Event-Exclusive Products for 2017
Hallmark Keepsake Ornaments, itty bittys® and gifts among items planned at seven fan events
PopMinded by Hallmark plans its highest-ever level of yearly participation at the nation’s largest pop culture fan gatherings with limited quantities of products and collectibles developed exclusively for events starting next month.
PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.
PopMinded will appear at Planet Comicon scheduled April 28-30 at Bartle Hall in Kansas City, Mo. This show will be the debut offering of a Hallmark itty bittys decoupage ornament inspired by DC’s Wonder Woman as she appears in her namesake Warner Bros. Pictures feature film that opens worldwide begining June 2, 2017.
WONDER WOMAN™
itty bittys decoupage ornament
Total production run: 1,700
Sales limited to 100 per day.
Three exclusive Hallmark Keepsake Ornament designs, an itty bittys® plush, and two other gift items will be sold in limited quantities at Comic-Con International, to be held July 20-23 in San Diego, Calif.
U.S.S. Enterprise™ NCC-1701-C
Star Trek: The Next Generation
Repaint of a 2015 Keepsake Ornament
Depicts the iconic starship with a battle-damage
paint scheme as it appeared in “Yesterday’s Enterprise”.
Total production run: 3,325
Sales limited to 225 per day.
HARLEY QUINN™
Suicide Squad
Featuring the DC Super Villain as seen in the
2016 Warner Bros. Pictures film.
Total production run: 2,575
Sales limited to 175 per day.
T-70 X-Wing Fighter™
Star Wars Episode VII: The Force Awakens
Repaint of a 2016 Keepsake Ornament
Depictes Poe Dameron’s starfighter as seen in
the beginning of Star Wars Episode VII: The Force
Awakens. Includes sound between Poe & BB-8
before the starfighter was destroyed on Jakku.
Total production run: 3,275
Sales limited to 275 per day.
Walrus Man™
itty bittys
Adds to the Mos Eisley Cantina crowd with a
the throw-back again to the original action
figures and packaging.
Total production run: 4,000
Sales limited to 300 per day.
The Imperial R2-Q5™ droid
Star Wars: Return of the Jedi
An astromech droid-themed perpetual calendar
Features an additional set of date cubes in
aurebesh, the famed language used throughout
the Star Wars galaxy.
Total production run: 1,600
Sales limited to 170 per day.
WONDER WOMAN™
itty bittys decoupage ornament
Sales limited to 100 per day.
Also in July, Hallmark Gold Crown Stores will host a PopMinded display and event complete with exclusives and a sweepstakes for a chance to win a trip to New York Comic Con this October. Fans can visit participating Hallmark Gold Crown stores from July-August.
Imperial Stormtrooper™
Star Wars: A New Hope
Repaint of a 2016 Keepsake Ornament
Keepsake Ornament blind box offers three
different versions of the Stormtrooper helmet:
metallic black, red or silver. Plays Imperial March.
Greedo™
itty bittys
The final addition to the Mos Eisley Cantina crew,
dawning the throw-back to the original action
figures and packaging.
A limited number of these will also be made
available at Comic-Con International in San
Diego, New York Comic Con and Hallmark.com
Greedo™
itty bittys decoupage ornament
Based on the movie-version of one of the most
famous bounty hunters in the galaxy. A limited
number will also be available on Hallmark.com.
R2-BHD™
Rogue One: A Star Wars Story
The silver-clad droid that helped the Resistance
in Star Wars: Rogue One is a variant version of
the astromech droid-themed perpetual calendar
from the Star Wars line of gifts. A limited number
will also be available on Hallmark.com.
PopMinded will make its first appearance at The Official 2017 Star Trek Convention, scheduled Aug. 2-6 at the Rio Suites Hotel in Las Vegas. The repainted U.S.S. Enterprise NCC-1701-C Keepsake Ornament previously available at Comic-Con International will be sold at this event with 100 available each day.
Another first for PopMinded will be Salt Lake Comic Con, scheduled Sept. 21-23 at the Salt Palace Convention Center in Salt Lake City, Utah. Products to be sold at the PopMinded booth will be announced closer to the event.
At New York Comic Con, set for Oct. 5-8 at the Jacob K. Javits Center in New York City, PopMinded will offer all items previously available at Comic-Con International with the same daily allocations.
Additional details about prices for each exclusive product, as well as activity plans for each event will be announced closer to the respective convention dates.
Hallmark PopMinded™ Event
Beginning July 24, Hallmark Gold Crown Stores will host a PopMinded display and event complete with exclusives and a sweepstakes for a chance to win a trip to New York Comic Con this October. Fans can visit participating Hallmark Gold Crown stores from July-August.
Imperial Stormtrooper™, Star Wars: A New Hope™ – This Keepsake Ornament blind box offers three different repainted versions of the Stormtrooper helmet from the 2016 Keepsake Ornament line, offered in metallic red, black or silver. Includes sound from Star Wars: A New Hope.
Greedo™, Star Wars™: A New Hope™ – This itty bittys plush is the final addition to the Mos Eisley Cantina crew, dawning the throw-back to the original action figures and packaging. A limited number of these will also be made available at Comic-Con International in San Diego, New York Comic Con and Hallmark.com.
Greedo™, Star Wars™: A New Hope™ – This itty bittys Christmas ornament is based on the movie-version of one of the most famous bounty hunters in the galaxy. A limited number of these will also be made available on Hallmark.com.
R2-BHD™ (TOOBY), Star Wars™: Rogue One™ – The silver-clad droid that helped the Resistance in Star Wars: Rogue One is a variant version of the astromech droid-themed perpetual calendar from the Star Wars line of gifts. A limited number of these will also be made available on Hallmark.com.
Hallmark Event-Exclusive Products for 2017 (UPDATED)
Hallmark Keepsake Ornaments, itty bittys® and gifts among items planned at seven events
PopMinded by Hallmark plans its highest-ever level of yearly participation at the nation’s largest pop culture fan gatherings with limited quantities of products and collectibles developed exclusively for events starting next month.
PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.
PopMinded will appear at Planet Comicon Kansas City scheduled April 28-30 at Bartle Hall in Kansas City, Mo. This show will be the debut offering of a Hallmark itty bittys Christmas ornament inspired by DC’s Wonder Woman as she appears in her namesake Warner Bros. Pictures feature film that opens worldwide beginning June 2, 2017. This decoupage ornament has a total production run of 1,700 and sales at the event will be limited to 100 per day.
Three exclusive Hallmark Keepsake Ornament designs, an itty bittys® plush, and two other gift items will be sold in limited quantities at Comic-Con International, to be held July 20-23 in San Diego, Calif.:
U.S.S. Enterprise™ NCC-1701-C, STAR TREK: The Next Generation™ – A Keepsake Ornament inspired by the Star Trek: The Next Generation episode “Yesterday’s Enterprise,” depicts the iconic starship with a battle-damage paint scheme as it appeared on screen. This repaint of a 2015 Keepsake Ornament has a total production run of 3,325 and sales will be limited to 225 per day.
HARLEY QUINN™, Suicide Squad – A Keepsake Ornament created exclusively for event sales featuring the DC Super Villain as seen in the 2016 Warner Bros. Pictures film, Suicide Squad. This ornament has a total production run of 2,575 and sales will be limited to 175 per day.
T-70 X-Wing Fighter™, Star Wars™: The Force Awakens™ – A Keepsake Ornament of Poe Dameron’s starfighter as depicted in the beginning of Star Wars Episode VII: The Force Awakens. This repaint of a 2016 Keepsake Ornament includes sound between Poe & BB-8 before the starfighter was destroyed on Jakku and has a total production run of 3,275 and sales will be limited to 275 per day.
Walrus Man™, Star Wars™: A New Hope™ – This itty bittys plush adds to the Mos Eisley Cantina crowd with a the throw-back again to the original action figures and packaging. This has a total production run of 4,000 and sales will be limited to 300 per day.
R2-Q5™, Star Wars™: Return of the Jedi™ – This perpetual calendar features a stylized version of the imperial astromech droid. It also includes an additional set of date cubes in aurebesh, the famed language used throughout the Star Wars galaxy. The calendar has a total production run of 1,600, and 170 of them will be offered for sale each day.
WONDER WOMAN™ – Hallmark itty bittys Christmas ornament also will be available at the event with sales limited to 100 per day.
PopMinded will make its first appearance at The Official 2017 Star Trek Convention, scheduled Aug. 2-6 at the Rio Suites Hotel in Las Vegas. The repainted U.S.S. EnterpriseNCC-1701-C Keepsake Ornament previously available at Comic-Con International will be sold at this event with 100 available each day.
Another first for PopMinded will be Salt Lake Comic Con, scheduled Sept. 21-23 at the Salt Palace Convention Center in Salt Lake City, Utah. Products to be sold at the PopMinded booth will be announced closer to the event.
At New York Comic Con, set for Oct. 5-8 at the Jacob K. Javits Center in New York City, PopMinded will offer all items previously available at Comic-Con International with the same daily allocations.
Additional details about prices for each exclusive product, as well as activity plans for each event will be announced closer to the respective convention dates.
For more information about PopMinded by Hallmark and the products offered, visit Hallmark.com/PopMinded
2017 Reveal: In-Store Dream Book Cover (UPDATED)
2017 In-Store Dream Book Cover
You’ve seen the KOC edition of the Dream Book – next comes the in-store edition!
UPDATE (03.28.17) – TADA! Here is, the cover of the in-store Dream Book. Can you make out any of the ornaments on the tree that haven’t been revealed yet?
NOTE: In preparation for this year’s Dream Book Reveal, the in-store Dream Book will start shipping to Hallmark Gold Crown stores on April 17, 2017!
2017 Reveal: Five New Series Debut
In addition to the previously announced “Cookie Cutter Through the Year” series, four other series will make their debut in 2017.
A Creature Was Stirring
1st in a six-part series.
Each miniature ornament in this new series will feature a tiny mouse–stirring on Christmas Eve–straight from the pages of the Christmas classic “‘Twas the Night Before Christmas.”
For the very first time, Hallmark will be releasing the 1st and 2nd in series in the same year!
Be Mine, Cookie Cutter Mouse!
Cookie Cutter Through the Year
1st in a (6-part) series.
Each ornament in this new series will feature everyone’s favorite Cookie Cutter Mouse celebrating a myriad of holidays and seasons.





























