Latest News: Premiere

Ornament Spotlight: Rainbow   Lorikeet

KOC-exclusive Rainbow   Lorikeet   coming in July
We have a feeling this   one will fly off the shelves!

Rainbow   Lorikeet
Member Exclusive

Keepsake Artist Emma Leturgez-Smith’s newest   club-exclusive ornament will brighten any perch on your tree. And it seems destiny took over when deciding what this ornament would be.

Emma explains, “The decision was almost made for me in a weird, fated way. For one of our virtual events in 2022, all the studio artists did a short video with Santa. Those videos were compiled together and shared with club members.

“For my video, the Kansas City Zoo was kind enough to allow our crew to come in and film me in the Rainbow Lorikeet cage! We all showed up bright and early, and I was the first to feed them that day, so they were very eager to see the grapes and fruit nectar cups I had. It didn’t take long before I was covered in parrots. I had so much fun—how could I not create a Rainbow Lorikeet ornament after that!”

Lorikeets are common backyard birds in Australia, and Emma’s knowledge of their habits gave her the perfect inspiration for this beauty’s perch.

“I wanted to try a different type of flower shape. Lorikeets in the wild are fond of bottlebrush flowers, both as a place to hang out and as a food source. A brightly colored pipe cleaner gives a similar fluffy look for this bird’s flower perch.”

An avid bird lover, Emma has three birds in her little flock at home, each with its own distinct personality. She says, “Though I don’t have a Rainbow Lorikeet, one of my parrots does share a few of the same colors. It’s incredible how vibrant the colors are. And Rainbow Lorikeets are very playful and curious, so I gave this one a little head tilt to convey a cute, inquisitive look. To me, the pose is saying the lorikeet is ready to listen to whatever you have to say—or maybe it’s singing a Christmas song!”at they’re peeking at…only they know what ornaments are on their Wish List!

Remember, this ornament is available only to club members. You can pick yours up at Ornament Premiere   in July!

“KOC-exclusive Rainbow   Lorikeet   coming in July.” For Keeps 23 Spring 2024: 3-4.

February 21st, 2024|0 Comments

Save the Date: 2024 Keepsake, and Retail Event Dates

We are so excited to share with you the 2024 Keepsake Ornament release event dates. Mark your calendars and be sure to save these dates! And remember, if you’re a Keepsake Ornament Club member, you can shop all ornament release events a day before anyone else!

KOC Dream Box
begin shipping
April

Ornament Premiere
July 13-21, 2024
(KOC Early Access to shop – July 12)

2024 KOC enrollment closes
July 31, 2024

Ornament Debut
October 12-20, 2024
(KOC Early Access to shop – October 11)

December 1st, 2023|0 Comments

2024 Reveal: Member Exclusives

The four Member Exclusive offerings for 2024 have been revealed.

Christmas Window 2024
(Rosie’s Donut Shop)
Christmas Windows
22nd in the series.

Rainbow Lorikeet
The Beauty of Birds

Vintage Greetings
1st in the series.

Furry Friends
Making Memories
Special Edition

October 5th, 2023|1 Comment

Press Release: Hallmark Keepsake Ornament 50th Anniversary Celebration Continues with Annual Keepsake Ornament Premiere, July 15-23

KANSAS CITY, Mo. (July 11, 2023) – Hallmark is excited to put an extra-spirited spin on holiday cheer as it blends a milestone anniversary with the fan-favorite Hallmark Keepsake Ornament Premiere event, July 15-23. This year’s celebration features more than 250 new Hallmark Keepsake Ornaments and exclusive artist signing events at select Hallmark Gold Crown Stores.

The 2023 Hallmark Keepsake Ornament Premiere event is the first opportunity to shop a majority of the new Hallmark Keepsake Ornaments and discover something unique for everyone who celebrates significant milestones and special memories made throughout this year.

Hallmark Keepsake Ornaments will be available to shop online and at Hallmark Gold Crown Stores nationwide beginning July 15. Hallmark Keepsake Ornament Club members can enjoy early in-store shopping on July 14. Exclusive artist signing events will be hosted at select Hallmark Gold Crown Stores, July 21-22, allowing guests to meet with Hallmark Keepsake Artists and learn about the inspiration behind the designs of their most-cherished ornaments. Learn more about the artist signing events and find one near you at Hallmark.com.

“Hallmark Keepsake Artists are committed to crafting beautiful ornaments that tell unique and diverse stories through our intricate and custom designs,” said Gregor Benedetti, Hallmark Keepsake Artist. “It’s incredibly rewarding to know that the work we do has brought joy to so many for 50 years and we look forward to connecting with consumers at the Hallmark Keepsake Ornament Premiere artist events.”

Hallmark Keepsake Ornaments offer something for everyone. From ornaments that celebrate life’s major occasions and capture the interests of loved ones, to fan favorites that symbolize the biggest fictional characters and best cultural moments, shoppers can find themselves in a Hallmark Keepsake Ornament.

This year’s Hallmark Keepsake Ornament Premiere features more than 250 new and innovative ornament designs, including:

Coveted Gift, A Christmas Story™ 40th Anniversary ornament – Revisit unforgettable holiday memories and celebrate the 40th anniversary of the Warner Bros. holiday classic “A Christmas Story” with this fun Christmas tree ornament. Dressed in his pajamas, Ralphie holds a wrapped present clearly shaped like the coveted air rifle.

Mythical Mermaids, 1st in the series ornament – Add a splash of mythical wonder to your holiday decor with this fanciful mermaid Christmas tree ornament. First in an enchanting new series, this aquatic beauty features a vibrant orange and blue fish tail with embossed scales.

Holiday Lighthouse, 12th in the series ornament – Spread holiday cheer with this Christmas tree ornament that features Santa and his polar bear pal making snow angels outside of their lighthouse home. The beacon flashes in the tower and a soft glow emanates from the home’s windows when connected to Hallmark’s Keepsake Power Cord.

Santa-Go-Round ornament – Ho! Ho! Ho! Santa is here to wish you a fun and festive merry Christmas! Santa stands with a waving pose in the middle of a holiday carousel design in this charming Christmas tree ornament. Turn the knob on the bottom to see block letters spin his cheerful greeting.

Floatie Fun, miniature ornament – Inspired by those warm memories, this miniature Christmas tree ornament features a whimsical pink-and-white unicorn drink float design.

Life’s a Beach! ornament – Commemorate a beach vacation or simply remind yourself of a place you’d love to be with this beach-themed Christmas tree ornament. The beach bag design—packed with all the essentials—is sure to have you dreaming of a holiday filled with fun in the sun.

Jingle Bell Rock, musical ornament – Put some groove in your holidays when you let this “rock” band play as friends and family gather around the tree. Press the button on the punny Christmas tree ornament to hear the Jingle Bell Rockers, a trio of stones wearing Santa hats, jam out a rockin’ holiday tune.

Smiles Across the Miles, recordable sound ornament – Make a lasting memory by recording a special message with this battery-operated recordable Christmas tree ornament featuring a smiling snowman peeking out of a present.

Christmas Commemorative, Keepsake Ornament 50th Anniversary ornament – Celebrate 50 years of Hallmark Keepsake Ornaments with this commemorative Christmas tree ornament. The shimmery red glass ball decoration features the 50th anniversary logo and stars design topped with an ornate metallic gold metal cap and a festive red ribbon for hanging.

Explore the 2023 Dream Book to see all 450+ new Hallmark Keepsake Ornaments being released at the Hallmark Keepsake Ornament Premiere and later this year.

For more information about Hallmark Keepsake Ornaments or to locate a Hallmark Gold Crown Store, visit Hallmark.com. Save the date for Hallmark’s Keepsake Ornament Debut, Oct. 14-22, as more ornaments are released ahead of the 2023 holiday season.

About Hallmark Keepsake Ornaments

In 1973, when Hallmark introduced six glass ball ornaments and 12 yarn figures as the first collection of Hallmark Keepsake Ornaments, a new tradition of Christmas decorating was started, and a new collectible industry was born.

When the first line was introduced, they were unique in design, year-dated and available only for a limited time — innovations in the world of ornaments. Since 1973, Hallmark has introduced more than 10,000 different Keepsakes Ornaments and more than 100 ornament series, annual releases of ornaments that share a specific theme.

Today’s Keepsake Ornaments reflect the way styles, materials, formats and technology have expanded since they first appeared in Hallmark stores. Once a collection of decorated glass balls and yarn figures, Keepsake Ornaments are now made in a wide array of wood, glass, metal, porcelain and handcrafted formats. Technology has also been incorporated into the world of Keepsake Ornaments through light, sound and motion. The one thing that hasn’t changed, however, is the superior craftsmanship and high quality that ensures Keepsake Ornaments will become family heirlooms and cherished collectibles.