2014 Ornament Premiere/Ornament Debut Shopper Thank-you Gift
Hallmark Gold Crown Rewards customers, who purchase a Keepsake Ornament during Ornament Premiere Weekend (July 11-12, 2015) will get a coupon for a FREE Tippity-Tap Toy Soldier ornament for redemption with purchase of another Keepsake ornament beginning October 3, 2015.
Tippity-Tap Toy Solder
Special Edition
2014 Ornament Debut Top 5 Countdown
What were the most popular* ornaments during Ornament Debut?
#5 Ruby Slippers
The Wizard of OZ™
#4 Pennsylvania Torpedo Locomotive
LIONEL® Trains
Special Edition
#3 1965 Ford Mustang
#2 Very Merry Christmas Fairy
The Fairy Messengers
Special Edition
#1 Olaf
Disney Frozen
We knew this year’s Frozen movie characters would be popular, but no one guessed Olaf would sell as well or better than some of Hallmark’s historical best-sellers in the past. Olaf, the silly snowman from Frozen, sold 10 times the number of the average Keepsake Ornament at Ornament Debut.
* NOTE: based on the number of units sold during Ornament Debut.
2014 Sneak Peek: Regional Keepsake Ornaments (UPDATE)
Hallmark will release three state-exclusive Keepsake ornaments later this year (two in Texas and one in Colorado). These ornaments will be available at participating Hallmark Gold Crown stores starting Ornament Debut Weekend, October 4-5.
Texas
Colorado
Texas Cutout
Texas Boots
Colorado Mountains
UPDATE (June 18, 2014) – Added the Colorado-exclusive Keepsake Ornament.
2014 Ornament Debut Promotions
Making Sweet Memories Ornament Tree
Features a green metal wire tree (similar to the Twelve days of Christmas Ornament tree) with an upside down red bunt pan base (with snowflakes imprinted on it) and a star shaped cookie cutter tree topper.
Use this charming tree to display your favorite ornament collection throughout the holidays.
$24.95 with a Hallmark Keepsake Ornament purchase of $50 or more
(Regularly $49.95 USA)
Magic Cord
Supports up to 7 ornaments total (or 6 ornaments and an optional tree topper) 13′ L.
$2.95 with purchase of any Magic Cord Hallmark Keepsake Ornament
(Regularly $5.95 USA)
2014 Mystery Ornaments – NO PEEKING!
Mystery Ornaments return in 2014 with a sweet twist (of frosting that is). You will be able to satisfy your sweet tooth during Keepsake Ornament Debut Weekend, October 4-5, 2014.
Sweet Surprise
Repaint of 2010
1st in the Christmas Cupcake series
Features a white cake in a lime green (or gold) liner. The cupcake is decorated with a red frosting rope border and topped with a white poinsettia flower and green leaf. Gold (bead) sprinkles complete the design.
Available beginning Ornament Debut weekend, October 4-5, 2014.
NOTE: Each package contains either a beautifully repainted first-in-series Christmas Cupcakes or (a limited version) of the same repainted ornament in a special gold cupcake wrapper.
Each cupcake ornament is placed in a non-see-through bag and then randomly boxed (using a single uniform box design) and sealed.
Consumers will only be able to discover which design they received after purchase. “All sales are final. No refunds, returns or exchanges.”
New Mystery Ornament – An ornament whose design is modified to create different variations and then packaged using a single uniform box design, thus creating a concealed random sample. In addition to having the Keepsake box sealed, the ornament is sealed in a non-see-through bag to prevent peeking!
Additional Historical Information
During the 2011 Ornament Debut, Hallmark released a New Frosty Mystery Ornament blank painted in three different ways including: Hawaiian Frosty (By Tom Best), Toymaker Frosty (By Ken Crow) and Kris’ Penguin Frosty (By Kristina Gaughran). In 2012 the Frosty Mystery ornament returned with three new editions: Astronaut Frosty (By Tom Best), Winter Fairy (By Kristina Gaughran) and Frosty’s Sweet Ride (By Tammy Haddix).