and holiday cheer with over 150 new ornaments.
KANSAS CITY, Mo. (October 10, 2023) – Hallmark’s annual Keepsake Ornament Debut showcases creativity, craftsmanship and holiday cheer with over 150 new ornaments. Shop the new ornaments and get the best bonus points of the season during Keepsake Debut Oct. 14-22. Keepsake Ornament Club members can get a head start on shopping in stores starting Oct. 13.
Hallmark Keepsake Ornaments inspire joy and help families commemorate what made their year special. Many Hallmark Keepsake Ornaments come to life through interactive elements of light, sound and motion to help usher in the holiday wonder and festive spirit of the season.
“Once a collection of glass balls and yarn figures, Keepsake Ornaments are now made in a variety of formats that capture the essence of the holiday spirit,” said Theresa McGeehan, senior merchant director. “At Hallmark, we love finding new ways to reimagine ornament design and offerings while still remaining true to the superior craftsmanship and high quality that ensures they will become cherished collectibles for years to come.”
From whimsical characters and classic designs to pop culture trends and iconic fan favorites, there are ornaments for everyone to adore in this year’s collection. Hallmark’s Keepsake Ornament Debut features more than 150 new and innovative ornament designs, including:
Playful Penguins, Musical Ornament With Light and Motion – Enjoy the sparkling delight of this trio of penguins as the ornament illuminates and carries the characters around an icy Ferris wheel, perfect for holiday decorations this season.
Guacin’ Around the Christmas Tree, Ornament With Sound – Enjoy an instrumental holiday jingle and an unusual character with this holiday ornament. A cute avocado and his playful dance companion make for a cheery combination that will be sure to get anyone in the holiday spirit and want to listen to Christmas tunes all winter long.
Pull-String Camel, Premium Ornament – Tie in festive detailing and timeless charm with this pull-string ornament inspired by the classic jumping jack toys. This beautiful ornament features ornate designs and Santa riding a camel. Pull the string to watch the camel move its mighty legs.
Cute as a Button, 1st in the series Ornament – Bring life to holiday decorations with this first-in-series ornament. The happy hamster character offers festivity to the season with his green and red scarf and love for crafting Christmas trees that are as tall as he is.
Every Color of Amazing, UNICEF Papercraft Ornament – Spread joy the entire season with this colorful UNICEF Christmas tree ornament. This ornament displays an intricate papercraft scene of children from around the world holding hands in front of a globe background. A portion of the proceeds of this purchase will support UNICEF’s work for children around the world where it is most needed.
Explore the 2023 Dream Book to see all 450+ new Hallmark Keepsake Ornaments released at the Hallmark Keepsake Ornament Premiere and Debut.
For more information about Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com.
About Hallmark Keepsake Ornaments
In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started, and a new collectible industry was born.
When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 8,400 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.
Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.
Playful Penguins
Guacin’ Around the Christmas Tree
Pull-String Camel
Cute as a Button
1st in the series.
Every Color of Amazing
UNICEF
2023 Collection: Happy Holiday Parade
2023 Collection
Joanne’s Christmas Boutique
Happy Holiday Parade Collection
Gregor’s Trattoria
Happy Holiday Parade Collection
Anita’s Pet Shop
Happy Holiday Parade Collection
Happy Holiday Parade Tote Bag
Milk-Chocolate Caramel Snowmen
2024 Reveal: Dream Box
The delight is the details
From each twinkling light to every carefully hung ribbon, it’s the little things that often fill our hearts with Christmas joy.
No one understands that quite like you– which is why we’ve filled this year’s Dream Box with so “mini” merry details you’ll love!
We hope these gifts, and our 2024 Dream Book, inspire you to share your Christmas spirit and make magical memories as we continue the Countdown to Christmas!
Warm Wishes,
The Keepsake Ornament Club
The Keepsake Dream Box (a $150 value.) Shipped directly to your home starting in April, this year’s membership gift is full of Keepsakes magic.
You’ll receive:
- Three club-exclusive Keepsake Ornaments.
- Ollie’s Ornament Shoppe
- Ollie (miniature)
- Lia (miniature)
- Exclusive gifts from the Keepsake Studio.
- North Pole Miniature Ornaments Display Stand
- Snowy Miniature Tree Skirt
- Set of 25 Miniature Brass Ornament Hooks
- My Ornament Collection Notebook
- A Gnome for Christmas Bookmark
- Your 2024 Dream Book, along with a $5 coupon, Be sure to join by January 15, so you’ll receive your Dream Book before it’s available in stores.
Ollie’s Ornament Shoppe
Ollie
Lia
North Pole Miniature Ornaments Display Stand
and
Snowy Miniature Tree Skirt
My Ornament Collection Notebook
and
A Gnome for Christmas Bookmark
2024 Dream Box
2024 Reveal: Member Exclusives
The four Member Exclusive offerings for 2024 have been revealed.
Christmas Window 2024
(Rosie’s Donut Shop)
Christmas Windows
22nd in the series.
Rainbow Lorikeet
The Beauty of Birds
Vintage Greetings
1st in the series.
Furry Friends
Making Memories
Special Edition
2023 Reveal: Mayor’s Christmas Tree Ornament
2022 Mayor’s Christmas Tree Ornament
The 2023 Mayor’s Tree Ornament, 43rd in the series, was cut from the 2022 Mayor’s Christmas Tree. This year’s ornament, “Holiday Wreath,” was designed by Hallmark Artist Ramon Olivera. Made in Kansas City, the laser-cut design features a wreath with red and green decoration. This ornament is a nod to the large oversized wreath above the entrance to the Crown Center Shops, as we celebrate the opening 50 years ago.
Proceeds from the purchase of these commemorative ornaments benefit the Mayor’s Christmas Tree Fund, a Kansas City charity since 1908, that benefits thousands of Kansas City’s less fortunate each year.
Ornaments will go on sale, Friday, November 24, at Crown Center Customer Service, Level 2 of the Crown Center Shops. Ornaments are $16.95 plus tax. Limits apply.
Can’t make it to Crown Center? Orders that will be shipped by December 1, 2023 may now be placed by completing the 2023 Mayor’s Christmas Tree Ornament Order Form.
FedEx shipping anywhere in the continental United States is $9.95 per order of up to $100.00.
NOTE: A limited supply of ornaments are available from prior years including: 2003 “Nostalgic Sled,” 2006 “Nutcracker,” 2007 “Christmas Bell,” 2008 “Christmas Candle”, 2009 “Gingerbread House,” 2010 “Centennial Ornament,” 2011 “Holiday Mittens,” 2012 “Snow Globe,” 2013 “Christmas Tree,” 2014 “Carousel Horse,” 2015 “Woodland Joy,” 2016 “Festive Fox,” 2017 “Skate Away,” 2018 “All Aboard,” 2019 “Here Comes Christmas,” 2020 “Heart of Kansas City,” 2021 “Festive Friends,” 2022 “Celebrating 50 Years.”
2023 Artist Insights: DOBBY™
What happens when Keepsake magic meets the Wizarding World™? A house-elf appears! But Dobby , the beloved protector and friend of Harry Potter™, was no ordinary house-elf…and this ornament is no ordinary Keepsake ornament.
Jake Angell
Featuring animatronic motion and quotes from the movies, this ornament truly brings Hogwarts™ favorite free elf to life.
“I started with a sketch from Tim Bodendistal, and then I got to work with the engineer,” says artist Jake Angell. “We wanted to get Dobby as large as we could, and I worked closely with the engineers to decide on a static starting pose that would show him best when not moving.”
From there, Jake says the Keepsake Studio editor and engineers worked to see what sound clips from the movie could be used. Then they worked their magic to animate the Dobby ornament.
“It’s always a balancing act to try and fit all the parts into the ornament to make it work,” Jake says. “But my family and I are big Harry Potter fans, so I really focused on hiding the necessary parts in a way that still told the story. It was so fun placing Dobby on a trunk that a Hogwarts student would be travelling with to school.”
While Jake loves immersing himself in the Wizarding World and working on ornaments, he says he always looks forward to seeing the finished product and sharing it with other fans.
“I can’t wait to see how my family reacts to my Dobby ornament moving and talking, and I really hope that everyone loves what we created for them,” he says.
Luckily for us all, no spells are needed to bring this house-elf ornament home. Get yours at Ornament Debut!
Dobby™
Harry Potter™
Hallmark Keepsake Ornaments. “Behind the scenes with Jake Angell about his Harry Potter™ Dobby™ The House-Elf ornament, that will be releasing at Ornament Debut!” Keepsake Ornament Club Facebook Page, October 02, 2023. https://www.facebook.com/groups/KOCMembers/posts/3504749609765038/
2023 Collection: Musical Snowman 20th Anniversary
2023 Collection
Sing-Along Showman Snowman
20th Anniversary
Snowman Musical Plush
Sing Along Showman
Sing-Along Showman Snowman
Snowman Plush Ornament
Let the Snow Begin
The Tale of a Musical Memory Maker
Snow Many Memories
Puzzle
Showman the Snowman
itty bittys
Snowman Salt and Pepper Shakers
20th Anniversary
Set of 2.
Snowman Mug
20th Anniversary
Snowman Blanket
20th Anniversary
Snowman Slippers
20th Anniversary
Meet the Artist: Jake Angell
- He’s the son of a Methodist pastor who preached in 3 small Kansas towns all at one time. Jake loved small town life and had all the fishing ponds his heart desired.
- He’s collected comic books since he was a kid, and his all-time favorite is Teenage Mutant Ninja Turtles!
- Jake has been married to his wife for more than 23 years. Their family includes 2 kids; 1 Cavachon dog, Sadie; a calico cat, Ariel; and a lizard named Rusty.
2023 Reveal: Cards Inspired by Ornaments
Boxed cards with all the craft of Keepsake Ornaments
A few favorite Keepsake Ornaments have inspired their very own line of holiday boxed cards. Now you can decorate your tree with your favorite ornament—and share a companion card as your seasonal greeting. Available this year.
Snowfall Prince
Noble Nutcrackers
Holiday Cards
Snowfall Prince
Noble Nutcrackers
5th in the series.
Gnome for Christmas
Holiday Cards
Gnome for Christmas
3rd in the series
Christmastime is Here
PEANUTS™
Holiday Cards
Christmastime is Here
PEANUTS™
2023 Reveal: Hallmark Employee Gift
A Big Thank You
Hallmark Employee Gift
Hallmark retailers will once again have the opportunity to purchase a Special Edition Keepsake ornament to use to thank their employees for their dedication.