Latest News: Debut

Latest News: Debut2018-03-12T17:45:28-06:00

2020 Dream Book Insider’s Guide (pt. 1)

Rocking Horse Memories
1st in the series.

Sweet Decade
1st in the series.

Fly the Coop
Playful Penguins

Holiday Parade
2nd in the series.

Confectionary King
Noble Nutcrackers
2nd in the series.

Toymaker Santa
21st in the series.

The Beauty of Birds Clock
Table Decoration/Wall-Mount

Ring in the Season
6th in the series.

Majestic Plumed Bird
Premium Collection

Sound-a-Light Festive Home

The new Rocking Horse Memories series is inspired by one of the most beloved series in Keepsake Ornament history, the Rocking Horse series, which ran for 16 years beginning in 1981 and ended in 1996.

NOTE: The 14th in the original Rocking Horse series is featured on page 24 of this year’s Dream Book.

Each ornament in the Sweet Decade series will feature a sweet snowman and sugary treats.

The “Fly the Coop” ornament includes its own unique airline title: Iceberg Airways! Senior Editor Lindsay Evans and Keepsake Artist Kristina Gaughran brainstormed dozens of airline titles before they landed on Iceberg Airways.

Keepsake Artist Tammy Haddix was inspired by fellow Keepsake Artist Sharon Visker’s love of baking and the Season’s Treatings series when she created her 2nd in series Holiday Parade ornament.

“Prince of the Forest,” the 1st in the Noble Nutcrackers series, was the most successful 1st in series in the history of Keepsake Ornaments.

The 1st and 2nd in the Noble Nutcrackers series have a functioning lever on the back that opens and closes the nutcracker’s mouth just like a real nutcracker.

This year’s Father Christmas theme is music and the sounds of the season. Not only does his scroll carry a song related Christmas message, but he also carries a horn and songbook.

The 21st in the Toymaker Santa series is based on a classical construction set and Ken Crow’s love of vintage toys from the 50’s.

NOTE: Turn the crank on the Ferris Wheel to see the cars move.

This is the first time Keepsake Artist Sharon Visker has ever featured a donut in her Season’s Treatings series. Tammy Haddix’s Holiday Parade, 2nd in series, which was inspired by the Seasons Treatings series also features a donut tree.

NOTE: Gingerbread Delivery, the Limited Edition companion piece to the 2020 Holiday Parade ornament also features a donut in its design.

“The Beauty of Birds Clock” light shows are based on times of day: Morning, noon, and evening.

The sound of “The Beauty of Birds Clock” chime is based on a vintage Russian clock.

The “Black-Throated Blue Warbler” ornament is carrying berries because they are one of its favorite treats.

Each year a different artist sculpts the surface details on the Ring in the Season series premium bell.

The “Santa of the Forest” premium Poland blown-glass ornament is the most complicated and detailed Santa that Keepsakes has ever created in blown-glass. Each element on the “Santa of the Forest” premium ornament is hand painted with intricate detail. The forest pattern is the most complicated scene ever created by Keepsakes for a glass ornament.

The “Majestic Plumed Bird” premium ornament reflects Keepsake Artist Edythe Kegrize’s love of creating intricate surface patterns. The design is hand-painted and enhanced with glitter and gemstones to reflect light.

The “Sound-A-Light Wreath” responds to your own music, AND the sound of your voice, AND the sounds of a holiday party. You can even sing to it!

 Anywhere!, The “Sound-A-Light Wreath” has five different color themes. It can accompany any holiday décor!

The “Sound-A-Light Santa’s Gazebo” and Festive Home are based on the 2013 Limited Edition “Gazebo” and the 1996 “Victorian Painted Lady” both part of the Nostalgic Houses and Shops series.

NOTE: The Sound-A-Light table decorations interact with each other and ALL other Sound-A-Light collection pieces.

Father Christmas
17th in the series.

Season’s Treatings
12th in the series.

Black-Throated Blue Warbler
The Beauty of Birds
16th in the series.

Santa of the Forest
Premium Collection

Sound-a-Light Wreath
Premium Collection

Sound-a-Light Festive Gazebo

June 12th, 2020|1 Comment

2020 Reveal: Musical Toy Soldier

The popular unofficial Musical Toy Soldier series will be returning for a seventh year as Hallmark’s thank-you gift for purchasing Keepsake Ornaments at both Ornament Premiere and Ornament Debut!*

Festive French Horn
Musical Toy Soldier
7th in the unofficial series.

Wearing his best dress uniform, this marching toy soldier horn player confidently carries his brass instrument, which feature a glittery snowflake design in its bell.


*NOTE: When you purchase a Hallmark Keepsake Ornament during Ornament Premiere (July 11-19, 2020) you will receive a coupon in the mail for a FREE Festive French Horn ornament (Reg. $9.99) when you purchase a Keepsake Ornament during Ornament Debut (October 3-11, 2020), while supplies last.

June 10th, 2020|0 Comments

2020 Sneak Peek: Kids

Elf Antics
The Elf on the Shelf®

Crumbs Much Too Small
Dr. Seuss’s How the Grinch Stole Christmas!™

Cookie Monster’s Foodie Truck
Sesame Street®

Toy Camera
Fisher-Price™

Colorful Schoolhouse
Crayola®

Deck the Halls With Elmo
Sesame Street®

Poppy Rocks!
Dreamworks Animation Trolls World Tour

Minion Peekbuster

Santa’s Helper
Thomas the Tank Engine™

Nerf® Basketball
Hasbro®

Applejack™
My Little Pony™

Jazz™
Transformers™

The Game of Life®
Family Game Night
7th in the series.

Mighty TONKA® Dump Truck

Perfection®
Hasbro®

Snow Much Play- Doh® Fun!
Hasbro®

Pete the Cat

Go, Dog. Go!
by P.D. Eastman

The Merriest Monkey
Curious George™

Fantastic Unicorn

Dream Horse
Gypsy Vanner

Merry Max
The Secret Life of Pets

You’re a Mean One, Mr. Grinch
Dr. Seuss’s How the Grinch Stole Christmas!™

The Mystery Machine
SCOOB!™

The Abominable Snow Rabbit
Daffy Duck and Hugo – LOONEY TUNES™

Scooby’s Christmas List
Scooby-Doo™

Fast and Furry- ous
Road Runner and Wile E. Coyote – LOONEY TUNES™

Stocking Stuff
Taz – LOONEY TUNES™

Gingerbread Man
LEGO®

Snow What Fun!
Frosty the Snowman™

Yakko, Wakko, and Dot
Animaniacs™

April 3rd, 2020|0 Comments

2020 Sneak Peek: Premium

An Elevated Experience
These Keepsake Ornaments deliver the highest of quality with their premium designs and materials.


One of the most beloved holiday traditions is getting to decorate your tree just how you like it. And if your personal style calls for elegant craftsmanship and high-quality materials, premium ornaments might be just what you need.

Polish blown glass (formerly Heritage)

Majestic Plumed Bird

Regal Red Bird

Cute Cardinal Couple

Poinsettia Ball

Ornate Glass Onion

Adorable Dachshund

Dapper Bear

Elegant Glass Heart*

Jolly Glass Snowman

Santa of the Forest

Charming Gnome

Snowman Trio

*Elegant Glass Heart – For her Elegant Glass Heart ornament, Keepsake Artist Terri Steiger used blown glass, gems and glitter to create a stunningly romantic design. Her heart showcases what makes these ornaments such high-end and highly loved additions to your tree.


Metal and more

Beautiful Black- Capped Chickadee

Ring in the Season
6th in the series.

Splendid Seahorse

Stunning Snowman

Pull-String Llama

Nostalgic Santa

April 3rd, 2020|0 Comments

Ornament Spotlight: Rocking Horse Memories

Rocking Horse Memories
1st in the series.

Timeless Traditions
A favorite of fans and kids alike is coming back this year.


For his first series as a Keepsake artist, Matt Johnson looked to the past: “Rocking horses have such a rich history associated with children’s toys and Christmastime,” he says.

And for Keepsake Ornaments, the Rocking Horse series was one of the most popular series ever produced running for 16 years starting in 1981. As he approached the series for 2020, Matt says it felt like a good time for a refresh.

For his new series, Matt used a combination of materials to create his rocking horse, like formed metal to create the stirrups and embroidery thread for the tail and reins. Each year, the horses will be painted in different colors and patterns and adorned with different embellishments.

Whether you’re looking to start a series in honor of your newest family member or are just a fan of the childhood classic, this new tradition is sure to leave your tree looking as timeless as the horses that adorn it.

“Timeless Traditions.” 2020 Dream Book: 8

April 3rd, 2020|0 Comments
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