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Unpainted epoxies used in manufacturing all of the parts in an ornament. They are scanned by the manufacturer for building the injection molds. These duplicates are usually broken down into several pieces to build mold parts for the ornament.

These are, or have been, referred to as prototypes because they are used to produce the final production ornaments sold to collectors. They are not vendor samples. Much of this process has changed due to the use of digital technology.  Source: Don Palmiter, Hallmark Senior Artist

A smaller version of the Dream Book which targets individuals who may not collect Keepsake ornaments and who tend to shop later in the holiday season. The guide highlights a limited number of the current years Keepsake ornament designs including the Keepsake Ornaments that will be released later in the year.

Hallmark stores that meet a certain Hallmark criteria become classified as “Gold Crown Stores.” Selected products, including those Keepsake Ornaments identified as Gold Crown Exclusives, Limited-quantity and Special Edition are only available through Gold Crown Stores.