Q&A: Dream Book
2018 Dream Book
Every year, the Dream Book is one of the most anticipated, most exciting happenings in the world of ornaments. Not only is it fun for collectors to dream about upcoming ornaments, it’s also a great way to catalog ornaments from Christmases past. This year, Hallmark Art Director Ron Arens gives us a behind-the-scenes look at what went in to the making of the Dream Book for 2018.
2018 Dream Book
Keepsake Ornament Club Edition
Ron Arens: The biggest change this year is the size. The in-store Dream Book is now 7 ¾” wide x 10 ½” tall, which is 40% larger than in previous years, and also the size of a standard catalog. I know they say size doesn’t matter, but in this case, I disagree. The larger book really highlights the ornaments, the artists and their families. And the Keepsake Ornament Club Edition is specifically tailored to the club member, with unique photography and stories throughout. Collectors will love it!
2018 Sneak Peek: Upon This Rock
Upon This Rock
This charming stone church ornament is a sweet reminder of all of spring’s blessings. Keepsake Artist Don Palmiter created “Upon This Rock” based on a local stone church.
For Keeps: Volume 17, Issue 2 Spring 2018
See what’s coming and what’s going in 2018, take a look inside the making of the Dream Book, and meet your fellow club members.
- A note from Anita
- A new year of memories
- First and finals
- An inside look at the Dream Book
- Crafting with Keepsakes: Make a wabi-sabi planter
- Meet the members
- Jerry B.
- Catherine P.
- Claudia B.
- 2018 Keepsake Artist Signing Events
For Keeps – The Official Newsletter of the Hallmark Keepsake Ornament Club.
Online Dream Book Release Date
2018 Dream Book
The online version of the 2018 Dream Book will be posted on Hallmark.com on Thursday, April 19, 2018. A downloadable copy of this year’s Wish List will also be available at this time.
Local Club News: March 2018
Here is the latest Club communication from the KOC.
Hello Local Club Presidents and/or contacts:
As a valued member of our Keepsake family and an important influencer and communicator for your club members, we want to keep you informed about some important information related to the KOC.
2018 Sneak Peek: Mary’s Angels
Allium
31st in the Mary’s Angels series.
Every year, a different, unique flower and the meaning and symbolism behind it inspire the Mary’s Angels series.
This year, the long-stalked, round-headed allium flower inspired Keepsake Artist Robert Chad in his design.
Robert is an avid bicyclist and often bikes around Kansas City for inspiration. The purple color of the 31st in series was inspired by a beautiful bunch of allium he saw while biking in the Kauffman gardens near his home.
Allium’s meaning is about humility, patience and unity—a beautiful theme for a beautiful ornament.
Sneak Peek: What New Series Are Coming in 2018
This year brings four new exciting series to collect and enjoy.
- 1957 CHEVROLET® BEL AIR™
1st in the Lil’ Classic Cars series
Each ornament will feature a different classic car. Wheels turn. Metal.
By Don Palmiter. - 1938 BUICK® Y-JOB
1st in the Legendary Concept Cars
Each ornament in this five-part series will feature a legendary concept car that helped shape the future of automotive technology and design. Wheels turn. Die-cast metal. - PEACE
1st in the Christmas Angels series
Each ornament will feature an angel with a meaningful holiday message. Artist crafted, fabric and metal. By Joanne Eschrich. - JOURNEY TO THE STARS
1st in the Christmas Carnival
Each ornament in this five-part series will feature a festive amusement park ride with sound, light and motion. Collect future ornaments in the series to unlock more interactive performances.
By Ken Crow.
2018 Sneak Peek: New Series
This year brings four new exciting series to collect and enjoy.
1957 Chevrolet® Bel Air
1st in the Lil’ Classic Cars series.
Each ornament will feature a different miniature classic car. Wheels turn. Metal. By Don Palmiter.
1938 Buick® Y-Job
1st in the Legendary Concept Cars five-part series.
Each ornament in this five-part series will feature a legendary concept car that helped shape the future of automotive technology and design. Wheels turn. Die-cast metal.
Peace
1st in Christmas Angels series.
Each ornament will feature an angel with a meaningful holiday message. Artist crafted, fabric and metal. By Joanne Eschrich.
Journey to the Stars
1st in the Christmas Carnival five-part series.
Each ornament in this five-part series will feature a festive amusement park ride with sound, light and motion. Collect future ornaments in the series to unlock more interactive performances. By Ken Crow.
2018 Sneak Peek: Final in Series
This year brings one last chance to collect four series that are coming to an end. Collect the final additions to complete your collection.
Beautiful Birdhouse
3rd and Final in the series.
Inside Story
3rd and Final in the series.
Mistletoe and Holly
4th and Final in the Baby Fairy Messengers series.
Set of two
Kringle and Kris
5th and Final in the series.
Sneak Peek: What’s Going in 2018
This year brings one last chance to collect four series that are coming to an end. Collect the final additions to complete your collection.
- BEAUTIFUL BIRDHOUSE
3rd and Final in the series
By Edythe Kegrize. - INSIDE STORY
3rd and Final in the series
By Anita Marra Rogers. - MISTLETOE AND HOLLY
4th and Final in the Baby Fairy Messengers series
Set of two
By Kristina Gaughran. - KRINGLE AND KRIS
5th and Final in the series.
By Kristina Gaughran.