Sam Bassett

Sam: “I started at Hallmark in the Greetings Studio in 2005, working on birthday, wedding, anniversary and baby cards. From there, I moved through several seasonal and everyday departments, gaining a broad perspective on the business. I later joined the expanded Trends Studio, where I focused on color strategy, style guides, collection building and microtrends. While there, I helped develop the publishing arm of the studio. After that, I transitioned to New Media Studios, where I worked on a variety of visual storytelling projects for Hallmark involving photography and video. Each role has shaped how I approach creative collaboration, and now I’m excited to bring that experience to the world of Keepsake Ornaments.”