Ornament Spotlight: Vintage Santa ShowToppers Mini Tree Topper
Up On the Treetop
With a sleigh full of holiday treats, ol’ Saint Nick is here to introduce our new ShowToppers mini tree toppers and the coordinating tree.
“When you plug the tree topper into the accompanying mini tree, the lights will immediately switch to a vintage color palette with white, pink, mint green and gold. And when you press the button on the back of the sleigh, a musical light show plays to ‘Up On the Housetop,’” Engineer Kristina Ferguson says. “It’s absolutely precious!”
The best part? All three of these ShowToppers are interchangeable with the same mini tree and any future ShowToppers (hint, hint!) will be, too.
“Up On the Treetop” 2024 Dream Book: 48
Ornament Spotlight: Christmas is…
Christmas is…
For Keepsake Artist Tim Bishop, Christmas is all about those special moments that make you appreciate the little things in life. And, as a new member of the Keepsake Studio, he says one of those moments was sculpting his first series ornament.
“This series is based on the iconic ‘Happiness is…’ idea. They’re simple scenes, yet really sweet, warm and heartfelt,” Tim says. “It’s important to me that a person sees this ornament and gets those feelings immediately.”
This year’s ornament, which reads “Christmas is… connecting with far-away friends,” features the beloved Charlie Brown eagerly opening his mailbox to discover a card with his name on it. Lucky us, Tim says there’s a lot more joy (and ornaments!) where that came from.
“Christmas is…” 2024 Dream Book: 32
Ornament Spotlight: Vintage Greetings
Season’s Greetings
In 1924, artist Vivian Smith began her career at Hallmark. Now, 100 years later, Keepsake Artist Matt Johnson is giving her work a new life.
“I had the idea for a nostalgic series inspired by classic holiday cards from the Hallmark archives. My team knew we wanted to start with Santa, and Vivian’s beautiful card illustration was perfect.”
Matt worked carefully to interpret texture, color and shape from the illustration into 3D form. The result? An ornament filled with vintage charm and retro details—from the gifts wrapped in ribbon to the jolly sprig of holly on Santa’s hat.
“I love that we are bringing artwork from the past back to life,” Matt says. “I wonder what Vivian would think of the final result?”
“Season’s Greetings” 2024 Dream Book: 21
Ornament Spotlight: Cup a Cozy
Cup a Cozy
“As a newer artist in the studio, I’m honored and so excited to be working on my first series,” says Keepsake Artist Iman Zadrozny. “It’s all about those warm, holiday feelings, and each future ornament will include a novelty mug and cookie. They’ll all be made in porcelain, but I’m adding little details to give each ornament its very own personality. For this year’s gingerbread theme, I added a dollop of cream with cinnamon sprinkled on top.”
“Cup a Cozy” 2024 Dream Book: 19
Ornament Spotlight: Wreath of Memories
Gather Round the Wreath
“For the 2024 artist collaboration piece, we wanted two artists to lead the way—one sketching the design and one doing the actual sculpting,” says Keepsake Artist Gregor Benedetti. “So this ornament will be more personal to the lead artists, and we’re all really excited about that.”
While brainstorming, Gregor was inspired by the theme of past meets present. He centered his idea around 1979’s Here Comes Santa reading the Dream Book as characters from the Playful Penguins and Gnome for Christmas series look on. Gregor also added other series into the wreath along with real 14k gold accents.
“It was really fun to sketch these beloved characters from other artists in my own style,” Gregor says. “My only question is…what’s on their Wish List?”
“Gather Round the Wreath” 2024 Dream Book: 16
Ornament Spotlight: Twelve Days of Christmas
A Partridge, A Pear Tree…
And a new series! Keepsake Artist Gregor Benedetti is bringing the 12 Days of Christmas to your tree. These exquisite papercraft ornaments feature multiple layers of intricately cut paper, gold accents, the number for each day and the song verse printed on the back.
“With this format I can make multiple images within the layers, which allows me to add a lot more detail,” Gregor says. “It’s quite the process but, luckily, I’m not doing it all on my own. A lot of credit goes to R.J. Stebbins, a paper technical engineer wizard. After working with him on other projects, I knew he’d be able to translate my vision into a 3D paper look.”
Next year, the series continues with—you guessed it!—two turtle doves.
“A Partridge, A Pear Tree…” 2024 Dream Book: 14
Ornament Spotlight: North Pole Village
Special Delivery
This year, we’ve reimagined the 2021 North Pole Village ornament as a tabletop piece,” Keepsake Artist Sharon Visker says. “The larger size allows all the little details to really shine.”
Sharon says she cast the larger figures in wax and carefully resculpted and sharpened the features by hand. Then the team worked together to get the North Pole Village up and running in time for Christmas.
The finished piece includes light, music and dialogue from Santa welcoming you to the North Pole. Mrs. Claus waves, and the elves pack gifts as the reindeer turn their heads to watch. Then the train circles around the tracks to the post office, delivering Christmas magic to us all.
“Special Delivery” 2024 Dream Book: 5
2024 Reveal: Funko POP!
Funko Pop!
Available Beginning Ornament Premiere
2024 Reveal: Better Together Ornament Sets
Best friends are better together—just like these adorable pairs of Hallmark ornaments that stick together, easily separate, and reattach with embedded magnets when you hang them. Or, give one-half of the pair to your best friend or loved one to say “We’ll always be better together!”
Available Beginning Ornament Premiere
Early Releases































