2013 Keepsake Ornament Premiere In-Store Register-to-Win Prizes
Participating Hallmark Gold Crown stores will once again be giving away four limited-quantity Keepsake Ornaments (2 each of 2 designs) as part of an in-store register-to-win drawing, which will be held in conjunction with Keepsake Ornament Premiere weekend (July 13-14, 2013).
It’s Snowing Sweetness!
Christmas Cupcakes
Special Edition
Repaint of 2013
4th in the series
Features a chocolate cupcake in a silver liner. The cupcake is decorated with white frosting, applied in two layers.
The first (bottom) layer simulates a rope border. The second (top) layer mimics a drop flower. Silver (bead) sprinkles and a pearlized white snowflake cupcake pick complete the design.
2013 Ornament Premiere/Ornament Debut Shopper Thank-You Gift
The Ornament Premiere/Ornament Debut Thank-You Gift, is back by popular demand. Starting Thanksgiving Weekend, customers who have made Keepsake Ornament purchases during both Ornament Premiere Weekend (July 13-14, 2013) and Ornament Debut Weekend (October 5-6, 2013), can exchange their redemption coupon for this special thank-you gift.
Joy In The Air!
Special Edition
2013 VIP & Holiday Open House Event Gift Bag
As a way of thanking their best Gold Crown customers for their continued business and loyalty, participating Hallmark retailers will once again kick off the holiday shopping season by hosting a VIP event. During this event customers will be able to check out all the new holiday products and promotions as well as pick up their event gift bag. If you are one of your local Gold Crown store’s best customers, keep an eye on your mailbox this fall for an invitation to this years VIP event. Accompanying this invitation will be your coupon for the free with purchase* VIP event gift bag.
This years VIP & Holiday Open House gift bag will include:
- ceramic cake/treat stand (boxed)
- Willow Tree Planner
- Holiday 3.5-oz Hobnail® candle
- 2013 exclusive Keepsake ornament, Skating Santa.
VIP Weekend,
November 8-11, 2013
* Gift with purchase of $50.00 or more (valued at more than $50.00).
2013 KOC Member Ornament Premiere Gift
Keepsake Ornament Club (KOC) Members will once again receive a free ornament during Ornament Premiere when they purchase a Hallmark Keepsake ornament priced $7.95 or more. This years KOC Ornament Premiere gift, “Little Reindeer”, was created by Tammy Haddix. It depicts a seated little reindeer, wearing a green and red striped scarf with purple fringe.
Little Reindeer
2013 Premiere Special Offer
For the third year in a row Hallmark will be releasing a tabletop display.
This years piece draws its inspiration from the popular Santas From Around the World collection and historic English ceramics. Features Santa in a white hooded robe (with variegated pink poinsettia decals), mint green mittens and a gold cord tied around his waist. He has a laurel (made from holly) on his head and is holding a flocked bottle brush tree in one hand and has a Victorian stocking (tied with a red ribbon) dangling from the other.
Look for it starting July 13, at Keepsake Ornament Premiere, when it will be available at a special price.
England
Santas From Around the World
The 2013 Dream Book is Here!
A digital copy of the 2013 Dream Book is now available. To view it and/or download a copy CLICK HERE.
The 2013 On-line Dream Book Goes Live
KOC members can now see the 2013 Dream Book on-line at www.kocmembers.com. As always you will need your KOC membership number along with your zip code in order to log into this members only section of Hallmark’s website.

2013 Wish List
Click here to see and print a PDF copy of the 2013 Wish List and bonus points coupon.
Once again, Hallmark will be awarding 500 (Crown Rewards) bonus points when you complete your Wish List, take it to your local Hallmark Gold Crown retailer and pick up your order by July 21, 2013.
Featured Artist: Orville Wilson


Sculptor IV
Started at Hallmark:
July 19, 1996
Started at Keepsakes:
December 2006
Hometown:
Kansas City, Kansas
Learn about the artist and the inspiration behind a new Disney ornament that had jaws dropping when first previewed at a couple of the 2012 artist signing events.
Ever since Orville was in grade school, he wanted to be an artist. Because his mother liked to draw, she encouraged him to pursue a career in art. While in high school, he always participated in art fairs with his drawings and paintings.
After college, he held a variety of design jobs ranging from working for a screen print company to one that produced sports trading cards—all of which prepared him for a job at Hallmark. He started his career at Hallmark in season cards, but was always interested in Keepsake 3—D designing and was happy to be selected to work with this group.
Outside of work, he enjoys travel, martial arts (Kung Fu) and video gaming. Not surprisingly, one of his favorite ornaments that he has worked on was based on the Pac-Man® arcade game which he always loved playing!
Cinderella’s Castle (2013)
“Everything I do, even sculpting, is on the computer. I do some animation here and there, so I got to create the animation for the light up effects on this ornament. I had to watch Disney’s opening scene with the fireworks display over and over again and I got to look at some of the old Walt Disney cartoons, too. It brought back some good memories from when I was a little kid. This ornament was especially fun to show off during signing event sneak peeks. I asked, ‘any Disney fans out there?’ The Keepsake fans got all excited, I hit the button and when I played it you could just see their jaws drop! The fireworks display goes off with the sound, so it’s really cool.”
Wagon Queen Family Truckster (2013)
National Lampoon’s Vacation
“This ornament shows one of the funniest scenes of National Lampoon’s Vacation, but I can’t believe that I was allowed to keep the aunt on the top of the station wagon! There’s a guy here in town that has a replica of the car from the movie, so I actually went out and took pictures of his car for reference. Some of the actors from the film had signed the glove box, so it was pretty cool to get to see that in person. I looked at those photographs for all the little details of the car. I’ve done all the National Lampoon ornaments from the past few years. This year’s plays ‘Holiday Road,’ the theme song from the movie. I have all the National Lampoon movies and I’m a big fan.”
Reveal Ornaments Clues
The 2013 Wish List offers up the first set of clues regarding the identities of this year October Debut Reveal Ornaments.
ORNAMENT DEBUT REVEAL ORNAMENT #1
Non-property ornament
By Julie Forsyth.
$14.95 USA QXG1455
ORNAMENT DEBUT REVEAL ORNAMENT #2
Licensed property ornament
$14.95 USA QXI2372
ORNAMENT DEBUT REVEAL ORNAMENT #3
Disney ornament
By Orville Wilson.
$14.95 USA QXD6825
ORNAMENT DEBUT REVEAL ORNAMENT #4
Licensed property ornament
By Orville Wilson.
$14.95 USA QXI2385







