Snowvember (LET it SNOW) Weekend Event UPDATE
Snowvember (LET it SNOW) Weekend Event
In-store “snowman” Event
November 16-18, 2012
The Snowvember (LET it SNOW) Weekend Event will coincide with the release of 5 new snowmen gifts including: Swooshin’ Duo, this years snowman techno-plush (an ever-popular Christmas gift), the coordinating Swooshin’ Duo Keepsake ornament, Swooshin’ Duo Snow Globe, Glad to Greet You Snowball Door Decor and Snowman Snow Globe.

There’s Snow Stopping Us Now!
Coordinates with Swooshin’ Duo.
Hardcover; 32 pages. 7″ w.
$4.95 USA with each purchase of 3 Hallmark cards (regularly $9.95 USA) LPR2342
Available beginning Ornament Debut,
October 6, 2012
2012 Hallmark Associate Gift
Hallmark retailers will once again have the opportunity to purchase a Special Edition Keepsake ornament to use to thank their employees for their dedication.
Noble Nutcracker
Hallmark Associate Gift
Special Edition
Features a nutcracker king holding a gold bell. He is wearing a pearl white jacket with purple cross bars and gold epaulettes, buttons and cuffs; a purple belt with a gold buckle; purple pants, black knee high boots trimmed in gold and a Hallmark styled gold crown with purple cap. By Edythe Kegrize.
NOTE: Limited to 24 ornaments per account.
Ornament Premiere/Ornament Debut Shopper Thank-you Gift
The “A Sweet Treat” gingerbread boy from last years KOC Members, Ornament Premiere Gift, is back by popular demand. This year he is depicted extending his arm with a present in hand.
He will be available, starting Thanksgiving Weekend, as a special thank-you gift for customers who have made Keepsake Ornament purchases during both Ornament Premiere Weekend (July 14-15, 2012) and Ornament Debut Weekend (October 6-7, 2012).
*Coupons for qualifying individuals will be included in the mid-November Keepsake mailer.
Snow Buddies Error Confirmed
A few days ago, when we updated our “2012 Ornament Premiere Limited-quantity Ornaments” post to include additional information, it was brought to our attention that the sentiment (date) on this years Snow Buddies, 15th Anniversary, Special Edition ornament was incorrect. At that time a message was sent to Tammy Haddix, the Keepsake artist that creates this popular series, to alert her of the possible mistake.
Here is her response:
“….Unfortunately, mistakes happen! You guys always keep me on my toes and keep better track of my series that I do! For that I thank you! Yes, you are right the date on the ornament is technically incorrect. It says “Snow Buddies since 1997″ and the 1st in series was released in 1998. When we did the math 2012 – 15 years = 1997; it made sense to say 1997. We didn’t realize that simple math doesn’t work when figuring out the release year, the calculator let us down! Unfortunately, at this point in time it is too late to change the ornament; but if you think about it I actually created the concept and the sculpt of the 1st in series in 1997, so it isn’t all wrong. Thanks for bringing this to my attention.”
Snow Buddies
15th Anniversary
Special Edition
Features a snowman wearing a light yellow sweater, green scarf and Santa hat standing next to a bird feeder with a pail of bird seed in front of him.
A blue bird is perched on his outstretched arm while a second bird, a cardinal, stands on the bird feeder.
On ornament: Snow Buddies since 199
Ornament Reveal Clue #2
This year, four Keepsake Ornaments will be revealed during Ornament Debut Weekend. You can get a head start guessing what those ornaments might be by watching our series of video clues right here.
Here’s the second clue to one of the four Keepsake Ornaments that will be revealed during Ornament Debut Weekend, October 6 & 7, at your Hallmark Gold Crown store.
Click on the image below to play the video.

Voice over: A legend in combat, an icon in peace, rugged and trustworthy too. Ready for work but so eager to play, is just one of four saved for Debut.
Let’s see if we can collectively figure this out.
Enter your best guess in the comment section of this post to receive a copy of the picture we have created from the video.
Hints in the Clue
“A legend in combat, an icon in peace, rugged and trustworthy too.” (in the voice over)
The infamous grill that has become a trademark of Jeep is pictured (in the video)
UPDATE
From the video it is evident that this piece will be a military Jeep. Now the question remains which iconic Jeep will it be: possibly a World War II Willys MB or Ford GPW US Army Jeep, maybe an M38 to commemorate the 40th Anniversary of M.A.S.H. how about a toy Jeep like the one depicted in Toy Story.
Note: Although many have suggested it is a Hummer, the grill pictured in the video doesn’t match any known Hummer design.
Jeep®
(Ornament Debut Reveal #4)
3⅜” w.
$17.95 USA QXI2074
Hallmark Gold Crown Exclusive
Hallmark Gold Crown-exclusive Elf on the Shelf
The beloved Christmas classic The Elf on the Shelf™ has partnered with Hallmark to create an exclusive holiday ornament that will only be sold in Hallmark Gold Crown stores this holiday season.
The ornament has a medallion that can be personalized with the family’s elf name, a meaningful date or even the family’s name. It will be a treasured Keepsake for years to come.
Click on the picture below to see a larger image.
Elf on the Shelf™
$14.95
Hallmark Gold Crown Exclusive
Available in late September
Note: This is likely not a Keepsake ornament.
The 2012 Dream Book is Here!
A digital copy of the 2012 Dream Book is now available. To view it and/or download a copy CLICK HERE.
NOTE: You must have Adobe Reader installed on your computer to download and view this file.
2012 Sneak Peek: Christmas Table Decoration
Unlike initially rumored, this year’s Snowtop Lodge inspired tabletop display piece will not be based on Stanley T. Starr, the ’08 KOC membership ornament. Instead, it will be an original creation that Keepsake Artist Joanne Eschrich approached as if she had been designing it for the series.
Available beginning Ornament Premiere weekend,
July 14-15, 2012
Crystals return to the Birds
Last year, in an attempt to keep manufacturing cost down, and thus be able to maintain the $14.95 price point of the Beauty of Birds series, Hallmark decided to replace the stylistic rhinestones with glitter spots.
Almost immediately collector began to voice their discontent with this substitution. In addition to posting on Hallmark’s Facebook page and in on-line forms, collectors took their upset with them to last years “KOC 25th Class reunion” national event. In both the Sneak Peek and Artist seminar’s they asked both the artist (Edythe Kegrize) and the Retail Merchandise Manager about the change and pleaded for the return of the crystals.
As a result of this overwhelming response, Hallmark has restored the gems on this popular series. Look for them on this years Painted Bunting which will arrive in stores in time for Ornament Premiere.
Last year, in an attempt to keep manufacturing cost down, and thus be able to maintain the $14.95 price point of the Beauty of Birds series, Hallmark decided to replace the stylistic rhinestones with glitter spots.
Almost immediately collector began to voice their discontent with this substitution. In addition to posting on Hallmark’s Facebook page and in on-line forms, collectors took their upset with them to last years “KOC 25th Class reunion” national event. In both the Sneak Peek and Artist seminar’s they asked both the artist (Edythe Kegrize) and the Retail Merchandise Manager about the change and pleaded for the return of the crystals.
As a result of this overwhelming response, Hallmark has restored the gems on this popular series. Look for them on this years Painted Bunting which will arrive in stores in time for Ornament Premiere.
Sweet Seas Ahead
For the second time in the history of the Santa’s Sweet Ride series, Santa takes to the sea to deliver his colored sugar cube gifts, with icing bows. As with each new edition, I am always eager to find out just what sugary snacks Keepsake studio Senior Sculptor Tammy Haddix has imaginatively used to create his latest vehicle. As such I contacted her. Here are the details she shared with me.
Santa is maneuvering his lemon drop (head) submarine with Lime Jelly Slice fins, when he happens upon a Jelly (Swedish) Fish. There is red licorice vines around the hatch, white icing around the port holes and Mike and Ike’s fruit chews on the bow. An orange gumdrop and Red (Hot) hard candy propeller completes the design.
Now if that doesn’t ignite a craving in you, I don’t know what will!
Santa’s Sweet Ride
6th in the series












